Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. When each unit, team, faculty, and degree has its own account, it’s near-impossible to figure out who’s sharing what and when. And creating a holistic social media strategy becomes a serious headache. It makes it hard for students to know where to turn for information.

Social Media 205

Social Media Strategy Case Study Education 205

Social Media Today

JANUARY 30, 2024

From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.

Social Media 200

Social Media Tips Marketing 200

Direct Marketing Observations

JANUARY 31, 2024

I once heard this line in a podcast, “Take what’s important and make it interesting.” It resonated with me immediately. If there was ever a direct call to action for all that we do in social media, particularly social media marketing in the biotech space, then that would be it. I don’t see a lot of “how-to-do” social media marketing articles that focus on the biotechnology industry, and there’s probably a good reason for that.

Industry 146

Industry Social Media Biotechnology Marketing 146

Jon Loomer

JANUARY 31, 2024

One of the most critical elements of Meta advertising is the ability to define important actions that happen on your website or your owned properties. Once defined, you can pass that information to Meta for improved attribution, reporting, optimization, and targeting. This is possible with the help of standard events, custom events, and custom conversions.

Eventful 169

Eventful Conversation API URL 169

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Strategies Summit

FEBRUARY 1, 2024

Social media is a cut-throat world. The almighty algorithm makes it challenging to reach your followers — let alone get in front of new audiences. And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar.

Analysis 184

Analysis Social Media How To Hashtag 184

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media 196

Social Media Marketing Trends 196

Jon Loomer

JANUARY 29, 2024

The path to successful Meta ads campaigns isn’t always a clear one. And if you struggle to get good results, it’s often because you’re tripped up by a common advertising mistake. Today’s focus: Ad set optimization-related mistakes. When we talk about ad set optimization, the conversation is around how Meta optimizes to deliver your ads based on critical selections you’ve made in the ad set.

Advertising 157

Advertising Conversation Campaign Eventful 157

The Social Media Hat

FEBRUARY 1, 2024

Find the perfect Fractional CMO to fuel your business growth. The post How Do I Find A Fractional CMO? appeared first on The Social Media Hat.

Social Media 167

Social Media Strategy Marketing 167

Social Media Today

FEBRUARY 2, 2024

Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.

Trends 192

Trends Features 192

Convince & Convert

JANUARY 31, 2024

Managing multiple marketing projects on social media can be challenging. Just as a chef multitasks to ensure every dish is perfect, you are saddled with the same responsibility for achieving perfection, but with less grease and smoke. You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity?

Project 130

Project Social Media Template Templates 130

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Jon Loomer

JANUARY 28, 2024

By “non-purchase,” I’m talking about leads, registrations, custom events for website engagement , and any other type of light-touch action. These are conversions that happen quickly, freely, and in many cases, multiple times over the course of a day or several days. First, make sure to compare attribution. By default, reporting includes 7-day click 1-day view attribution, and that’s simply not relevant to this type of conversion.

Conversation 148

Conversation Report Types Course 148

The Social Media Hat

JANUARY 31, 2024

Learn about this flexible and strategic parter for your business. The post What Is A Fractional CMO? appeared first on The Social Media Hat.

Social Media 153

Social Media Strategy Marketing 153

Social Media Today

JANUARY 30, 2024

Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.

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204

The Realtime Report

JANUARY 30, 2024

Top Generative AI companies Generative AI, a subfield of artificial intelligence that focuses on creating new data rather than analyzing existing data, has emerged as one of the most transformative technologies of our time. By mimicking the processes of human creativity, generative AI can generate new text, images, music, and more, opening a vast array of possibilities for innovation and problem-solving across industries.

Company 103

Company Banking Consultant Software 103

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Jon Loomer

JANUARY 27, 2024

Your most important skill as an advertiser is that you experiment. And not only do you experiment, you have a possibly weird passion for it. You live in a constant state of curiosity. You ask yourself, “I wonder if this would work?” And you test it. This separates you a bit from the masses, who lack the confidence to try things themselves.

Skills 143

Skills Advertising Campaign Publishing 143

Audiense

JANUARY 29, 2024

There’s no denying the popularity of social media and its growing adoption among businesses. According to Forbes , 77% of businesses are using social media to connect with their customers. At the same time, not every business is leveraging social media to its full potential.

Social Media 107

Social Media Strategy 107

Social Media Today

JANUARY 27, 2024

AI-generated images of Taylor Swift and Russian bot operations have caused more headaches for Elon and Co.

Issues 190

Issues Content 190

BeingOptimist

FEBRUARY 2, 2024

When it comes to optimizing your website for search engines, having a reliable and feature-rich SEO plugin is essential. RankMath Pro is a powerful SEO plugin that offers advanced features and functionalities to enhance your website’s search engine rankings. In this review, we will delve into the pros and cons of Rank Math Pro and explore why it outshines its free versions.

Features 116

Features Review SEO Engineering 116

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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Jon Loomer

FEBRUARY 2, 2024

Meta needs to display organic results … This is something that has bothered me for years. The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. It’s because we’re missing an important element. All of the results you see in Ads Manager are from people you paid to reach. This makes sense, of course, but it doesn’t reflect the full impact of your ads — especially if you have an ad that’s engaging or even goes viral.

Organization 139

Organization URL Course Analytics 139

Amy Porterfield

FEBRUARY 1, 2024

Listen on… Three practical strategies I’m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time […] The post #649: My Email Marketing Makeover: 3 New Strategies I’m Trying This Year appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 113

Strategy Marketing Newsletter List 113

Social Media Today

FEBRUARY 1, 2024

Meta's bringing in more revenue, seeing more users and is poised to capitalize on future trends.

Trends 194

Trends 194

The Realtime Report

FEBRUARY 2, 2024

Reddit’s Big Move on Money-Making Features: Here’s What You Need to Know “The future of social media is monetization,” claims Jason Adler, an expert at Repocket. Reddit, the “front page of the internet,” seems to agree with this sentiment. They’re gearing up for transformation, introducing new monetization features that could change the way users interact with the platform.

Features 91

Features Reddit CPA Metadata 91

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Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Jon Loomer

FEBRUARY 1, 2024

Don’t be so quick to crop… When you upload a 9×16 image or video when creating an ad, Meta asks you to crop or upload new creative that are square and wide for specific groups of placements. Before you do that, preview your ads first. You may see that your creative in some of the placements that would have been square are actually 4×5.

Feed 138

Feed Feedly Real Estate Mobile 138

Amy Porterfield

JANUARY 30, 2024

Listen on… Here’s why it’s never too late to kickstart your side hustle and build your dream life. I hear way too many of my older Digital Course […] The post #648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond appeared first on Amy Porterfield | Online Marketing Expert.

Course 112

Course Marketing Project 112

Social Media Today

JANUARY 31, 2024

In a tense session, Senators pushed their case that social platforms need to do more to protect young users.

Questions 174

Questions Social Media Platform 174

BeingOptimist

JANUARY 29, 2024

Do you want to know about the best VPN for Portugal? Welcome, we will talk about so today. Portugal does not only have one VPN that stands as the best but also a bunch of VPNs that can get you encrypted information protection. For a country like Portugal which has a lot of censored content, you will need VPNs to access the restricted content. But in most cases, people understand that VPN is only used to access restricted content in one particular geographical area when it is so much more than th

Privacy 111

Privacy Policies Features Data 111

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Discover just how easy it is to boost SEO with social media.

Social Media

Jon Loomer

JANUARY 31, 2024

Advertisers often complain that their ads reach people beyond the selected age, gender, or location. This is usually because they received comments from people who shouldn’t see their ads. There are reasons this can happen, and it’s possible you’re not paying to reach these people. But you can find out. Use the breakdown dropdown menu and use one or both of the following: Demographics: breakdown by age or gender Geography: breakdown by country This will generate separate rows based on various ag

Groups 118

Groups Groups Organization Report 118

Bill Hartzer

FEBRUARY 2, 2024

Noteit, the social networking app that Gen Alpha is calling “the Snapchat replacement,” today announced a huge milestone by surpassing 50 million users In a seismic shift away from social media giants grappling with safety and privacy concerns, Noteit , touted as the Gen Alpha’s answer to a “Snapchat Replacement,” proudly declares a massive milestone – surpassing an impressive 50 million users.

Social Networking 97

Social Networking Widget Privacy Authentication 97

Social Media Today

FEBRUARY 1, 2024

Meta's Twitter clone is growing steadily, though it still has a way to go to compete with X.

Compete 195

Compete Twitter 195

The Realtime Report

FEBRUARY 1, 2024

Moving to DC: Essential Checklist for a Smooth Transition Moving to D.C. presents an exciting opportunity, whether you’re seeking a fresh start or buying a real estate property. Washington, D.C., invites new residents with its rich history and dynamic community. Planning and preparation are key to navigating this transition smoothly. This guide offers a comprehensive checklist, ensuring you cover all necessary steps.

Transportation 91

Transportation Real Estate Insurance Patterns 91

Jon Loomer

JANUARY 29, 2024

I love to use custom events , but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters instead. It’s not just a display issue since the metric won’t calculate results. Other times the metric just loads and loads and never displays. If I go back to the formula, it breaks the custom event name into separate metrics by space.

Metrics 111

Metrics Eventful URL Issues 111