Social Media Strategies Summit

FEBRUARY 23, 2024

YouTube Shorts is YouTube’s answer to TikTok and Instagram Reels, featuring vertical videos of up to 60 seconds in length. Since launching in India in mid-2020, Shorts has seen rapid growth, with the number of monthly logged-in users climbing from 1.5 billion in summer 2022 to more than two billion a year later. If you’re already creating Reels or TikToks, YouTube Shorts is an obvious addition to your social media strategy — and if you aren’t , there’s no better time to start than right now.

Examples 201

Examples YouTube Transportation Video 201

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. I know there’s a messaging problem because I was dealing with it myself while I was trying to communicate it.

Advertising 166

Advertising Campaign Conversation Eventful 166

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT. That’s according to OpenAI CEO Sam Altman in 2023. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ).

Training 156

Training Policies Team Guidelines 156

Social Media Today

FEBRUARY 19, 2024

Reddit's signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 187

Company Industry Reddit Data 187

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Social Media

The Social Media Hat

FEBRUARY 17, 2024

This is a great thought exercise to make your marketing strategy a priority. The post What If You DON’T Have A Marketing Strategy? What Happens Then? appeared first on The Social Media Hat.

Strategy 137

Strategy Exercises Marketing Social Media 137

Jon Loomer

FEBRUARY 19, 2024

Some advertising mistakes are made due to inaction. Others are made as a result of overthinking and unnecessary tinkering. Both apply to mistakes related to placement selection. Today’s post continues a theme of common advertising mistakes. Read the prior posts below: Common Ad Set Optimization Mistakes Advertisers Make 5 Most Common Attribution Mistakes Advertisers Make 6 Targeting Mistakes Advertisers Make When you create an ad set, one of the customizable options is placements.

Advertising 150

Advertising Conversation Cost Video 150

Social Media Today

FEBRUARY 22, 2024

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 174

Reddit Data Strategy Company 174

The Social Media Hat

FEBRUARY 17, 2024

Whether you’re launching a new product, or getting ready for an annual sale, you’re about to create a Marketing Campaign. And of course we want that campaign to be a success. From 2014 – 2018, I was Chief Marketing Officer for a global company serving entrepreneurs. Every year we would run a variety of sales … The post 7 Powerful Considerations For A Successful Marketing Campaign appeared first on The Social Media Hat.

Campaign 136

Campaign Marketing Course Social Media 136

Jon Loomer

FEBRUARY 22, 2024

Running Meta ads for podcasting is a challenge. You can run ads to Apple Podcasts or Spotify, but the tracking is a black hole. How much your ads contributed to plays and how long people played is a complete guess. You can send people to a landing page on your website, but even then tracking is limited. You can create custom events based on button clicks when they click a button to your podcast, but then you again lose tracking.

Embedding 144

Embedding Apple YouTube RSS 144

Ignite Social Media

FEBRUARY 19, 2024

Influencer marketing has exploded across industries in recent years as brands partner with popular social media creators to promote products. Now we’re seeing this trend increasingly make its way into US politics. Presidential campaigns have leveraged influencers for organic outreach and credibility with key voter demographics. Collaborations in 2016 and 2020 set the stage for expanded usage in future election cycles.

Influencer 106

Influencer Campaign Collaboration Authentication 106

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Social Media

Social Media Today

FEBRUARY 22, 2024

Reddit's IPO is close, with the company sharing its strategic vision and performance stats.

Reddit 174

Reddit Data Strategy Company 174

The Social Media Hat

FEBRUARY 23, 2024

Familiarize yourself with these key SaaS Marketing terms. The post Demystifying SaaS Marketing: A Comprehensive Glossary of Terms and Abbreviations for CMOs appeared first on The Social Media Hat.

Marketing 132

Marketing Social Media Brands 132

Jon Loomer

FEBRUARY 18, 2024

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. Since the algorithm’s only goal is to send you cheap traffic, it doesn’t care whether these people do anything else. And in most cases, they don’t.

Campaign 141

Campaign Sample Samples Software 141

Amy Porterfield

FEBRUARY 22, 2024

Listen on… Here’s how you can double your net worth by doubling your self worth with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, […] The post #655: Why The Level Of Your Self-Worth Determines The Level Of Your Success with Jamie Kern Lima appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 113

Strategy Marketing 113

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Social Media

Social Media Today

FEBRUARY 18, 2024

The agreement will ideally facilitate more cooperation in combatting AI deepfakes.

Company 190

Company 190

The Social Media Hat

FEBRUARY 22, 2024

The What, Why and How of a Great Marketing Strategy The post What is Marketing Strategy? A Guide for Startup SaaS Companies appeared first on The Social Media Hat.

Startup 137

Startup Company Strategy Marketing 137

Jon Loomer

FEBRUARY 23, 2024

I’ve been hearing from advertisers who say that Advantage+ Creative enhancements are running even though they never turned them on. Here are some things you need to check. 1. Did you actually turn it on? It sounds silly, but we make mistakes. 2. Go to your Account Overview page. You may see a section for “Automatically Apply Delivery Recommendations.

Overview 121

Overview Template Templates Advertising 121

Amy Porterfield

FEBRUARY 20, 2024

Listen on… How these 5 amazing female entrepreneurs are encouraging me to make bolder decisions and take more risks One of the most beautiful parts of entrepreneurship is […] The post #654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder appeared first on Amy Porterfield | Online Marketing Expert.

Influencer 113

Influencer Marketing Social Media 113

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Social Media

Social Media Today

FEBRUARY 21, 2024

X will comply with government requests, though it has also vowed to challenge the rulings.

Content 179

Content 179

Bill Hartzer

FEBRUARY 23, 2024

In the ever-evolving realm of social media advertising, Tiger Pistol, the vanguard of local social media advertising platforms, has set the stage for a groundbreaking shift with its latest announcement. Brimming with innovation, Tiger Pistol introduces a transformative enhancement that places advertisers squarely in the driver’s seat of their Instagram and Facebook Reels placements, heralding a new era of targeted ad campaigns and performance tracking.

Social Media 97

Social Media Tools Module Advertising 97

Jon Loomer

FEBRUARY 17, 2024

When using Advantage+ Audience , you have the option of providing targeting inputs. These targeting suggestions help guide Meta’s AI, which prioritizes people who meet those suggestions before going broad. But, if you don’t provide suggestions, Meta uses historical data as a guide. Things like: Past conversions Pixel data Interactions with previous ads In other words, Advantage+ Audience will prioritize what is essentially a remarketing audience before going broader.

Meeting 120

Meeting Conversation Data Advertising 120

The Realtime Report

FEBRUARY 20, 2024

How Could Internet Protocol (IP) Video Play a Critical Role in Overcoming Challenges Within the Broadcasting Industry? By Bruno Teissier As video content capture and delivery continues to evolve, broadcasters are revisiting legacy workflows and business models in order to streamline processes and improve their competitive position in an increasingly complex market.

Industry 91

Industry Video Sports Compete 91

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Social Media

Social Media Today

FEBRUARY 19, 2024

Reddit signed an exclusive deal with an AI company, which could be more significant than it seems.

Company 162

Company Industry Reddit Data 162

Bill Hartzer

FEBRUARY 23, 2024

In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store. Yuzu isn’t just another dating app—it’s a vibrant social playground meticulously crafted to unite individuals of Asian descent, fostering meaningful connections, friendships, and romantic relationships amidst a backdrop of shared culture and values.

Communities 97

Communities Authentication Social Networking Platform 97

Jon Loomer

FEBRUARY 21, 2024

How should you approach advertising with a new pixel? There are lots of opinions on this, but I believe we’re overthinking it. One of the benefits of an Advantage+ Shopping Campaign or using Advantage+ Audience is that it bakes in remarketing. Without providing targeting inputs, Meta uses past conversions , pixel data, and interactions with previous ads to find your audience.

Data 109

Data Cost Campaign Advertising 109

Audiense

FEBRUARY 20, 2024

As a great man once said, if music be the food of love, play on. These days, we find that music is not just about love and connection, it’s also rich with data and creative opportunities for marketers that know how to tune in.

Data 95

Data Industry Marketing How To 95

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Social Media

Social Media Today

FEBRUARY 21, 2024

X will comply with government requests, though it has also vowed to challenge the rulings.

Content 169

Content 169

Bill Hartzer

FEBRUARY 20, 2024

In an era dominated by social media influencers and celebrity endorsements, a new study conducted by First Merchants Bank has uncovered a concerning trend among young Americans seeking financial advice. According to the research, nearly one-third (31%) of individuals aged 18-24 are turning to unregulated celebrities and online influencers for guidance on financial matters, rather than seeking advice from traditional sources such as banks or financial advisors.

Study 97

Study Trends Banking Exercises 97

Jon Loomer

FEBRUARY 19, 2024

Meta recently made a curious update to Advantage+ Shopping campaigns. Before, you could only select Purchase. Now you can select any standard or custom event. If you’re running a campaign that’s supposed to be for Shopping, why would you select a different event? While there are arguments for Add to Cart or Initiate Checkout, why would you use Lead?

Campaign 109

Campaign Eventful Conversation Course 109

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Social Media Today

FEBRUARY 22, 2024

Some handy tips on how to prepare for the next stage of digital campaign tracking.

Privacy 172

Privacy Publishing Data LinkedIn 172