Sat.Nov 26, 2022 - Fri.Dec 02, 2022

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Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Social Media Today

Elon’s plan for Twitter is slowly taking shape.

Twitter 177
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet , including almost 2.5 hours on social media. Image source. In this new reality, brands must humanize and connect with their audiences more meaningfully.

Campaign 304
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Should You Go Broad with Facebook Ads Targeting?

Jon Loomer

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” Micro-targeting with Facebook ads is no longer viable. You should go broad instead. As someone who embraced targeting the smallest, most relevant audiences for years, coming around to this approach hasn’t been easy. But it has some merit.

Facebook 200
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What Are TikTok Coins and Why Should You Care About Them?

SocMed Sean

Ever wondered what TikTok coins are? Here is a brief overview of how TikTok coins work, what they are worth, how to add them to your account, and how to redeem them. The post What Are TikTok Coins and Why Should You Care About Them? appeared first on SocMedSean - Social Media Sean.

Overview 130
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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[Product Update] New Product Portal, Audiense Beta program and more.

Audiense

We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you!

Products 148
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16 Stellar Examples of High-Converting Facebook Ads

Social Media Strategies Summit

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page.

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More Trending

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5 Legit Ways to Grow Your TikTok Following

SocMed Sean

Ever wonder whether you can legitimately grow your following on TikTok? Believe it or not, there are certain ways to grow your TikTok account if you follow along with the steps needed to do so. Here are some tips that we think will help you be successful on growing your TikTok following. The post 5 Legit Ways to Grow Your TikTok Following appeared first on SocMedSean - Social Media Sean.

Tips 130
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4 pillars of your audience data framework for a World Cup strategy

Audiense

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide. With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event.

Sports 147
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How to Create & Manage an Effective Content Calendar in Higher Ed

Social Media Strategies Summit

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts.

Content 150
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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control. There are simply far too many reasons for the fluctuation of this cost for you to obsess over it.

CPM 195
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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LinkedIn Announces Expanded Roll-Out of New ‘Focused Inbox’ Format for InMail

Social Media Today

LinkedIn’s ‘Focused Inbox’ essentially adds a new spam filter to your LI messages.

LinkedIn 190
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#521: The Gratitude Series: Yours Truly!

Amy Porterfield

Listen on… The journey of entrepreneurship is a trip – full of ups, downs, and unimaginable joy If I told you that five years from now, you’d be getting a text from one of your all-time favorite entrepreneurs, to make sure their launch didn’t clash with yours – would you laugh? Right now, […]. The post #521: The Gratitude Series: Yours Truly!

Marketing 125
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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.

Instagram 122
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How To Create a Strong Social Media Advocacy Program

Hootsuite

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Social Media Today

Meta’s looking to establish stronger connections with artistic communities as part of its metaverse push.

Project 180
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#522: The Gratitude Series: Glo Atanmo

Amy Porterfield

Listen on… How to create time freedom, location freedom, and financial freedom in your life One of the most rewarding parts of being an entrepreneur is having the ability to create freedom in all aspects of your life – and my guest on this episode, creator and educator Glo Atanmo, is doing just […]. The post #522: The Gratitude Series: Glo Atanmo appeared first on Amy Porterfield | Online Marketing Expert.

Education 125
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The Rise of Corporate Trolling in Social Media

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Corporate trolling in social media is on the rise. A tactic based on being fiery and quick-witted, corporate trolling has been a way for brands to attract attention in the new post-Wendy’s era.

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New Social Media App Uncovers What Gen Z Users Want

The Realtime Report

New Social Media App Uncovers. What Gen Z Users Want. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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15 Ways the B2B Influencer Marketing Industry is Changing [Infographic]

Social Media Today

B2B brands are increasingly looking to influencer marketing to boost campaign performance.

B2B 198
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#519: The Gratitude Series: Anthony Trucks

Amy Porterfield

Listen on… How to set your scale, build a life that you want, and practice gratitude In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching. As a foster kid raised in poverty, life […]. The post #519: The Gratitude Series: Anthony Trucks appeared first on Amy Porterfield | Online Marketing Expert.

Hosting 125
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Elon Musk Says Apple Has Threatened To ‘Withhold’ Twitter From The App Store

Forbes Social Media

Twitter owner and CEO Elon Musk said today on Twitter that Apple has threatened to “withhold” Twitter from its App Store, suggesting that Apple is less than happy with the state of content moderation on the social news platform.

Apple 105
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Financial Loopholes Young Professionals Should Know

The Realtime Report

Financial Loopholes Young. Professionals Should Know. It pays to be financially savvy. As a young professional, you have to make many financial decisions – some of which can seriously impact your future. That’s why it’s important to be aware of any financial loopholes that can save you money. Here are a few of the best financial loopholes all young professionals should know: Travel Rewards Credit Cards.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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YouTube Shares the Top Creators, Clips and Ads of 2022

Social Media Today

YouTube’s top trends overview provides an interesting perspective on the year that was.

YouTube 188
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#520: The Gratitude Series: Jasmine Star

Amy Porterfield

Listen on… Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode There are so many things to be grateful for as an entrepreneur — the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few. But one […]. The post #520: The Gratitude Series: Jasmine Star appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 123
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021.

Reddit 101
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These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget 

The Realtime Report

These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget . By. Haley Thatcher, Director of Paid Social Strategy at Logical Position. The 2022 holiday season is already well underway, and small businesses (SMBs) across the country are searching for an edge to help them stand out during this critical shopping period. The season peaks during the so-called Turkey Five, the busiest shopping days of the year, which includes Thanksgiving, Black Friday, Small Business Sat

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App

Social Media Today

With Christmas fast approaching, many are looking to ramp up social ad spend.

Campaign 200
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Elon Musk Suspends Kanye West On Twitter For ‘Incitement To Violence’ After Swastika Post

Forbes Social Media

Musk, who has vowed to make Twitter a haven for free speech and welcomed West back to the platform weeks ago, said the rapper violated rules against inciting violence multiple times.

Twitter 98
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7 inspiring examples of corporate social responsibility

Sprout Social

You’ve probably thought long and hard about your brand’s look, personality and voice. But what about its role in society? According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Now, if your corporate social responsibility practices are lacking, it doesn’t only impact the public.

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6 Must-Do Strategies for Increasing Brand Awareness and Visibility

The Realtime Report

6 Must-Do Strategies for Increasing. Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

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Twitter’s Rules Around Speech are Focused on Avoiding Harm, Not Maintaining Control

Social Media Today

As Elon Musk looks to stoke the fires of cultural division, it’s important that the key elements of online regulations are not overlooked.

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