Convince & Convert
JUNE 15, 2012
In the same way that Google can construct a link graph to determine the value and worth of a link, the same can be done with the social graph by mapping out the relative value of specific “people” in the social sphere. (In About the Sean McGinnis: Follow @seanmcginnis. Based in Chicago, Sean is a Principal at 312 Digital.
Convince & Convert
FEBRUARY 10, 2010
Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.
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Convince & Convert
AUGUST 10, 2010
Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. I did not work on the Klout campaign.
Convince & Convert
NOVEMBER 1, 2011
You and I have the rare luxury of doing this for a living, but take an average marketing director or average CEO. And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. They’ve got to be like, “What the hell is going on?”
Twist Image
JANUARY 21, 2013
As the search and the social graph becomes an area of focus for Facebook, "FaceWash finds and helps you remove profanities from your Facebook profile. Pushing this trend forward will be the increase in influence marketing. influence marketing. social graph. social media. social media profile.
Webbiquity SMM
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?
Proactive Report
DECEMBER 24, 2015
Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. You have to understand and use scores like Klout and Kred and know that they are only a starting point. However, you have to learn how to use the tools and the technology. Identifying audiences.
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