Waxing UnLyrical

JULY 24, 2017

So I just got back from a beach business getaway to Antigua (you might remember my telling you about it a few weeks ago ). OMG, it was awesome. As is the new normal during any getaway that involves sun, sand, surf, and excellent wi-fi, there were lots of #toeselfies (yes, this is a thing ) posted on social media. Like the one you see here. Which invoked mock threats from various friends of, “If I didn’t like you I’d hate you right now,” and the like.

Banking 224

Banking LinkedIn Hashtag Consultant 224

Pam Moore

JULY 25, 2017

Is your content and digital platform ready for the highly connected social web of today? The demands of the social and internet savvy buyer of today require that brands wanting to reach and connect with them serve up the most relevant, interesting and valuable content possible if you want to grab the needed attention of your ideal customer and audiences.

Content 167

Content ROI Template Templates 167

Rebekah Radice

JULY 23, 2017

You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again? If this scenario sounds familiar, you’re in good company. Whether you’re facing writers block or a creative slump, creating compelling content can feel elusive.

Research 164

Research Questions Social Networking Content 164

agora pulse

JULY 25, 2017

Have you noticed any drops in your Instagram engagement in the last few months? If so, you aren’t alone. Starting several months ago, a number of profiles started seeing big dips in the engagement on their Instagram content. While some brands experienced this originally when Instagram’s feed algorithm was introduced, this was something a little different.

Instagram 149

Instagram Hashtag Software API 149

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Social Media

Janet Fouts

JULY 24, 2017

Let’s face it, most of us make purchase decisions emotionally, rather than logically. But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Pam Moore

JULY 26, 2017

Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. A framework and plan is what helps ensure the house is developed on time, meets standards to keep you safe and enjoy the home for decades to come. Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture.

Content 162

Content How To Marketing Case Study 162

Meltwater

JULY 24, 2017

Since its inception in 1970, San Diego's Comic-Con has brought together comics creators, science fiction and fantasy… Read More.

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Convince & Convert

JULY 27, 2017

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji.

Tips 122

Tips Marketing Press Release Influencer 122

Audiense

JULY 26, 2017

A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities! Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of

Groups 111

Groups Groups Twitter Marketing 111

Ignite Social Media

JULY 25, 2017

Using Your Budget to Drive Sales on Facebook and Instagram. With so many objectives available on Facebook and Instagram, it’s important to know which ones are best—and most efficient—at driving sales. Here are two key objectives you should be spending your media dollars on. Website Conversions . Of all of the objectives, this is my personal favorite.

Instagram 107

Instagram Facebook Campaign Eventful 107

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Social Media

Meltwater

JULY 23, 2017

PR can be a tough business. Whichever area you specialize in—investor relations, community relations, media… Read More.

Communities 159

Communities 159

Buffer Social

JULY 27, 2017

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month. It’s been a long, challenging journey, though.

Publishing 111

Publishing Metrics Instagram Research 111

Social Media Marketing

JULY 25, 2017

Search Engine Optimization can help your website to be on the top of major search engines if done properly. WordPress is always the first choice when it comes to creating blog or website- one of the easy to use platforms. So, if you own a WordPress blog and looking for the best WordPress SEO plugin. Here is the list of best 8 SEO plugins for WordPress website.

WordPress 99

WordPress SEO Mobile Engineering 99

Ignite Social Media

JULY 27, 2017

Leveraging social media is often presented as a way to increase brand awareness and engagement for free. Marketers seeking strong results understand the importance of paid media. Social media allows you to have an immense reach at a low cost. By utilizing paid social media advertising, you can reach an audience beyond your followers. Paid media enables marketers to get specific with targeting, allowing companies to reach consumers that will have a genuine interest in their brand.

How To 100

How To Sports Fashion Instagram 100

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Oktopost

JULY 25, 2017

Meet Larry. Larry lives in the great big ocean. He is much smarter than people think – in fact, the smartest invertebrate in the world! He can open childproof bottles and enjoys decorating his home with small jewels and ornaments. Being color-blind doesn’t stop Larry from distinguishing one human from another.

Meeting 98

Meeting Social Media 98

Buffer Social

JULY 25, 2017

In the past, if you wanted to run Snap Ads ( Snapchat ’s full-screen video ads), you would need to go through one of their ads partners. Now, though, you can create Snap Ads yourself through Snapchat’s new self-serve ads tool, Snapchat Ad Manager. Snapchat has even included a video creation tool in the Snapchat Ad Manager to make creating engaging, awesome-looking vertical videos a breeze.

Metrics 110

Metrics Campaign Types Mobile 110

Socially Sorted

JULY 23, 2017

Infographics and Pinterest are a match made in heaven, so if you want to create infographics that get results, listen up. In this post you’ll learn 6 Essential Elements to consider when you create infographics, so you can get more traffic and shares from Pinterest. . // Read More. The post 6 Ways To Create Infographics That Get Results appeared first on Socially Sorted.

Tools 97

Tools Content Strategy Social Media 97

Ignite Social Media

JULY 25, 2017

Webinars are a great strategy for businesses trying to show thought-leadership within their industry and generate potential leads at the same time. They can be time intensive to produce as I learned while co-hosting my first webinar this month ( check it out here ). In this blog post I will share my learnings from experience and research about the must-knows of hosting a webinar.

Hosting 90

Hosting Press Release Upcoming Hashtag 90

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Social Media

Meltwater

JULY 26, 2017

The marketing world is constantly changing, and the environment we operate in today is entirely… Read More.

Trends 108

Trends Brands Marketing 108

Devumi

JULY 26, 2017

Images are a great tool for professionals to showcase their work and other activities on LinkedIn. LinkedIn has always understood this, and they have just introduced a new feature which will allow its users to share multiple photos in one post. LinkedIn now shares more images at once Previously, LinkedIn users can only share one […]. The post Use LinkedIn’s New Multiple Photo Feature to Enrich your Posts appeared first on Devumi.

Features 79

Features LinkedIn Activities Tools 79

Socialmedia.biz

JULY 23, 2017

Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Amy Porterfield

JULY 27, 2017

It’s so incredibly easy to get caught up in busywork or to let your phone or email start controlling your schedule. Before you know it, a whole day (or several) has gone by and you don’t have anything real to show for it. Let that happen too much and you lose serious momentum—not to mention […]. The post #170: How to Get the Big Stuff Done When Life Gets in the Way appeared first on Amy Porterfield | Online Marketing Expert.

How To 78

How To Marketing Organization 78

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Social Media

Convince & Convert

JULY 27, 2017

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji.

Tips 60

Tips Marketing Press Release Influencer 60

Devumi

JULY 24, 2017

Filmmakers are always on the lookout for ways to get their masterpieces seen by a wider audience. Social media is a tool they have turned to in recent years. Read on to learn how to best use social media for filmmakers. Social media for filmmakers: Goals To effectively build their presence on social media, filmmakers […]. The post Social Media for Filmmakers: Use Social Media to Hype Your Film appeared first on Devumi.

Film 74

Film Social Media Tools Vimeo 74

Socialmedia.biz

JULY 23, 2017

Post by Adi Englander. Are you in the hunt for an employee advocacy platform? Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Rebekah Radice

JULY 23, 2017

You stare at the computer screen hoping inspiration leaps out. How much time has passed since you started writing? Five minutes, an hour, maybe even two? Your head hits the keyboard as you sigh in disbelief. How can this be happening again? If this scenario sounds familiar, you’re in good company. Whether you’re facing writers block or a creative slump, creating compelling content can feel elusive.

Research 60

Research Questions Social Networking Content 60

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Social Media

Meltwater

JULY 28, 2017

No matter your size, thinking big is pivotal to success in B2B PR. That is… Read More.

B2B 86

B2B 86

Devumi

JULY 28, 2017

Whether you are a professional or a business representative, knowing more about the people visiting your site is important for a variety of purposes. Now, LinkedIn is giving you that power via its new Website Demographics tool. A new tool to keep track of website traffic The new LinkedIn Website Demographics tool works by tracking […]. The post LinkedIn Website Demographics Tool: A New Way to Learn About Website Traffic appeared first on Devumi.

LinkedIn 60

LinkedIn Tools Sites Content 60

Social Selling Masters

JULY 23, 2017

Social media provides an enormous opportunity for “social selling.” It is becoming more important and consistently increasing revenue. Twitter is a very effective resource to promote social selling.

Twitter 66

Twitter Resources Social Media Platform 66

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. Like biting the tail of a dinosaur – it takes a while for the message to reach the brain.

Strategy 59

Strategy Content Compete B2B 59

Koka Sexton

JULY 26, 2017

I am fully aware that video content has been around for a while and it’s probably one of the hottest. The post Building a video content engine appeared first on Koka Sexton.

Engineering 58

Engineering Video Content Tips 58