Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. Efficiency between marketing, sales, and customer success is paramount as it streamlines the entire customer journey, from initial engagement to post-sale support, ensuring a seamless and satisfactory experience.

Research 143

Research Strategy Influencer Survey 143

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

Engagement 100

Engagement Tips Loyalty Metrics 100

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

Strategy 123

Strategy Sentiment Marketing Analysis 123

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 99

Strategy Sentiment Patterns Marketing 99

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

JANUARY 24, 2024

Wendy’s has always been on-point with its marketing strategies. However, the brand is equally famous for its notorious brand wars, memes, and tongue-in-cheek marketing strategies. So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. With a net worth of USD 4.01

Engagement 52

Engagement Social Media Strategy Meme 52

Convince & Convert

NOVEMBER 30, 2023

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. Awario: Position your brand better What engages your social media best?

Advertising 107

Advertising Social Media Strategy Tools 107

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 113

Social Media Strategy HootSuite Sentiment 113

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. 10 top brand reputation management strategies 1. takisusa Takis Crazy Cucumber #Takis #recipe #spicycucumber #foodtok ♬ Sweet psycho – Official Sound Studio The trick to consistent, engaging social media posts starts with a style guide. The good news?

Reputation 109

Reputation Strategy Brands HootSuite 109

Keyhole.co

FEBRUARY 28, 2024

But what exactly is the secret behind Duolingo’s social media strategy that made it one of the top educational platforms in the world? Of course, the Duolingo social media strategy would have been incomplete without including YouTube and the OG social network Facebook. What makes Duolingo’s social media strategy successful?

Social Media 105

Social Media Strategy Meme Education 105

Keyhole.co

DECEMBER 13, 2022

As a social media marketer, if you’ve been worried about the low Facebook engagement rate, you’re not alone. Facebook social media strategies that worked for brands in the past may not fly today. What is Facebook engagement rate? Facebook engagement metrics are: Likes Comments Shares Clicks on your posts Video views.

Engagement 59

Engagement Strategy Facebook UGC 59

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

Strategy 78

Strategy Marketing Analysis ROI 78

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts.

Sentiment 142

Sentiment How To Analysis Trends 142

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

SocMed Sean

MARCH 22, 2022

While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Is Twitter Still A Good Marketing Platform?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? View how many impressions and engagements your tweets get at specific times of the day and week. Twitter analytics tool that allows you to find, filter and sort tweets or followers by categories like location, sentiment, or engagement.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. For example, let’s say you double your audience engagement over a six month period. Benchmark your social performance.

Analysis 137

Analysis Strategy Sentiment Comparison 137

Oktopost

OCTOBER 5, 2022

The more data you have on leads, the better you can craft engaging content and messaging. Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. How to capture negative sentiment in real-time and use it to exceed your customer’s expectations.

Data 118

Data Engagement Hubspot B2B 118

Social Media Strategies Summit

FEBRUARY 24, 2021

Now, let’s look specifically at how brands are using social media listening to improve their marketing strategies. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. That’s all the theory out the way.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

APRIL 6, 2023

Episode Summary Social listening is the practice of monitoring social media platforms to gather insights and gain an understanding of customer behavior and sentiment. Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points.

Atlassian 118

Atlassian Strategy B2B Apple 118

Keyhole.co

FEBRUARY 27, 2024

A tremendous part of this success extends to Spotify’s social media strategy, which exudes main character energy with the who’s who of the music industry and Hollywood featured on their page. But is it just known faces that make Spotify’s marketing strategy a success or do they truly understand what their audience is looking for?

Social Media 59

Social Media Strategy Content Collaboration 59

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Examples 116

Examples Social Media Sentiment Influencer 116

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. These key components include: Conducting a thorough audit of your current social media presence and analyzing competitor strategies. That clever LinkedIn or eye-catching Instagram post?

Social Media 114

Social Media Social Media Management Sentiment Collaboration 114

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. While engagement metrics remain important, prioritize key performance indicators (KPIs) directly tied to your objectives. Tailor your measurement strategy to your goals.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

OCTOBER 7, 2020

That’s what sentiment analysis tools are for. In this blog, we’ll cover the basics of sentiment analysis tools, and why every company should use them. Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. Jump Links What is a sentiment analysis tool?

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

JUNE 6, 2024

It can also improve customer engagement and brand reputation. Brand sentiment. With social listening, you can mitigate customer crises, protect your brand reputation, and understand brand sentiment. As a digital brand, Booking.com receives a large volume of mentions every day, from customer support issues to brand engagement.

HootSuite 76

HootSuite Sentiment How To Hashtag 76

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. It’s about making smarter decisions, crafting more personalized strategies and understanding customer needs on a deeper level, all of which are crucial across various business units.

Patterns 114

Patterns Sentiment Analysis Proposal 114

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. 85% of consumers not only want to be able to receive info but also reply to businesses or engage in a conversation via text.

Strategy 209

Strategy Marketing SMS Mobile 209

Sprout Social

MARCH 19, 2024

Organizations use AI tools to filter big data into actionable intelligence to support better decision-making and strategies. This capability enables you to adjust your strategies proactively and remain competitive. AI insights for banking In the banking sector, AI insights are vital for fraud detection.

Sentiment 106

Sentiment Banking Patterns Hotels 106

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 118

Strategy Brands Content UGC 118

Social Media Strategies Summit

AUGUST 17, 2023

For instance, if you see a sudden spike in your engagement rate (more on that later), it could be because you’ve lost followers. Metrics for Measuring Social Media Engagement While awareness is about the number of people who’ll potentially see your content, engagement metrics focus on what happens when a post appears in someone’s feed.

Metrics 130

Metrics Social Media Sentiment ROI 130

Hootsuite

DECEMBER 10, 2020

Social media integration gives your audience more ways to engage and interact with your brand. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. It also encourages engagement with your website and helps build a bigger audience on social media. preferred Twitter.

Social Media 145

Social Media Strategy HootSuite Sentiment 145

Keyhole.co

FEBRUARY 16, 2024

Keep reading and find your perfect tool and strategies to analyze YouTube competitors and outrank them. Competitor insights from YouTube may be as follows: Posting frequency Video type and quality Audience Engagement rate Marketing and advertising strategies, etc. What are the best strategies for analyzing YouTube competitors ?

Analysis 52

Analysis YouTube Tools Strategy 52

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. This qualitative social data reveals customer sentiments, preferences and experiences. This qualitative social data reveals customer sentiments, preferences and experiences.

Social Media 104

Social Media Sentiment Loyalty Microsoft 104

Hootsuite

DECEMBER 8, 2021

A social media goal isn’t the same thing as a social media strategy , although both are important. You can think of social media goals as the building blocks for your social media strategy. There are also tools for performing social media sentiment analysis. Improve community engagement. Social sentiment.

Social Media 145

Social Media Strategy HootSuite Reputation 145