Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. But where to start? As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself.

Policies 419

Policies Resources Liveworld Social Media 419

Harp Interactive

SEPTEMBER 28, 2010

It takes a lot to cut through the clutter and stand out. When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Whether fans visit your Fan Page or share your link, you need to make it count every time! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing!

Facebook 408

Facebook Compete RSS Activities 408

Mindjumpers

DECEMBER 30, 2010

Tweet. At Mindjumpers, we thought it could be interesting to make our own infographic about the year of social media 2010, and here we would like to share the result of our work with you. We have chosen to include the most significant changes at different platforms, including Facebook, Twitter, LinkedIn, Foursquare etc. In addition, we have chosen a couple of great campaigns that went viral, such as “A hunter shoots a bear” produced by Tipp-Ex.

Social Media 280

Social Media Foursquare Technorati Campaign 280

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011.

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Social Media

Adam Sherk

JUNE 29, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk on June 29, 2010 Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let’s be honest, we’ve all used it at one time or another — shame on us.

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Press Release Marketing Class List 279

Techipedia: Tamar Weinberg

MAY 5, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool.

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Facebook How To Marketing URL 279

SocialFish

SEPTEMBER 27, 2010

I was thinking it was probably time to post something for Twitter beginners, since it’s been a million years since the last time we did , but luckily we have some fab blogger buds who have been busy writing some of this up so I don’t need to! Yay! If you are suddenly in the position of having to get on Twitter and figure it out quickly, look no further than Deirdre Reid ‘s fabulous series: Twitter Basics– Part 1: Benefits.

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Twitter Conference Hotels Upcoming 278

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. This isn’t another overview post about how to search engine optimize a news release.

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News Google SEO Postrank 274

Jason Yormark

MARCH 30, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Olive Garden on Facebook: How To Not Use Social Media | Subcribe via RSS Olive Garden on Facebook: How To Not Use Social Media March 30th, 2010 Posted in Social Media Tweet Share UPDATE: It appears this is actually a scam. The official Olive Garden Facebook Fan Page posted such.

Social Media 271

Social Media Facebook How To Hotels 271

Socialized

NOVEMBER 26, 2010

Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific.

Social Media 267

Social Media Insurance MySpace Tools 267

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Social Media

Dave Fleet

MAY 10, 2010

A couple of weeks ago I received a worried call from a friend working in PR for a large company. Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Community Pages 101. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics.

Communities 419

Communities Brands Wikipedia Microsoft 419

Atom Thought

AUGUST 29, 2010

I was speaking at the Annual Seminar at International Management Institute (IMI), Qutub Institutional Area, New Delhi. It was an interesting topic in the sense that it allowed me to think and present on how decision making process of people is undergoing a paradigm shift, as also then how challenging it becomes for brands to integrate their communication within the social media framework to reach and influence people.

Social Media 266

Social Media Crowdsourcing Brands Embedding 266

Mindjumpers

OCTOBER 14, 2010

Tweet For a long time, Google and Facebook have been battling for being the most visited websites. While Facebook has been dominating the social web, Google has been dominating pretty much everything else. According to the following Infographic compiled by AllFacebook.com , Facebook recently beat Google as the number one destination on the internet.

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Google Facebook Social Networking Sites 279

Buzz Marketing for Technology

OCTOBER 20, 2010

Like it or hate it – the Like button is here to stay. In the first week of its launch 50,000 like buttons were integrated on various websites and more than 1M “likes” were registered within 24 hours of its introduction. At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certa

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Content Crowdsourcing B2B Affiliate marketing 278

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Social Media

Adam Cohen

JULY 12, 2010

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 12 JUL 10 Reasons Market Research is Critical to Social Media Posted by: adam / Tags: Advertising , Advertising and Marketing , Forrester Research , Market research , Marketing , Social Media , Social media marketing / Comments: View Comments I continue to be surprised at how many companies keep the Market Research department in some back hall

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Research Social Media Marketing Retail 265

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it. As information flow is infinite, many find that it is of utmost importance to capture the attention of the select few who serve as influencers — these are the

Influencer 278

Influencer How To Press Release Blogger 278

Almost Savvy

JULY 12, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search Social Networking Friends vs.

Social Networking 279

Social Networking LinkedIn Research Google 279

SocialFish

NOVEMBER 22, 2010

We do a lot of work with associations to help them develop what we call social media triage (or escalation or response) charts. These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to.

Social Media 267

Social Media Policies Case Study Communities 267

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Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network

Social Networking 270

Social Networking Class Comments Conversation 270

Jason Yormark

MARCH 30, 2010

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / Olive Garden on Facebook: How To Not Use Social Media | Subcribe via RSS Olive Garden on Facebook: How To Not Use Social Media March 30th, 2010 Posted in Social Media Tweet Share UPDATE: It appears this is actually a scam. The official Olive Garden Facebook Fan Page posted such.

Social Media 271

Social Media Facebook How To Hotels 271

Sherrilynne Starkie

NOVEMBER 27, 2010

Twitter 413

Twitter 413

Dave Fleet

MAY 25, 2010

Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. Brian Solis , for example, talks about “listening, observing and learning” as the bedrock steps in organizational use of social media in his book “ Engage ” (which I’m currently reading

Campaign 417

Campaign Social Media Marketing Loyalty 417

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Social Media

Ari Herzog

OCTOBER 21, 2010

Shea Sylvia , a Kansas City web geek and early adopter of shiny new internet tools, wrote on her blog in July 2010 that she was creeped out while eating at a restaurant with friends — when the hostess came over and told her she had a phone call. Shea recollected that conversation. But when I answered the phone, I didn’t recognize the voice on the other end.

Foursquare 196

Foursquare Syndication Social Networking Applications 196

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! » What You Can Learn From H&M’s Use Of Social Media Posted by Sara Hansson Oct 1st, 2010 Tweet H&M is one of the businesses that has done some great work in using social media for marketing.

Social Media 279

Social Media Fashion Disqus Communities 279

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. This gave birth to a whole industry centered on optimizing search results for a given term. For B2C or B2B Marketers this was a huge revolution. But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO).

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Idaconcpts

OCTOBER 7, 2010

It’s incredible what fast food chains get away with. Consider this example from McDonald’s. And here are some examples from other popular fast food chains. Email this to a friend? Subscribe to the comments for this post? Share this on Facebook. Tweet This! Share this on LinkedIn. Post on Google Buzz. Stumble upon something good? Share it on StumbleUpon.

Advertising 195

Advertising Technorati StumbleUpon Digg 195

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Social Media

Techipedia: Tamar Weinberg

MAY 28, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. It might even be a dead buzzword. That’s why you need to paint a picture that’s more meaningful and encompasses what “social media&# as a label really is.

Social Media 278

Social Media Strategy Yahoo Communities 278

Almost Savvy

MARCH 31, 2010

Home About Testimonials Events Services Webinars Twitter Getting Started on Twitter Webinar Twitter Webinar: Tools and Tips (Intermediate Level) LinkedIn LinkedIn 1 – Getting Started LinkedIn 2 – Building and Leveraging Your Network Ask Calendar Contact Blogging Branding Business Career Facebook LinkedIn Networking Social Media Tips Twitter Lijit Search I Don’t Care Where.

Foursquare 278

Foursquare Badge LinkedIn Twitter 278

Janet Fouts

OCTOBER 12, 2010

There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. Now, just disagreeing doesn’t make somebody a troll though.

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Feed Feedly Wikimedia Forums 192

Waxing UnLyrical

NOVEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. That’s him as a dashing young officer, right there. I should say “wars&# since, as first a Royal Indian Air Force and then an Indian Air Force officer, from which he retired as a Group Captain, he’d seen his fair s

Class 264

Class Comments Transportation Twitter 264

Kikolani

NOVEMBER 29, 2010

When it comes to lists of leaders in the tech industry, there is usually always one person who notes the lack of women appearing in them. And it’s no surprise they notice. A Little List Analysis. I took a look at 14 lists that have come out over the last year for the top bloggers, social media marketers, search marketers, and entrepreneurs. The average number of women included is 34% IF you include three lists that were actually dedicated to women.

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Blogger SEO Consultant WordPress 168