Rebekah Radice

JULY 13, 2015

Are you using Twitter to market your business? Wondering how to improve your results? When used correctly, Twitter can be a valuable addition to your current social media strategy. Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. Freely sharing your knowledge, know-how and expertise goes a long way towards establishing your reputation as the go-to professional within your industry.

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Waxing UnLyrical

JULY 31, 2015

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Are you accounting for those changes in your public relations strategy? Image: Death to the Stock Photo. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.

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Jason Yormark

JULY 30, 2015

I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. What’s even more amazing that even in this day and age with some much information at our fingertips, the consistent lack of quality candidates I get. Easily only 10% of those that apply are worthy of consideration.

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Firebelly

JULY 27, 2015

This weekend I walked in to World Market, a speciality retailer selling mostly home decor, and walked out with something I wasn’t planning to purchase—all because of Pinterest. I don’t even follow World Market on Pinterest, but while I was perusing the lamps, something caught my eye. It was a bright red Pinterest logo on a shelf a few feet away—claiming the product above was a “top trending pin.” This is a great example of extending the online Pinterest experience in-stor

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SocMed Sean

JULY 25, 2015

I have been publishing my social media cartoons and comics for a while now and I often get emails or tweets asking whether someone can use one of my comics in their book or presentation. While I always do my best to answer each one of these request individually, I thought maybe I’d just publish a blog post with the answer, so those who are searching Google for the following phrases might have the answer at their fingertips: Social media comics for educational use Social media comics I can

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Social Media Creative Commons Klout Foursquare 188

Mindjumpers

JULY 24, 2015

Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship. A new report from the IPA (Institute of Practitioners in Marketing) and Hall & Partners, “ From Mad Men to Sad Men ”, now reveals that the challenge to build and maintain a positive and flourishing collaboration between agency and client is more difficult than ever before.

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Nielsen Collaboration Compete Meeting 171

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. And I was delighted that three extremely experienced practitioners – you might even call them legendary (or on their way) made the time to join us: Shel Holtz of Holtz Communication, Dr. Julie O’Neil of the TCU School of Journalism, and Dr.

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Yammer Consultant Proposal Journal 144

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. This webinar was sponsored by Act-on Software and featured Amber Armstrong ( @ ambarmstrong ) Program Director of Commerce, Social and Mobile Amplification at IBM, Jeff Soriano (@ sorianojeff ) Senior Director of Demand Generation at Offerpop and Rachel Rosin (@ rosin_ rachel ) Marketing Programs Manager at Act-On Software.

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Firebelly

JULY 20, 2015

When you hear about a student majoring in Kinesiology working at a marketing agency, you might think that’s illogical. But for Rachel Smith, it’s proving to be a significant career catalyst. The Hanover College student, and daughter of an entrepreneur, Rachel has spent the last two months working as an intern at Firebelly. According to our CEO Duncan Alney, “I hired Rachel based on two phone calls while I was in Calcutta—and mainly based on instinct.

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SocMed Sean

JULY 22, 2015

Confused about the value of developing inbound links? Wondering whether it would be worth your while to buy inbound links from sites like Fiverr? Trying to decide whether social media links are as valuable as incoming links from other blogs? If these are questions you’ve been pondering, take a look at the Slideshare presentation below. The presentation was developed to provide a primer on inbound links, some tactics to get you started on the right path and a few reasonable expectations as

Strategy 154

Strategy Content Marketing Buy 154

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yMarketingMatters

JULY 9, 2015

June saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. Facebook recently launched Author Tags to help you connect with your fans. Facebook’s Author Tag is somewhat similar to Google’s discontinued Authorship system, which provided author information for results that would come up in Google searches.

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Social Media Adwords Banking Notification 143

Rebekah Radice

JULY 6, 2015

It’s no secret. I love visual marketing. No matter how (or where) we’re connected, you’ll see bright, bold, and colorful visuals that define my brand. But it wasn’t always that way. Visual marketing has evolved, and with it, so have online strategies. As consumer appetite has increased, businesses and brands scramble to create captivating visuals.

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Waxing UnLyrical

JULY 29, 2015

Guest Post by C.A. Newberry. Every time you try to reach out, do you end up frustrated and feel like quoting “ Cool Hand Luke ?” Well, I’m sure you aren’t the first, and I can guarantee you won’t be the last. Communication in general can be a very complicated topic. Is it external? Internal? Are we reaching our audience? Did we send the right message?

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Buzz Marketing for Technology

JULY 1, 2015

Here is a great piece on the maturity of a company’s Thought Leadership program by ITSMA. Last year I was asked by ITSMA to collaborate on this piece with them. They also tapped into companies like Deloitte, E&Y, IBM, Coginzant, SAP and more. What came out is quite interesting for any company looking to take their thought leadership program to the next level.

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Collaboration Report Company Social Media 199

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Firebelly

JULY 13, 2015

Our team went to Lake Michigan on vacation together. People matter more than infrastructure, processes and protocol. We had a great time. As an entrepreneur, I’m guilty of not taking taking enough time for myself. This year, I’ve reset. I’m putting the oxygen mask on first. And I decided to break a few rules along the way. I rented a house on the beach on Lake Michigan.

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Jason Yormark

JULY 1, 2015

It’s no secret I’m a huge fan of Apple products. I’m usually an early adopter no matter what the product is. However with the Apple Watch, I actually held back longer than usual for a few reasons. For starters, I’ve never been a watch/jewelry guy. I’ve never liked the feel of wearing anything like that. I also had reservations about how the watch would look.

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Apple Review Notification iPhone 189

Jon Loomer

JULY 30, 2015

By now you know about how powerful Facebook can be for brands. Most of the naysayers have been quieted. Those who kept predicting “the next MySpace” have all crawled away to their caves. There are nearly 1.5 Billion people on Facebook now. Close to 1 Billion there every single day. That doesn’t mean that success on Facebook comes easily now.

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Brands Facebook Metrics eBook 114

Rebekah Radice

JULY 27, 2015

There’s no doubt about it. Marketing your business on social media is tougher than ever. Just consider the fact that 93% of small businesses are using Facebook. That doesn’t include Twitter, Instagram, Google Plus and the many other social networks. Is it any wonder why the competition to stand out is fierce? Or why so many businesses are eager to create differentiation through social media?

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Social Media How To Marketing Social Networking 129

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Waxing UnLyrical

JULY 27, 2015

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. How can you improve your PR outcomes with the power of influencer relationships? Check out these posts. 1.

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Influencer Consultant Curation Conference 171

Amy Porterfield

JULY 8, 2015

For busy entrepreneurs, the About page of a website is one of the easiest to put off. You might throw a few vital details up there, like your name (always a good place to start) and your credentials, and promise yourself to fill it out later. Maybe you even go back and try adding some details […]. The post #65: Selling Yourself–The Art of a Winning ‘About Page’ with Melissa Cassera appeared first on Amy Porterfield | Online Marketing Expert.

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Marketing Organization List Products 86

Firebelly

JULY 3, 2015

No brand wants to be a dud on Instagram. Here are three ways to help make your customers see sparks after they follow you. CONSISTENTLY PUBLISH INTERESTING CONTENT. Consistency is key on any social media platform. Post interesting photos and videos on a regular basis—not too much that you annoy people and not too little that they forget about you. You’ll learn what your audience likes best by their responses—post more of what they like.

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Instagram How To Hashtag Social Media 176

Small Business Mavericks

JULY 29, 2015

Website design, like a lot of other things, changes over time. What was important in 2010 may not be important in 2020. What was a best practice in 1996 is certainly not a best practice in 2015. But that doesn’t mean there aren’t website design principles that are practical and eternal. Here are five website design principles you should never abandon: Put your users first – A website is for visitors, potential customers, people who browse the Web.

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Engineering System Engagement Buy 88

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Jon Loomer

JULY 23, 2015

For years now, marketers have screamed about their decreasing visibility in the Facebook News Feed. “It’s not fair!” they said. “Users want to see our content!” they claimed. “Give them more control!” I’ve always considered this a bit of a bluff. While Facebook’s News Feed algorithm does favor friend content over brands, it’s not necessarily unfair.

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Facebook Notification Feed Feedly 113

Idaconcpts

JULY 27, 2015

In life, there are good problems and bad. When you win the lottery, bliss may be replaced with shock when you find the change that a huge monetary prize has on your life and that of your loved ones. After finding out that you now, there are two key action items that you need to follow. The first thing to realize is that $800 million in lottery prizes goes uncollected each year, so that is why the very first thing that you need to do is to secure your winning ticket.

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Social Media Marketing 117

Waxing UnLyrical

JULY 24, 2015

The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. Just yesterday, my colleague Geoff Livingston published a very interesting Q&A with Andy Gilman of CommCore Consulting. Among other storied clients, Andy worked with Tylenol during its 1982 crisis , now a classic case study for communicators of all ages and stages.

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Consultant Case Study Course Conference 181

Taylor Marek

JULY 21, 2015

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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Software Industry Publishing Types 70

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Janet Fouts

JULY 19, 2015

Launching an app on an invite only basis has been done before, going back to the invites for Gmail and several others, but Beme (say beam) took this a huge jump further, It has been WILD watching the frenzy over this app, and it’s consistently trending on several platforms, Twitter in particular. Is it because it’s restricted and therefore special?

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Trends Course Instagram Video 115

Small Business Mavericks

JULY 27, 2015

Looking for ways to drive traffic to your website that don’t involve social media, pay-per-click advertising, or search engine optimization? Have you tried any of these offline marketing techniques? Networking – Offline networking still works. Find a networking event in your area and attend at least one meeting. It could be a Chamber of Commerce event, a business referral exchange service, or any type of business meeting where you’ll meet other local business professionals.

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Advertising Meeting Travel Eventful 103

Jon Loomer

JULY 16, 2015

Facebook is implementing an updated version of the Custom Audience and Conversion pixels, which is great news. However, many marketers are still confused about the implications of this. The official announcement from Facebook is too technical for most users, and there isn’t (yet) a clear step-by-step guide explaining how to implement this new pixel.

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How To Eventful Conversation Report 114

Idaconcpts

JULY 25, 2015

Are you tired of wasting your life in a cubicle? Are you ready to throw off the shackles of conventional employment and become your own boss? Here are just five ways to say goodbye to a 9-to-5 existence while still making bank. 1. Start A Business. This is one of the biggest reasons why people quit their jobs. If you’re tired of always answering to someone else, become your own highest authority by starting your own company.

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Banking Energy YouTube Skills 124

Waxing UnLyrical

JULY 22, 2015

Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. If you ask around, you still hear people saying PR is about press coverage. But here is the not-so-new news: PR is more than media relations and always has been. Public relations came to life many, many years ago when Edward Bernays , known as “the father of public relations” defined it.

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Policies Reputation Issues Social Media 197