Jon Loomer
JUNE 19, 2023
Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. They are also the first opportunity to make a mistake that will impact the remaining steps. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. This post will help clarify the uniqueness of each objective and provide best practices for how you should address this decision.
Social Media Today
JUNE 20, 2023
Our latest survey shows that many marketing and comms pros are already using generative AI tools every day.
Ignite Social Media
JUNE 20, 2023
Generated by Bing and ChatGPT When a rationale marketer first sees ChatGPT or Bard crank out a blog post in 30 seconds, fear and wonder mix in equal parts. How did it do that? Am I expendable? But I saw a quote online that I think sums up the situation correctly. It was, “Marketers won’t be replaced by AI. Marketers who don’t use AI will be replaced by marketers who use AI.
The Social Media Hat
JUNE 14, 2023
Discover how to create a content calendar for your social media marketing strategy. The post How to Create a Content Calendar for Your Social Media Marketing Strategy appeared first on The Social Media Hat.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Forbes Social Media
JUNE 19, 2023
Declining a debate with an anti-vaccine crusader is understandable. It would amplify and in the eyes of many viewers legitimize Kennedy as somehow an equal adversary.
WebInKnow
JUNE 21, 2023
For decades, marketers have been the experts. We marketing people use our experience and creativity to make decisions. This reality isn’t going away! In fact, I think the new world of AI makes our work even more important, because we must always recognize the limitations of machines.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
JUNE 26, 2023
With some creators feeling pressured by upfront data displays, YouTube is trying to make analytics easier with recaps and gamification.
Ignite Social Media
JUNE 14, 2023
Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags.
Sprout Social
JUNE 27, 2023
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.
Forbes Social Media
JUNE 21, 2023
Elon Musk and Mark Zuckerberg might soon stage a physical fight, according to social media posts by both billionaires. It seems like both men are serious.
Advertisement
A beginner's guide to social media automation tools and getting automation right.
Hootsuite
JUNE 28, 2023
You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.
Jon Loomer
JUNE 21, 2023
If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. It looks like this… Meta has been testing and rolling out Tailored Leads since November of 2022, if not earlier. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities.
Social Media Today
JUNE 27, 2023
Meta's expanding access to Latin America this week, ahead of full global availability in the coming months.
Amy Porterfield
JUNE 8, 2023
Listen on… Is Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like […] The post #579: Must-Know Online Marketing Industry Updates & Trends For 2023 appeared first on Amy Porterfield | Online Marketing Expert.
Advertisement
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Buffer Social
JUNE 21, 2023
YouTube is a staple in the global cultural landscape – parents use it to keep their kids occupied, students use it to learn, and millions use it for entertainment, information, and everything in between. But one thing that is often a mystery is discovery – how do people get the content they do? Why does certain content go viral seemingly overnight?
Forbes Social Media
JUNE 21, 2023
TikTok has said under oath that Americans’ data has always been stored outside China. Now it’s saying there are big exceptions for creators.
Sprout Social
JUNE 7, 2023
At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business.
Jon Loomer
JUNE 14, 2023
If you target any country or territory within the European Union, you are now required to provide beneficiary and payer information. Let’s clarify what this means… The Regulatory Requirement The EU Digital Services Act (DSA) requires Meta to provide information on the beneficiary and payer of ads that target anyone living within the European Union.
Advertisement
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JUNE 26, 2023
And the launch could be preceded by an actual fight between Elon Musk and Mark Zuckerberg.
Amy Porterfield
JUNE 20, 2023
Listen on… How I’ve become a better listener (& how it’s helped me take a lot of the guesswork out of business growth). I’m going to let you in on a little secret — listening to your audience can make a huge difference when it comes to your business’ bottom line. When you […] The post #582: The Listening Mindset: My Secret For Understanding My Audience Intimately appeared first on Amy Porterfield | Online Marketing Expert.
Buffer Social
JUNE 19, 2023
There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. Since then, we’ve seen an influx of thoughts and tools around the topic and the use of AI. We like AI here at Buffer – we’ve even launched an AI Assistant to help our audience create content better and faster. However, we understand its limitations, especially when it comes to creation, better than most.
Forbes Social Media
JUNE 25, 2023
Texas Gov. Greg Abbott tweeted an article on Sunday about Garth Brooks getting booed off stage. But the article is completely fake.
Advertisement
Learn the 10 worst social media marketing mistakes and how to avoid them.
Sprout Social
JUNE 29, 2023
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing.
Jon Loomer
JUNE 28, 2023
Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. Should you turn it on? In this post, we’ll explore: How Advantage Campaign Budget works Eligibility requirements How to set it up Ad set spend limits Best practices When you should use it There’s lots to cover here. Let’s go… How it Works The standard campaign setup utilizes individual ad set budgets.
Social Media Today
JUNE 8, 2023
Instagram's reps are in talks with various celebrities about joining the app - including Oprah and the Dalai Lama.
Amy Porterfield
JUNE 7, 2023
Listen on… A 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn We’ve all been there before…. Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down. Or maybe your business is going really […] The post #578: What To Do When You’re Maxed Out & Ready To Quit With Rebecca Blackburn appeared first on Amy Porterfield | Online Marketing Expert.
Advertisement
Discover just how easy it is to boost SEO with social media.
Hootsuite
JUNE 21, 2023
Ever seen a trendy TikTok username that you wished was yours? Coming up with creative and catchy TikTok username ideas can be a brain-breaker. You want to be funny, cute, witty, smart, daring, cool, and edgy all at the same time. Lucky for you, our new TikTok username generator is here to help you conjure the perfect username for your TikTok account.
Forbes Social Media
JUNE 17, 2023
Have you seen video going viral about “military movements” in California, trying to suggest that a war against everyday Americans is about to take place? It's nonsense.
Sprout Social
JUNE 28, 2023
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams. And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic.
Quintly
JUNE 26, 2023
You can't sleep on LinkedIn if you've made ambitious plans to market your business. It's the ultimate destination for B2B brands and individual contributors to engage with their target audience, deliver impactful content, and create a stellar brand that attracts leads.
Social Media Today
JUNE 2, 2023
A disagreement over a controversial documentary has once again highlighted Twitter's internal challenges.
Expert insights. Personalized for you.
209 
Let's personalize your content