agora pulse

OCTOBER 25, 2018

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? There is no single right or wrong answer. The first step is to understand what your social media goals are and measure against them. There are three primary purposes for social media. While most businesses would love to do all three, often the focus is on one or another.

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Social Media ROI Metrics Survey 126

Social Media Today

OCTOBER 31, 2018

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy.

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Social Media Strategy Tips Marketing 167

Dave Fleet

OCTOBER 10, 2018

This past weekend Canadians celebrated Thanksgiving, and for me it was a special one as this was our first Thanksgiving since welcoming our son to the world. It was also my first weekend after returning to work from three months of paternity leave. When our son was born I made the decision to take some time off this summer. As I quickly learned, it’s not something that a lot of dads in our industry do however from the time we knew we were having a baby, I assumed that I would take this time.

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Team Project Conversation Industry 331

SocMed Sean

OCTOBER 21, 2018

I have gotten this question a few times and it’s a very tough one to answer, but I’ll give it my best shot. Hey Sean, Do you know of a good way to get in contact with Instagram support? I have lost access to my account and need to find out how to recover it. It looks as though someone hacked my account and then changed the email address.

Instagram 248

Instagram FAQ LinkedIn Issues 248

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Social Media

Jon Loomer

OCTOBER 30, 2018

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” A couple of things… 1. This tool is DEEP. Have fun poking around this Facebook Business help guide to learn all of the ins and outs of the Facebook Attribution Tool. 2.

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Tools Facebook Conversation Report 167

The Social Media Hat

OCTOBER 15, 2018

A marketing team will provide you with the help and insight that you need in order for your business to succeed in today’s marketing environment. Here's your most cost-effective solution.

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Team Marketing How To Cost 158

Social Media Today

OCTOBER 31, 2018

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience?

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Instagram Tools Brands Process 167

agora pulse

OCTOBER 16, 2018

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. LinkedIn has over half a billion users and about half that number log in every single month. It gets better– over 61 million users are senior level influencers and 40 million are in decision-making positions. What’s more, the network is known for being a serious spot for acquisition, retention and recruitment.

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LinkedIn Engagement Brands CSR 144

Meltwater

OCTOBER 7, 2018

While PR is experiencing a bit of a renaissance as the value of earned media and backlinks seems to be at the top of many brands’ list of digital marketing… Read More >>>.

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List Brands Marketing 142

Jon Loomer

OCTOBER 25, 2018

Advertisers are split into three primary camps when it comes to geo-targeting and Facebook ad spend by country: Worldwide: Just target everyone on the planet in the same ad set. Country Clustering: Throw your primary countries that work best into the same ad set. Segmentation: Create a separate ad set for each country or similar groups of countries.

Facebook 167

Facebook How To Groups Groups 167

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A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

OCTOBER 29, 2018

The hype about whether short form or long form content is the future is certainly alive and well. Here's the perspective you need.

Content 167

Content 167

Ignite Social Media

OCTOBER 2, 2018

Where does the time go? It seems like only yesterday we were snapping poolside selfies and buying popsicles by the dozen, but now we’re here–swapping out our sandals for sweaters and devouring all things pumpkin spice. It’s officially fall, which means the holiday season almost upon us. With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer.

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Sentiment UGC Buy Authentication 152

Social Media Today

OCTOBER 9, 2018

By adding influencer content into the mix, brands may be able to grab consumers' attention at a time when many are bombarded with product promotions, seasonal ads and deals.

Influencer 158

Influencer How To Marketing Products 158

Audiense

OCTOBER 5, 2018

This week we take a specialised approach and analyse a niche vertical within the martech industry, Content Marketing. Our analysis of this audience is not a high-level influencer identification but a deep dive into the sub-categories within content marketing to identify the most relevant people to target for industry professionals. By analyzing this audience we work to identify the top influencers within those different categories.

Influencer 135

Influencer Content Marketing Analysis 135

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Meltwater

OCTOBER 21, 2018

We’re producing A LOT of content these days.But is anyone consuming that content that we work so hard to create?Chances are that unless we’re posting it at optimal times, the… Read More >>>.

Content 139

Content 139

Jon Loomer

OCTOBER 10, 2018

Dynamic product ads are critical to having a successful Facebook marketing holiday season. These ads dynamically update and feature products from your product catalog, while also allowing you to not only use them in remarketing (aka someone views a product on your site and then later sees a Facebook ad for that product) but also for prospecting, via Broadmatch Dynamic Ads.

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Facebook Advertising Products Discount 167

The Social Media Hat

OCTOBER 21, 2018

This is a global issue that everyone needs to be aware of, and by raising awareness, we can work to eradicate it forever.

Social Media 168

Social Media Issues 168

Ignite Social Media

OCTOBER 15, 2018

Have you tested Facebook’s most innovative ad format, Instant Experience ads? If they don’t sound familiar, you may know them better as Canvas ads. Facebook renamed the format a few of months back to give a little more detail around what the ad actually does. They also added a few features, making the format even more lucrative for advertisers. There’s a few reasons that these ads are worth trying out; see below for 3 big ones. .

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Class Advertising Analytics Facebook 140

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Social Media Today

OCTOBER 18, 2018

By planning out your email strategy, using different types of email outreach options based on where your customers are in the process, you'll move towards improving the ROI of your efforts.

Tips 164

Tips ROI Marketing Process 164

Oktopost

OCTOBER 23, 2018

The B2B social media landscape is always evolving. One day Facebook Bots are on the rise, the next Instagram launches IGTV. Yet one trend remains constant: LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to […].

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LinkedIn Trends Engagement B2B 131

Forbes Social Media

OCTOBER 26, 2018

The term, gender, has been weaponized to such a degree that most people don’t understand the distinction between the two. This article highlights much of the misinformation behind this political tactic and the technological shifts driving this current trend.

Trends 112

Trends 112

Jon Loomer

OCTOBER 3, 2018

Facebook advertisers continue to experience challenges when using the platform’s custom audience feature to estimate potential audience sizes. In particular, many advertisers report seeing errors that state the audience size is “not available”. In conversations among advertisers in the Power Hitters Club groups, these issues have been a recurring topic, with members sharing differing experiences (and frustrations!).

Facebook 163

Facebook Advertising Privacy Issues 163

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

The Social Media Hat

OCTOBER 8, 2018

Google has officially announced the end of Google+, and the end of an era. Read more.

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Google 168

Ignite Social Media

OCTOBER 30, 2018

There’s a lot that goes into community management. A community manager acts as the link between a brand and its customers- helping to build, grow, and manage their online communities. Community managers (CMs) are, in many cases, the voice of the brand. They are immersed in the community and they’re the people you communicate with when you reach out to a brand.

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Examples Communities Comments Social Media 139

Social Media Today

OCTOBER 12, 2018

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

Types 167

Types Social Media Content 167

Oktopost

OCTOBER 30, 2018

Content curation has been a long-standing buzzword in social media marketing. While it seems to be on the radar of many marketers, not all of them invest in this tactic, as they feel it’s not worth the time and effort. However, those marketers are missing out on the benefits curated content can bring to their […].

Curation 122

Curation B2B Content Marketing 122

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Discover just how easy it is to boost SEO with social media.

Social Media

Sprout Social

OCTOBER 23, 2018

In Summer 2018, Instagram finally smashed the 1 billion users milestone. Today, Instagram is one of the most popular social platforms on the web. It’s a place where people create, share and interact with both their friends and their favorite brands. 80% of Instagrammers follow businesses on the channel. As with any social platform, brands that want to get the most out of Instagram need a substantial following.

Buy 111

Buy Instagram How To Geotagging 111

Jon Loomer

OCTOBER 23, 2018

Facebook Saved Audiences are a built-in feature allowing advertisers to pre-build an audience for repeated use in targeting. By using the Saved Audience tool , you can save time and ensure consistency in your advertising. You can also gain insight into the make-up of a particular target group. Are Instagram users also included in these pre-configured audience groups ?

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Instagram Facebook Sample Samples 163

Later

OCTOBER 9, 2018

October 10th is #WorldMentalHealthDay, which is a cause that is close to our hearts here at Later, because of you ! Social media managers, entrepreneurs, and influencers have a unique set of mental health challenges because they spend their days in the trenches of the internet. Self-care is an important part of mental health, and sometimes that means taking a break from social media, our phones, and technology.

Social Media Management 110

Social Media Management Social Media Tips Feed 110

Ignite Social Media

OCTOBER 3, 2018

Unfortunately, sometimes we can’t plan ahead of natural disasters, but when we can, it’s always good to have a plan of attack so you can be extra prepared. Nowadays, during times of uncertainty and crisis, people tend to jump online quickly to get their questions answered and having real-life updates at their fingertips. Before jumping in, keep these tips in mind during your next natural disaster on social media crisis.

Social Media 133

Social Media How To FAQ Upcoming 133

Social Media Today

OCTOBER 23, 2018

Instagram offers organizations a great opportunity to tell visual stories and reach people on what feels like a less-crowded platform - here are some expert insights to help boost your Instagram efforts.

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Instagram How To Marketing Organization 162