Sat.Oct 24, 2020 - Fri.Oct 30, 2020

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Facebook Business Manager: Add Page, Instagram, WhatsApp

Jon Loomer

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. Previously, we discussed how to add Business Manager users (people, partners, and system users). Now, let’s go through the steps of adding some of these accounts to Business Manager so that those people can manage them.

Instagram 214
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Instagram Extends Length Limit for Instagram Live Broadcasts, Adds Live-Stream Archive

Social Media Today

Instagram will now allow all users to live-stream for up to 4 hours, uninterrupted, while it's also adding a new archive function for IG Live broadcasts.

Instagram 218
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Why Tech Startups Are Still Thriving During the Pandemic?

The Realtime Report

Why Tech Startups Are. Still Thriving During the Pandemic? By. Uri Adoni. During the last months, there were a few publications regarding the fund raising of startups during the 2nd quarter 2020, which was the first full-COVID quarter. According to KPMG Private Enterprise’s global Venture Pulse Q2’20 report, global venture capital investment showed continued resilience in the second quarter of 2020, reaching $62.9 billion across 4,502 deals – almost equaling total investment fr

Startup 172
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How to Plan Your Social Media Strategy for Better Engagement

Visually SM

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. They don’t need to follow any guidelines since the point is to share daily things without worrying too much. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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A Guide to Understanding Ad Policies and Restrictions on Social Media

Ignite Social Media

Social media networks have gained a lot of criticism over the years for what they deem inappropriate or flag as an asset that doesn’t comply with their ad policies and content guidelines. Just earlier this month, The Seed Company by EW Gaze shared how Facebook deemed an image of onions overtly sexualized and restricted their ad from running. Sometimes these are pretty hilarious, but these restrictions are in place for the right reasons… to protect users.

Policies 153
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Facebook Shares New Insight on Ad Performance Based on Frequency

Social Media Today

Facebook has published a new report which looks at the impact of ad frequency, and when your audience has seen your messaging too much to be effective.

Facebook 218

More Trending

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Why Social Media Marketing Is Important in 2020 and Beyond

Oktopost

We’ll just come right out and say it: Social media marketing isn’t for the faint of heart. It requires bright people with diverse skill sets and backgrounds to come together and fight against some of the most mysterious algorithms on the planet. So on the season finale of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show, host Colin Day, Managing Director EMEA at Oktopost insisted on putting me in front of the mic, as our Director of Social Strat

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7 Tips for Working Remotely from Home

The Realtime Report

7 Tips for Working Remotely from Home. Working remotely is nothing new. However, since the outbreak of the COVID-19, companies have been forced to move their entire workforce to work from home overnight. Fortunately for us though, the COVID-19 pandemic has come at a time when we are well-equipped with remote-working technology and can easily connect and interact with each other remotely through the latest technological tools.

Tips 150
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Facebook Publishes New Report on Changing Interaction Behaviors During COVID-19

Social Media Today

Facebook has published a new guide which looks at how our interactive behaviors have shifted during the pandemic, and what that means for marketers.

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Finding Your What – Brant Menswar on #MindfulSocial

Janet Fouts

In this busy, busy world of ours, how do we know what to give our attention and our energy to? What is worth our focused attention, and how do we stay on the ball without being distracted by things that do not serve us? According to Brant Menswar, my guest this week, it starts with getting clear about what our real core values are and reinforcing their truth again and again.

Microsoft 132
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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10 Best Social Media Management Tools

agora pulse

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? To make an educated decision, take time to get the details on the top tools out there. Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget.

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What is Audience Intelligence? | A Guide to Audience Intelligence

Audiense

Audience intelligence gives you the capability to extract key and valuable insights about audiences through data from various sources, which allows you to inform, define and plan your strategies based on rich and real-time data, generating authentic business value. The latest and most innovative technological developments such as machine learning, big data or artificial intelligence, among others, are some of the tools that audience intelligence uses to provide insights.

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Facebook Looks to Promote Small Businesses in the Lead-Up to the Holidays [Infographic]

Social Media Today

Facebook is launching some new initiatives to promote small businesses - and Black-owned businesses specifically - in the lead up to the holidays.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

More than 4 billion people around the world now use social media each month, and an average of nearly 2 million new users are joining them every day. The world is spending more time on social media too, with the typical user now spending roughly 15 percent of their waking life using social platforms. However, social media isn’t the only aspect of digital that’s delivering impressive numbers.

Report 145
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Boost Advocacy Adoption with These New Features

Oktopost

It’s been a minute since we updated you about improvements to Oktopost’s Advocacy Board. So here are a couple of good ones! Board filters. If your employee advocacy board is anything like ours here at Oktopost, you have lots of good content to choose from. As an active advocate myself, I can confirm – finding posts on a specific topic you want to bring up to your audience might take some scrolling.

Features 136
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Top 3 Instagram Growth Services of 2020

Awario

Currently, there are loads of Instagram growth services available, so anyone can easily get overwhelmed and end up choosing the wrong app for their Instagram growth.

Instagram 126
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TikTok Announces New Partnership with Shopify, Another Step Towards In-Stream Commerce

Social Media Today

TikTok has announced a new partnership with Shopify which will enable Shopify merchants to create TikTok ad campaigns from the Shopify platform.

Campaign 218
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One Big Reason Why Your Pinterest Marketing Isn’t Taking Off Right Now

agora pulse

Is your Pinterest marketing strategy struggling hard to get anywhere? You may be missing out on one crucial aspect of Pinterest. While Pinterest is a social networking site, the way it functions on a marketing level is very similar to Google. There are many ways that Pinterest acts as a search engine, which aligns with an SEO-focused mindset. If you’re using your Facebook or Instagram plan to build out your Pinterest strategy, you’re losing out on opportunities to reach your audience.

Marketing 119
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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5 Social Media Strategies That Succeeded in 2020 [Key Takeaways]

Keyhole.co

Updated in October 2020. This year has been a heck of a ride for everyone. However, savvy brands have risen to the occasion giving us great takeaways about social media trends that are here to stay. Which social media strategies were the most successful on 2020? How can these help inform our social media strategy for 2021? We’ll reveal the top 5 strategies you can implement, along with marketing tactics that will guarantee success throughout the year.

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What Our Customers Say About Social BI + More New Features

Oktopost

Last month, we rolled out Social BI , a one-of-a-kind tool for building and sharing custom reports powered by your social data. We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), hoping our customers will back up this statement – and indeed they do. We’ve already received lots of positive feedback about it.

Features 118
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TikTok Stars Win Injunction Against White House Executive Order, Keeping the App Running the US

Social Media Today

A group of TikTok stars have successfully argued that the White House executive order banning the app would rob them of economic opportunities.

Groups 218
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5 Ways to Create a Strong Online Presence and Build Brand Awareness

Socialmedia.biz

Your online presence influences the way consumers view your brand. Unless your target audience knows that your brand exists, all the time and money you spent perfecting your products or services are in vain. . A strong online presence increases the chances of being noticed by customers and chosen over competitors. Here are five ways to make this happen. .

Brands 107
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Why Choose a Social Media Management Tool Over a Native Tool?

agora pulse

Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. If you’ve been using native social media tools to manage your brand’s social channels, you probably feel like you have to be everywhere at once. You’re checking Facebook notifications in one tab, uploading to YouTube from another device, posting Instagram Stories from your phone, and the list

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3 DOs and 3 DON'Ts of social listening

Awario

Everyone who works with social listening at some point has questions about the process. We at Awario get them from our users as well (and we LOVE them, keep 'em coming!). Should you use Boolean every time you set up a search? Should you use negative keywords? What data points should you check out first?

Process 103
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Inbound vs Outbound Lead Generation: A Visual Comparison [Infographic]

Social Media Today

Are you utilizing the right marketing methods for your business? Check out this overview of common inbound and outbound marketing techniques.

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Is the US election system vulnerable to cyber attacks

Socialmedia.biz

The idea of voting online isn’t new. Former President Bill Clinton demanded that the National Science Foundation look into the viability of online ballots back in 1999. Online voting appears as a simple and effective solution and the ongoing COVID-19 pandemic, not to mention the controversies surrounding the mail-in ballots have led to growing interest in the possibility to conduct elections online.

System 102
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Image Sizes: Your Quick Guide to the Latest Details

agora pulse

Wondering what the correct social media image sizes are? It can be tiring for social media managers to keep up with the constant changes. No worries, though—we’ve got that covered for you. This guide is your go-to reference to figure out what size each asset should be, along with some pro tips for making these images work for you. Moreover, 80% of social media views are from mobile devices, so understanding how image sizes display differently on mobile vs. desktop is important too.

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Sprout Serves: Our commitment to giving back

Sprout Social

Creating equity is about how we engage with the world and the community around us. In that spirit, Sprout Social kickstarted an initiative that goes beyond our internal diversity, equity and inclusion (DEI) education, and ensures we’re using our privilege and resources to support the communities we live in. . Since officially launching Sprout Serves in fall 2019, team members across the organization have rallied to reach out to nonprofits, volunteer their time and make an impact on the communiti

Committee 113
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Twitter Shares Insights into the Rising Discussion Around the Return of the NFL [Infographic]

Social Media Today

With the NFL returning, Twitter has shared some new insights into the related discussion on its platform, which could present new tie-in opportunities.

Twitter 201
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IT the movie and its freakishly good marketing campaign

Awario

IT, the movie directed by Andy Muschietti, was released in September 2017. As you probably know, it involves a scary ass clown, a bunch of kids, a small town, fear, darkness, and blood. But also, an outstanding marketing campaign that promoted the movie - and that's what we'll explore in this article.

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Have You Heard of the Caregiver’s Dilemma?

Janet Fouts

When something happens to someone we love, whether it’s catching a cold, a sprained ankle, a chronic or critical illness, we take care of them, and whether we recognize it or not, we become caregivers. Caring for family is something many of us do quite naturally, after all, it’s the right thing to do, isn’t it? But when that caregiving extends for a longer period of time than a few days or weeks, it impacts the carer in ways that they never imagined.