Twitter Shares Mock-Ups of Longer Tweets and How They Would Look In-Stream
Social Media Today
DECEMBER 12, 2022
Longer tweets could be truncated in-stream, with users able to expand out the remaining characters.
Sat.Dec 10, 2022 - Fri.Dec 16, 2022
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8 Ways to Maximize Your Content Marketing’s Engagement Potential
Social Media Strategies Summit
DECEMBER 15, 2022
Content marketing is one of the best ways to set your business up for growth. Knowing how effective a well-made piece of content can be at reaching, intriguing, and converting audiences, it’s no wonder that 64% of businesses spent more than 10% of their total marketing budgets on producing and distributing content in 2021. Nor is it a surprise that 26% of marketers planned on increasing their content marketing budgets in 2022.
Did Facebook Ads CPM Go Up This Holiday Season?
Jon Loomer
DECEMBER 11, 2022
Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Did it happen this year? Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. I wrote a blog post about this phenomenon way back in 2014.
Twitter To Shut Down Revue, Integrated Newsletter
The Social Media Hat
DECEMBER 14, 2022
Today, all current Revue newsletter users received an email letting them know that as of Jan. 18, 2023, the service will be discontinued. Revue is a long form content newsletter service that Twitter acquired and integrated into the platform. It was quite beneficial to those who used it since it seamlessly encouraged Twitter followers to … The post Twitter To Shut Down Revue, Integrated Newsletter appeared first on The Social Media Hat.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Helpful Insights for Brands to Shape Up Their 2023 Social Media Marketing: Ignite’s Most Popular Blog Posts
Ignite Social Media
DECEMBER 16, 2022
Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. . If you’re still figuring it out, we’ll do the heavy lifting for you.
15 Landing Page Best Practices [Infographic]
Social Media Today
DECEMBER 16, 2022
Ensure you’re getting the most value out of your marketing efforts with these landing page tips.
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Leveraging Students to Support Higher Ed Social Media Initiatives
Social Media Strategies Summit
DECEMBER 16, 2022
User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. 93% of marketers agree that consumers trust content created by customers more than content created by brands. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.
Last Minute Social Media Marketing Strategy for the Holiday Season
Ignite Social Media
DECEMBER 14, 2022
A little late running your holiday campaign? Say no more! . When it comes to the holiday season, time is of the essence. The holidays are a time when brands have an opportunity to engage with their customers in meaningful ways and boost sales. Traditionally, the holiday season runs from late November to early January. Unfortunately, if you’re late to the game, it may seem like it’s too late to make an impact on your sales. .
7 Common Questions I Hear About Facebook Groups and Their Answers
SocMed Sean
DECEMBER 15, 2022
Facebook groups continue to grow as a social media channel for creators but a lot of folks are still confused about the value of having a Facebook group. Here are some common questions I have seen and some answers that will (hopefully) help you. The post 7 Common Questions I Hear About Facebook Groups and Their Answers appeared first on SocMedSean - Social Media Sean.
The Potential Impact of ChatGPT on the Future of Marketing and Advertising
Jon Loomer
DECEMBER 14, 2022
The title of this post was generated by the ChatGPT bot. If you’re a marketer, you’ve surely heard the recent noise about ChatGPT. If you haven’t, it’s time to pay attention. ChatGPT is the biggest tech development we’ve seen in a long, long time. It has the potential to be enormously disruptive. Similar technology could change how you work, how you use the internet, how you learn, and even whether your current occupation is necessary.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
YouTube Adds Video Processing Time Indicators, More Info Panels for Data Stories
Social Media Today
DECEMBER 13, 2022
Now, YouTube will tell you how long it will take for your video to upload in each display format.
Finding purpose: How Ben & Jerry’s, Patagonia & Peloton are using brand activism to build lifelong loyalty
Audiense
DECEMBER 11, 2022
It's the season of giving! At this time of year, brands come out in force to show us their values in the form of a Christmas TV advertisement. For example, British retailer John Lewis used their 2022 Christmas TV spot to raise awareness for children in care, with an ad created in partnership with Action for Children and Who Cares? Scotland.
5 Things About the Facebook Algorithm and How It Ranks Content
SocMed Sean
DECEMBER 13, 2022
The Facebook Algorithm has many different moving pieces, and understanding how it works is not simple. Here are some tips for understanding and working with the Facebook algorithm to expand the reach of your content. The post 5 Things About the Facebook Algorithm and How It Ranks Content appeared first on SocMedSean - Social Media Sean.
Apollo 17 Was 50 Years Ago. What Can We Achieve Today?
WebInKnow
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Meta Looks to Advance Industry Collaboration to Tackle Terrorist Content Online
Social Media Today
DECEMBER 13, 2022
Meta will work with other technology platforms to develop better approaches to the detection and removal of harmful content.
Why Instagram Alt Text Matters (And How To Use It)
Hootsuite
DECEMBER 14, 2022
Are you using Instagram alt text? If not, you should be. Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about.
The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023
The Realtime Report
DECEMBER 16, 2022
The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023. By. Jack Tan, Co-Founder of WOO Network. Crypto holders want to make sure that the information that they get is always updated and covers both assets and liabilities. Various solutions have been put forward after the FTX collapse, but many solutions including proof of reserves fall short of establishing consumer trust.
Metaverse examples: The brands to watch across industries
Sprout Social
DECEMBER 14, 2022
The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Twitter Makes ‘Community Notes’ Visible to All Users Globally
Social Media Today
DECEMBER 10, 2022
Crowdsourced moderation could be a way to reduce the decision-making pressure on Twitter's internal teams.
185 TikTok Captions That Actually Work
Hootsuite
DECEMBER 13, 2022
Video may be the first thing you focus on when creating content for TikTok, but even the best video isn’t complete without a good caption. What can the best TikTok captions do? Well, several things. A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you).
5 Ways to Reduce Facilities Maintenance Costs
The Realtime Report
DECEMBER 15, 2022
5 Ways to Reduce Facilities. Maintenance Costs. Facilities are a source of ongoing expenses for any business. Apart from leasing , managing a facility comes with unexpected expenses, such as repair, cleaning, replacing furnishings, and routine maintenance costs. Sometimes, the maintenance costs of a facility are so high that it can seriously affect the profit margins and prevent your company from blossoming.
Twitter Suspends Account Tracking Elon Musk's Private Jet
Forbes Social Media
DECEMBER 14, 2022
“My commitment to free speech extends even to not banning the account following my plane, even though that is a direct personal safety risk,” Musk wrote November 6, only to ban the account 38 days later.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Would Self-Classification of Social Posts Improve the Key Problems in Moderating Online Speech?
Social Media Today
DECEMBER 14, 2022
Being able to control what types of content you see on social is one thing, but is it enough to address the key challenges of moderation?
How social media jobs are evolving (and how you can advance them)
Sprout Social
DECEMBER 13, 2022
As a social media professional, I know the landscape of social media is prone to change, along with the functionality of individual platforms. When I first came to work at MIT, Google+, Periscope and Storify were all a part of a social media manager’s vernacular. And as I look at Pod, Hive and Post, I wonder if I’ll be creating MIT Official accounts for any of them in the near future.
What is Regulated Development Finance?
The Realtime Report
DECEMBER 12, 2022
What is Regulated Development Finance? Development finance can be a tricky concept to get to grips with as a first-time developer. Far from a simple property development loan , development finance is a bespoke, precision-engineered facility for the more ambitious and advanced property development projects. Throw the idea of regulated (and unregulated) development finance into the mix and the whole thing becomes all the more daunting.
What You Need to Know About TikTok SEO
Buffer Social
DECEMBER 14, 2022
Watch out Google: TikTok is coming for your crown! Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.
8 Stupid Simple Social Media Tricks to Boost SEO
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Twitter’s Banning of Journalists Could Help to Establish a New Approach to Content Moderation in the App
Social Media Today
DECEMBER 16, 2022
Elon Musk seems to agree that tweets that could cause real world harm are a problem. Which is the key challenge for moderation teams.
What’s next? Expert predictions on the future of social media for 2023
Sprout Social
DECEMBER 12, 2022
“Life finds a way.”. The quote, delivered by Dr. Ian Malcolm in Steven Speilberg’s 1993 adaptation of Jurassic Park, is in reference to a lab-grown dinosaur’s will to survive. While the context is incredibly specific, the overall sentiment is not. Despite the hurdles, life—whether that be dinosaurs or people—always finds a way. And what is life if not social?
Revolutionize Your Sales Strategy with ChatGPT: The AI Tool Boosting Productivity and Personalization
Social Selling Masters
DECEMBER 16, 2022
ChatGPT is a powerful tool for sales professionals looking to increase productivity, streamline administrative tasks, and enhance customer interactions. Its integration with CRM systems and use of chatbots make it a valuable addition to any sales team’s workflow. If you’re a sales professional looking to take your career to the next level, I highly recommend giving ChatGPT a try.
Maximize Your LinkedIn Impact: Expert Tips for Increased Engagement
Koka Sexton
DECEMBER 16, 2022
As a professional, it’s important to establish and maintain a strong online presence, and LinkedIn is an essential platform for doing so. LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry.
Elon Musk Says ‘Ad Free’ Version of Twitter Blue is Coming
Social Media Today
DECEMBER 13, 2022
Ad-free Twitter? Elon will need a lot of people to sign-up to his $8 verification plan to make this a reality.
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