Direct Marketing Observations

JANUARY 17, 2019

What are people thinking? What were they thinking? Who’s doing the thinking? Why are they thinking that? In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. In 2019? That’s exactly why we go to Twitter. It’s a pulse check. In 2007, when I joined Facebook, it was all about the one degree of separation between you, and who you knew.

Social Media 189

Social Media Marketing Social Networking Compete 189

Waxing UnLyrical

JANUARY 17, 2019

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. How do you stay relevant and in front of your target audiences when traditional reasons for communicating have temporarily evaporated?

News 203

News Press Release Creative Commons Survey 203

agora pulse

JANUARY 16, 2019

Not all Facebook audiences are created equal. Cold audiences such as Lookalikes may be the largest in size but they are not your biggest opportunity. It’s the smaller “hot” audiences in your sales funnel– your website custom audiences– who will deliver your highest return on ad spend. Therefore, if you are not showing Facebook ads to your website visitors and using website custom audiences, you are missing out on huge untapped revenue for your business.

Facebook 118

Facebook How To Discount Campaign 118

Sherrilynne Starkie

JANUARY 16, 2019

Congratulations to Brad Yetts, our reader competition winner. Late last year Brad entered our competition to win a copy of The Gen Z Frequency: How Brands Tune In and Build Credibility. Gregg L Witt and Derek E Baird co-authored this insightful book. It’s a comprehensive guide to reaching this highly-desirable demographic. It covers marketing strategies such as content creation, engagement and tactics such as social media, experiential and emerging technologies.

Case Study 170

Case Study Study Social Media Strategy 170

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

JANUARY 14, 2019

It's undeniable that video is becoming a must on social media. However, how marketers think they're approaching it, and what they're actually doing, are two different stories.

Video 155

Video Marketing Social Media 155

Ignite Social Media

JANUARY 14, 2019

The start of a new year is an opportunity for marketers to evaluate what’s ahead for their brand with fresh eyes. A good starting point in this process is to check in on target consumer’s behavior – an ever-changing element in the social media space. To assist you in staying on top of these 2019 social media usage trends, we pulled out key insights from GlobalWebIndex’s latest Social Media Flagship Report.

Trends 161

Trends YouTube Buy Report 161

Meltwater

JANUARY 13, 2019

What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals? Today, people are becoming more and more wary of inauthentic brands and content on social media. The… Read More >>>.

Brands 136

Brands How To Influencer Social Media 136

Social Media Today

JANUARY 18, 2019

Facebook's adding new 'brand safety' tools to give advertisers more control over where their ads appear across its Audience Network and in video content.

Advertising 166

Advertising Facebook Video Tools 166

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. Last year, 92% of marketers found their influencer strategy effective and 39% of those marketers plan to further increase their influencer marketing budgets in the coming year. Why Influencer Marketing. The effectiveness of influencer marketing is not surprising, given that 92% of consumers trust recommendations from people they know and 70% trust the experiences of thei

Influencer 100

Influencer Tools UGC Marketing 100

Audiense

JANUARY 18, 2019

Since we started talking about the use of social data for influencer marketing , there are many cases that we have dealt with, in the different phases of marketing campaigns in general and influencer marketing in particular.

Influencer 115

Influencer Marketing Campaign Data 115

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

agora pulse

JANUARY 15, 2019

Videos and live videos continue to be a hot topic in the social media space. Live videos give you an opportunity to give your brand some personality and connect with your audience. But today I want to talk to you about one type of live video in particular: Instagram Live collaborations. If your audience is on Instagram, they can be a fun (and effective) way to get started with live videos while helping you reach new eyes.

Collaboration 112

Collaboration Instagram Examples Influencer 112

Social Media Today

JANUARY 13, 2019

Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies.

B2B 166

B2B Engagement Content How To 166

Ignite Social Media

JANUARY 17, 2019

Ah, the new year. Now that the ball has dropped, and the resolutions have been made, it’s time to relax, right? Well, not exactly. Social media never sleeps and neglecting your channels after the holiday rush isn’t the best way to ring in the new year. As consumers put the past behind them and look to the adventures ahead, it’s up to brands to keep the momentum going from the holiday season and create exciting social media content.

Content 110

Content Discount How To Exercises 110

Meltwater

JANUARY 18, 2019

As with so many social media campaigns today, brand communication all starts with a hashtag.Social media has long been celebrated for its power to organize ideas and inspire action. Yet… Read More >>>.

Hashtag 108

Hashtag Conversation Brands Campaign 108

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

agora pulse

JANUARY 16, 2019

Instagram direct video publishing has been one of the biggest requests we’d ever received here at Agorapulse. Now, thanks to a recent Instagram API change, it’s here. In this post, we’re going to go over everything you need to know about publishing Instagram videos through Agorapulse and how to maximize your results every time. How to Schedule & Publish Instagram Video with Agorapulse.

Instagram 111

Instagram Video API Publishing 111

Social Media Today

JANUARY 16, 2019

With micro-influencers on the rise, this report sought feedback from a range of smaller creators to get some insight into how they collaborate with businesses.

Report 166

Report Influencer Brands Collaboration 166

Forbes Social Media

JANUARY 12, 2019

Macedonia’s Tetovo and Skopje lay unenviable claim to being Europe's two most polluted cities in 2018. But a Macedonian software engineer is hoping to make vital environmental change- with an app.

Software 111

Software Engineering Meeting 111

Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? What do I share? What if my competition is watching me? What if my boss is listening? What if our board of directors is watching us? Do people really want to know what I ate for lunch?

Authentication 99

Authentication Brands Template Templates 99

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Socially Sorted

JANUARY 14, 2019

If you’re looking for creative February social media ideas then you’ve found it. This post is packed with Social Media Holidays for February, with plenty of social video ideas, GIFs and more! BY DONNA MORITZ | PUBLISHED 15 JANUARY, 2019 Posts on this blog may. // Read More. The post 60+ February Social Media Ideas – Video Ideas, GIFs and more!

Social Media 108

Social Media Video Publishing Engagement 108

Social Media Today

JANUARY 17, 2019

Given that 53% website visitors will leave if it takes more than three seconds to load completely, speed literally can kill, in terms of site performance.

Mobile 161

Mobile Marketing Sites 161

Amy Porterfield

JANUARY 17, 2019

It’s so easy to get caught up in all the little details of launching a course, running a business—or, hey, living life. All these little things compete for your attention and energy. The thing is: Living like this isn’t going to help you realize your full potential and true success. The key to extraordinary results? […]. The post #246: Choosing Your ONE Thing with Jay Papasan appeared first on Amy Porterfield | Online Marketing Expert.

Compete 107

Compete Energy Course Marketing 107

Forbes Social Media

JANUARY 18, 2019

Psychiatrist Dr. Jessica Clemons is using social media to normalize the conversation about mental health. She hosts live Q&A sessions about topics like anxiety and depression through events and her Instagram handle @askDrJess.

Instagram 102

Instagram Hosting Eventful Conversation 102

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Oktopost

JANUARY 16, 2019

Discover the tactics you need to get social recruiting right. From transparency and down to employee advocacy- these are the best practices you need to know.

ROI 104

ROI Analytics LinkedIn Engagement 104

Social Media Today

JANUARY 17, 2019

A new report from Pew Research has once again highlighted the general lack of user understanding as to how Facebook tracks and categorizes personal data.

Report 152

Report Data Process Facebook 152

Audiense

JANUARY 15, 2019

2018 was a big year for Audiense, and as proud as we are, we have also been humble. In fact, we might not have tooted our trumpet loud enough. So, what were our best 10 product updates for Audiense Insights last year? We’re glad you asked!

Products 91

Products Features News 91

The Realtime Report

JANUARY 16, 2019

3 Benefits of ERP Real-time Reporting. Drawing Upon a Centralized Database. Enterprise resource planning (ERP) software solutions are designed to provide integrated management of various business systems by providing a single, unified platform that supports and automates various types of transactions. ERP systems are built around a centralized database, and it is this centralization and integration of information that provides most of the benefits.

Report 79

Report Transportation Construction System 79

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Razor Social

JANUARY 16, 2019

In this post, you’re going to learn about how to use UberSuggest to research keywords that will drive more traffic to your website. And the good part about UberSuggest is that it’s FREE!! Keyword research is an essential part of content marketing. Keyword research gives you an idea of what people are interested in… …and what you should be targeting.

Research 87

Research Overview Metrics Analysis 87

Social Media Today

JANUARY 17, 2019

A new, major data leak has seen over 773 email addresses shared via the dark web - and if yours is included, it may be time to update your password.

Data 167

Data 167

Later

JANUARY 16, 2019

Knowing what Instagram metrics to track can seem like a daunting task, especially if you’re new to the world of Instagram analytics. But you can expect a big payoff once you jump in! Instagram analytics help you better understand your audience’s likes, dislikes, and behaviors online. Plus, you’ll be able to identify actionable changes for your brand’s Instagram strategy based on the picture your analytics paints.

Metrics 83

Metrics Instagram Analytics Engagement 83

Forbes Social Media

JANUARY 15, 2019

In the era of fake news, Elliot Shefler has found a lucrative niche helping people track their loved ones with manipulative ‘ads,’ in much the same way Facebook and Google allow.

News 80

News Google Facebook 80

Oktopost

JANUARY 17, 2019

We're delighted to introduce the brand new Content Suggestions, recently added to our Employee Advocacy platform! Content suggestions have the power to engage employees with the advocacy program, providing a fresh pipeline of relevant content for marketers. This is how.

Brands 73

Brands Content Engagement Platform 73