Instagram’s Testing Full-Length Reels Replays Within Stories
Social Media Today
MARCH 22, 2023
This could get more people viewing more Reels content.
Sat.Mar 18, 2023 - Fri.Mar 24, 2023
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A Beginner’s Guide to LinkedIn Ads
Social Media Strategies Summit
MARCH 22, 2023
LinkedIn’s advertising revenue more than doubled from 2017 to 2021 — and it’s set to double again between 2022 and 2026. Image source With approximately 63 million decision-makers using LinkedIn and four-fifths of all B2B marketing leads originating from the platform, it’s not hard to see why. Are you wondering how to advertise on LinkedIn? Fortunately, the LinkedIn Ads Campaign Manager is intuitive.
11 Lessons Learned from Short-Form Video Creation
Jon Loomer
MARCH 22, 2023
The past six months have been a heck of a journey. I went from having no experience with the format (and a negative feeling about it) to being fully committed to it after recording more than 270 short-form videos. To say that I’ve learned a few things along the way is an understatement. This post could go much deeper than this list. But it summarizes the best it can the most important lessons I’ve learned so far.
Instagram Business Account vs Creator Account
Jenn's Trends
MARCH 23, 2023
One of the biggest dilemmas for marketers on Instagram is which type of professional account they should choose: Business versus Creator. Of course, Instagram doesn’t make it “easy” on us. For the most part, there aren’t major differences in how the two accounts look or interact within Instagram. But there are significant differences in a couple of areas that make us really want one or the other.
21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LinkedIn Adds New Option to Share a Post with Multiple Members at Once
Social Media Today
MARCH 24, 2023
A new option to spark even more discussion on LinkedIn - and introduce relevant connections.
8 Best AI Copywriting Tools (Beyond Chat GPT)
Hootsuite
MARCH 23, 2023
It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. With good reason: AI can save you a ton of time and money. Two things we all love, right? But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.
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Canva Launches ‘Magic’ AI Tools For Its Design Software’s 125 Million Users
Forbes Social Media
MARCH 22, 2023
The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.
Snap Launches AR Enterprise Services Platform to Power Third-Party AR Experiences
Social Media Today
MARCH 23, 2023
The new ARES platform will enable brands to incorporate Snap-powered AR experiences into their own sites and apps.
8 ways to leverage short-form video (and how to get buy-in)
Sprout Social
MARCH 20, 2023
At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats.
To Niche or Not To Niche: Guidance from Creators on Picking A Lane
Buffer Social
MARCH 23, 2023
What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.
Social Media Automation 101
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A beginner's guide to social media automation tools and getting automation right.
What Are The Benefits of Audience Research and Analysis?
The Realtime Report
MARCH 21, 2023
What Are The Benefits of Audience Research and Analysis? Conducting audience research is crucial for businesses wishing to have a successful marketing campaign. Not only will it save valuable time and money when it comes to marketing a product or service, it will ensure that your sales strategy reaches the right people, and your product is a success.
Elon Musk Says Priority Ranking for Tweet Replies from Twitter Blue Subscribers will Come Into Effect Soon
Social Media Today
MARCH 19, 2023
Priority tweet ranking was one of the original perks outlined by Elon Musk as part of the new Blue plan.
Do we have a disconnect? Ann Latham on Mindful Social
Janet Fouts
MARCH 20, 2023
How are we communicating what we need to others? Can we have a conversation, give feedback or direction and feel we’ve represented our best selves? What happens when we don’t and things start to go awry? Maybe we aren’t connecting as best we could. My guest on this week’s Mindful Social podcast is Ann Latham. She’s the author of several books on clarifying our thoughts and how we communicate them to others, improving our relationships at home and at work.
Project management at Sprout Social: Growing always, in all ways
Sprout Social
MARCH 23, 2023
“Celebrate change.” One of our core values here at Sprout Social, and a phrase that defined my unique career path. Over the past six years, my journey at Sprout has taken me from the marketing organization to IT and engineering. Along the way, I used the many growth opportunities Sprout provides to find the role that’s right for me.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Car Rental Business: Advantages And Disadvantages
The Realtime Report
MARCH 20, 2023
Car Rental Business: Advantages And Disadvantages The car rental business is becoming an increasingly popular industry in large cities and resort towns. The essence of it is to provide people with the opportunity to rent a car for a short period of time. These services are often used by those who need a car for a special event, such as a wedding, vacation, or business trip.
Reddit Publishes New Guide to Mother’s Day Marketing in the App
Social Media Today
MARCH 24, 2023
The guide provides a range of stats and insights to help plan your campaigns.
Canva Launches ‘Magic’ AI Tools For Its Design Software’s 125 Million Users
Forbes Social Media
MARCH 22, 2023
The ten-year-old Australian startup led by Melanie Perkins said annualized revenue had reached $1.6 billion and also unveiled brand-focused features for its 6 million team accounts.
21 use cases of audience intelligence within different campaign phases
Audiense
MARCH 23, 2023
Audience intelligence is not only synonymous with innovation and technological disruption, but it also adds value to various job functions across the organization. It serves as a valuable resource for different teams to inform their decisions and perform their tasks in a way that delivers a greater impact.
Social Media Marketing GPS
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
How I Use AI Writing Tools as a Content Writer
Buffer Social
MARCH 22, 2023
A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.
New Study Finds that Including Negative Terms in Headlines Drives More Clicks
Social Media Today
MARCH 21, 2023
Including negative terms can help drive more engagement, and improve your click-through rate.
Viral Images Of Donald Trump Getting Arrested Are Totally Fake (For Now)
Forbes Social Media
MARCH 19, 2023
Have you seen photos of former president Donald Trump getting arrested? They’re fake. Or, at least they were at the time of this writing on Sunday afternoon. Images purporting to show Trump getting arrested have gone viral on social media platforms like Twitter.
What is Meta Verified? Everything You Need to Know in 2023
Hootsuite
MARCH 20, 2023
Meta Verified is a subscription service that makes it easy for anyone to gain access to the previously elusive blue check badge on Instagram and Facebook. So, how does it work, what does it cost, and who can apply? Read on for everything you need to know about this new Meta verification option. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
How to Be Social: A Social Media Manifesto
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Learn the 10 worst social media marketing mistakes and how to avoid them.
21 use cases of audience intelligence within different campaign phases
Audiense
MARCH 23, 2023
Audience intelligence is not only synonymous with innovation and technological disruption, but it also adds value to various job functions across the organization. It serves as a valuable resource for different teams to inform their decisions and perform their tasks in a way that delivers a greater impact.
TikTok reaches 150 Million US Users, Calls for Support to Avoid US Ban
Social Media Today
MARCH 21, 2023
With TikTok's CEO set to appear before congress this week, it's making a big push for support.
India Banned TikTok In 2020. TikTok Still Has Access To Years Of Indians’ Data
Forbes Social Media
MARCH 21, 2023
India’s 150 million users were forced to stop using TikTok in 2020, but employees at the company and its parent ByteDance can still mine some of Indian users' most sensitive data.
Even With 250K+ Social Media Followers, I Still Rely on "Snail Mail" for My Business
Buffer Social
MARCH 20, 2023
The value of sending snail mail is something that was ingrained in me from a very young age. After birthdays or Christmas, my parents would expect me to send thank-you cards to friends and relatives who gave me presents. When I started working, I stuck with it: I sent cards after job interviews and to colleagues who had especially impacted my career, and I realized it was a quick way to stand out in a world where most people don’t send snail mail.
8 Stupid Simple Social Media Tricks to Boost SEO
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Discover just how easy it is to boost SEO with social media.
How (and why) a tech company shifted their social strategy from product- to community-focused
Sprout Social
MARCH 20, 2023
Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. That means your most loyal follower, a prospective customer and someone who would never be a customer each have the same opportunity to interact with your content.
Snapchat Provides Posting Tips on How to Maximize Your Platform Presence
Social Media Today
MARCH 24, 2023
The tips relate to Snapchat’s ‘Snap Stars’ influencer program.
How A TikTok Ban Would Deal A Blow To Creators, Businesses And The American Economy
Forbes Social Media
MARCH 22, 2023
A U.S. ban on the world’s most popular social media app would affect far more American businesses and people than just the 150 million using the platform here.
Beyond the AI Hype: Aligning Marketing Strategy with Organizational Goals
WebInKnow
MARCH 22, 2023
With all the hype about large language model AI services like ChatGPT , I’ve spoken with many marketers and executives who are diving into using the tools but not thinking through how they will help achieve company goals.
#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller
Amy Porterfield
MARCH 23, 2023
Listen on… The 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business […] The post #556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller appeared first on Amy Porterfield | Online Marketing Expert.
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