Harp Interactive
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. From local shops to enterprise B2B companies, Facebook ads are proving to be an important. ( Read more. ).
Sherrilynne Starkie
SEPTEMBER 12, 2015
Facebook has just announced that business pages are getting a whole lot more mobile friendly thanks to new features and functions designed with hand-held devices in mind. There are 45 million businesses using Facebook pages to reach more than 1.5 billion people. More than 660 million people use only a mobile phone to access Facebook, so the improvements are smart and will help page owners promote their businesses and achieve objectives.
Visually SM
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing ,
Rebekah Radice
SEPTEMBER 28, 2015
Are you using social media to market and promote your business? Still finding that your sales and conversion results are less than stellar? You’re not alone. Social selling is a common business challenge. That’s why I was ecstatic to join Aaron Kilby last week on #MediaChat where we tackled this tough topic. We discussed social media, the sales process and finding your perfect marketing mix.
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Jon Loomer
SEPTEMBER 25, 2015
If you’re a marketer, you need to do your research. It’s imperative you understand your audience so that you can craft the right message to reach the right people. Smart marketers are using a free Facebook tool called Audience Insights. It allows you to break down audiences to learn a whole lot about them, including: Age and Gender. Lifestyle.
Direct Marketing Observations
SEPTEMBER 29, 2015
About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Recently I was asked to build a roles/responsibilities description for a client who had a similar ask and thus I thought my old post might help me in building out that description. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. 1.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Mindjumpers
SEPTEMBER 28, 2015
Video content is taking over. New stats from Cisco have revealed that by 2017, video will account for 69% of all consumer internet traffic. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. It’s not just the blue chips and consumer giants that need to get behind this trend; SMEs need to embrace the possibilities of video content marketing as well.
Visually SM
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of more than 220 featured speakers whose presentations will encourage you to think outside the box about your work.
Rebekah Radice
SEPTEMBER 7, 2015
Did you know that 90% of the information transmitted to your brain is visual? Or that 83% of human learning is visual? That makes incorporating imagery into your content marketing strategy more important than ever. Not only can visuals help send a more effective message, but they also increase the strength of your brand. Just look around you and you’ll see.
Jon Loomer
SEPTEMBER 10, 2015
[For more on the upgraded Website Custom Audience pixel, read this post.]. The power of Facebook ads is found within the targeting. I don’t care how perfect the ad copy, imagery, bidding and optimization are, it’s imperative that you target the people most likely to perform your desired action. Who are those people? In most cases, they are those who have visited your website before.
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Firebelly
SEPTEMBER 28, 2015
Twitter chats can be a great way to solicit (and share) social media marketing advice. Here is a list of my nine favorites that I think you’ll enjoy too! #BLOGCHAT. What: Different blogging topics are discussed each week. [ Learn more ]. When: Sundays at 9pm EST. Sample topic: Finding Your Blog’s Target Audience. #CONTENTCHAT. What: Business professionals from around the world gather each week to discuss tools and methods for effective content marketing. [ Learn more ].
Waxing UnLyrical
SEPTEMBER 25, 2015
In September, #measurePR pulled out all the stops in honor of Measurement Month. We had 10 guests (TEN!): Pierre-Loic Assayag of Traackr. Stephen Waddington of Ketchum. Richard Bagnall of PRIME Research. Margot Savell of Hill+Knowlton Strategies. Johna Burke of BurrellesLuce. Katie Paine of Paine Publishing. Donna Vincent Roa of Securing Water for Food TA Facility.
Buzz Marketing for Technology
SEPTEMBER 17, 2015
Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. This webinar featured Jason Kapler ( @ jasonkapler ) Vice President of Marketing at LiveWorld, Dan Gingiss (@ dgingiss ) Head of Digital Customer Experience and Social for Discover Card and Kristina Libby (@ KristinaLibby ) Head of Consumer Communications at Microsoft.
Visually SM
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Before I get into which stat is the most important and spoil the whole surprise—as if you couldn’t just scroll to the bottom—I want to discuss some of the other metrics that still play a crucial role in social media marketing ,
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Techipedia: Tamar Weinberg
SEPTEMBER 16, 2015
A lot of you have learned about recently launched Wiselike , and many of you signed up due to the prompting of your friends or my Facebook announcement. Well, let me fill you in on something: I’m not one of the three cofounders, but I’ve been involved in this labor of love for the last five months. Wiselike is the culmination of a project created by CEO Kyu Lee , who has always been interested in career paths and had created several projects to learn about what people do and how they
SocMed Sean
SEPTEMBER 13, 2015
It amazes me how many people I talk to that are frustrated with the simple problem of posting Instagram photos from your desktop. You know the scenario: you went on vacation, you took a ton of photos with your DSLR camera and now you want to upload them to Instagram. The problem is, Instagram is really designed for use with mobile devices and the only TRUE way to get photos from your DSLR to Instagram is to transfer your photos on to the memory of your iPhone or the SD card of your Android devic
Firebelly
SEPTEMBER 21, 2015
For years, people have been asking for a dislike button on Facebook. It seems that Mark Zuckerburg is finally ready to give the people what they want. In a Q&A last Tuesday, Facebook’s founder said “I think people have asked about the dislike button for many years. Today is a special day because today is the day I can say we’re working on it and shipping it.”.
Waxing UnLyrical
SEPTEMBER 21, 2015
I’m leaving… on a jet plane… … Do know when I’ll be back again… I head to India tomorrow for more or less a month abroad (India + UK, all work!). I’m excited – this is my first time keynoting at #PRAXIS2015 , as well as teaching multiple workshops around India and the UK. I also wonder where the scheduling gods were when we started working on this trip, because on the first leg of my trip, I will be in 7 cities in 9 days.
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yMarketingMatters
SEPTEMBER 4, 2015
Another month, and many more social media updates to help businesses interact better with their followers. Let’s dive in! Facebook Updates. Messaging on Pages: Facebook introduced new ways for people and business Pages to connect including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages: Sending private messages to Pages from local awareness ads, ONLY if the call-to-action button “Send Message” is fe
Visually SM
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. 8-11 in Cleveland. The event is expected to host more than 3,500 attendees and to feature more than 120 hours of presentations, networking and entertainment. As a quick introduction to the fascinating people you’ll meet along the way, we’ve pulled together a list of more than 220 featured speakers whose presentations will encourage you to think outside the box about your work.
Direct Marketing Observations
SEPTEMBER 4, 2015
In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s stop for 30 seconds and re-look at that value of each. Let’s take stock really quick. Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus.
SocMed Sean
SEPTEMBER 11, 2015
I know, it’s a bit snarky, but after seeing about 20 different “let me show you how to use Twitter” posts in my Twitter feed today, it just seems to me that there are apparently quite a few social media “experts” out there who don’t get that people using Twitter must already know how to use Twitter. These types of posts are the equivalent of sitting in the passenger seat of a car and saying “let me show you how to drive” while hurtling down the roa
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Firebelly
SEPTEMBER 14, 2015
Bloomua / Shutterstock.com. Those little social media icons—they may stand alone or be adorned with a message like “Let’s get social”—are found on almost every website these days. But is it time to remove them? For some brands—yes. Are you one of those brands? Read on to find out! Just because you can, doesn’t mean you should.
Waxing UnLyrical
SEPTEMBER 18, 2015
Some days you just need to tweet all the Twitters. Right? Off with you. Have a great weekend! Author information Shonali Burke President & Grand Poobah at Shonali Burke Consulting, Inc. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.
yMarketingMatters
SEPTEMBER 4, 2015
Another month, and many more social media updates to help businesses interact better with their followers. Let’s dive in! Facebook Updates. Messaging on Pages: Facebook introduced new ways for people and business Pages to connect including more ways for customers to send private messages to businesses and new tools for Page admins to manage and respond to messages: Sending private messages to Pages from local awareness ads, ONLY if the call-to-action button “Send Message” is fe
Rebekah Radice
SEPTEMBER 14, 2015
There is a common misconception when it comes to social media marketing. All you have to do is set up a few social networks and the results will start rolling in. But you’re smarter than that. You know it takes a lot more. Focus, organization and determination are just a few qualities you must have. Because the reality is this. If you want to amplify your message through social media, you need more than a wish and a dream.
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Direct Marketing Observations
SEPTEMBER 2, 2015
I was recently speaking to an entrepreneurship/marketing class in Naples Florida about what it takes to get something from cradle to grave. The main idea hit me like a ton of bricks, so I’m going to share it with you. It’s quick, so relax. It’s as simple as this. It starts with one person. It’s born from one idea. You take that one idea and you make it better.
Jon Loomer
SEPTEMBER 17, 2015
I hear a lot of chatter about how time consuming creating ads within Power Editor can be. The truth is, though, that most people with this issue don’t have the right processes in place for optimal efficiency. When I create a new campaign, the vast majority of my time is spent on the ad itself (imagery and creative). The creation of ad sets is lightning fast, and a big reason for that is Saved Audiences.
Firebelly
SEPTEMBER 8, 2015
I’m often asked about my favorite social media management tools. Starting with this post, I’ll be sharing them in a must-have series on our blog. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. I love the desktop and mobile app interfaces.
Waxing UnLyrical
SEPTEMBER 16, 2015
Guest Post by Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).
Small Business Mavericks
SEPTEMBER 30, 2015
It’s good that you are active on social media, but how effective is your marketing? It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business.
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