Dave Fleet

FEBRUARY 4, 2016

Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. This year’s results are some of the most interesting I’ve seen, highlighting a disparity in trust amongst what we call the “informed” public and the mass population, and the ongoing failure of businesses to live up to the expectations that people have of them when it comes to societal good (you can see the full results on SlideShare ).

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Social Media News Trends Eventful 235

Harp Interactive

FEBRUARY 3, 2016

Categories: Branding Tags: branding , identity , logo design How many brand logos do you think you see in a single day? Probably more than you can count. Strive to create a logo that stands apart and turns heads by keeping these five characteristics of a striking logo in mind. ( Read more. ).

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Brands 180

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below.

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B2B Social Media Marketing Survey 121

Firebelly

FEBRUARY 15, 2016

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. How can this be remedied? Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. 1. Respond. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter.

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Twitter Study Social Media Brands 123

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Social Media

Jon Loomer

FEBRUARY 26, 2016

Watch a video walkthrough of Facebook Canvas here… Facebook Canvas is a pretty amazing way to provide users an immersive, mobile experience through ads. How do I describe what these things are for people who haven’t seen them before? Well, they’re similar to Instant Articles , which allow publishers to share their content in an instantaneous fashion, bypassing slow load times.

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Facebook How To Feed Feedly 126

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. 8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.&

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Campaign Adwords Consultant Eventful 106

Techipedia: Tamar Weinberg

FEBRUARY 29, 2016

This post isn’t about anything I normally write about. However, another viral post stemmed my desire to write about my own train experience. This is my opinion of an exciting opportunity that I encourage you to experience at least once in your lifetime. Oh, and by the way, this is an article for the average Joe, not the average Amtrak railfan.

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Training Airlines Travel Class 159

yMarketingMatters

FEBRUARY 28, 2016

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. At the same time, it’s also very exciting times for marketers and business owners, to have so many powerful marketing tools to escalate and grow their business, sales and exposure. In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales fo

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Social Media Marketing Mobile B2B 157

SocMed Sean

FEBRUARY 25, 2016

Yes, they’re here… and they’re taking the digital world by storm like Beatlemania! The end-all-be-all-amazing-wonderous-supercalifragiliticexpialousdocius Facebook reactions. Now we can FINALLY respond to people’s posts with more than a simple “like” by also including “love”, “haha”, “wow”, “sad” and “angry” to our responses to posts.

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Facebook Blogosphere Social Media Comments 149

Webbiquity SMM

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. SnapChat , Blab ) and some disappear (anyone remember Pownce or Friendster ?), the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. As noted below, Instagram is taking off (nearly a third of U.S. marketers used the site in 2015, and that figure is expected to approach 70% by 2017) whi

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Social Networking B2B LinkedIn Instagram 112

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Waxing UnLyrical

FEBRUARY 24, 2016

Guest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out.

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Collaboration Platform Class Proposal 127

Firebelly

FEBRUARY 22, 2016

We’re excited to announce that we have recently started working with Gnarly Grove Hard Cider. Gnarly Grove Hard Cider, crafted in Indiana, is naturally gluten-free, made from 100% fresh pressed apple cider and available in two flavors—Original Blend and Legendberry. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.

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Apple Social Media Management Instagram Social Media 103

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. This webinar featured James Hilliard (@ hillyprods ) President & Executive Webcast Producer for Hilly Productions, Bree Baich (@ BreeBaich ) Transmedia Mastermind “The Storyteller“for SAS Institute and Jamie Turner (@ AskJamieTurner ) CEO of SIXTY.

Storify 150

Storify Content B2B Social Media 150

Mindjumpers

FEBRUARY 16, 2016

Emojis: Another language that is easy to learn but hard to master for brands. Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. SwiftKey also found it to be the most popular emoji across the world. So what is it that is so appealing about emojis in the digital age?

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YouTube ROI Feed Feedly 122

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Social Media

SocMed Sean

FEBRUARY 18, 2016

This week we welcome guest author Cassie Phillips, a technology and internet security blogger. She loves social networking and wants to share her knowledge with other users so they can protect themselves, making the internet a safer place. Today, Cassie shares some insights about privacy issues related specifically to Facebook. You can also check out some of Cassie’s other tips on Twitter at @SecureThoughtsC Facebook Privacy is an on-going concern.

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Privacy Facebook URL Data 186

Webbiquity SMM

FEBRUARY 11, 2016

Guest post by Philip Masterson. Digital marketing is growing rapidly. It’s the primary channel for every startup, given its expansive reach and capability to provide quick and detailed results. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. So far, so good. However, like everything else, there are horror stories that haunt digital marketing too.

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Marketing Sentiment Sysomos Campaign 101

Waxing UnLyrical

FEBRUARY 22, 2016

You know how they say there’s no “I” in “team”? Well, there’s no “I” in “success,” either. So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. 1. Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone.

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Collaboration Consultant Team Communities 106

yMarketingMatters

FEBRUARY 8, 2016

The first month of 2016 is behind us and we’re already in February! There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook. Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts?

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Social Media URL iPhone iPad 157

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Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. This webinar featured Kevin Hack (@ kevinhack ) head of Social Intelligence in Global Digital Marketing Advancement at The Hershey Company, Kendra Simpson (@ Kfoley ) Director of Communications at Kohler Company, Drew Neisser (@ DrewNeisser ) founder and CEO of Renegade and Will McInnes (@ willm

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Conversation Storify Marketing ROI 111

Firebelly

FEBRUARY 8, 2016

We’re excited to announce that Heather Chapman has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Favorite social networks: Snapchat and Pinterest. Most-used hashtag: #MyKindOfCrazy. Favorite emoji: Thoughts on selfie sticks: I don’t own one, but do what you’ve gotta do. My wing span is pretty legit.

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Team Social Media Management Hashtag Social Networking 0

SocMed Sean

FEBRUARY 15, 2016

LinkedIn has been getting pretty annoying lately. In case you haven’t noticed, content like recipes, quizzes, and family photos are starting to creep into the network. Instead of using LinkedIn as a professional social network to share career accomplishments or opportunities, some folks are posting personal content because (like it or not) it drives engagement.

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LinkedIn Feed Feedly Social Networking 178

Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. But likely the most significant finding from recent research (see below) is this: the average person now spends more time online than with TV and all other media (newspapers, magazines, etc.) combined.

Hubspot 140

Hubspot Marketing B2B Survey 140

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Social Media

Waxing UnLyrical

FEBRUARY 19, 2016

Seeing as how February, as a month, is all about love, I wanted to focus this month’s #measurePR chat on the folks who give us the most love in our businesses: our community. So the February chat welcomed a trio of terrific guests: Post Planner CMO Rebekah Radice , Rosemary O’Neill of Hoop.la, and Karen Freberg , Assistant Professor of Strategic Communication at the University of Louisville.

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Communities Metrics Consultant Discount 106

Rebekah Radice

FEBRUARY 29, 2016

Ever wonder what the best social media image sizes are for each social network? Or how to make sure elements within your cover photos and posts meet the site specifications? In a world where change is constant, keeping up can feel next to impossible. But with the ever-increasing importance of visual marketing , staying up-to-date is a must. Did you know that… Visual content receives 94% more views than content without an image?

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Social Media Tumblr Social Networking LinkedIn 114

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar featured Martin Jones (@ martinjonesaz ) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@ Jrastafari ) Social Media Manager at Act-On and Matt Hannaford (@ mhannaford ) Integrated Marketing Analyst at Union+Webster.

Storify 111

Storify Brands Marketing Upcoming 111

Jon Loomer

FEBRUARY 1, 2016

A little more than three weeks ago, I published a blog post about how to create an evergreen Facebook ad campaign. It was so popular that I’ll be hosting a 90-minute virtual workshop on the topic this Wednesday for Power Hitters Club Members. [NOTE: If you aren’t yet a member of the Power Hitters Club, you can join in order to get access to this workshop.].

Examples 113

Examples Campaign Facebook Newsletter 113

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Social Media

SocMed Sean

FEBRUARY 5, 2016

You know them…the social media “experts”, “wizards”, or “gurus” who are just too important to make time for the “little people” of the world. They’re too busy promoting their latest book on how to engage, but don’t have time to respond to personal emails or @ tweets. They love to present case studies at conferences, but have no practical experience actually engaging in the social media space because they are too busy jetting from

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Social Media Case Study Conference Study 155

Kikolani

FEBRUARY 18, 2016

Diving into the Social Media pool was like taking a dip in shadowy shark infested waters to me. For the sake of business (and after much contemplation), I decided to get brave and dipped in just one toe. I’m not sure I’m swimming yet, but I am enjoying floating about, so I thought I’d let you know what I learned. If you’re ready for an adventure, that is.

Social Media 108

Social Media Hashtag Twitter Research 108

Waxing UnLyrical

FEBRUARY 17, 2016

As my business consulting partner Jason Arcemont once put it: “I’ve always enjoyed my job until it became full-time.” Granted, not everyone in the world is exactly like Jason (or me, or you, for that matter). But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole.

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Consultant Industry Collaboration Project 0

Rebekah Radice

FEBRUARY 22, 2016

Do you want to improve your social media results? Looking for ways to better understand your audience? The key is being data informed. Sound scary? It doesn’t have to be. In fact, it can be simple, rewarding and enlightening. Believe it or not, knowing what your audience wants unlocks opportunity. Not only does it lead to increased connections, but also conversations and conversions.

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Data Social Media How To URL 114

Talkwalker SM

FEBRUARY 4, 2016

Being on social media is second nature for many brands today, but if you really want to make the most out of it, you need tools to help you understand what’s being said and by whom. Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand.

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Analytics Social Media Tools Influencer 105