Jon Loomer

APRIL 28, 2023

Well, this was a bit of a surprise. Meta made an unannounced and rather drastic update to location targeting. Let’s review how things were before, how things are now, and how this impacts advertising. How Things Were Before It’s possible you still have this. If not, this was how location targeting worked in the “good old days.” The default was “Living in or recently in this location.” In other words, if you didn’t make any changes to that drop-down, you&

Tourism 199

Tourism Travel Advertising Privacy 199

The Realtime Report

APRIL 13, 2023

Sink or Swim? How SMBs Can Overcome Digital Marketing Challenges While digital marketing can provide targeted access to buyers at budgets within reach of small- and medium-sized businesses (SMBs), potentially leveling the playing field, it can also result in quickly escalating costs with little to no results. In the United States, 33.2 million small businesses account for 99.9% of all U.S. businesses, yet volatility is astronomical.

Marketing 172

Marketing ROI Small Business Yahoo 172

Social Media Today

APRIL 3, 2023

The pressure to build communities across multiple social media platforms has skyrocketed. Are companies providing social media managers with the tools they need to succeed?

Social Media Management 174

Social Media Management Social Media Communities Platform 174

Audiense

APRIL 25, 2023

If you’re looking to roll out a paid ad campaign or want to take a deep dive into the needs of your audience — where’s the first place you look?

Brands 192

Brands Campaign How To 192

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Social Media

The Social Media Hat

APRIL 10, 2023

Learn how to make the most of your time on LinkedIn. The post 5 Steps to Building Strong Relationships on LinkedIn appeared first on The Social Media Hat.

LinkedIn 184

LinkedIn Social Media How To Influencer 184

Bill Hartzer

APRIL 4, 2023

It looks like I won’t be getting Meta Verified any time soon. I saw that my Facebook Profile is eligible to be Meta Verified , meaning that once I verify my identity, I can pay them $12.98 (includes tax) for being Meta Verified. However, Facebook failed to verify my identity, so I won’t be verified. I’m verified on Twitter. I’m actually eligible to run political ads on Facebook.

Facebook 158

Facebook Notification Process Twitter 158

Forbes Social Media

APRIL 9, 2023

When a photo appeared online last week showing the ‘W’ covered up on the sign outside Twitter’s headquarters in San Francisco, many assumed it was a photoshopped image. But CEO Elon Musk appears to have confirmed it was real on Sunday night and he’d like Twitter to be known as “Titter”.

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Twitter Social Media 145

Social Media Today

APRIL 6, 2023

Twitter has announced that its 50% ad reduction offering is now live - though it’s not quite 50%.

Twitter 204

Twitter 204

Amy Porterfield

APRIL 13, 2023

Listen on… Simple strategies to build long-term wealth, save on taxes, and recession-proof your small business Did you know that 73% of Americans say that their finances are the number one stressor in their life? It’s true, sweet friend. Money (and lack thereof) is top of mind for the large majority of people […] The post #562: Tax Strategies That Sound Illegal (But Aren’t) With Candy Valentino appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 125

Strategy Small Business Marketing 125

The Social Media Hat

APRIL 4, 2023

Strategic partnerships offer numerous benefits for businesses that are looking to grow and expand. The post Strategic Partnerships: The Key to Unlocking Growth Opportunities for Your Business appeared first on The Social Media Hat.

Social Media 167

Social Media Marketing 167

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Social Media

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement? One way is through brand advocacy.

Brands 125

Brands ROI UGC Authentication 125

Jon Loomer

APRIL 3, 2023

Facebook lead ads have a reputation for generating low-quality leads. In many cases, they’ve deserved that reputation. But, there are several steps that you can take to help improve the quality of your leads from Facebook lead ads. I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website.

Facebook 185

Facebook How To Reputation Types 185

Forbes Social Media

APRIL 7, 2023

Matt Taibbi, a journalist who worked on the "Twitter Files" series of articles about old business decisions at Twitter, has said he’ll no longer use the social media platform.

Twitter 145

Twitter Social Media Platform 145

Social Media Today

APRIL 9, 2023

The White House is looking to recruit hundreds of social media influencers to seed key messages.

Influencer 204

Influencer Social Media 204

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Social Media

Amy Porterfield

APRIL 4, 2023

Listen on… Work travel isn’t always glamorous – learn what I do to show up as the best version of myself If you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always. Sure, there are a lot of great things about business travel — you […] The post #559: Business Travel 101: 3 Things I Do To Set Myself Up For Success appeared first on Amy Porterfield | Online Marketing Expert.

Travel 124

Travel Marketing Tips 124

The Social Media Hat

APRIL 16, 2023

Don't ignore the LinkedIn gold mine of contacts and prospects. Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat.

Influencer 162

Influencer LinkedIn How To Marketing 162

Hootsuite

APRIL 12, 2023

The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hashtags fuel LinkedIn audience growth, and — most importantly — how to tell if your LinkedIn hashtag strategy is working, then you’re in the right place. #1 Social Media Tool Create.

Hashtag 124

Hashtag Analytics LinkedIn HootSuite 124

Jon Loomer

APRIL 19, 2023

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. It’s a common problem. Once you increase the budget, it’s possible that you’ll get much worse results.

Strategy 179

Strategy Facebook Cost Campaign 179

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Social Media

Forbes Social Media

APRIL 4, 2023

Twitter added a warning to NPR’s Twitter account on Tuesday, declaring it as “state-affiliated media,” a label that’s typically been reserved for foreign media outlets that represent the official views of the government, like Russia’s RT and China’s Xinhua.

Twitter 145

Twitter Social Media 145

Social Media Today

APRIL 23, 2023

A glitch in Meta's ad systems could have caused your ad sets to exceed their daily budgets.

System 201

System Facebook 201

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. To effectively manage these constraints comes down to strategic planning, effective communication, agile practices, and continuous optimization.

Project 118

Project Resources Apple Collaboration 118

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 158

B2B Influencer Brands Marketing 158

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Social Media

Amy Porterfield

APRIL 18, 2023

Listen on… Why entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes” One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission. Now, I’ll be honest — this […] The post #563: How To Drop The Guilt When Saying “No” appeared first on Amy Porterfield | Online Marketing Expert.

How To 123

How To Skills Marketing 123

Jon Loomer

APRIL 10, 2023

I’ve heard from a handful of advertisers recently who were experiencing issues with their Meta events not firing properly. In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. In this post, let’s talk about the many times this choice comes up for advertisers.

URL 179

URL Eventful Conversation Advertising 179

Forbes Social Media

APRIL 8, 2023

The Pentagon has been trying to figure out how highly classified documents were leaked online, according to new reports from the New York Times and Washington Post. But the websites where these Top Secret military documents were leaked is making the mystery even weirder.

Forums 145

Forums Report Social Media 145

Social Media Today

APRIL 27, 2023

New data shows that Twitter is complying with a lot more government supression orders under Elon Musk.

Twitter 193

Twitter Data 193

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Social Media

Sprout Social

APRIL 20, 2023

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.

Team 121

Team Social Media RFP How To 121

WebInKnow

APRIL 3, 2023

This morning, I signed an Open Letter , putting my name together with academics, researchers, and business people calling on all Artificial Intelligence labs to immediately pause for at least 6 months the training of AI systems more powerful than GPT-4.

Training 117

Training Research System Analysis 117

Amy Porterfield

APRIL 11, 2023

Listen on… Why so many entrepreneurs get stuck trying to build a passion-based business Have you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be further […] The post #561: Should Your Passion Stay A Hobby Or Become A Business?

Marketing 122

Marketing 122

Jon Loomer

APRIL 12, 2023

If you’ve been a Facebook advertiser for a while, you’ve heard this more times than you can count. You may want to make a change. But it’s extremely risky. Do not touch a Facebook ad that’s working. First, let’s discuss the origins of this advice. Then, allow me to share my own story of how I took the risk and lost. Finally, we’ll discuss the problem at hand and what you should do.

Facebook 178

Facebook Advertising Campaign Cost 178

Forbes Social Media

APRIL 22, 2023

Elon Musk is handing out Twitter checkmarks for nothing, but that doesn’t mean the celebrities actually want them. Perhaps surprisingly, the checkmark has become a mark of shame for many on the social media platform.

Twitter 143

Twitter Social Media Platform 143