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Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them.

UGC 218
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. According to a Buffer survey, 85% of marketers aspire to build brand awareness through social media. Image via Buffer.

ROI 246
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. More importantly, this content improves the customer experience by teaching buyers how to get the most out of their purchases, effectively inspiring customer loyalty. Source: twitch.tv

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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors.

Content 221
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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

However, customer loyalty is stronger when someone supports a brand without incentives. According to a survey , 93% of consumers read an online review before making a purchase. A survey showed that 76% of people admit they trust more in content generated by regular people. Encourage UGC. Social media can help.

Company 130
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7 Crucial Considerations for Creating Winning Social Media Content for Your Brand

Social Media Strategies Summit

Yet, if you look at survey data on how to make businesses more relatable, the most successful way is to give exposure to your followers. According to data from Nosto, 60% of people find UGC the most authentic content format. One of the biggest drawbacks of branded content is that it lacks authenticity. Source: instagram.com 6.