Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 84

Loyalty Brands How To Discount 84

Sprout Social

MARCH 19, 2024

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 104

Sentiment Banking Patterns Hotels 104

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Gauge customer trust and loyalty When customers consistently choose your brand over others, it’s a clear sign they trust you and are loyal. These are questions you might’ve asked yourself more than once.

Brands 102

Brands How To Sentiment Metrics 102

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement. And this resulted in a lot of user engagement and interaction.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

Social Media 112

Social Media Social Media Management Sentiment Collaboration 112

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. Let’s dig deeper.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. Research how your customers want to engage with you, and what kind of personalization efforts would resonate most. Which posts drive the most engagement? Another 56% expect all offers to be personalized.

Social Media 117

Social Media Sentiment Data Team 117

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Why this surge?

Patterns 113

Patterns Sentiment Analysis Proposal 113

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 103

Process Sentiment Analysis Applications 103

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By detecting and leveraging trends, you can create timely and engaging content, increasing your brand’s visibility and engagement.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

Reputation 98

Reputation System Brands Knowledge Base 98

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

B2B 62

B2B Metrics Social Media Social Media Management 62

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Engagement and Retention. When it comes to engaging and retaining your audience, there are a few metrics that should be tracked closely.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 73

Social Media Banking Brands Sentiment 73

Keyhole.co

FEBRUARY 8, 2024

Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. Their team is also extremely engaged on social.

Strategy 116

Strategy Brands Content UGC 116

Hootsuite

APRIL 25, 2024

Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Foster consumer engagement to drive loyalty and increase sales. 1 Social Media Tool Create. Trend-tracking.

Curation 90

Curation Social Media Management Tools Social Media 90

Hootsuite

MAY 6, 2024

Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty. That said, it could be a useful tool for those focused primarily on managing public engagement.

Tools 83

Tools HootSuite Team Social Media 83

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. NER and social listening enable you to get insights in real time to stay ahead of competitors and deepen customer loyalty.

Brands 83

Brands Sentiment Analysis Marketing 83

Hootsuite

SEPTEMBER 21, 2023

A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Sure, these numbers can offer a quick ego boost, but the truth is, they often fail to reflect the true engagement and influence of your brand on your business’s bottom line. Which reminds us: never buy followers.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Being engaged on social is vital to protecting their brand and retaining customers. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 62

Report Atlassian Brands Sentiment 62

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Instagram account metrics Engagement rate: Number of engagements as a percentage of followers or reach. It will also support requests for more budget or new hires. So, where do you start?

Analytics 99

Analytics Instagram HootSuite Metrics 99

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. This helps you elevate your customer experience strategy to build loyalty and attract new customers.

Analytics 83

Analytics Conversation Brands Sentiment 83

Koka Sexton

AUGUST 10, 2023

Additionally, analytics can be used to track customer engagement, allowing sales teams to develop more effective outreach plans and better personalize their interactions with potential customers. For example, teams can use sentiment analysis to gauge customer sentiment and determine how customers feel about the product or service.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Keyhole.co

JUNE 19, 2023

It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. is the best way to reach a large audience and engage them. is the best way to reach a large audience and engage them. Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

SEPTEMBER 10, 2020

Defining UX (user experience) is tricky because there’s so much that goes into it, but let’s give it a shot: UX (user experience) represents how people engage and interact with your product, including emotions related to your brand. Simply put, people want a quick and painless experience when engaging with brands.

Tips 121

Tips Sentiment Marketing Real Estate 121

Sprout Social

DECEMBER 29, 2022

Maintaining customer loyalty. Social media is a great way to build and maintain loyalty. Social media allows brands to use reputation management to engage, answer questions and interact with their customers, humanizing your brand, which turns out, consumers appreciate. If sentiment is trending up or down.

Reputation 88

Reputation Sentiment Loyalty Nielsen 88

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. Sprout’s Advocacy platform automatically measures shares, engagements and reach, so you can see your amplification impacts in real-time. And employees want to post about their companies.

Buy 89

Buy Curation Statistics Survey 89

Ignite Social Media

OCTOBER 6, 2022

Khoros takes pride in focusing on its digital-first approach toward customer engagement, and the product seems very comparable to other social media management tools. Customer Engagement Platform – Digital-first, an omnichannel platform built for enterprises. Community Engagement – Self-service support, education, and collaboration.

Social Media Management 122

Social Media Management Review Social Media Tools 122