Jon Loomer
OCTOBER 11, 2023
Meta advertising is nothing like it once was. The role of the advertiser has changed. New tools and features have emerged. The strategies have evolved. And if you approach targeting now like it’s 2018, you’re going to struggle. Unfortunately, that’s exactly what we see. Some advertisers have embraced this brave new world. Others are resistant to it and insist on forcing their old strategies like a square peg in a round hole.
Audiense
OCTOBER 9, 2023
Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles. If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century.
Bill Hartzer
OCTOBER 10, 2023
Three-quarters of Arab youth say they struggle to disconnect from social media In a region known for its high per capita adoption of social media networks, a significant proportion of Arab youth are grappling with social media addiction, which is taking a toll on their mental health, according to findings from the 15th annual ASDA’A BCW Arab Youth Survey, a comprehensive study of the Arab world’s largest demographic conducted by ASDA’A BCW, MENA’s leading communications c
Social Media Strategies Summit
OCTOBER 13, 2023
Remember when Cinnabon posted that insane tribute to Carrie Fisher ? Or when Burger King UK tweeted, “ Women belong in the kitchen ”? The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends.
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Jon Loomer
OCTOBER 9, 2023
Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? When you create a new campaign, one of the first things you’ll do is select a buying type to determine how you will pay for your ads.
The Social Media Hat
OCTOBER 9, 2023
Partnership Unpacked, Episode 42, with Daniela Garcia The post How To Get Internal Buy-in For Strategic Partnership Success w/ Daniela Garcia appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 11, 2023
A handy checklist to keep your social media marketing process on the right track.
Jon Loomer
OCTOBER 9, 2023
Meta has started rolling out generative AI features for ads. We first heard about these features back in May, and the global rollout will complete by next year. The three features include: 1. Background Generation 2. Image Expansion 3. Text Variations. Background Generation was added to Advantage+ Creative and will automatically generate multiple background variations for some of your images.
Forbes Social Media
OCTOBER 11, 2023
Schools are encouraging parents to have their kids delete social media, anticipating Hamas will use the apps to broadcast the terrorists' gruesome killing of hostages.
Oktopost
OCTOBER 8, 2023
Hitting targets and meeting sales quotas has become harder for most sales teams over the past year. The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. To achieve these goals, nurturing strong relationships with your prospects will make all the difference in growing your pipelines and increasing your sales win rate.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
OCTOBER 11, 2023
The EU has called on Meta to provide more assurances on its actions to counter misinformation in its apps.
Jon Loomer
OCTOBER 12, 2023
You need to use these three metrics if you run call ads… You can create ads to get people to call your business. A CTA button will initiate a call to the number you provide. You can also provide an option for the person to request a callback via Messenger. The challenge with call ads is measurement. The default result will be Calls Placed since that’s your optimization event.
Forbes Social Media
OCTOBER 7, 2023
X has been an important tool for learning about the violence unfolding in Israel and Gaza, but some of the viral images coming out of the region are fake.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
OCTOBER 13, 2023
The partnership will see Disney launch a range of interactive activations in the app.
Jon Loomer
OCTOBER 10, 2023
An alternative to Auction as a method to pay for your ads, Reservation replaced Reach and Frequency. It allows advertisers to lock in a fixed cost for greater predictability. Some related reading: Reservation Buying Type Replaces Reach and Frequency The post Reservation Buying Type appeared first on Jon Loomer Digital.
Forbes Social Media
OCTOBER 11, 2023
Mary Lou Retton doesn’t have health insurance, which has prompted her daughter to start a crowdfunding campaign which has already surpassed its original goal of $50,000.
Buffer Social
OCTOBER 11, 2023
Many social media platforms are rethinking the way they reward their top creators. A blue tick or badge on social media used to mean you were someone to watch — whether that meant a creator with a growing following or a recognized public figure. But with Meta’s new verification subscription and X Premium , getting the social stamp of approval requires a lot less by way of expertise (if you’re willing to spend a bit of money every month, that is).
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Social Media Today
OCTOBER 12, 2023
Google continues to iterate on generative AI, as it works to stay in touch with evolving search trends.
Jon Loomer
OCTOBER 8, 2023
We now have Advantage+ Shopping placement controls. When you create an Advantage+ Shopping campaign, you have no control over placements. Advantage+ Placements is locked in. Meta has now provided some back-end control over this. In your Ad Account Settings, you’ll see Account Controls at the top. Click “Placement Controls.” Toggle on “My business can only advertise on specific placements.
Forbes Social Media
OCTOBER 8, 2023
One report at Engadget theorized that the social media app formerly known as Twitter (now called X) might offer three different subscription "tiers" for those who hate.
Ignite Social Media
OCTOBER 9, 2023
Are you looking to launch social media ad campaigns on platforms like Meta, TikTok and Snapchat, but aren’t sure where to start with targeting your ads? Setting the right targets is crucial for reaching your ideal audience and getting the most out of your ad spend. Below, we’ve created a detailed tutorial in which experienced social media ad buyers Victoria Rogers and Toiia Duncan walk you, step-by-step through the process.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
OCTOBER 11, 2023
A handy checklist to keep your social media marketing process on the right track.
Jon Loomer
OCTOBER 11, 2023
Slow down. Keep it simple… Advertisers often obsess unnecessarily over campaign objectives. When promoting a conversion event, you could technically use one of three objectives: 1. Sales 2. Leads 3. Engagement In each case, there’s a website conversion location and the ability to select your pixel and conversion event. Which should you use? Understand that the objective has no impact on how your ads are delivered beyond how it impacts options in the ad set.
Sprout Social
OCTOBER 9, 2023
There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, Chief Marketing Officer at Cellebrite, stepped into her role last year, these were the questions constantly on her mind. She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees.
Forbes Social Media
OCTOBER 11, 2023
The EU has warned Elon Musk in no uncertain terms that he needs to deal with alleged disinformation on X about the Hamas attack on Israel.
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Social Media Today
OCTOBER 8, 2023
Variable upload quality would enable you to get your videos up faster in the app.
Jon Loomer
OCTOBER 10, 2023
Do you know the difference? Custom events and custom conversions confuse too many advertisers. They either mistake one for the other or they use the two interchangeably. Both require the pixel or conversions API and help you define conversions that are used for reporting and optimization. But the similarities stop there. Custom events require code and allow you to freely define actions beyond standard events using custom triggers.
Buffer Social
OCTOBER 12, 2023
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
Forbes Social Media
OCTOBER 10, 2023
X announced a new feature this week that lets so-called verified users automatically block any replies from people without blue checkmarks.
Social Media Today
OCTOBER 10, 2023
Now, you can add social profile links to your Google Business listing.
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