Social Media Today
NOVEMBER 28, 2018
Quintly's latest Instagram study looks at how to generate the most engagement, including tips on the number of hashtags to include and caption length.
Webbiquity SMM
NOVEMBER 27, 2018
Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 3
Jon Loomer
NOVEMBER 28, 2018
One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.
Waxing UnLyrical
NOVEMBER 30, 2018
Guest Post by Brandon Brown. Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics.
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Social Media Today
NOVEMBER 29, 2018
Is YouTube part of your digital marketing plan for 2019? Given the popularity of video content, it likely should be - here's a guide to some of the key elements of YouTube marketing.
Meltwater
NOVEMBER 25, 2018
There’s no denying there's a lot of talk about artificial intelligence (AI). A simple Google search brings up 921 million results for the term. The buzz is out there.For public… Read More >>>.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Strategies Summit
NOVEMBER 27, 2018
For years, Oprah Winfrey was referred to as “The Queen of Talk Shows”. When her show ended in 2011, it was obvious she wasn’t going anywhere. Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the a
Social Media Today
NOVEMBER 29, 2018
Facebook Live video generate more engagement than regular video posts, and can be a great way to boost brand awareness. But there are some common errors you need to avoid.
agora pulse
NOVEMBER 29, 2018
The last quarter of the year is one of the busiest times for advertisers as consumers spend more in the holiday build-up. Facebook, in particular, sees an increase in advertisers who jump on the platform. As a result, we’ve seen CPMs more than double from last year. The competition is stronger than ever and the cost is going up. That’s why you need to be at your best to stand out and succeed on Facebook.
Ignite Social Media
NOVEMBER 29, 2018
Pinterest is a social channel that millions of monthly users go to for inspiration, DIY projects and fashion. As a clothing brand, Pinterest is a channel you should consider utilizing, especially with the holidays upon us. As people start searching for the perfect gift or party outfit, Pinterest can be an incredibly important social tool. From using keywords and shoppable pins, here’s some advice on how to utilize Pinterest for clothing brands. .
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A beginner's guide to social media automation tools and getting automation right.
Audiense
NOVEMBER 29, 2018
Thursday, 5:50 pm. You’ve just come out of a meeting with your boss and after several hours of planning and designing strategies for the new quarter, you’ve decided that one of the influencer marketing campaigns you’re going to execute for one of your agency’s leading clients will focus on one of the latest trends in the industry: nanoinfluencers. You want to continue providing differential value, being in the vanguard of the sector and innovation is the seal of quality that distinguishes you as
Social Media Today
NOVEMBER 29, 2018
Instagram is adding new automatic image descriptions which can identify objects in photos for visually impaired users, as well as manually entered alt-text descriptions.
agora pulse
NOVEMBER 28, 2018
Winter is coming. And I’m not talking about Game of Thrones. Every year, marketers and brands alike face the impending chaos that is the holiday season. And it’s already upon us. There’s a huge amount of pressure to connect with your audience this time of year, when they’re at their computers with their wallets already open and their credit card numbers half-memorized.
Janet Fouts
NOVEMBER 26, 2018
In case you’re not familiar with the term, gamification is the process of using gaming elements like scoring, competition, play, and rewards to encourage action. It works particularly well with problem-solving where badges or scores indicate competency. Gamification is certainly not a new way to engage us and create good learning habits. In fact, a Russian scientist named Dmitri Mendeleev may have been the first to use gamification as a learning tool in the 19 th century.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
NOVEMBER 28, 2018
Today the “public square” is quickly becoming the various spaces of social media with Facebook. Both these companies have user numbers the size matching the population of large countries yet they are immune from upholding Article 9 of the European Convention on Human Rights (ECHR).
Social Media Today
NOVEMBER 29, 2018
While the latest, flashy trends are worthy of attention, you cannot overlook the key fundamentals of your digital presence that will ultimately drive your performance.
Buffer Social
NOVEMBER 27, 2018
The News Feed is one of Facebook’s marque innovations. Rolled out to users in 2006, it became the go-to place for people to connect with their friends, share updates about their day-to-day life and enjoy content from brands they followed. Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. In life and business, though, change is inevitable.
Oktopost
NOVEMBER 27, 2018
Getting started with employee advocacy may seem complicated and difficult, but it doesn’t have to be. This is how you can launch an advocacy program in 6 easy steps.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Sprout Social
NOVEMBER 26, 2018
If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Hey, we totally get it. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness.
Social Media Today
NOVEMBER 27, 2018
Facebook has released the latest version of its ‘Topics to Watch’ report, which highlights the key topics seeing significant increases in mention volume.
Amy Porterfield
NOVEMBER 29, 2018
I’m getting a little personal in this episode, because it’s time to revisit something I brought up back in October 2017 on this podcast: My weight. Now, that October episode was the first time I had ever brought up my struggles with weight. I shared how I hated video because I was incredibly embarrassed about […]. The post #239: My Weightloss Journey (Part 2) appeared first on Amy Porterfield | Online Marketing Expert.
Socialmedia.biz
NOVEMBER 25, 2018
Operating a business means that you must control expenses in every way possible in order to boost profit. To increase that bottom line, a reduction in business costs is a must. Here are a few simple ways to keep outgoing funds to a minimum: 1. Reduce the Costs of Supplies. When you are running any type of business, such as grocery store or restaurant, that makes purchases from wholesale suppliers, you will soon find out that getting a great deal on materials and deliveries can save you tons of m
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Meltwater
NOVEMBER 29, 2018
Good data can be a powerful tool. That secret nugget of cold, hard data can be the clincher in a winning argument. But no one’s going to sort through a… Read More >>>.
Social Media Today
NOVEMBER 28, 2018
What are the key metrics you need to track in order to measure your actual business success? Contributor Pam Moore provides her insight in this new podcast.
Forbes Social Media
NOVEMBER 26, 2018
While the 160 million non-library card holders in the U.S. may have access to a physical library, many are too time-poor to visit. Enter the digital content distributor Overdrive's Instant Digital Card program, which has registered nearly 65,000 new users in the last 15 months.
The Realtime Report
NOVEMBER 26, 2018
4 Ways to Make Meaningful Connections with Consumers . Many professionals still think that the only way to build a strong rapport with a customer is through a face-to-face meeting in the flesh. And there is some merit to this idea. Indeed, business owners should never underestimate how powerful and compelling meeting a potential client in person can be.
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Discover just how easy it is to boost SEO with social media.
Buffer Social
NOVEMBER 29, 2018
Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy the outdoors.
Social Media Today
NOVEMBER 28, 2018
New fathers, fashion-conscious Millennials, and DIY home buyers now make up 30% of the total user base on a platform that loves to facilitate spending.
Forbes Social Media
NOVEMBER 29, 2018
Starbucks has finally banned porn viewing in its stores, on its free WiFi. So naturally, YouPorn has banned Starbucks in its offices.
Likeable
NOVEMBER 27, 2018
“Social video” can mean almost anything. A two-second Boomerang of friends clinking wine glasses is social—but sometimes, so is cinematic storytelling. The spectrum of social video includes both of them, along with recipe videos, sports highlights, reaction GIFs, live streams, and countless other formats and styles. Despite this, advertisers often use “social video” as a blanket term.
Pam Moore
NOVEMBER 30, 2018
Did you know that two of the top reasons most businesses fail when it comes to online marketing and social media is lack of planning and impatience. The heart of digital and social marketing success is community. Social networks, blogs, video channels, and podcasts are about people. People connecting with, serving, laughing and helping other people it what drives the digital web of today.
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