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How AI insights improve decision making

Sprout Social

How AI insights help businesses Let’s explore how AI insights help industries strengthen business strategies, meet market needs and boost brand loyalty. Through social listening and text mining, companies can tailor their designs, features and marketing strategies to meet consumer demands, enhancing customer satisfaction and loyalty.

Sentiment 103
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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

Brands 109
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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Pic-N-Post has already revolutionized weddings and parties; now, it’s changing the game for hotels, convention centers, special events, restaurants, and more. Gamification.

Content 253
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Did You See That?

Twist Image

Look no further than the automotive and hotel industries as prime examples of this. I love these digital channels (and, when I say "digital channels" I mean Web, mobile, social, etc.) Think about the measurement, feedback, loyalty and pulse and what you can learn and iterate on. brand loyalty. hotel industry.

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The Future Of Personalized Pricing

Twist Image

Just ask those playing in the loyalty marketing space. You may recall that back in August, travel site Orbitz discovered that consumers who use a Mac spend nearly thirty percent more per night on hotels, so the online enterprise begun showing Apple users different prices (for more on that: On Orbitz, Mac Users Steered to Pricier Hotels ).

Price 105
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Top 10 Travel Marketing Conferences of 2017

Pixlee

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. HT-Next : Orlando, FL (April 10-13 2017).

Travel 47
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16 of the Best Facebook Ad Examples to Inspire Your Next Campaign

Hootsuite

The square video format works well for both mobile and desktop News Feeds. Since Collection ads are a mobile-only format, Forgotten Tribes ’ vertical video makes the best use of screen space. To maximize form completion, especially on mobile, it’s important to only ask for the details you need. Facebook collection ad example.

Examples 112