Social Media Strategies Summit
AUGUST 10, 2023
Influencer marketing has always been one of the most effective strategies for reaching new audiences. But it isn’t just about engagement; influencers can drive real action. Almost half of consumers say they’ve bought products promoted by influencers, while over one-third believe influencer posts are the best way for brands to persuade customers to try new products or services.
Jon Loomer
AUGUST 9, 2023
Much of my content is catered to intermediate to advanced advertisers, but I’m often asked where those who are new to Meta ads should start. Consider this your beginner’s guide to Meta advertising. Below, I’ve collected cornerstone links and resources that will help establish a solid knowledge foundation. Ads Terminology 1. RESOURCE: Meta Ads Glossary The Ads Glossary contains more than 100 important terms.
Audiense
AUGUST 9, 2023
Is there anything better on a scorching summer day than an ice-cold beverage? Whether you like to sip something sparkling or make it Irish, the drinks industry has been busy innovating over the last few years, as consumer appetites change.
The Social Media Hat
AUGUST 7, 2023
Partnership Unpacked, Episode 33, with Jeff Fransen The post Understanding the Impact of AI on Influencer Marketing and Partnerships w/ Jeff Fransen appeared first on The Social Media Hat.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Social Media Today
AUGUST 10, 2023
Linda Yaccarino said all the right things in her first major interview since taking on the role of X chief.
Jon Loomer
AUGUST 6, 2023
If you’re looking to reach a cold audience of people who are likely to act on your Meta ads, a good place to start is with a lookalike audience. Sure, you could experiment with interests and behaviors, but that’s always a bit of a guess. The nice thing about lookalike audiences is that they are modeled after people who may be your current customers.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
WebInKnow
AUGUST 7, 2023
The question facing any innovative company forging a brand-new path where regulation doesn’t yet exist is: Are we doing the right thing? Companies with huge artificial Intelligence development efforts including Google/Alphabet, OpenAI, Facebook/Meta, Apple, and Microsoft require moral soul searching. Just because you’re compliant with existing laws doesn’t make everything you’re doing right.
Social Media Today
AUGUST 8, 2023
The payout notifications are doing their job, in sparking more interest, but is it a sustainable program?
Jon Loomer
AUGUST 6, 2023
Before you create a Meta ads campaign, it’s important to understand what is done at each step. This will help you better plan campaign creation. This process involves three levels: Campaign Ad Set Ad Each selection that you make will impact the options you have throughout this setup. Let’s walk through the process of creating a campaign from start to finish… 1.
Amy Porterfield
AUGUST 8, 2023
Listen on… Predict your digital course profit potential in 4 easy steps Have you ever wondered how much money you could actually make from creating a digital course? You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business […] The post #596: What’s Your Digital Course Profit Potential?
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A beginner's guide to social media automation tools and getting automation right.
Forbes Social Media
AUGUST 11, 2023
A number of different verified accounts on Twitter, now officially known as X, insist space lasers are actually creating the fires in Maui—a ridiculous conspiracy theory.
Social Media Today
AUGUST 10, 2023
Linda Yaccarino said all the right things in her first major interview since taking on the role of X chief.
Jon Loomer
AUGUST 8, 2023
You know how Meta likes to give similar features nearly identical names to make it easy to confuse them? Such is the case for Campaign Spending Limits, Account Spending Limits, and Daily Spending Limits. Advertisers often use them interchangeably, but they are very different things. Let’s provide clarity on what these things are and what makes them unique.
Sprout Social
AUGUST 8, 2023
Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Forbes Social Media
AUGUST 9, 2023
Executives at X testified at an Australian Parliament hearing late Wednesday, defending the restoration of an account after it shared child sexual abuse material.
Social Media Today
AUGUST 8, 2023
The payout notifications are doing their job, in sparking more interest, but is it a sustainable program?
Jon Loomer
AUGUST 11, 2023
Do we even need advertisers anymore? I’ve heard some advertisers joke that with the advancements in automation and machine learning, businesses may be able to run advertising on their own now. You don’t need to mess around with targeting anymore. Just go broad. You don’t need to pick the highest-performing placements. Just use all of them. And with AI, you can easily generate images, videos, and even ad copy.
Sprout Social
AUGUST 7, 2023
Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. The response to Threads was different. Brands and the social media managers that run them took to the platform with enthusiasm.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Forbes Social Media
AUGUST 5, 2023
Elon Musk says he’ll pay the legal fees of anyone who’s been “unfairly treated” by their employer for posting on Twitter, according to a tweet sent late Saturday.
Social Media Today
AUGUST 7, 2023
Threads growth has slowed, but Zuckerberg remains confident that it will become a valuable platform.
Jon Loomer
AUGUST 10, 2023
Today (August 10) is a big day for Shops. Hang with me because Meta’s page of dates is super confusing… The main thing to understand is that Meta is forcing businesses to enable Checkout with Facebook or Instagram. No more links out from your Shop to your website to complete the purchase. There are some caveats. This is a recap, but read Meta’s documentation ([link] 1.
Ignite Social Media
AUGUST 7, 2023
If there’s anything that can be said about social media, it’s that it’s constantly changing. Platforms evolve, trends shift, and character counts increase. It can be a struggle to incorporate fresh ideas and figure out how to innovate. That’s why we’re here to help spark social media creativity. We’ve compiled a list of some of our favorite content from the past month.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Forbes Social Media
AUGUST 8, 2023
Google has detailed a new smartphone technology that could put the company’s Google Pixel smartphones one step ahead of iPhones and Samsung Galaxy handsets.
Social Media Today
AUGUST 7, 2023
Threads growth has slowed, but Zuckerberg remains confident that it will become a valuable platform.
Jon Loomer
AUGUST 9, 2023
Here’s how to set an Account Spending Limit … This process is found in Payment Activity within the Billing section. There, you’ll click the “Payment Settings” button. Then scroll down to the Account Spending Limit section. Click the three dots on the right and select “Set Limit.” There you can enter your Account Spending Limit.
Hootsuite
AUGUST 9, 2023
At this point, you’ve heard it all about AI. AI can help you write better. AI can help you create faster. But can it help your social captions perform better? As a busy social media marketer, anything that promises to make the content creation process easier and faster is appealing. And with tools like ChatGPT making AI accessible and user-friendly, it’s worth checking out for writing captions.
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Discover just how easy it is to boost SEO with social media.
Forbes Social Media
AUGUST 10, 2023
Google has detailed a new smartphone technology that could put the company’s Google Pixel smartphones one step ahead of iPhones and Samsung Galaxy handsets.
Social Media Today
AUGUST 9, 2023
A recent report claimed that Google has misled advertisers with incorrect metrics on in-stream ads.
Jon Loomer
AUGUST 8, 2023
A Daily Spending Limit is a daily cap imposed by Meta on your spend that can apply across your entire business account, ad account, campaign, page, or app. This can happen for one of three reasons: 1. You have a new business account, ad account, page, or app. 2. You’ve violated Meta’s advertising standards or other terms. 3. There are issues with your account, like a low ad quality ranking or complaints from users.
Sprout Social
AUGUST 9, 2023
As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data t
Forbes Social Media
AUGUST 6, 2023
Elon Musk announced that his upcoming fight with Meta’s Mark Zuckerberg will be livestreamed on X, the social media platform formerly known as Twitter.
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