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Social Media Stats: The Best of 2013

The Realtime Report

Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down) (April 15). Google+ Is Now #2 Social Network (Jan 28). Social Media Customer Service: Brands Respond More On Twitter (Jan 10). Social Networking Stats: 59% of Top Brands On Instagram, #RLTM Scoreboard (Feb 22).

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages – now advertisers using Lookalike Audiences can target users who visit their websites, use their mobile apps, or are connected to their Facebook Pages (The Next Web).

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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product.

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48 Ways to Measure Social Media Success

Webbiquity SMM

Klout and Kred scores). from HootSuite or other social media monitoring tool). regular YouTube page, company channel, mobile device, etc.). • Ten Company Website and Cross-Social-Network Metrics. Total social media-generated visits to the company website. Major social network visits by source.

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Social Media Success is About the Wizard, Not the Wand

Convince & Convert

Businesses could – and should – be doing so much more with location-based services like Foursquare, unified social log-ins like Janrain , custom landing tabs on Facebook, video, Google Analytics, mobile, ad retargeting with Fetchback , multi-variate testing, and about 100 other things. No new social networks.

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Guest Bloggers Wanted

Ari Herzog

Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. Musing About Mobile Networking by Rob the Web Guy. Social Media Marketing Across Global Cultures by Christian Arno. Why Social Media Quality Beats Quantity by Marcus Sheridan. Why Klout Matters by Tammi Kibler.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.