May, 2016

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Lauren Johnson Joins Firebelly As A Social Media Manager

Firebelly

We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Describe yourself in 140 characters or less: “I always knew in another life I could fly which is why in this life I dance.”. Favorite social network(s): Instagram, Facebook and Snapchat. Most-used hashtag(s): #tbt #harveydog #labmix #rescuedog I may or may not be a “crazy” dog mom….

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Beyond Press Releases: Using Stories to Land Your Organization on the Front Page

Waxing UnLyrical

Guest Post by Elaine Hughes. “Doors that Manuel Rosado never knew existed are now opening to him.”. Compelling stories are memorable and can trigger powerful emotions in potential customers and donors. For Manuel Rosado, The Philadelphia Inquirer profiled his journey from drop-out to valedictorian, resulting in a donor stepping forward to pay his entire college tuition.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend.

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Why Inbound Marketing Is So Important For Your Business

yMarketingMatters

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. It’s inviting them into your way of thinking and business culture. This way of communication is a full access pass to your expertise, know how, and story. Both established and new customers become part of your company’s journey, sort of a VIP, behind the scenes pass.

Marketing 157
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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11 Lessons for Struggling Entrepreneurs

Jon Loomer

[NOTE: I know I typically fill these pages only with articles and tutorials about Facebook ads. This time, however, I’m taking a slight turn to reflect on entrepreneurship and building a business. If you read carefully, you’ll see how much of this can be applied to Facebook ad strategy. Let me know if this is something you enjoy!]. In August, it’ll be five years since I was laid off for the second time in 2 1/2 years.

Template 168
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Never Miss Important Social Media Updates

The Social Media Hat

Social Media Never Miss Important Social Media Updates. Make Sure That You Get Notifications For What Matters Most Ever have someone ask you if you saw their post on Facebook, only to have to admit you hadn't? My Dad asks me that all the time. He doesn't post that often, but every once in a while he'll share something and during our weekly phone calls, he'll ask me what I thought about it.

More Trending

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What Happens When You Kiss a Bunch of Frogs?

Waxing UnLyrical

What happens when you kiss a bunch of frogs? Nothing. Last weekend was my friend Michele’s birthday weekend, so I went across to hang out with her, her sweetie, her two dogs, three cats, and a bunch of frogs. Like this dude. Is he adorbs or WHAT? So cool, just hangin’ out in his own private grotto, watchin’ the lady frogs go by and daring all the tadpoles to look him in the eye.

Wikipedia 147
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Facebook Reactions – Three Months On

Mindjumpers

Three months on and Facebook’s Reactions haven’t quite replaced the trusted “Like” button, which still reigns supreme. Out of the new options, “Love” is the most popular, with a whopping 51% share. However, it can be argued that “Love” is ultimately “Like +” in disguise, so perhaps it just goes to show how strong the “Like” really is. Quintly recently analysed 130,000 Facebook posts and found that 76% of interactions were still “Likes”.

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3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. There are a variety of tools available that allow marketers and social media practitioners to monitor and gather data surrounding a specific hashtag, and most offer numerous free elements that are str

Hashtag 156
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Dos & Don’ts Regarding What to Post this Memorial Day

Ignite Social Media

Memorial Day is almost upon us once again. For millions of Americans, the holiday is a chance to remember those in the military who sacrificed their lives for our country. For others, Memorial Day is also the official demarcation of summer. It’s a day to gather with friends and family, and enjoy the warm weather. For social media marketers, posting content related to Memorial Day can be incredibly tempting.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How To Find Influential People Who May Be Tweeting Your Content

The Social Media Hat

Twitter How To Find Influential People Who May Be Tweeting Your Content. A Story Of How I Found An Influencer Who Tweeted My Article To 276,000 Readers Thursday afternoon I was going about my business as usual, and happened to open my Google Analytics app to see how traffic was doing. It's something I do two or three times a day, and you'll soon see why.

Content 157
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How to Create a Facebook Ads Funnel: 2 Strategies

Jon Loomer

The majority of marketer complaints regarding Facebook ad performance can be traced back to a lack of creativity. Far too often, campaigns are created as if they apply to all within the target audience when in reality there are layers of shades of gray. Not everyone in your audience knows you. Not everyone who knows you fits your target profile. Not everyone who knows you is ready to buy.

Strategy 126
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3 Lady Parts and a Frisbee Walked Into a Bar…

Waxing UnLyrical

Did you know that lady kangaroos have three lady parts? Did you know that the creator of the frisbee was actually made INTO a frisbee after he died? Did you know that these are some of the random facts that you’ll learn when you sign up for my Social PR Virtuoso Master Course ? Are you wondering why it matters? I’m not going to tell you.

Training 114
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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. Paul ( #SMBMSP90 on Twitter). The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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How To Use Facebook Audience Insights For Better Targeting

agora pulse

Are you struggling with Facebook ads targeting? Unsure how to find relevant audiences to improve or scale your campaigns? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. In fact, just by changing one interest you could more than double your campaign results. In this article, I’ll show you exactly how to use the Audience Insights tool to uncover hidden targeting opportunities, which can result in a staggering 64.83% decrease in y

Facebook 152
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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Snapchat has 100 million daily users , 9,000 snaps are shared per second , 10 billion videos are viewed per day and at 500 million Snapchat stories per day, it would take more than 158 years to watch an entire day of Snapchat stories. It’s no wonder that advertisers want a bite of it. CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend.

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How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades

The Social Media Hat

Email Marketing How We Generated 2302 Blog Subscribers In 10 Months Using Content Upgrades. If you're focused on building an email list then you probably already have a couple of tricks up your sleeve. Ebook pages, free reports, exit pop ups , the list goes on and on. But like every new trick you employ, eventually you're going to start seeing diminishing returns: that ebook landing page starts to plateau, that scroll pop up starts to annoy your visitors.

Content 149
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

It’s pretty rare that I get access to a feature before the masses. I’m often frustrated that I can’t access that next great feature that everyone else is talking about. But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. I’ve had early access to this feature, and I can report back on what I’m seeing.

Facebook 126
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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What I Learned from my Social PR Makeover

Waxing UnLyrical

Guest Post by Emma Hawes . My wardrobe last Wednesday included Nike yoga pants, tennis shoes and a coral screen print Delta Gamma Shirt, which, if you knew my time at Mississippi State, had to be two years old. Plus it was topped off with very little makeup and a messy ponytail. If you watched Shonali’s #SocialPR Blab with Corina Manea and Rebekah Radice , I was ambushed, much like Stacy and Clinton do on “What Not to Wear,” but this was a Social PR makeover.

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The Time Is Now For Small Businesses To Grab More Customers

Jason Yormark

This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. To succeed at building small business marketing strategies , you have to find a reliable way to bring in low-cost leads. As an SMB, your budgets are tight, your time is limited, and ROI is a matter of life or death when it comes to modern marketing campaigns.

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8 Easy Ways to Use Social Media to Market Your Small Business

Rebekah Radice

Want to use social media to market your small business, but struggling to gain traction? Wondering how to jumpstart your efforts, but not sure where to begin? It can be confusing. In fact, only 53% of small businesses say they actively use social media. The rest? They claim they don’t have the bandwidth, resources, time, money or energy. And I get it.

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Why Every Small Business Needs a Website

The Realtime Report

Why Every Small Business Needs a Website. As a small business owner, you may have wondered whether or not getting a website is worth it. The truth is, having a website for your small business is no longer something which should be considered an option. In today’s digital age, having a website is absolutely essential to the success and reputation of a business of any size.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Many Faces of Facebook Ads

The Social Media Hat

Facebook The Many Faces of Facebook Ads. Facebook is the marketing platform of choice for businesses of all kinds and sizes everywhere. Companies are spending more than ever on Facebook advertising. In fact, latest research puts this number at 122% more per ad unit than in 2014. And this is because of the excellent results that Facebook advertising generates for businesses.

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Webinars for Beginner, Intermediate and Advanced Facebook Advertisers

Jon Loomer

As discussed a few weeks ago , I’ve realized that while my content is intended for advanced Facebook advertisers, many of those who read these pages or receive my emails are actually beginner or intermediate advertisers. I wanted to create something for those groups without impacting my blog content. I first created an experiment that allowed readers to segment themselves… While effective, I’ve found that people aren’t always honest with themselves about how advanced they

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Infuse Your Content with Small Stories for a Big Effect

Convince & Convert

Marketers are constantly hearing about the importance of storytelling in their marketing. They should be trying to tell their brand story. Lead with a story. Connect with a story. For the average marketer, this can feel like a daunting change. You may just be getting the hang of this whole content marketing thing, where you are trying to provide value by educating your prospects instead of telling them about your products and services.

Content 115
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How I Maintain 20 Percent Organic Reach on Facebook

Jenn's Trends

How many times have you complained about your Facebook reach? Probably more times than you can count. Even I complain about it. Well, I used to a lot more than I do now. You see, I’ve been experimenting with organic reach on Facebook for the last 5 or 6 months. And, while everyone else seems… The post How I Maintain 20 Percent Organic Reach on Facebook appeared first on Jenn's Trends.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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[Interview] Discover The Driving Force Behind Porsche’s Slick Social Strategy

Audiense

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? A buyer journey can last decades, so what’s the value in amassing a following of over 15 million fans across your social accounts when a certain percenta

Strategy 113
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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. 1.09 billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. 1.65 billion monthly active users as of March 31, 2016. 1.51 billion mobile monthly active users as of March 31, 2016.

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What Is Happening With Blab?

The Social Media Hat

Social Media What Is Happening With Blab? Is The Popular Live Streaming Platform Going Away? The past twenty years have seen social networks come and go. Change and evolve. For users in the midst of those changes, it's a frightful, chaotic time. No one likes to see major changes in the platforms they use and the workflows they've integrated into their work and lives.

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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. While my excitement is focused primarily on the Website Custom Audience enhancements, the updates to Dynamic Ads is important for big e-commerce websites. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences.

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9 Proven Ways to Improve Your Facebook Marketing

Rebekah Radice

Are you using Facebook to market your business, but struggling to create momentum? Would you like to finally make sense (and take full advantage) of this social giant? Sure, there’s no one-size fits all solution. But there are proven ways to improve your Facebook marketing results. But like any marketing venture, you need to know where you’re headed before jumping in.

Facebook 113