Sat.Jul 01, 2023 - Fri.Jul 07, 2023

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Audience Controls for Advantage+ Shopping Campaigns

Jon Loomer

Advantage+ Shopping Campaigns offer advertisers powerful results using machine learning and special features. But in some cases, audience controls are necessary to provide some guardrails for broad targeting. After reading this post, you’ll have a better idea of how targeting works with Advantage+ Shopping, how to use audience controls, and how this approach could be helpful for other types of campaigns in the future.

Campaign 185
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Meta Launches Threads, Twitter Sends Cease and Desist Letter

Bill Hartzer

Meta just launched a Twitter-like social media clone called Threads on July 5, 2023. Today, Twitter’s attorneys have sent a cease and desist letter to Mark Zuckerberg, Chairman and Chief Executive Officer Meta Platforms. The C&D letter specifically states that Meta Platforms has ” engaged in systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” You can read the cease and desist letter below: “quinn emanu

Twitter 173
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12 Tips for Building an Impactful Executive Presence on Social Media

Ignite Social Media

In today’s digital age, personal branding on social media is more important than ever for thought leaders and executives. A well-crafted personal brand not only enhances credibility but also establishes a strong connection with your audience, and ultimately drives business success. If you’ve been tasked with developing a social media presence for your executives, we’ve summarized 12 key points to consider as you get started.

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Dr. Joel Bennett and the Quest for Presence

Janet Fouts

I’ve known Dr Joel Bennett since I enrolled in his Resilience and Thriving Facilitator training years ago. His work with Organizational Wellness and his many books have inspired so many to be more aware of themselves and relationships to others. Since then, we’ve become friends, and his five-book collection, Quest for Presence offers a deep look at our own relationship with time and uses philosophy, poetry, science and exercises to better understand this relationship with time and with ourselv

Exercises 150
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

When you enter an ad into the auction , Meta will bid for you. But in some cases, it may benefit you to adjust the bidding strategy to get better results. Of course, this is an advanced strategy. Manual bids can also have the opposite impact, leading to worse results than if you had allowed default bidding. Because of this, it’s often safer to roll with the defaults.

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Meta Launches Threads, Provides Insights into Coming Elements

Social Media Today

It looks clean, functional, and it could be a viable Twitter alternative.

Twitter 209

More Trending

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How CMOs and Partnership Leaders Can Adopt A Winning Mindset w/ Angus Nelson

The Social Media Hat

Partnership Unpacked, Episode 28, with Angus Nelson The post How CMOs and Partnership Leaders Can Adopt A Winning Mindset w/ Angus Nelson appeared first on The Social Media Hat.

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How To Get Around Twitter’s New Rule That Limits Users To Reading Just 600 Tweets Per Day

Forbes Social Media

Elon Musk announced a new policy for Twitter on Saturday that limits most users to reading just 600 tweets per day. But there does appear to be one workaround.

Policies 141
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Twitter Announces New Version of TweetDeck, Which Will Soon Become a Twitter Blue Exclusive

Social Media Today

This could be another option for Twitter to drive more subscription revenue.

Tweetdeck 192
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#586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul

Amy Porterfield

Listen on… The secret to creating a loyal team that’s fiercely engaged and motivated I honest-to-God cannot believe that I have over 20 employees on my team. It seems like just yesterday that I hired my first VA! Building a team takes time, patience, and a willingness to learn as you figure out […] The post #586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul appeared first on Amy Porterfield | Online Marketing Expert.

Team 112
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Roundtable: How to Develop a Strategic Approach to Elevating Executives’ Social Media Presence

Ignite Social Media

In today’s digital landscape, creating a social media presence for executives can be a powerful tool to shape a company’s brand, build credibility, and engage with a broader audience. In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand.

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Elon Musk Limits Number Of Posts Twitter Users Can Read Per Day

Forbes Social Media

Elon Musk announced new limits on the number of posts Twitter users will be able to read each day in an effort to fight what he calls “extreme levels of data scraping.

Twitter 125
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YouTube Tests Hyperlinked Keywords in Video Comments as a Means to Maximize In-App Discovery

Social Media Today

Selected keywords and phrases will link to an in-app search.

Comments 204
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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Social

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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In the driver’s seat: How agencies are fuelling the automotive industry with clever consumer-facing campaigns

Audiense

Summer is upon us and with it comes dreams of the open road. Whether you’re a road trip with the top down and your Spotify playlist blasting kind of driver, or the family piled in the backseat listening to children’s audiobooks, cars do so much more than get us from A to B.

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Bluesky Suffers Outage As People Flee Twitter In Wake Of New Restrictions

Forbes Social Media

Bluesky has paused new sign-ups because so many people are fleeing Twitter following new restrictions that only allow users to read 600 tweets.

Twitter 114
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Meta Launches Threads, Provides Insights into Coming Elements

Social Media Today

It looks clean, functional, and it could be a viable Twitter alternative.

Twitter 187
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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Social

When did you last pay attention to a generic brand video that wasn’t for research purposes? If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video.

Brands 86
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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What to consider for your social media targeting strategy

Audiense

Social media targeting is a tactic deployed by marketers of displaying tailored content and ads to very specific audiences. It’s an effective way of delivering targeted and highly relevant messages to different audience segments and boosting engagement rates.

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Twitter Competitor Threads Hits 5 Million Sign-Ups In 4 Hours, Meta CEO Mark Zuckerberg Says

Forbes Social Media

Just four hours after releasing Twitter competitor Threads to 120 countries, the new social platform from Facebook-maker Meta hit five million sign-ups.

Twitter 109
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Twitter Tests Voice and Video Calls in DMs

Social Media Today

Another step in expanding Twitter's utility.

Twitter 209
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How I’ve Grown a Six-Figure Service Business Through Instagram Reels (Without a Massive Following)

Buffer Social

I’ve wanted to work for myself for as long as I can remember. So, fresh out of college, I decided to start my own copywriting business. I kept my marketing simple at first, putting all the work I’ve ever done into a Google doc portfolio and posting the link on Facebook groups whenever someone mentioned they were looking for a copywriter.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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How to Delete Threads Account Permanently?

BeingOptimist

Since the launch of Threads by Meta (formerly Facebook), there have been numerous articles on the web about “How to delete a Threads account” To be honest with you, Meta has not currently added the feature to delete a Threads account. However, according to some sources Meta may add this feature in the future to remove dependency on Instagram.

How To 81
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No, Zoo Animals Haven’t Been Let Loose During The Riots In France

Forbes Social Media

Videos have gone viral on Twitter, TikTok and Facebook claiming that zoo animals have been released in Paris over the past few days. But none of them are from the riots.

Video 102
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Have Twitter’s Latest Issues Opened the Door for a Challenger to Take Over?

Social Media Today

Rate limits, hate speech, and other concerns could be pushing more users away from the app.

Issues 169
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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Social

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Threads: Everything You Need to Know

BeingOptimist

Instagram Threads App, developed by Meta , introduces a refreshing approach to social media , enabling users to engage in more intimate conversations with their inner circle. The app was official launched on July 5, 2023 for iOS and android users in more than 100 countries leaving out the European countries. Within a few days of its launch Mr Beast has gained a million subscribers on this social media app and this app is being considered a threat to Twitter.

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Viral Video About Lizard-Like Airline Passenger Winking Actually An Elaborate Hoax

Forbes Social Media

A video has gone viral featuring a woman on an American Airlines flight yelling about a passenger who was "not real." But follow-up videos about Reptilians are hoaxes.

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Have Twitter’s Latest Issues Opened the Door for a Challenger to Take Over?

Social Media Today

Rate limits, hate speech, and other concerns could be pushing more users away from the app.

Issues 162
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How to Leverage Social Media Publishing for Lead Generation

Oktopost

What’s the center of the universe? The sun? Pfft. That’s old news, Copernicus. These days, and for a while now (a while in internet terms, anyway), the very center of the universe has been social media. Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves.

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How to See Who Shared Your Tik Tok: A Step-by-Step Guide

BeingOptimist

Do you know how to see who shared your Tik Tok videos? Don’t worry if you don’t. In this blog, we’ll dig into the activities and share each of the methods our team has used while researching how to see who shared your TikTok videos. Before we proceed further, it’s essential to note that TikTok’s immense popularity is evident through its remarkable 2 billion downloads and a vast user community of 1 billion active users, placing it among the top-tier social media plat

How To 74