Dave Fleet
DECEMBER 31, 2011
It’s hard to believe we’re about to tick over to another calendar year. So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. These aren’t necessarily trends that are already happening (although I’d like to say they are), but they’re certainly where my head is at and hopefully where others are, too.
SocMed Sean
DECEMBER 21, 2011
I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. The conversation primarily revolved around whether the “always on” nature of sites like Twitter require that you tweet 24 hours a day, since your followers aren’t necessarily in the same time zone.
Mindjumpers
DECEMBER 7, 2011
Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. However, here I will attempt to gather some of our earlier mentioned tips and try to include some new ones with a help of an infographic put together by ProBlogger and Voltier Digital.
Buzz Marketing for Technology
DECEMBER 15, 2011
Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Facebook fan pages are much the same thing. But only 0.2 to 2 percent of fans go back to a page. Why? Because there is nothing going on that interests them.
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Almost Savvy
DECEMBER 15, 2011
Beware the hidden dangers of social media. Social media is all the rage. All the cool kids are using it; at least, that’s what the cool kids on the internet are telling us. The number of businesses on Facebook, Twitter, LinkedIn, Google+, and YouTube is mind-boggling, but the real question is how many of them are using the tools wisely? If you own a business, work for or with businesses, I’m sure you’ve heard from nearly everyone you know that you must be using social media.
Waxing UnLyrical
DECEMBER 8, 2011
Recently, I received an email from someone asking if I would be interested in providing PR services for a fundraising campaign he is embarking on. He is doing this because so far, at least, he’s been unsuccessful in securing funding to build a prototype for what sounds like an interesting invention in the energy field. So now he’s turning to crowd-funding.
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SocMed Sean
DECEMBER 3, 2011
Contrary to popular belief, Facebook is NOT the largest social network on the planet. That honor still goes to email. Think about it, your email contacts are like your Facebook friends, LinkedIn contacts, and Twitter followers all rolled into one. And your inbox is more successful at managing text and multimedia better than the Facebook timeline, Twitter feed, RSS subscriptions and Google+ feed combined.
Mindjumpers
DECEMBER 2, 2011
Tweet. Engagement is one of the key words when it comes to social media. Creating content, reaching out to your fans and acquiring some more is what all of us aim for when updating our Facebook page or writing blogs. Therefore, it is necessary to understand that which kind of activity creates maximum engagement, reaches to maximum number of people and hence works wonders for your brand.
Adam Sherk
DECEMBER 12, 2011
What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out. It is fair to say that Facebook is getting better at providing this data itself; the latest version of Facebook Insights offers a wider range of data than ever before. But many still find it lacking so a number of companies have stepped in to try to fulfill this need.
Almost Savvy
DECEMBER 8, 2011
Seemingly stealth group members. You know they're there, but you can't find them. Today’s post is written specifically for those responsible for managing a Group on Facebook. Facebook Groups don’t get as much buzz as Facebook Profiles (soon to be known as Timelines) and Facebook Pages. Still, there are many wonderful uses for Groups.
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Firebelly
DECEMBER 23, 2011
Twitter, Trains & Tandoori Chicken. I met Shashi Bellamkonda a few years ago at the Optimization Summits where we were both speaking (along with Mack Collier , Jason Fall s, John Jantsch , Jay Ehret , Mark Juleen and other members of the social media intelligentsia). I was immediately struck by the sheer number of people that Shashi knew – and how he intentionally went out of his way to get to know new people.
Waxing UnLyrical
DECEMBER 7, 2011
Guest post by Martin Waxman. I remember a time not too long ago when I knew how to do my job really well. I’d get up in the morning, scour the media and go to work, confident that when a client would call, I could help them out. I knew what worked by doing; that is, based on success. Soon I had a proven blueprint I could apply to virtually any situation that came my way, knowing that if I stayed with it, the results would be positive.
SocMed Sean
DECEMBER 4, 2011
A while back, I wrote a blog post asking the question “ Is Facebook More Important To Us Than Food? “ According to the stats in that post, not only was Facebook more important than food, but we spent more time on Facebook than eating and drinking, more time on Facebook than doing our household duties, and as much time on Facebook as we do caring for our families.
Mindjumpers
DECEMBER 19, 2011
Tweet Social media is the now a hot spot for all brands, though it presents an amazing opportunity to create a presence and connect with customers, but on the hind side, it is quite easy to get the whole thing wrong. For this purpose, it is imperative to understand user’s behaviour on social media – in terms of which channels are they most receptive to, how do they interact with brands and which kind of content is most attractive to them.
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Direct Marketing Observations
DECEMBER 19, 2011
As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. Just because I might know more about social media than the average person, it didn’t preclude most corporate heads to assume that they knew just as much about socia l, if not more, than I did.
Akamai Marketing
DECEMBER 22, 2011
2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for? I’m putting my Carnack hat on and writing down the trends I see in social media for 2012.
Firebelly
DECEMBER 11, 2011
Honesty, Being a storyteller, Love, Family, and Tart Lemonade. I met Michael Husain, President of Good Vibes Media , many years ago as I was looking for advice to make my first short film. We’d meet for lunch – always Vietnamese food – and over the years we became friends over bowls of Ph? Ga, Banh It T, and Nem Chua. I’ve been impressed with his body of work.
Waxing UnLyrical
DECEMBER 28, 2011
This post first ran on Jan. 27 of this year. It’s still the most popular Waxing UnLyrical post to date, so we re-run it, with minor edits to keep it updated, for your reading pleasure in case you missed it earlier. And because we’ve gone shoe shopping. Enjoy! In the genes? I don’t know if we PR pros have a faulty gene or what, but we make it so easy for other professionals to beat up on us.
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SocMed Sean
DECEMBER 22, 2011
Nothing says social networking like advertisements. Right? Blech! Apparently Facebook isn’t satisfied with targeting advertisements to you in the right-rail of the Facebook user experience. Not surprising, since just about every Web UX professional will tell you that most web surfers have developed a blindness for content that lives in the right-rail. think about it…when was the last time you actually looked at anything in that annoying ticker widget?
Mindjumpers
DECEMBER 20, 2011
Tweet Social media is an ideal place for creating dialogue and having conversation. In this relation, businesses can use the conversations on social media as an opportunity to respond to prospects and customers here. Recent research by Maritz Research and evolve 24 provides insights for businesses using social media to handle customer service inquiries, especially complaints.
Direct Marketing Observations
DECEMBER 8, 2011
More than 2 years ago Jason Breed and I decided to create a Tweetchat. The format was pretty simple, we would find a killer, compelling host in the social space, like a Beth Harte who was our very first host, and we’d pick a killer, topical, compelling, subject. After we settled on the topic, we would collaborate on 3 questions and off we would go to promote it for the following Tuesday.
Buzz Marketing for Technology
DECEMBER 7, 2011
The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. But should real-time data be such a priority? Real time means different things to different people when the term is used as a proxy for recency. To an evolutionary biologist, real time could mean thousands of years of species development data.
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Firebelly
DECEMBER 4, 2011
Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. Our visualization of the candid, cerebral, caffeinated Alan K'necht. I’m thrilled to bring you this interview with Alan K’necht! Alan and I hung out in San Francisco recently. He’s candid, cerebral and caffeinated – even as we discussed the merits of spending the weekend in San Fran after the conference.
Waxing UnLyrical
DECEMBER 12, 2011
Guest post by Erin Feldman. I never was a cheerleader. I wasn’t the type. I wasn’t extroverted or bubbly. I was one of the quiet ones. I liked to study. I liked to read. I liked to think. But even though I never was a cheerleader, I understand the benefits of having a cheerleading squad. A cheerleading squad cheers for the team despite how well or how poorly the team is doing.
SocMed Sean
DECEMBER 26, 2011
I’m a big fan of the Muppets. Always have been, probably always will be. So when a commercial featuring Beaker started playing during the recent Broncos vs. Bills game, it grabbed my attention immediately. As Beaker started singing Queen and David Bowie’s hit “Under Pressure”, I noticed that Beaker was framed in the familiar “Hangout” interface of Google+.
Mindjumpers
DECEMBER 8, 2011
Tweet Some of the best marketing campaigns are based on the study of consumer behaviour and how the idea would be perceived by their target market. So, it is quite fair to compare the role of strategists to psychologists. The same is depicted in an interesting infographic by TabJuice. In this infographic, psychologists have defined six universal learning methods that have been identified in shoppers.
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Direct Marketing Observations
DECEMBER 1, 2011
You don’t know what you don’t know. Before organizations can begin to think about having or being a social brand or a social business, they have to back up and temper their opinions or notions of what they think they know. Invariably what I see when I walk into the largest of the large or the smallest of small companies, are companies struggling with 2 schools of thought: (1) That they must corral the social employee and (2) How do they control the social customer.
Josh S Peters
DECEMBER 6, 2011
The real truth that “cuts through the bull shiitake of social media…” huh? We’ll see about that. When I first heard about this book I thought “oh great… another.” Though after a quick read I changed my tone. The Real Truth About Social Media is packed with unique insights and real world perspectives it’s an invaluable addition to any social media library and a must read for any true professional.
Firebelly
DECEMBER 21, 2011
The prize(s) you offer can make or break your Facebook contests. Besides promoting your contest , the prize(s) you offer are the second most important factor in determining the success of your campaign. We run a lot of contests for our clients. Here are 5 tips on Facebook contest prizes that will help make your next promotion a success. 1. Wide appeal.
Waxing UnLyrical
DECEMBER 5, 2011
Guest post by Justin Goldsborough. Remember that Johnny Dakota “Saved by the Bell” episode? You know, the one that taught us “There’s no hope with dope.”. Thanks, NBC. The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications.
SocMed Sean
DECEMBER 9, 2011
Speaking social can sometimes be tough, especially with clients who haven’t yet engaged in social media or sometimes just “don’t get it” Even those clients who do understand and engage in the social space are sometime confused about the use of specific terms and jargon that social media pros use. Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients.
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