Jon Loomer
OCTOBER 4, 2021
Facebook went down today, along with Instagram and Whatsapp. It wasn’t the first time, and it won’t be the last. It attracted the predictable rush of posts on Twitter and LinkedIn about how you shouldn’t rely too heavily on one platform. That you shouldn’t build your house on rented land. (Irony alert about posting this stuff on other platforms, of course).
Awario
OCTOBER 5, 2021
Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.
Ignite Social Media
OCTOBER 5, 2021
No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues. I saw my fair share of PR crises. Since then, Ignite Social Media has also helped several world-famous brands manage social media crises.
Social Media Today
OCTOBER 5, 2021
The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Audiense
OCTOBER 13, 2021
I’ve been talking about ‘Audience-first SEO’ for some time now. Most recently I was given the opportunity to talk on the BrightonSEO main stage about how you can develop SEO personas using multiple data sources, with a focus on integrating audience intelligence data with traditional keyword data.
Convince & Convert
OCTOBER 8, 2021
You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignme
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
OCTOBER 28, 2021
Looking for B2B leads on social media? 3.5 billion active social media users are out there, and many of them are just who you are looking for. Having a distinct B2B sales advantage over your competitors in that environment can be challenging. The sheer volume of users flocking to social media sites proves that it only makes sense to target prospects where they congregate.
Ignite Social Media
OCTOBER 14, 2021
With over 230 million digital buyers in the U.S., incorporating social commerce trends and features into your social media marketing strategy is a no-brainer. Add to that, every social media network now has shoppable features that make social commerce transactions easier than ever. But with so many new features rolling out, which big-ticket items should your team prioritize?
Social Media Today
OCTOBER 7, 2021
Facebook's looking towards the next stage of digital connection, and playing a key role in facilitating new social and engagement activities.
Audiense
OCTOBER 13, 2021
Audiense has integrated with Semrush to improve the understanding of audience affinities by combining social and web signals.
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A beginner's guide to social media automation tools and getting automation right.
Hootsuite
OCTOBER 21, 2021
Creating great TikTok content is one thing; getting people to actually look at it is another. But harness the power of TikTok hashtags to complement your editing techniques, and you’ll be set to conquer the TikTokosphere (a cool new phrase that is not taking off at the rate I want it to). If you’re here reading this, you probably already are more than aware TikTok is the social media app that’s swept the world’s smartphone users off their feet.
Jon Loomer
OCTOBER 25, 2021
The most important characteristic of a successful Facebook advertiser is the willingness to experiment. It is your experimentation with Facebook ads that will lead to knowledge, solutions, and success. Instead of asking, “Should I…” related to a basic Facebook ads strategy, know that there is very little black and white (outside of the rules themselves ).
Sprout Social
OCTOBER 11, 2021
Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line? Learn your audience’s sense of humor and love language and use them in your social posts. They will appreciate it ??.
Ignite Social Media
OCTOBER 27, 2021
Social commerce has significantly evolved over the last few years. From 2020-2021, there was a 35.5% increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage. That said, it’s important to know which social commerce features are the most popular, which networks audiences are more likely to purchase from, and most i
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
OCTOBER 26, 2021
Twitter's Q3 numbers are steady, but they don't indicate that the platform has found the key formula for the growth that it's chasing just yet.
Audiense
OCTOBER 26, 2021
You’ve carefully plotted your content plan. You’ve scheduled posts to go out every day. But for some reason, your audience remains an unsolved mystery. How can you effectively turn a social media audience into a passionate, engaged community? In this series, we’re talking to real marketers and brands about how they did it. In our previous blog, we focused on creating meaningful conversation.
Hootsuite
OCTOBER 25, 2021
There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. (The rumors are true.). Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.
Jon Loomer
OCTOBER 20, 2021
Imagine you have an important YouTube video embedded on a page of your website. If someone watches that video, it will tell you that they are a potential lead. You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. The original inspiration for this approach came from this blog post. I made some alterations. Feel free to make your own alterations to fit your needs.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
OCTOBER 27, 2021
A small number of Twitter accounts are responsible for more than two thirds of hateful tweets about Meghan Markle and Prince Harry, analytics service Bot Sentinel has found.
Ignite Social Media
OCTOBER 12, 2021
The week of October 4, 2021, Facebook’s week went from bad to worse when the company’s entire family of apps were inaccessible to users with no warning. The massive outage, which impacted Facebook, Instagram, WhatsApp, Messenger, and Oculus, lasted over 5 hours. Both platform users and marketers were frustrated during the outage, especially with very little information being released to the public in real-time.
Social Media Today
OCTOBER 23, 2021
Wondering if YouTube's changed its algorithm recently? Here are the answers to some of the most common queries from YouTube creators.
Sprout Social
OCTOBER 14, 2021
When Alexandra Waldman and Polina Veksler launched the first Universal Standard apparel collection in 2015, all 3,000 pieces sold out in six days. “When we first started, we were all stuffed in my one bedroom apartment,” says Waldman. “We were designing jeans on the floor, never having done anything remotely like this. When we sold out of those 3,000 pieces, we knew this was a real business and it had real potential.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Hootsuite
OCTOBER 19, 2021
The time has come: you’ve started a TikTok account — congratulations! You’ve embraced the short-form video app that’s been sweeping the globe ( 2 billion downloads and counting !) and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves. But making creative videos about donut cereal or mom pranks is just one step in building a successful TikTok presence.
Jon Loomer
OCTOBER 14, 2021
Facebook advertisers need every method available to properly and thoroughly track the impact of their campaigns. One tool available is URL parameters. While the use of URL parameters shouldn’t replace your Ads Manager reporting, they can provide a backup related to the traffic sent to your website from an ad (or even organically from your page or some other source).
Forbes Social Media
OCTOBER 12, 2021
Sean “Jacksepticeye” McLoughlin's annual Thankmas holiday fundraiser will launch in early December, taking on homelessness and supporting innovative charity New Story. The campaign, backed by Tiltify and Real Good Touring, hopes to double the nearly $5 million Thankmas raised in 2020.
Audiense
OCTOBER 14, 2021
When it comes to your customers’ challenges, do you really know what they are struggling with?
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Discover just how easy it is to boost SEO with social media.
Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
Sprout Social
OCTOBER 6, 2021
One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Let’s get started. 1.
Amy Porterfield
OCTOBER 28, 2021
How Online Entrepreneurs Confidently Tackle Technology It’s important for you to know how the technology in your business works. And if you told me that 13 years ago, I might have just abandoned ship on the whole thing. Lifestyle, financial, and time freedom…on the other side of learning and dealing with software? Not sure it’s […]. The post #403: 5 Tips To Kiss Tech Overwhelm Goodbye appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
OCTOBER 3, 2021
Facebook has changed the default method for reporting and optimization of conversions — again. The default Attribution Setting going forward will be 7-day click and 1-day view (it may not be reflected on all ad accounts yet). If your head is spinning, you’re not alone. It’s been a long year for Facebook and Facebook advertisers when it comes to conversion attribution.
Hootsuite
OCTOBER 12, 2021
TikTok recently hit 1 billion global monthly active users. And even though it’s not quite as big as Facebook or Instagram (yet), some demographics already choose it over most social networks out there. It’s no wonder that so many brands are trying to establish a presence on the platform — but not all of them are getting it right. So, before you set up an account and try to make sense of the platform’s many niche trends , read this guide to find out how to get on TikTok’s For You page.
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