Sat.Jul 22, 2023 - Fri.Jul 28, 2023

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What Is Long-Term Care Insurance, and Why Is It Important?

The Realtime Report

What Is Long-Term Care Insurance, and Why Is It Important? We often don’t think about the future and what might happen to us when we’re older. However, preparing for retirement is essential to ensure a secure financial future. One way of doing this is by investing in long-term care insurance (LTCI). As you age, the chance of needing assistance with bathing, dressing, using the bathroom, or simply getting around increases significantly.

Insurance 172
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Quick Guide: How to Conduct an Effective Social Media Audit

Ignite Social Media

You can put your heart and soul into your social media posts, but without taking a hard look at your brand’s past performance, it can be challenging to achieve the results you want going forward. That’s where a social media audit comes into play, and we gathered three social media experts to discuss how brands should conduct an effective social media audit.

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Meta Conversion Events, Deduplication, and Conflicting Reporting

Jon Loomer

If you dig into your Meta conversion events, you are likely to notice a problem: Conversion event data doesn’t match up. Why? I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). I’m talking about Meta’s own conversion event data not matching up.

Eventful 144
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How to use Google Analytics for stronger social media reporting

Sprout Social

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. And 56% claimed they soon planned to invest more resources in social media data analysis.

Analytics 137
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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X Tests New Ad Display, Which Would Replace Promoted Tags

Social Media Today

The regular ‘Promoted’ signifier has disappeared and been replaced by a small ‘Ad’ marker.

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5 Critical Things You Need to Know About Kids on Social Media

The Realtime Report

5 Critical Things You Need to Know About Kids on Social Media By Joe Gagliese It may seem counterintuitive for me, the CEO of a social media company , to be publicly warning people about the dangers of the technology my business is built upon but I’m also a father. Simultaneously, I’m a parent who’s deeply concerned about the threats faced in the digital world, and a business leader who intimately understands the technology.

More Trending

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10 lessons for marketers from AudienceCON

Audiense

Last month was a momentous occasion, as we participated in the first AudienceCON , a one-day conference designed to inspire and equip attendees with knowledge and tools to drive meaningful engagement with target audiences.

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Snapchat Announces Close Friend Story Activation for International Friendship Day

Social Media Today

The activation will give users access to an automated Story that highlights their in-app connections.

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Mastering the Forex Market Down Under: A Guide to Identifying the Best Forex Broker in Australia

The Realtime Report

Mastering the Forex Market Down Under: A Guide to Identifying the Best Forex Broker in Australia Selecting a reliable and responsible broker can prove daunting for investors looking to venture into the Forex market. With multiple nations across Australia all offering access to unique regional opportunities and offerings, understanding the ins and outs of this potentially lucrative market is essential.

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Twitter HQ Sign Just Says ‘Er’ After Police Interrupt Rebranding

Forbes Social Media

Elon Musk has changed the name of Twitter to just X and is doing everything he can to strip remnants of the old brand from the company’s headquarters in San Francisco.

Twitter 98
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How CMOs and Partnership Leaders Can Scale Partner Onboarding and Co-Selling w/ Rob Rebholz

The Social Media Hat

Partnership Unpacked, Episode 31, with Rob Rebholz The post How CMOs and Partnership Leaders Can Scale Partner Onboarding and Co-Selling w/ Rob Rebholz appeared first on The Social Media Hat.

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Meta Claims New Experiments Show that Algorithms Don’t Influence Political Opinion

Social Media Today

The new studies show that certain algorithmic elements don't have as much impact as many suspect.

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The power of data within the campaign lifecycle

Audiense

For many professionals and industry leaders, creative data will be leading the next creative revolution, allowing brands to increase retention and take advantage of new opportunities faster.

Data 78
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Elon Musk’s Twitter Rebrand Sets Stage For Everything App ‘X’ To Takeoff, Experts Say—Here’s How

Forbes Social Media

Outrage is part of Musk’s brand and experts told Forbes it would be unwise to write off the billionaire for his unconventional approach to rebranding Twitter.

Twitter 98
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Stay Safe on Social Media: 6 Rules for Lawyers and Law Firms

Hootsuite

A social media scandal is only fun if you’re not at the center of it. Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. It’s a tightrope walk where one off-side comment can send your career plummeting. You don’t have to plead the fifth online — just follow these social media rules for lawyers, and you’ll be safe.

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Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

Social Media Today

Threads has lost momentum from its early hype, but it's still early days for the app.

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What is a marketing persona & how do you create one?

Audiense

We live in an era of personalization — understanding your target audience is crucial for driving effective marketing strategies and achieving business success.

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The Symbol On Zelensky's T-Shirt Isn't The Same As Hitler's 'Iron Cross'

Forbes Social Media

Zelensky's cross is a symbol of the Cossacks, a tribe of warriors seen as founders and defenders of the Ukrainian state—against, among others, the Russian empire

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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How to Work With the TikTok Algorithm in 2023

Buffer Social

Ever scrolled through TikTok and wondered why certain videos gain meteoric popularity while others, seemingly of equal quality, barely get a glance? The answer isn't just in the dance moves or catchy tunes. It's in the mysterious underpinnings of the TikTok algorithm. The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant content that’ll make you wonder if they’re tracking you.

How To 75
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Threads Sees Significant Decline in Usage, but Opportunity for Disruption Remains

Social Media Today

Threads has lost momentum from its early hype, but it's still early days for the app.

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We Answered All of Your Instagram Reels Audio Questions

Hootsuite

The hills are alive with the sound of Instagram Reels audio. Reels are an essential component of mastering the art of Instagram in 2023 , and audio is half of the equation (the other half, of course, is video). Read on for advice and strategies for awesome Instagram Reels audio, plus answers to frequently asked questions about Reels trends, downloading, voiceovers, saving, transcription and how to use Instagram audio for business.

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San Francisco Investigating Giant X Installed At Twitter HQ

Forbes Social Media

The city of San Francisco is investigating the gigantic X installed at Twitter’s headquarters, according to a new report from the Associated Press.

Twitter 93
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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The Results of Buffer’s Build Week: Introducing our Open Beta Program and new Transparent Roadmap (+16 More Projects)

Buffer Social

For one week in July this year, the full Buffer team did something rather unconventional. All 80 of us paused our day-to-day work, cleared our calendars, and dedicated a whole week to projects outside of our usual tasks. It’s Buffer’s annual Build Week. Why did we do this? At Buffer, we believe that the most exceptional ideas often emerge from outside the confines of conventional work structures.

Project 74
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Reddit Tests is Own Verification Markers with ‘Official’ Profile Tags

Social Media Today

The 'Official' tags will be displayed on a small number of approved accounts.

Reddit 148
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TikTok Launches Text-Only Post Feature Following In The Footsteps of Threads & Twitter Rebranding

Keyhole.co

After Twitter rebranded itself to X on Sunday, TikTok released a full-fledged blog introducing its latest text-only post feature. Though some users claim they had access as early as June, the official launch happened after a month. This was a wildcard entry into the text-heavy world, considering TikTok’s bread & butter is short-form video. Is this an extra form of 1-way communication for users?

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Viral Photos Of LeBron James Dressed In Pink For The Barbie Movie Are AI Fakes

Forbes Social Media

Have you seen those photos of basketball legend LeBron James dressed in pink, supposedly going to see the new Barbie movie? They’re completely fake.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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#593: Strategies & Secrets For Creating Massive Success As A Multi-Passionate Entrepreneur with Chalene Johnson

Amy Porterfield

Listen on… From flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses Today I have a guest on the show who truly knocks my socks off (in the best way possible). Chalene Johnson has been building businesses since she was a college student at Michigan State […] The post #593: Strategies & Secrets For Creating Massive Success As A Multi-Passionate Entrepreneur with Chalene Johnson appeared first on Amy Porterfield

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Reddit Tests its Own Verification Markers with ‘Official’ Profile Tags

Social Media Today

The 'Official' tags will be displayed on a small number of approved accounts.

Reddit 146
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Lawyers, You Don’t Need Permission From The Mayor Of The Internet

Myrland Marketing

Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about it every day. You are confident that you know how to talk to your clients and potential clients about what you do. Then there is that other person inside of you that sometimes tries to tell you you aren’t worthy of getting out there and building your reputation and your relationships by

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Threads Engagement Drop Not Shocking

Forbes Social Media

Threads, the Twitter-like app created by Meta, has seen a sharp drop in activity. Is this the beginning of the end for Threads?

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Social Selling: 5 Expert Tips And Strategies For Success

Keyhole.co

Are you eager to boost your sales game, this blog is for you. Social media has become an integral part of our lives, and it’s time to tap into its power to drive your sales through the roof. By mastering the art of social selling, you can achieve incredible results. If you think social selling is for smaller entrepreneurs, then see these statistics: -IBM witnessed a staggering 400% increase in sales thanks to their social selling program.