Sherrilynne Starkie

JANUARY 23, 2018

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.

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Consultant Skills Social Media Drupal 427

Waxing UnLyrical

AUGUST 28, 2018

Guest Post by Elena Bosch. The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. According to Dr. Brené Brown, research professor at the University of Houston and best-selling author, storytelling is innate.

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Press Release Case Study Curation Consultant 262

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity! Discussions on influence in social have been around since social began.

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B2B Influencer Conversation Social Media 276

Meltwater

JANUARY 25, 2018

If your brand still doesn’t have a social media marketing strategy in place, you’re falling behind. Social media has become an integral element of every brand’s digital marketing strategy (and… Read More >>>.

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Trends Marketing Instagram Social Media 281

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Social Media

Jon Loomer

FEBRUARY 9, 2018

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Before you freak out, let’s be clear: Nothing is really changing. Organic Reach Reporting Change. Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions.

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Organization Facebook Metrics Report 251

Devumi

FEBRUARY 20, 2018

Social media image sizes have a significant effect on the level of engagement you get from your visual content. Here is a useful infographic to guide you in choosing the right sizes for your images and videos. Perfecting your profile images The first place to consider the social media image sizes to use is in […]. The post The Right Social Media Image Sizes to Create the Perfect Profiles and Content in 2018 appeared first on Devumi.

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Social Media Content Engagement Video 180

Jenn's Trends

MARCH 21, 2018

There’s really only one way to say this: THERE IS NO NEW INSTAGRAM ALGORITHM Seriously. What happened in January 2018 was an update to the Facebook algorithm. In case you weren’t aware of this obviously true statement: Instagram and Facebook are NOT the same thing. Yes, Facebook owns Instagram. No, they don’t do the same […]. The post Everything You Need to Know About the New Instagram Algorithm appeared first on Jenn's Trends.

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Social Media Today

OCTOBER 31, 2018

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience?

Instagram 168

Instagram Tools Brands Process 168

agora pulse

MARCH 13, 2018

Are there only two types of social media managers? You might imagine one type, the managers who post everything in the moment. They are always on, have their phone ready in their back pocket to whip out at any moment. And you might imagine a second type– the super-scheduler who spends only their Fridays, masterfully queuing up content like a parent who cooks for the whole week, and divvies it all out into plastic containers in the freezer.

Social Media 162

Social Media Content Eventful Discount 162

The Social Media Hat

NOVEMBER 5, 2018

One of the most common questions from both businesses and social media marketers is "how many?" How many users. How many people. How many opportunities - for each of the social networks. Here are updated Active User Counts.

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Activities Social Media Social Networking Questions 167

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Social Media

Audiense

DECEMBER 5, 2018

For some time we’ve been discussing Social Intelligence on this blog: social data, insights extracted from social networks, social listening. are recurring subjects in our content. By this stage, you must be more than aware that to innovate and stand out in a market driven by consumers, brands must obtain that intelligence from the environment in which those people spend much of their time: social networks.

Social Networking 167

Social Networking Data Brands Content 167

Buffer Social

FEBRUARY 8, 2018

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update , in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

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Socially Sorted

DECEMBER 31, 2018

Looking for a great Social Media Content Calendar packed with Social Media Holidays for 2019? You’ve found it! From the popular and international holidays to the weird and wacky days of celebration, there’s loads of social media holidays ready for you in this social. // Read More. The post Awesome Social Media Content Calendar for 2019 Holidays [Infographic] appeared first on Socially Sorted.

Social Media 111

Social Media Content Tools Marketing 111

Meltwater

APRIL 5, 2018

There’s an interesting proverb that I stumbled on recently: “When spider webs unite, they can tie up a lion.” When you boil it down, there’s a lot to be said… Read More >>>.

B2B 267

B2B Content How To Marketing 267

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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Jon Loomer

NOVEMBER 28, 2018

One of the most common problems I hear from Facebook advertisers revolves around editing ads (or posts that are being promoted in ads) and retaining the social proof. How do you do it? First, credit is due. Peter Frisch, a member of the Power Hitters Club – Elite (my private membership), posed this question and uncovered the solution. This post is inspired by his research.

Facebook 167

Facebook How To Publishing Activities 167

Forbes Social Media

DECEMBER 16, 2018

Parents are already some of the biggest violators of their kids’ privacy, leaving potentially harmful digital footprints well before the age of consent. Here are 10 ways to reduce the threats posed by the datafication of your child.

Privacy 112

Privacy 112

Quintly

NOVEMBER 22, 2018

Instagram has over 1 billion users worldwide. This is not only a huge amount of registered users but also a lot of many different use cases. Some use it to share their life with their friends, influencers make a living out of the platform and brands engage with their audience or to generate new customers.

Instagram 111

Instagram Study Influencer Platform 111

Sprout Social

DECEMBER 17, 2018

There are hundreds of national, international and world hashtag holidays. Before #NationalMargaritaDay or #NationalPuppyDay—or even social media—nonprofits and global agencies worked to educate and increase understanding of some of the world’s and nation’s most pressing issues with awareness days and months. From as early as the 1900’s, organizations began creating holidays such as International Women’s Day or World Health Day to build support for and connect

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Hashtag Survey Engagement Campaign 112

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Social Media

Social Media Today

DECEMBER 17, 2018

What can you do to bolster your brand’s success through social media in 2019? Here are some online marketing trends worth considering as you evaluate what tactics will increase your ROI.

Trends 168

Trends Social Media ROI Brands 168

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Click To Tweet. The worst time to start planning for a crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. This is lifeguard mode, and there are three elements to it. 1. Buy Some Binoculars — Set Up a Listening Program.

Social Media 167

Social Media FAQ Airlines How To 167

The Social Media Hat

SEPTEMBER 26, 2018

Hootsuite recently removed Twitter Direct Messages from all streams. How can Hootsuite users monitor DMs, and how much is it going to cost? Is there an alternative?

HootSuite 167

HootSuite Cost Twitter 167

Social Media Today

DECEMBER 15, 2018

With so many predictions floating around about digital marketing in 2019, which are the ones that you should outright ignore? Contributor Chad Pollitt offers some guidance in this post.

Marketing 167

Marketing 167

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Social Media

Social Media Today

NOVEMBER 29, 2018

Is YouTube part of your digital marketing plan for 2019? Given the popularity of video content, it likely should be - here's a guide to some of the key elements of YouTube marketing.

Small Business 167

Small Business YouTube Marketing Video 167

Social Media Today

DECEMBER 7, 2018

Blogging is tough - coming up with unique content as well as marketing it can be quite overwhelming. Here's your minimal, yet actionable blogging tutorial, guiding through the process of creating and marketing a blog post, from start to finish.

Process 167

Process Content Marketing 167

Social Media Today

NOVEMBER 21, 2018

There’s a deadline on the horizon that affects, and requires action by, Facebook Page admins. As of January 1st, 2019, Facebook Pages will need to have successfully been approved for subscription messaging permissions - if not, they won’t be able to send the free messaging type cal.

Platform 167

Platform Facebook Types 167

Jon Loomer

NOVEMBER 15, 2018

One of my favorite things to do is solve problems by using a tool in ways it wasn’t meant to be used. In this post, I will outline how I did that by using Facebook lead ads to create a quiz. First, credit goes to Lucas Elliott of our team. A few weeks ago, I talked about using quizzes as a lead magnet. Lucas suggested creating a quiz with a Facebook lead ad.

Facebook 167

Facebook Library Cost Sample 167

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Social Media

Jon Loomer

NOVEMBER 4, 2018

During the past year, I experimented with a Facebook Messenger bot. Last week, I turned it off. This isn’t meant to be an indictment on Facebook Messenger bots. My goal isn’t to convince you that they aren’t valuable. I simply wanted to share my experiences with it and why I ultimately decided to pull the plug. There are plenty of good reasons to have your own bot.

Facebook 167

Facebook Software Comparison Cost 167

Jon Loomer

OCTOBER 30, 2018

Facebook recently announced the launch of the Facebook Attribution Tool , a free tool “designed to give marketers a more holistic view of the customer journey, both on and off Facebook.” A couple of things… 1. This tool is DEEP. Have fun poking around this Facebook Business help guide to learn all of the ins and outs of the Facebook Attribution Tool. 2.

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Tools Facebook Conversation Report 167

Social Media Today

NOVEMBER 8, 2018

Are you looking for ways to reduce your website bounce rate? Want to stop visitors landing on your website and leaving straight away? We share 10 tips to reduce your website bounce rate in this infographic. Optional Caption Image Source.

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Tips 167

Social Media Today

OCTOBER 12, 2018

In an age where every business is on social media, what type of content should you post to catch your audience's attention? Here are five types of social media content that convert.

Types 167

Types Social Media Content 167

Social Media Today

OCTOBER 18, 2018

By planning out your email strategy, using different types of email outreach options based on where your customers are in the process, you'll move towards improving the ROI of your efforts.

Tips 167

Tips ROI Marketing Process 167