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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

Hootsuite

Here are 5 questions to see how your approach compares. Marketers have long turned to social listening to monitor keywords, track sentiment , and find opportunities to insert their brands into trending conversations. Are you using social to recreate lost customer experiences? Are you pulling customer intelligence from social listening?

Questions 142
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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1.

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Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz

The Realtime Report

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149
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A marketer’s guide to natural language processing (NLP)

Sprout Social

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 102
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What social media tasks to automate and what to personalize

Sprout Social

Engagement Using sentiment detection so customer care teams can identify high-priority messages. Using the Bot Builder to resolve customer questions faster and ensure coverage outside of business hours through Facebook and X. Conducting sentiment analysis to explore customer opinions and optimize positioning and messaging.

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The 9 best reputation management services for your brand in 2024

Sprout Social

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Notable features include the Reputation Score (like a health rating for your online reputation), a customizable dashboard and a mobile app.

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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. We’re seeing mobile gaming, shopping, payment capabilities, ad videos and more growing at an exponential rate. They’re also more likely to stay engaged if any links or information shared via text is mobile-friendly.

Strategy 209