Jon Loomer
MARCH 13, 2022
While the big spenders may make the most noticeable impact, you can still drive results with Facebook ads on a budget. But, how? Small budgets can get results, but you can’t follow the same rules that the advertisers with big budgets follow. It just won’t work. Let’s talk about where your focus should be with a small budget. And to be clear, I’m talking about budgets under $50 per day — so $1,500 and under per month.
Ignite Social Media
MARCH 21, 2022
You can’t talk social media anymore without mentioning TikTok. The wildly popular social media platform has taken off since its launch in 2016 booming its way to the top of “best of” and “most popular” charts in countries across the world. As people are spending increasingly more time on their cell phones, social platforms continue to battle for attention on content-flooded social feeds.
Social Media Today
MARCH 15, 2022
In a recent blog post, Meta shares how three beauty and lifestyle content creators are using live streaming on Facebook and Instagram to drive more engagement.
The Realtime Report
MARCH 21, 2022
5 Hacks to Help You Avoid Procrastination. Why do today what you could do tomorrow? Well, there are a lot of reasons, actually: higher stress, less productivity, and less efficient results. When you come home after a long day of work, whether that’s from an accounting firm or a medical center—like Northwest Surgery Center —the last thing you want to do is more work.
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Audiense
MARCH 10, 2022
While there are conflicting opinions on whether printed media is dead or not, one thing is certain: the increased use of the internet has brought about a gradual decline in the reach of print media.
Oktopost
MARCH 10, 2022
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever. Traditional channels that used to be our ‘bankers’ disappeared overnight.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Hootsuite
MARCH 23, 2022
Are you using Snapchat to grow your business? Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Excited? Read on. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, plus tips on how to use them to promote your business.
Social Media Today
MARCH 9, 2022
Twitter's looking to evolve its business display and eCommerce tools, with a view to developing new user behaviors and experiences.
The Realtime Report
MARCH 16, 2022
Coding Isn’t Just for Boys. danceLogic is a space where creativity lives in arts and science, here young girls have infinite possibilities. West Park Cultural Center offers a unique interdisciplinary STEM program that combines the art of dance and computer coding where teen girls learn industry standard coding through dance called danceLogic. The girls learn the value of focus, dedication, and teamwork, as well as industry standard coding language.
Audiense
MARCH 9, 2022
With a growing number of brands being vocal about the causes they believe in, International Women’s Day on March 8 gives them the perfect opportunity to show their support for women. This year too, brands took to social media and found creative ways to #BreaktheBias, following the 2022 theme. We’ve handpicked some of the best social media campaigns for International Women’s Day 2022 to inspire and motivate you.
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A beginner's guide to social media automation tools and getting automation right.
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. It can be hard to figure out what’s really important, and what are buzzword trends. We also know the world of social listening is one that can make or break our brand’s reputation.
Jon Loomer
MARCH 1, 2022
You may have heard about it. Advantage+ (or Advantage Plus?) conversion campaign creation has been rolled out to some advertisers during the past several months, but not everyone has it. What is it? Is it a big deal? Let’s discuss… What is Advantage Plus? If you have Advantage Plus, you’ll know it when you create a Purchases campaign in ODAX or a conversions campaign during the old objective selection method.
WebInKnow
MARCH 10, 2022
The hype-o-meter around the term Web3 has accelerated in recent months. I’ve heard from people who wonder what the new way of organizing data and content might mean for them. Here is a high-level overview of where we’ve been for the past 30+ years and where we might be heading in the next decades.
Social Media Today
MARCH 16, 2022
Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
BeingOptimist
MARCH 27, 2022
What is Google Docs? Google Docs is a free web application that lets you create, edit, and save documents and spreadsheets online. The files are easily accessible from any computer with an internet connection and a completely functional web browser. Google Docs is part of a comprehensive suite of online applications provided by and associated with Google.
Audiense
MARCH 17, 2022
Every author knows that understanding your audience is the key to writing books that sell. The question is, how many publishers take this to heart when planning marketing campaigns? Disconnects in the publishing industry’s supply chain make it tough to get direct feedback from their readers, meaning campaigns are often based on outdated insights.
Oktopost
MARCH 10, 2022
CMO Jason McClelland of Algolia takes the hot seat! Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams.
Jon Loomer
MARCH 20, 2022
Facebook made a really interesting tweak to Dynamic Creative that you may not have noticed or heard about. There’s an option that is only available when Dynamic Creative is on, and it’s called Optimize Creative For Each Person. Now, I know this is confusing. How is this any different from what Dynamic Creative already is ? And how is this any different from the other three or four “Optimize” and “Dynamic”-branded features Facebook offers (their naming conventions lack ori
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
MARCH 16, 2022
“Have you seen this video?” Whether it’s used as an icebreaker with new friends or as a way to bond with besties, it’s a question we’ve all heard, or asked. People share video with friends twice as much as any other content. And with many social media platforms doubling down on video and TikTok-style shorts, it’s no question that video engagement is key.
Social Media Today
MARCH 20, 2022
Are you looking for ways to improve your social media strategy? Want to increase engagement on your social media polls? The team from Blog Waves share their tips for success in this infographic. They break things down as follows: The benefits of using polls in digital marketing.
Keyhole.co
MARCH 8, 2022
Brands cannot underestimate the power of TikTok anymore. That’s because TikTok’s organic reach is unparalleled as compared to other social media platforms. The app has had an immense impact on video and culture in today’s world. Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. Now if you’re thinking about how your brand can ride this organic wave, improve TikTok engagement rate, and how to use TikTik to promote your business, this article is
Audiense
MARCH 22, 2022
The demands on consumers' time are only increasing. From new TV shows streaming now to that super hyped video game your entire timeline is talking about, entertainment brands are constantly battling for their audience’s time and attention.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
MARCH 20, 2022
To stay top-of-mind for your customers, you need to be two things: relevant and valuable. To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.
Jon Loomer
MARCH 2, 2022
I first wrote about my somewhat insane experiment a couple of months ago. The goal was to reach all of my Facebook followers with a single ad. This experiment is now complete, and I’m ready to share the results. In this post, I’ll recap a bit from the first post, and then we’ll get to what happened by the end. Ready? Let’s go… The Inspiration.
Sprout Social
MARCH 31, 2022
Trying to decide between Instagram Reels vs. TikTok? You’re not alone — brands are going all in on bite-sized video content right now. Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. That’s because short videos are the perfect way to build brand awareness and educate customers without losing their attention.
Social Media Today
MARCH 20, 2022
LinkedIn continues to see 'record levels' of engagement, and will become an even more important platform in the post-pandemic shift.
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BeingOptimist
MARCH 30, 2022
Animations have become the new standard for sharing high-level product information, and businesses are increasingly using animation to share, design, and deploy full manufacturing assembly lines. However, you cannot rely on 2D animation to convey what you’re creating, especially when there are so many readily available and usable 3D animation and modeling tools that can transform your designs into computer-screen models that tell the entire story.
Amy Porterfield
MARCH 3, 2022
Lessons I’ve learned that will save you time, money, and lots of stress If you have recently taken the deep-dive into entrepreneurship, then this episode is for you. Yes, you, friend! The brave soul with the beautiful vision, the passionate achiever who believes in their business with every ounce of their soul, and the one […]. The post #439: 9 Things I’d Do If I Started My Business All Over Again appeared first on Amy Porterfield | Online Marketing Expert.
Hootsuite
MARCH 8, 2022
If you’re not already using Pinterest shopping tools, this is your sign to get started. 9 out of 10 Pinners use the platform for purchase inspiration. And, 98% of all Pinterest users say they’ve tried a new brand they found on the platform. This post covers everything you need to know about Pinterest shopping, including the free and paid tools you should be using in 2022.
Jon Loomer
MARCH 30, 2022
Facebook has announced that videos using “watchbait” will be penalized and receive less news feed distribution. What is watchbait? Why am I skeptical? Let’s discuss… What is Watchbait? “Watchbait” is a made-up word to describe shady tactics used by marketers to game the news feed algorithm — and user engagement — with videos.
Likeable
MARCH 8, 2022
Happy International Women’s Day! . We figured there was no better way to celebrate this lovely day than by shouting out some inspirational, intelligent, amazing women who are killing it in the field of social media. These women represent companies big and small in different industries. Some are just starting out in their careers and others are seasoned vets, but the most important thing they have in common is that they are doing great work—oh, and that they were recently on our All the Social La
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