Social Media Today
SEPTEMBER 30, 2020
Google is making its Google Shopping product listings available for free in Europe, while it's also expanding its tools for SMBs to assist in their recovery from COVID-19.
Jon Loomer
SEPTEMBER 30, 2020
Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices.
agora pulse
SEPTEMBER 30, 2020
Has your social media agency avoided Twitter? After all, it can be chaotic. But seasoned social media managers know how to stand out with different types of content. Check out these tips to decide what to tweet. Twitter marketing is one of the most popular forms of digital marketing. It is also one of the most controversial ones. Do you love Twitter for marketing?
The Realtime Report
OCTOBER 1, 2020
Deepfakes Could Mean Deep Losses. for Businesses If Not Prepared. Since businesses rely on technology for communication, deepfakes—or synthetic media of false images and/or sound—pose a growing threat to their future strength, growth, security, and bottom line. That’s the belief and warning from Global IT Solutions Provider Technologent. “Businesses around the globe have already lost money, reputations, and hard-won brand strength due to deepfakes,” said Technologent Global Chief Information Se
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
SEPTEMBER 29, 2020
LinkedIn has added some new prompts to alert users to potentially inappropriate behavior, while it's also updated its Professional Community Policies to address member concerns.
Jon Loomer
SEPTEMBER 29, 2020
Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. In particular, the images for our page, group, and event. It would be easy if we could use the same sizes across all three locations, but we’re not that lucky. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Strategies Summit
OCTOBER 1, 2020
In 2015, Charlene Tassinari + Carly Potock founded YouTube’s first brand strategy team for small-to-medium businesses. Their insights-driven methodology was delivered to 500+ brands globally through client workshops and industry events, including Google’s annual CMO Academy, hosted in partnership with Columbia Business School. In 2018, they built first-of-kind video production solutions for YouTube’s customers.
Social Media Today
SEPTEMBER 30, 2020
As IGTV continues to gain traction, more businesses and creators are considering how they can leverage the platform. Here's an overview of all you need to know.
Jon Loomer
OCTOBER 2, 2020
One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.
agora pulse
SEPTEMBER 29, 2020
Need a little help to manage your clients’ Instagram channels (and maybe your social media agency’s, too)? We’ve got a quick list of some of our favorite Instagram management tools that make a workday easier. Instagram is an outstanding social media marketing platform. It’s undeniably valuable for businesses and brands in terms of the potential to connect with their target audience.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
OCTOBER 1, 2020
If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products.
Social Media Today
SEPTEMBER 29, 2020
Facebook is testing out a new Accounts Center, which will enable users to link their Facebook, Instagram and Messenger accounts via a single authentication process.
Jon Loomer
OCTOBER 1, 2020
Back in 2017, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” The purpose of this post is to explain what campaign budget optimization is, how it helps, and how to use it. Let’s take a closer look… What is Campaign Budget Optimization? Using campaign budget optimization (also known as CBO), Facebook advertisers set a budget at the campaign level that will then be optimized to distribute across ad sets to fa
Hootsuite
SEPTEMBER 28, 2020
Social has earned a well-established seat at the marketing table. However, executives often underestimate social’s broader value to business. As organizations look to rebuild in a post-pandemic world, it’s essential to tap into social media’s growing economic and cultural power. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
SEPTEMBER 30, 2020
Facebook continues to sit on evidence that could help to bring to account those most responsible for the genocide unleashed against the Rohingya Muslims in Myanmar. This is yet another reason why there is a greater need for the regulation of social media providers.
Social Media Today
OCTOBER 1, 2020
Google has launched its new speech enhancement technology within YouTube Stories, which will help users clarify speech within their Stories video clips.
Jon Loomer
OCTOBER 2, 2020
As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. Let’s take a closer look at what this means for you as a marketer and how you can start streaming webinars today. About Webinars.
Sprout Social
SEPTEMBER 30, 2020
Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business?
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Oktopost
OCTOBER 1, 2020
We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.”. But what in tarnation can we do with the infinite amounts of marketing data we are collecting? In a genius exploration of the many ways in which to use data to your advantage, Shaun Ma , the Global Director of Strategic Services of MarketOne International , gives away all his data secrets
Social Media Today
OCTOBER 1, 2020
Pinterest has announced a new event which will provide expert insights into how to build a Pinterest presence, and maximize engagement on the platform.
Jon Loomer
SEPTEMBER 29, 2020
Facebook is constantly evolving, so it’s important that we stay on top of the ideal image dimensions that impact our business. In particular, the images for our page, group, and event. It would be easy if we could use the same sizes across all three locations, but we’re not that lucky. Let’s take a closer look at the image dimensions to use for your cover images (for page, group, and event) as well as your page profile image.
agora pulse
OCTOBER 1, 2020
Need to get the full picture for a social campaign or strategy? Consider performing a SWOT analysis to identify its strengths, weaknesses, opportunities, and threat. As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy?
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Oktopost
SEPTEMBER 30, 2020
Lawyers have always made use of the full spectrum of advertising media. They put up eye-catching billboards, make memorable local TV commercials, and smile at us from the backs of bus stop benches. Nevertheless, social media advertising is still terra incognita for many law practices. Law practice and social media marketing are an odd marriage, and it’s not always an easy fit on either side.
Social Media Today
SEPTEMBER 30, 2020
Facebook has taken the next step in its messaging integration process by announcing new cross-messaging capacity between Instagram and Messenger.
Jon Loomer
OCTOBER 2, 2020
Page managers can no longer edit organic link previews (thumbnails, headlines, and descriptions) from the page publisher. Go ahead, try it. From the page publisher… Previously, you could click into the headline or description of any link you are looking to share and edit what it says. Those items can no longer be changed. You also could have removed the link thumbnail and replaced it with something else.
Awario
SEPTEMBER 28, 2020
Sentiment analysis is the ultimate buzzword. And as buzzwords go, it's a concept that's very often misunderstood. With any luck, this guide will help you learn more about sentiment analysis: from how it's used to the ins and outs of the mechanics behind it.
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Discover just how easy it is to boost SEO with social media.
The Realtime Report
SEPTEMBER 28, 2020
Scientific Breakthroughs. to Bring Us into the Future. Everyone has been there. You hear or read a news story about one of the latest breakthroughs in science and think how are researchers doing this? Sometimes you even think why researchers are doing this. Maybe you want to know more about these breakthroughs. How they work, and how will they affect you.
Social Media Today
OCTOBER 2, 2020
Google has announced a new approach to image editing features in order to reduce unfair and unhealthy comparison to highly filtered selfie images.
Jon Loomer
OCTOBER 2, 2020
One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. They feel that the number is either inflated or underreported. In some cases, there’s something technically wrong that is creating the disparity. In others, there’s nothing wrong at all, but there’s a misunderstanding regarding how the reports should be interpreted.
Ignite Social Media
OCTOBER 2, 2020
“ TikTok ,” a name that if uttered one year ago today would probably not spark much conversation. Now, this app continues to remain at the top of the downloaded app charts despite frequent talk about its potential ban in the United States. TikTok’s platform has pushed many brands to eliminate a lot of the nuances when it comes to managing content—so long are the days where you can plan a piece of content months in advance to go through its approval process.
Forbes Social Media
OCTOBER 1, 2020
As with many military history-themed channels, The Great War channel started modestly, has grown considerably and now has an audience of nearly a million and a quarter subscribers.
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