Social Media Today
NOVEMBER 18, 2020
YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program.
Ignite Social Media
NOVEMBER 12, 2020
The practices of social listening are not new, but they have drastically evolved over the years. What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. That said, not every brand is taking advantage of social listening and applying valuable insights into their social media strategies. .
Jon Loomer
NOVEMBER 12, 2020
The foundation of a Facebook Business Manager account is access to ad accounts. The entire purpose of Business Manager is to organize your people, partners, and assets for the purpose of advertising. In previous posts, we’ve discussed the following: Adding People, Partners, and System Users to Business Manager. Add a Facebook Page, Instagram, WhatsApp Account to Business Manager.
Janet Fouts
NOVEMBER 24, 2020
I’ve been thinking a lot about gratitude lately, not just because of Thanksgiving on the horizon, but actually because of a loss in our family. Our little dog passed away quite unexpectedly and it was heartbreaking for our family to sit with her in those last hours. This morning in the shower I was reminiscing of all the wonderful moments we had with her, how she always knew when someone needed a smile or a cuddle.
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The Realtime Report
NOVEMBER 23, 2020
71% of Businesses Do Not Have a Plan to Deal with Potential Cyber-Attacks. Over the last year, SMEs decreased their IT security by an average of $4.9m! 32% of businesses see ‘no reason to invest so much in IT security’ Even though there has been a drop in security investments, 66% of SMEs say it is worth making ‘huge’ investments in cybersecurity practices. 31% of SMEs believe that they are not at risk themselves and its bigger businesses who are. 71% of businesses do NOT have a formal pla
agora pulse
NOVEMBER 25, 2020
BONUS MATERIAL: Free “SMART Goals” Ebook. Think about your SEO writing. It may be good … but you need to have it be great. Fortunately, we’ve got tips to help you strengthen your SEO writing for social media starting right away. You already know that SEO (search engine optimization) is important for your website. It gets you higher on the SERPs (search engine results pages) and therefore gets your business in front of more potential customers.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
NOVEMBER 16, 2020
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. And as we get ready for 2021, there are still many uncertainties that have us questioning the effectiveness of different marketing tactics and wondering where to best allocate funds. To help your organization gear up for the new year and solidify a social media strategy you can be confident in, our expert social media strategists have broken down valuable tips to conside
Jon Loomer
NOVEMBER 11, 2020
We’re seeing a huge surge in Facebook ad accounts getting shut down at the moment. One potential solution that seems to be helping some advertisers: Business Verification in Facebook Business Manager. There could be many factors contributing to the shutdown of Facebook ad accounts. Maybe you’ve actually violated advertising policies. If that’s the case, it’s something that you need to sort out with Facebook.
Audiense
NOVEMBER 11, 2020
Anything you do in business requires understanding some level of audience data. Whether you're thinking about which products will resonate, whether you're reporting on them, whether you're planning business activities that will affect audiences, analyzing them, strategizing or targeting, it doesn't matter. It all comes down to audiences.
The Realtime Report
NOVEMBER 19, 2020
The Big Five: How to Use Personality Psychology. to Improve Your Marketing. Your business is nothing without effective marketing strategies. Marketing, while often seen as mostly numbers and data, actually must consider human behavior and personality in order to be effective and grow your business. When you think about human behaviors and personality traits, you can better market your product or service and touch on the emotions of your customer base to make more sales.
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A beginner's guide to social media automation tools and getting automation right.
agora pulse
NOVEMBER 24, 2020
BONUS Material: Social Media Agency Life Ebook. The always-on hectic life of a social media manager means that sometimes mistakes get made. Which ones are easier to prevent than others? Can you avoid them all? Let’s take a look at the most common mistakes social media managers make. Social media marketing is never done: It is a continuous process that requires constant attention and effort.
Social Media Today
NOVEMBER 4, 2020
With 2020 set to be the most important holiday season in recent retail history, these key predictions can help brands build cost-effective marketing strategies that feature social proof and get results.
Ignite Social Media
NOVEMBER 9, 2020
Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. This update has already been rolled out to many areas and will bring a number of new features to the unified Messenger, such as selfie stickers, new conversation reactions, and more.
Hootsuite
NOVEMBER 23, 2020
Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content?
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Blog2Social
NOVEMBER 18, 2020
Every social media network has its “best times” These are days and times when your audience is particularly active on social networking sites. The time of publishing can play a decisive role in achieving as many likes, shares and comments as possible as well as a wide reach. The infographic will show you the best […] Der Beitrag The Best Times To Post On Social Media erschien zuerst auf Blog2Social Blog – Tips for social media marketing, sharing, scheduling, cross-posting.
The Realtime Report
NOVEMBER 9, 2020
5 Keys for Building an Effective. Employee Retention Strategy. COVID-19 has affected pretty much every part of our daily lives, and for many Americans it also meant big changes in how their business lives were conducted, with about one-third of Americans working from home due to stay-at-home orders and responsible social distancing practices. Many of these people have found that working from home is good for their mental health as well as their production at work, and the trend is expected to co
agora pulse
NOVEMBER 30, 2020
BONUS MATERIALS: Free Content Calendar. Have you wanted to dig into content marketing but didn’t know where to begin? Check out our tips and tricks for social media managers to start their content marketing efforts. Did you know that content marketing costs 62% less than outbound marketing but generates three times as many leads? Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketi
Social Media Today
NOVEMBER 12, 2020
Facebook has published a new report which looks at emerging consumer behaviors during the COVID-19 pandemic, what they mean for future trends, and how marketers can respond.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Ignite Social Media
NOVEMBER 23, 2020
This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape.
Hootsuite
NOVEMBER 9, 2020
Considering TikTok marketing for your business or organization? You’re not alone. We polled more than 800 professionals on LinkedIn, and the results reveal that many are still thinking about it. The video app may not be a good fit for every brand, especially if your customers and TikTok user demographics don’t overlap. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo.
Oktopost
NOVEMBER 4, 2020
Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening. Saif amazes us with his compendious knowledge of B2B social listening.
The Realtime Report
NOVEMBER 5, 2020
A Guide to Upgrading Your Home-Working Setup. In March and April, working from home felt novel. Nowadays, it’s become run-of-the-mill and a little dull – and as a business leader or manager you might have noticed that your staff are becoming a little sloppy, both in appearance and in their working style. In order to give your remote working teams a much-needed shot in the arm this winter, this guide looks at upgrading your remote working setup so that your team runs effectively and confide
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Learn the 10 worst social media marketing mistakes and how to avoid them.
agora pulse
NOVEMBER 10, 2020
We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. Here are our favorites. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions.
Social Media Today
NOVEMBER 28, 2020
The internet has many email marketing services to offer, but which are the best? In this guide, marketers may find greater perspective in their email marketing tactics.
Ignite Social Media
NOVEMBER 13, 2020
Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that’s just not the case. While 10% of people experienced joblessness of at least one week because of caretaking, that number jumps to 61% for women with children under age 6. Regardless of advances made in many areas of our society, women are still more commonly caregivers than men.
Hootsuite
NOVEMBER 2, 2020
YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views , and identify what works and what flops. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics.
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Discover just how easy it is to boost SEO with social media.
Sprout Social
NOVEMBER 25, 2020
In a pay-to-play game, social media advertising is a must for brands. Why is it so important? Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Social is now all about how you target your audience, build customer journeys and get people to your site to make a purchase. Paid social media strategies help with exactly that.
Later
NOVEMBER 26, 2020
Ready to separate fact from fiction for the Instagram algorithm ? In a series of Instagram Stories from the @creators account, Instagram walked viewers through the most common questions regarding the algorithm. Here are the answers we’ve all been waiting for: Fact #1: All Account Types (Personal/Business/Creator) Are Treated Equally. Want to switch to a Business Profile , but worried it might affect your engagement?
agora pulse
NOVEMBER 23, 2020
Bonus Material: FREE Social Content Calendar. Selling on Facebook is different from selling on other social media channels. Especially during the holidays. Check out these tips for excelling at Facebook this time of year. You may have already started preparing for the holidays, whether it’s for your own business or for your clients’. As we’re rounding the corner upon Thanksgiving, we certainly hope that you have.
Social Media Today
NOVEMBER 19, 2020
Facebook has released the latest version of its Community Standards Enforcement Report, which now includes a specific section on the prevalence of hate speech.
Ignite Social Media
NOVEMBER 2, 2020
What is Instagram Reels? Social media giant Instagram recently rolled out its newest feature: Reels. With this addition, users can now create, edit, and share short-form video clips of up to 30 seconds to a news feed within the app. Instagram is testing multiple placements of the Reels feed within the app interface. You may be able to access it from your home screen by tapping the “movie clapboard” icon, or you may have to navigate to the Explore tab by tapping the magnifying glass a
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