Jon Loomer
SEPTEMBER 6, 2023
Meta made a change recently that is leaving advertisers confused. Meta pixels are disappearing from Business Settings, which will freak you out the first time you see it. There’s a simple solution and an explanation. Let’s get straight to it… “Doesn’t Have Any Pixels Yet” Advertisers manage access to their Meta pixels within Business Settings under Data Sources.
Social Media Today
SEPTEMBER 19, 2023
Musk says users are posting around 200 million X updates per day, which is down from Twitter's 500 million tweets per day stat.
Forbes Social Media
SEPTEMBER 27, 2023
TikTok and ByteDance staff's easy access to the friend lists of the First Family and public figures has created national security and privacy risks ahead of the election.
Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
SEPTEMBER 18, 2023
With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.
Hootsuite
SEPTEMBER 25, 2023
So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a. average performance stats for a social platform or industry), it’s difficult to make sense of raw data.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
SEPTEMBER 26, 2023
YouTube will now allow ad revenue share on certain sensitive issues, while further restricting ads on eating disorder related content.
Forbes Social Media
SEPTEMBER 21, 2023
The U.K. government is questioning social media companies about whether Russell Brand is able to monetize his content on their sites, sparking accusations of overreach.
Oktopost
SEPTEMBER 28, 2023
Closing deals in 2023 has been a challenge for many sales teams, but we’re uncovering little-known tips to help you keep your sales pipeline flowing. Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. The buyer journey has changed, making it difficult for sales teams to guide leads through the sales funnel.
Sprout Social
SEPTEMBER 14, 2023
In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. But it’s all too easy to get so wrapped up in reaching and acquiring new customers that your current customer base gets left in the dust. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base.
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A beginner's guide to social media automation tools and getting automation right.
Amy Porterfield
SEPTEMBER 28, 2023
Listen on… The most effective AI strategies (& ChatGPT prompts) my team is using Curious to know how my team and I are leveraging the incredible power of […] The post #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins appeared first on Amy Porterfield | Online Marketing Expert.
Jon Loomer
SEPTEMBER 5, 2023
According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. In other words: Meta may give these users the option of paying a monthly fee to not see ads. Those who don’t pay for the subscription would continue to see ads as they do now. Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Forbes Social Media
SEPTEMBER 14, 2023
Have you seen videos claiming New York is setting up quarantine camps to detain people with covid-19? It’s incredibly popular on TikTok and Facebook. But it’s not true.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Oktopost
SEPTEMBER 11, 2023
As B2B businesses, we’re not posting on social media just for kicks and giggles. We’re looking to boost engagement, generate more leads, build brand awareness, close more deals, and the list of KPIs goes on. So how do you understand whether or not you’re reaching these goals? When you dive into the analytics of the native platforms, the types of metrics you see can vary based on the channel.
Sprout Social
SEPTEMBER 12, 2023
Social media has become deeply ingrained in our daily lives, evolving from a novel tool to connect with friends into a central hub for entertainment, news, community building and discovery. Audiences are more receptive than ever to seeing businesses in their feed, but their expectations shift rapidly. The rules of audience-brand engagement are different than they were even a year ago.
Jon Loomer
SEPTEMBER 27, 2023
Look, I hate titles that include words like “Secret.” It feels like click bait. My titles are normally boring as a result. But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years.
Jon Loomer
SEPTEMBER 13, 2023
The Meta ads algorithm is powerful. It learns, tweaks, and optimizes in real-time to get you the most results as efficiently as possible. But it’s critical that you understand how Meta ads optimization for delivery works. If you go into this blindly, you will be misled by results. You will get results that seem too good to be true (because they are).
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Jon Loomer
SEPTEMBER 11, 2023
Advantage+ Shopping Campaigns have given e-commerce businesses a big boost. They combine machine learning and automation to get your ads in front of the audience most likely to buy. And now there’s a scheduling enhancement. Let’s talk more about what this update is and why it matters. Schedule Ads The typical schedule is set at the ad set level.
Jon Loomer
SEPTEMBER 18, 2023
Meta ads placements have been a moving target over the years. What the placements are and when you should use them are constantly evolving. How we approached placements five years ago is not the same as how we should approach them now. In this post, we’ll cover the following: What the current Meta ads placements are Differences, strengths, and weaknesses When to use Advantage+ Placements When to manually select placements Viewing results by placement Some good stuff here.
Jon Loomer
SEPTEMBER 10, 2023
Here’s a quick tip to improve video quality… You keep your phone in your pocket most of the day. For the rest of the day, it’s in your hand. That means your phone is dirty. Most importantly, your camera lens is covered in oils, grease, and who knows what else. Clean your lens! It could be why your video comes out cloudy. Every time I’m going to record, I break out a lens-cleaning wipe.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
SEPTEMBER 20, 2023
Now, businesses will also be able to purchase a blue tick on Facebook and IG (and soon, WhatsApp too).
Social Media Today
SEPTEMBER 21, 2023
The new experiment has seen some users shown Google search panels within TikTok search results.
Social Media Today
SEPTEMBER 23, 2023
Where does each social platform rank in terms of active users? Here's a look at the latest data.
Social Media Today
SEPTEMBER 27, 2023
A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
SEPTEMBER 29, 2023
The more nuanced channel member analytics will give you more insight into what drives sign-ups.
Social Media Today
SEPTEMBER 6, 2023
Some key trends on the growth of influencer marketing, and new opportunities for brands and creators.
Social Media Today
SEPTEMBER 17, 2023
Based on recent polls among SMT's audience, here are some of the key trends of note in 2023.
Social Media Today
SEPTEMBER 27, 2023
A range of new AI elements are coming to Facebook and IG, including new chatbots in the communications style of celebrities.
Social Media Today
SEPTEMBER 22, 2023
Instagram chief Adam Mosseri says that the Threads team is working to drive more engagement.
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