Sat.Sep 11, 2021 - Fri.Sep 17, 2021

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Social media strategy is complex. A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. One of the most challenging tasks is to define our brand voice and tone. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns.

Brands 286
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The 'Facebook Files' Investigation Highlights Key Concerns in the Platform's Approach

Social Media Today

A new investigation conducted by The Wall Street Journal raises more questions about Facebook's societal impacts, and how to address its influence.

Platform 211
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Six Secrets of Top Performing Social Media Agencies

Ignite Social Media

Social media marketing is unlike any other. It’s the only form of marketing where the target audience is able, and even encouraged, to talk back to the brand. When you hire a dedicated social media marketing agency, they’ll be able to guide you toward the strategies and tactics that help brands win at social media. But how should you choose a social media agency to ensure you are working with one of the best?

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A Guide to Twitter Competitor Analysis

Audiense

If your brand is on Twitter, you may think that you’re doing enough by sending out tweets regularly and engaging with your followers. But what if your competitors are doing far better than you? What are they doing differently that’s resulting in their success? And how far are you falling behind? Keeping a close eye on the competition is crucial if you want to build and maintain a strong Twitter presence and use it as a channel to get ahead of the competition.

Analysis 148
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Grow Your Business Using Business Listing Management

Social Media Marketing

Nowadays, where people spend more time on the internet, it is hard for your business to survive without an online presence. Besides, approx. 75% of customers do their research before they visit a store. Getting your business listed is recommended to boost sales and widen up your reach in the market. Read on if you’re looking for free business listing sites in the USA to grow your business.

List 147
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Twitter's New Experiments are Failing to Gain Traction, Which Could Lead to Major Changes at the App

Social Media Today

Twitter's moving fast, and trying not to break things in the process - but thus far, its big new experiments are not seeing major interest.

Twitter 215

More Trending

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[PODCAST] The most important skill is the ability to connect the dots

Audiense

Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.

Skills 144
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How to Get Followers on TikTok for Free: 11 Top Tips

Hootsuite

Want to know the secret to getting a lot of followers on TikTok? We don’t blame you! With 689 million global active users as of January 2021 , everyone and their grandmothers are on TikTok. Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key.

Tips 138
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LinkedIn Shares New Insights on the Benefits of a Combined 'Brand and Demand' Approach [Infographic]

Social Media Today

The guide looks at the benefits of taking a combined approach to both building your brand over time and running short-term sales promotions.

Brands 203
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Ryan Jones on Eliminating Barriers Between Marketing and Technology

Oktopost

Ryan Jones, Founder, and CEO of Refuel Creative takes the hot seat today. Listen to the podcast: For more thought leadership on marketing and technology, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Ryan Jones.

B2B 126
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How audience targeting helped a luxury agency win over ultra-high-net-worth individuals

Audiense

What’s the best way to target customers when you’re selling a product that costs millions of dollars to a niche audience?

Cost 148
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When Is the Best Time to Post on TikTok in 2021?

Hootsuite

When is the best time to post on TikTok? Does posting at a particular time or a specific day of the week get your content in front of more people? Will figuring out a perfect posting schedule help with your engagement rates? Read on to find out when to post on TikTok to make sure your content gets picked up by the platform’s algorithm and reaches the right people.

Patterns 138
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Facebook Announces New Business Connection Tools, Including Click-to-Message Expansion

Social Media Today

Facebook has announced a range of tools to help businesses establish more direct connection with prospective customers.

Tools 218
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Pumpkin spice and everything nice: 5 seasonal marketing takeaways from fall flavors fever

Sprout Social

The fall season doesn’t officially start until late September. Unofficially, autumn started in August, marked by the earliest arrival yet of Starbucks’ beloved seasonal beverages. Pumpkin has entered the chat. ??. — Starbucks Coffee (@Starbucks) August 24, 2021. Starbucks might be the most prominent purveyor of pumpkin-flavored coffee but it’s just one of the many brands cashing in on fall flavors, festivities and cozy feelings.

Apple 121
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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What Are the Top Five Benefits of Forex Trading?

The Realtime Report

What Are the Top Five. Benefits of Forex Trading? Have you ever wondered why the vast majority of enthusiasts in this world choose to engage in forex trading? Why has this type of online business become one of the most popular on the Internet lately? There are two potential reasons for such a thing. The first is the small, almost insignificant amount of money necessary to open an account, and the second is simplicity.

Price 91
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How to Get Verified on TikTok: 5 Steps to Make it Happen

Hootsuite

For a long time, public figures were made through Hollywood. They’d take years to establish themselves in movies and TV and finally break out. These days, stars can be made in a matter of days, especially on platforms like TikTok. But even if you’re not trying to become the next Charli D’Amelio , it’s worth figuring out how to get verified on TikTok.

How To 124
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YouTube Launches First Podcast, Exploring How Online Creators Have Found Success

Social Media Today

The podcast will focus on the technical details of how YouTube stars have turned their online popularity into a business.

YouTube 215
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5 Ideas for Easy DIY Canva Infographics (+ Templates!)

Socially Sorted

Want to Create DIY Canva Infographics quickly and easily? With Canva infographic templates it's easier than ever to create an infographic. In this post, I share tips easy infographic ideas and tips for editing infographics using Canva templates (even if you are a non-designer). It's easier than you think! BY DONNA MORITZ | PUBLISHED 13 […].

Template 105
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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MTV’s VMAs Along With Madonna’s Backside Trending

Forbes Social Media

In the era of YouTube, the question may be asked whether MTV is still relevant in the world of music videos, but Sunday's Video Music Awards certainly proved that the cable channel that launched 40 years ago this past August remains a powerhouse.

Trends 98
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Cortex Launches TikTok Analytics

Cortex

TikTok is the fastest growing Social media network in the world, and the driving influence in tastes and culture for Gen Z. For brands, being able to reach audiences on TikTok is quickly becoming a major priority, but most content strategy teams are just starting to get a handle on how they can create engaging content from a brand account.

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8 Social Media Marketing Trends and Predictions for 2022 and Beyond [Infographic]

Social Media Today

What's coming next in social media? The team from Red Website Design get in early with their 2022 predictions.

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How to Test a Payment Gateway

BeingOptimist

Online payment gateways are great for businesses of all sizes. To get the most out of the system, you have to find out what works best for the company. That is why testing a payment gateway is easy and will help decide which features to prioritize. Prepare A List. Before testing a payment gateway, make sure that you have all of the relevant data. This is especially important for a payment gateway in India where a lot of positive consumer traffic is created.

How To 90
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Say It Ain't So – Social Media Could Allow Slang To Become Accepted Grammar

Forbes Social Media

OMG, say it ain't so – GOAT could be here to stay, along with lit and Gucci, as social media could increasingly allow common slang to become an accepted part of our grammar.

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The Many Ways to Market Time

WebInKnow

Yesterday, Apple announced the new Apple Watch Series 7 which will be available later this Fall. Of course, this tiny computer is way more than a “watch” that tells time. Reading all the buzz about the launch got me thinking about marketing the various categories of timepieces and what that can teach any business about how to market their own product or service.

Apple 88
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Pro Tips: LinkedIn Shares Advice on How Brands Can Tap Into Rising Engagement on the Platform

Social Media Today

LinkedIn has seen record growth in user engagement - so how can you tap into that to boost your branding efforts?

LinkedIn 216
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Video Wars: TikTok vs. YouTube for Marketing

Likeable

For the better part of the last decade, social media platforms—and therefore, consumers—have become increasingly focused on video. In 2020, 96 percent of consumers increased their online video consumption, and as of 2021, an average person is predicted to spend 100 minutes per day watching online videos. Video is powerful as a marketing tool, and it’s become an irreplaceable part of any brand’s marketing strategy.

YouTube 84
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Influencer Sues Pinterest, Alleging She Cofounded The Company—And Might’ve Been A Billionaire Today

Forbes Social Media

Christine Martinez allegedly counseled Pinterest's cofounders and believes they unfairly cut her out of the same financial rewards that've enriched them.

Company 98
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Just let it go already!

Janet Fouts

How often have you said those words “ just let it go ” to someone who was wrestling with an issue? How about someone said the same thing to you? We humans really like to cling to things, even things that we know are bad for us, don’t we? It’s human nature to fight for things that matter to us. We long for the past, wish that someone we love hadn’t left us, or hold onto anger from the time we were treated unfairly.

Journal 70
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Twitter Experiments with New Visual Editor, Which Would Incorporate Fleets Tools

Social Media Today

The new visual editor would essentially bring all of the functionality of Fleets back, but in an altered form.

Tools 218
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#396: Behind-The-Scenes Launch Bloopers From My 13 Years As An Entrepreneur

Amy Porterfield

Digital Course Fails From a So-Called Professional (*facepalm*) Aaaah, bloopers. I love a good blooper in any form — from America’s Funniest Home Videos to a Kristin Wigg outtake to a “fails” reel on Instagram. But today the tables turn and it’s yours truly who’s in the hot seat. *GULP* I’ve experienced more blunders than […]. The post #396: Behind-The-Scenes Launch Bloopers From My 13 Years As An Entrepreneur appeared first on Amy Porterfield | Online Marketing Expert.

Course 70
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Sunny Day: The Voice Of Cortana Hails From Steele Stadium

Forbes Social Media

Sunny Day is the lifetime play-by-play broadcaster for Backyard Sports. Her voice actress is most well-recognized for her work as Cortana from Halo. This is the story of how her first role might have been her most legendary.

Sports 84