Sat.Apr 15, 2023 - Fri.Apr 21, 2023

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Slow Burn: A Strategy for Scaling Facebook Ads

Jon Loomer

One of the most common questions I get is related to scaling Facebook ads: Once you get good results, how do you increase your budget while continuing to get those good results? If it were easy, I wouldn’t need to write this blog post. It’s a common problem. Once you increase the budget, it’s possible that you’ll get much worse results.

Strategy 179
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How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide

The Social Media Hat

Don't ignore the LinkedIn gold mine of contacts and prospects. Build your influence today! The post How to Use LinkedIn for Influencer Marketing: A Comprehensive Guide appeared first on The Social Media Hat.

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Viral and Cultural Moments: How and When Brands Should Tap into the Conversation

Social Media Strategies Summit

Viral trends and cultural moments can be a social media marketer’s best friend. Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But tapping into buzzworthy conversions isn’t a silver bullet for social media success.

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Twitter Shares Tips on How Marketers Can Tap Into Discussion Around Sports Events

Social Media Today

Sports discussion can be a great way to boost your brand awareness and messaging.

Sports 203
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Are Meta Conversion Events Overcounting?

Jon Loomer

I often hear from Meta advertisers who think their conversion events are overcounting. It typically starts with a distrust of Meta. But if conversion events actually are getting overcounted, there’s almost always a reasonable explanation. Let’s go through the steps to help you troubleshoot and correct this so that your events will fire correctly.

Eventful 177
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How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy Robin

The Social Media Hat

Partnership Unpacked, Episode 17, with Geoffroy Robin The post How To Leverage Live Shopping Influencers To Grow Sales w/ Geoffroy Robin appeared first on The Social Media Hat.

More Trending

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Twitter Removes Legacy Blue Ticks, Which Will Impact the Broader News Ecosystem

Social Media Today

The move will further erode trust in the app, which is the opposite of Musk's stated aim.

News 179
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How to work with social media agencies (and where teams always go wrong)

Sprout Social

Most companies employ a social media agency to fill some sort of gap: the company does not have enough in-house resources or lacks the in-house expertise. Or perhaps it just makes sense from a budget or long-term planning standpoint to employ an agency vs. hiring a full-time resource. Whatever the reason, companies using agencies for social media work often botch both the relationship and the work.

Team 121
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Wired Journalist Banned From Twitter For Reporting On Hack Of Anti-Trans Activist Matt Walsh

Forbes Social Media

A reporter at Wired has been banned from Twitter after he wrote about the fact that anti-trans activist Matt Walsh had his Twitter account hacked. Walsh’s account was hacked on Tuesday and started posting offensive tweets about other popular right-wing figures like Andrew Tate and Ben Shapiro.

Report 117
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How To Create A Debt Elimination Plan

The Realtime Report

How To Create A Debt Elimination Plan People from countries all over the world have been forced to navigate a challenging economic environment filled with turbulence and uncertainty. One of the biggest negative impacts is the rising inflation which is represented in significantly increased prices of many essential goods and services. To meet their growing expenses, many may have turned to debt financing options such as loans.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube Looks to Improve Live Shopping with Scheduled Product Drops

Social Media Today

The option will enable creators to schedule product drops, as opposed to uploading details ahead of time.

Products 168
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Understanding the ROI of Sprout Social

Sprout Social

The journey from follower to customer varies to such a large extent, it’s hard to sum it up in a neat analogy or metaphor. Tying social tactics directly to revenue is easier said than done, creating tension when competing for resources and budget. At Sprout Social, we recognize the hurdles that come with understanding social media ROI. We also recognize the transformative impact social can have on a business.

ROI 99
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Canada’s Public Broadcaster Joins NPR In Quitting Twitter

Forbes Social Media

The Canadian Broadcasting Corporation (CBC) announced on Monday it’s quitting Twitter after the public broadcaster was recently slapped with a "government-funded" label on the social media platform.

Twitter 102
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Data-driven marketing trends: why you need to update your strategy & how to get started

Audiense

With ever-evolving marketing trends , staying ahead of the game is more important than ever. With the right data, you can gain valuable insights into your customers and their behaviors, leading to more effective campaigns and strategies.

Trends 78
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Google Shares Results From its Latest Post-Cookie Tracking Experiments

Social Media Today

As Google moves to phase out cookies, its developing a range of alternative solutions.

Google 175
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I Don't Do Paid Ads: Here's What I've Invested in Instead to Grow My Business to $270K+ in Revenue

Buffer Social

Many business owners assume that the quickest way to grow is to pay to get in front of potential customers (or to do tons of cold outreach). But I never even considered that approach, and I’ve still managed to grow a thriving business in less than two years. When I decided to launch my disability public speaking and DEI consulting business in 2021, I didn’t have any background in the industry.

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Elon Musk Says U.S. Govt ‘Had Full Access’ To Private Twitter DMs

Forbes Social Media

Elon Musk, who purchased Twitter in October 2022 for $44 billion, claims the U.S. government had full access to everything on Twitter, including private DMs, according to an explosive new teaser clip shared by Tucker Carlson.

Twitter 102
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#564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte

Amy Porterfield

Listen on… How to let your heart guide you through the most difficult parts of entrepreneurship As a business owner, there’s so much focus on what your mind tells you to do. Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the […] The post #564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte appeared first on Amy Porterfield | Online Marketing Expert.

How To 76
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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WhatsApp Calls on the UK Government to Amend Proposed Bill that Would ‘Break End-to-End Encryption’

Social Media Today

The proposed Online Safety Bill would force providers to maintain oversight of all user communications.

Proposal 161
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Max Mayhem: Warner Bros. Discovery's Rebrand Fail

WebInKnow

Have you been following the introduction of Max, the rebrand of HBO Max? It’s crazy! Parent company Warner Bros. Discovery took a decades old brand, HBO, a pioneer in the world of delivering video content, and stripped away the brand equity.

Video 67
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If The U.S. Bans TikTok, Where Will Gen Z Go For Financial Advice?

Forbes Social Media

Lost in the political battle regarding a TikTok ban is the economic impact a ban would have on finfluencers—and all TikTok influencers, for that matter. If there's a ban, where will the finfluencers go—and will they be able to take their followers with them? Would (could) they take them to Twitter?

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Metaverse Avatars and the Fall of Humanity from the Divine

Laurel Papworth

In this episode I’m searching to connect the new AI copilot business model with what it means to be both human and divine. So I’ve been thinking about: AI is not just ChatGPT in Business – HR, Customer Service, Sales, Procurement, CEO and C-Suite, Marketing and PR and more The Fall of Man (Divine Source incarnating into the physical body) and then into the virtual body of our avatars; Gilgamesh and Enkidu Replika by Luca Games business replaced GPT from OpenAI on Valentines Day

Avatar 52
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meta Announces New Marketing Tips Webinar Series, Specifically Focused on SMBs

Social Media Today

It could be worth tuning in, to ensure you're maximizing your Facebook and IG ads.

Tips 173
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What Is Newsjacking?

Keyhole.co

Every day, there is new content coming your way. These produced materials, particularly news, can significantly affect the way you live and run your life. Reports and news from journalists, the media, and other reliable key persons play a big role in the world we live in. They are all essential components of communication that keep us up to date about socio-political issues, entertainment, sports, business, and other national and global concerns.

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Personalization Pitfalls: 5 Common Mistakes To Avoid For Effective Marketing

Forbes Social Media

Personalization has become a popular strategy for marketing, but it's not without its challenges. In this article, we'll explore five common mistakes businesses make when implementing personalization and provide tips for avoiding them.

Marketing 100
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How to Connect ChatGPT to Google Docs for Australian Small Business plans – Step by Step

Laurel Papworth

If you connect ChatGPT to Google Docs you can have ChatGPT create a business plan for your small business (I chose marketing agency in Penrith). In this video tutorial I go through how to connect ChatGPT to Google Docs for small businesses to create a business plan (example is a Penrith NSW marketing agency) step by step: OpenAI account Google Docs account Plugin or extension addon for Chrome OpenAI API secret key (copy) (paste) Google Docs addon Ask ChatGPT to put the answer in the Google Doc C

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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LinkedIn Shares New Insights into the Latest Tech Marketing Trends

Social Media Today

The report looks at the latest tech marketing trends and how decision-makers are being influenced.

Trends 151
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10 Lesser Known Instagram Tools For Creators Worth Exploring

Keyhole.co

Instagram is a top media platform that is employed to build a relationship with brands and users. The visual-first social medium has over 2 billion active monthly users as of January 2023. From its inception in 2010, it has evolved today into a full-on marketing channel. Small as well as industry tycoons use it to drive traffic, generate leads and boost sales.

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Marjorie Taylor Greene Shares Fake Image Of Lindsey Graham Holding Bud Light

Forbes Social Media

Rep. Marjorie Taylor Greene shared a photo of Sen. Lindsey Graham holding a Bud Light can on her official Twitter account on Sunday. But the photo Greene shared isn’t even real.

Twitter 99
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Artificial Intelligence and the Practice of PR

Proactive Report

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We’re now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it.

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Meta Outlines its Latest Image Recognition Advances, Which Could Facilitate its Metaverse Vision

Social Media Today

Meta's latest DINOv2 image recognition model could play a key role in facilitating its metaverse vision.

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