Convince & Convert

AUGUST 5, 2012

Especially in this social media age, where corporations’ missives are displayed cheek to jowl with those of our family and friends, it’s easy to think of business involvement in social as a necessary evil – paying the freight so it remains free for people. Does Social Media Stunt Marketing Hurt Brands?

Social Media 136

Social Media Hotels Loyalty Curation 136

agora pulse

MAY 6, 2020

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. What Social Media Managers Want to Know. Some may prefer social media messaging; others prefer a formal video call.

Social Media 106

Social Media Tips Discount Price 106

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. Enter AI analytics. Sample this.

Analytics 106

Analytics Sentiment Analysis Patterns 106

Sprout Social

APRIL 22, 2021

Like most hotels, resorts and other travel destinations, the initial challenge for Hilton was managing the fallout from cancellations. In addition to the everyday challenge of standing out among other hotel choices, Hilton also needed to overcome new hesitations and objections about travel during a pandemic.

Hotels 118

Hotels Strategy Travel Sentiment 118

Buzz Marketing for Technology

NOVEMBER 28, 2012

It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. And unlike a focus group, this activity is really happening, in real time. What do they like?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

Social Media 58

Social Media UGC Hashtag Privacy 58

Rebekah Radice

APRIL 25, 2016

Have you ever wondered what separates successful social media marketers from those that struggle? Or why one business will succeed on social media while another staggers along? You can use the same ingredients in your social media marketing. How To Succeed On Social Media (7 Quick Action Steps).

Social Media 116

Social Media How To Campaign Hotels 116

Waxing UnLyrical

JUNE 4, 2014

Rise of the social photobooth and video jukebox. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. The Harlem Shake depended on community. User-generated content is far better at creating that community. Gamification.

Content 253

Content UGC Community building Hotels 253

Hootsuite

JANUARY 16, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. By providing a personalized shopping experience via Facebook Messenger, brands can increase sales and build loyalty among their customer base. This can help to build relationships and create loyalty among customers.

Strategy 119

Strategy Facebook Marketing FAQ 119

Pixlee

NOVEMBER 15, 2018

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Brands have always sought ways to authentically reach their audience – social media influencers have been a natural extension of that game plan.

UGC 63

UGC Hotels Nielsen Authentication 63

Social Media Strategies Summit

MAY 10, 2019

Starbucks drives loyalty and customer experience through its mobile app. Consumers have a lot of options when it comes to getting a cup of coffee, so Starbucks has built its mobile app to support the customer experience and build loyalty. There is a loyalty rewards program built into the app, but the perks don’t stop there.

Brands 109

Brands Retail Marketing Mobile 109

Pixlee

APRIL 2, 2019

Brand Loyalty. When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. Kimpton Hotels showcases pet friendly accommodations through UGC.

Strategy 59

Strategy UGC Hotels Marketing 59

Waxing UnLyrical

AUGUST 10, 2016

Pictures, videos, and other visual media are processed 60,000 times faster than text. Today’s fastest growing social media channels are visual-first and if you want engagement, you’ll want to double down on photos and videos. Visual content builds trust & loyalty. And those details matter.

Content 100

Content UGC Loyalty Hotels 100

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It was only a small part of a social media RTM strategy that Oreo had decided to implement. The social media discourse could have swayed against ASOS quickly. Who’s talking about you on social?

Strategy 125

Strategy B2B Marketing Conference 125

Pixlee

DECEMBER 29, 2016

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. HT-Next : Orlando, FL (April 10-13 2017).

Travel 47

Travel Conference Tourism Hotels 47

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Laurel Papworth

FEBRUARY 18, 2016

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. I’ve been giving some keynote presentations and one day workshop in the last year on Big Data and Social Media, and this is a summary of the marketing part of those workbooks.

Data 40

Data Social Media Insurance Training 40

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.

Social Media 150

Social Media Strategy Consultant B2B 150

Twist Image

OCTOBER 25, 2011

Have you ever been on TripAdvisor (the popular online destination that rates hotels)? The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. "It goes beyond the brand and loyalty. brand loyalty. social media. reputation.

Hotels 109

Hotels Loyalty Airlines Reputation 109

Pixlee

DECEMBER 29, 2017

Hotel decision-makers and influencers come together to talk about technology, eCommerce, digital marketing, data, and analytics as they relate to the travel industry. Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group. HT-NEXT : San Diego, CA (March 12-14 2018).

Travel 40

Travel Conference Tourism Forums 40

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Twist Image

APRIL 4, 2013

Look no further than the automotive and hotel industries as prime examples of this. Think about the measurement, feedback, loyalty and pulse and what you can learn and iterate on. brand loyalty. earned media. hotel industry. loyalty marketing. media outlet. social media. digital channel.

Automotive 95

Automotive Hotels Loyalty Mobile 95

Keyhole.co

DECEMBER 24, 2022

Social media has shifted the paradigm of modern brand marketing. Posting entertaining and informative content and increasing engagement enhance your brand loyalty. But in the current landscape, social media marketing is way more effective with much lower investment. With a user base of 2.9 Cost effective.

Engagement 52

Engagement Tips Facebook Trends 52

Keyhole.co

DECEMBER 24, 2022

Social media has shifted the paradigm of modern brand marketing. Posting entertaining and informative content and increasing engagement enhance your brand loyalty. But in the current landscape, social media marketing is way more effective with much lower investment. With a user base of 2.9 Cost effective.

Engagement 52

Engagement Tips Facebook Trends 52

Pixlee

APRIL 11, 2017

Branding is a daily commitment to building customer loyalty for the long term. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Struggling to form a comprehensive branding strategy, complete with user-generated content and social media contests? Marketing is a push for a one-time conversion.

Brands 42

Brands Hotels Travel Airlines 42

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Recently I needed to change a flight with United Airlines.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Recently I needed to change a flight with United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Pixlee

OCTOBER 24, 2018

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. That’s why big brands like Under Armour and Kimpton Hotels do it. Be Transparent on Social Media. The question is: how can you be more transparent on social media?

Authentication 42

Authentication Brands CSR Hotels 42

Sprout Social

JULY 18, 2023

These experiences extend to all customer interactions, especially those on social media. New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary.

Social Media 98

Social Media Brands Hotels Loyalty 98

Pixlee

JANUARY 19, 2017

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. 76% of marketers consider influencer engagement effective in garnering customer loyalty. UGC and Brand Loyalty. UGC and Brand Loyalty.

UGC 41

UGC Content Loyalty Travel 41

Pixlee

APRIL 11, 2017

Branding is a daily commitment to building customer loyalty for the long term. Loews Hotels executes this expertly with its hashtag campaign #TravelForReal. Struggling to form a comprehensive branding strategy, complete with user-generated content and social media contests? Marketing is a push for a one-time conversion.

Brands 40

Brands Hotels Travel Airlines 40

Twist Image

JANUARY 16, 2013

It's something that few brands could have done without a multi-million dollar advertising campaign, but now it's coming down to technology, social media, big data and utilitarianism marketing. brand loyalty. online social network. social media. brand loyalty. online social network. just do it.

Brands 108

Brands iPad Apple Loyalty 108

Hootsuite

JULY 24, 2019

Rather than advertising the hotel itself, this ad promotes a recruiting campaign at the Hilton Amsterdam Airport Schiphol. But an app download may well be more valuable for the company over the long term than a single purchase of a tie-dye frappucino, since it can encourage customer loyalty and increased purchasing. Try it free today!

Examples 112

Examples Campaign Facebook UGC 112

Pixlee

JULY 30, 2019

Fortunately, with social media and influencers, marketers are finally getting the answers they’ve been looking for. User-generated content creates a story for travel destinations and restaurant experiences giving travel and food brands the perfect channel for improving brand-customer relationships and loyalty.

Travel 66

Travel Influencer Delicious Authentication 66

Hootsuite

JULY 9, 2019

Social proof is why you read product reviews before buying, and ask locals for restaurant recommendations when you’re visiting a new city. Whether you’re buying a new mattress or choosing a hotel for your upcoming vacation, It’s easy to get overwhelmed. Relying on social proof is universal behavior. Social media engagement.

Strategy 111

Strategy How To Marketing Review 111

Tweaklibrary

MAY 19, 2023

Stay updated on hotel rates, local restaurant deals, and other location-based promotions. Keep all your loyalty cards in one place for easy access. Earn money by sharing unique earned links with friends and on social media. FEATURES: Set your shopping preferences & get the best deals in your inbox.

Comparison 23

Comparison Price Retail Discount 23

Later

SEPTEMBER 12, 2019

UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. .

UGC 60

UGC Content Instagram Hashtag 60