Dave Fleet

JUNE 17, 2010

Electronics marketplace Retrevo this week released a new study suggesting that mobile shoppers have doubled since February. While this isn’t a surprising trend, the fact that mobile commerce is growing so quickly is somewhat surprising. 16% Said they’re comfortable making purchase from their mobile phones now.

Mobile 304

Mobile Retail Smart Phone iPad 304

Mindjumpers

JULY 19, 2012

Tweet Facebook has announced that the timeline design will now also be implemented for pages on mobile devices, which can improve user engagement. The timeline design will make the Facebook experience more consistent and could also help improve conversations for mobile Sponsored Stories. How Will Timeline Work on Facebook Pages?

Mobile 261

Mobile Facebook Guidelines Study 261

The Realtime Report

FEBRUARY 25, 2014

Email marketing is far from dead — but is your brand optimizing email campaigns for mobile? If the answer is no, then it’s time to start: a new study from Yesmail Interactive shows that, as of Q4 2013, half of consumers now read emails only on mobile devices. the number of mobile orders went up by 58%.

Mobile 173

Mobile Statistics Study Campaign 173

Bill Hartzer

MAY 15, 2024

The ZBD Gen Z Gamer Study, released today, offers a captivating glimpse into the world of 18-25-year-olds and their relationship with gaming, brands, and Bitcoin. This study is a must-read for anyone looking to connect with the next generation of consumers, offering invaluable insights into their behaviors, preferences, and expectations.

Brands 88

Brands Authentication Study Influencer 88

Convince & Convert

APRIL 15, 2014

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions? You aren’t alone!

Mobile 147

Mobile Conversation SMS Study 147

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 163

Mobile Conversation How To Applications 163

The Realtime Report

APRIL 2, 2014

How much time are Americans spending on mobile apps, and which are the most popular? A new study from Flurry takes a look at how apps are dominating mobile, and Google and Facebook are commanding lots of our time. Time spent on the mobile web has continued to drop, now totaling just 14% of Americans’ time on mobile.

Mobile 177

Mobile YouTube Airlines Statistics 177

The Realtime Report

JANUARY 7, 2013

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. And they do so often: 16% share mobile video content daily, and 33% do so weekly.

Mobile 178

Mobile Video Content Survey 178

Webbiquity SMM

MAY 3, 2012

Mobile access to the web has surpassed browser usage. Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • Click-through rates on search result ads are higher on mobile, according to a Marin Software study. What Can A Mobile Strategy Do For Me?

Mobile 180

Mobile iPhone iPad Training 180

The Realtime Report

DECEMBER 4, 2012

A new study by IDG found that 44% of consumers said that “exposure to technology products in social media positively affects their likelihood of purchase.” The study also revealed the efficacy of mobile ads. 53% thought the best way to reach consumers was to answer their questions on platforms like Facebook.

Mobile 170

Mobile Research Products Survey 170

The Realtime Report

MARCH 6, 2014

Today, mobile plays a huge part in our search to find the right movie and time. The study looked at smartphone use among moviegoers, or respondents who said they would see a film at theaters within the next three months (this equals about 50% of adults). Here are some of the highlights: 1/3 of moviegoers buy tickets on mobile phones.

Mobile 164

Mobile Film Statistics Advertising 164

SocMed Sean

NOVEMBER 13, 2011

The clear loser was the cell phone with the tested mobiles having high levels of faecal Coliforms and Enterobacteriaceae. And it’s not just your mobile phone…it’s any technology that you touch with your hands. Mobile phones, keyboards, TV remote controls, light switches. Guess which one lost?

Mobile 244

Mobile Health Care Study Industry 244

Small Business Mavericks

OCTOBER 24, 2014

Rebecca Maynes of Mediative lets us see the results of their 2014 study on how users view and interact with today’s Google SERPs. A similar study done in 2005 showed the “Golden Triangle” pattern, where readers started at the top left and read across the page, gradually reading less and less as they got lower.

Mobile 131

Mobile Patterns Study Engineering 131

The Social Media Incubator

MAY 31, 2013

Is your business prepared to brand itself on tablet computers and other mobile devices? So what can small businesses do to continue to adapt to the mobile market? Results of a study done by Google in 2012 revealed these useful findings: 75 percent of people prefer a mobile-friendly site. Why should businesses have RWD?

Mobile 148

Mobile Small Business Sites Research 148

The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? What did you think were the most interesting case studies of 2012? Related Stories Top Social Media Stats of 2012 Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz.

Case Study 194

Case Study Study Social Media Film 194

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

The Realtime Report

DECEMBER 18, 2012

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads. in-game advertising. in-game advertising.

Mobile 187

Mobile Advertising Social Networking Report 187

The Realtime Report

DECEMBER 11, 2013

New research from comScore’s Data Mine reveals that while the majority of the digital consumers use both desktop and mobile devices, around one-third of consumers are visiting the top digital retail brands exclusively via mobile as of September 2013. How many retail apps are on your mobile phone? The solution?

Retail 173

Retail Mobile Sites comScore 173

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

Mindjumpers

OCTOBER 26, 2011

mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. Facebook’s mobile audience worldwide is now a heady 350 million. The overall social networking population across mobile devices increased by 37% to 72 million people – about 31% of all U.S.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Background: . Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Harp Interactive

AUGUST 26, 2010

75% of the marketers surveyed are targeting the “always-on&# consumer, described as “hyper-connected&# because of their frequency of engagement with the Internet and mobile devices. Emerging platforms in which marketers are planning to increase investment include: Mobile apps (i.e. Google) – 89% using.

Study 285

Study Social Media Survey Conference 285

Small Business Mavericks

JULY 16, 2014

There’s a new study that has been announced, “ Crème de la Crème: A Guide to Creating Successful Mobile Video Advertising Units.” Here are their “Five Foundations” for creating video ads designed for the interaction you get with mobile users: Entice and Intrigue. Bring Them In. Symphony Not Noise.

Mobile 107

Mobile Press Release Small Business Advertising 107

The Realtime Report

OCTOBER 1, 2012

Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 186

Mobile Sites Focus Group Journal 186

The Realtime Report

OCTOBER 8, 2019

Using Mobile Technology to Build a Better Brick-And-Mortar . However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology. However, it is also important to note that 53% of the purchases are impacted by things such as the Internet and mobile technology.

Mobile 79

Mobile Notification Applications Banking 79

The Realtime Report

MARCH 21, 2014

Twitter Users Log In Via Mobile. A recent study from Nielsen and Twitter reveals that, out of several European countries surveyed, the U.K. has the greatest percentage of respondents using mobile as the primary way to access Twitter. Twitter users will access the platform via mobile. Please email marissa@modernmedia.co

Social Networking 170

Social Networking Mobile Tumblr Twitter 170

Small Business Mavericks

AUGUST 13, 2013

Chances are, if you’ve done any fair amount of study on responsive web design, then you are thinking about how visitors are viewing your mobile website. Until now, you couldn’t do a whole lot about the speed of your website loading on mobile devices. CSS compaction. Image optimization. HTML compaction.

Mobile 105

Mobile Guidelines Resources Study 105

SocialFish

SEPTEMBER 20, 2010

Just wanted to quickly point to a couple of recent studies you might be interested in. Secondly, here’s a slide deck about a Pew Internet Research study about “trends in mobile internet access, e-reader and tablet computer use, and mobile apps&# in conjunction with a talk given to the Arizona State Library’s E-Reader Summit.

Study 157

Study Web 2.0 Patterns Analysis 157

Social Media Strategies Summit

MARCH 1, 2024

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

Video 229

Video Trends Marketing Mobile 229

Social Media Today

JUNE 15, 2019

A new study from Pew Research has highlighted some important marketing considerations in regards to how different audiences are accessing the web.

Research 166

Research Mobile Study Marketing 166

Socialmedia.biz

FEBRUARY 8, 2019

What’s so interesting and so meaningful about social media and social movements is just how quickly people can mobilize through social media,” explains Rachel Einwohner , professor of Sociology at the Purdue University, “People who are tweeting or liking things on Facebook are also participating in marches.

Mobile 92

Mobile Social Media Posterous Hashtag 92

The Realtime Report

JULY 20, 2012

Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. Facebook’s click-through rate for mobile newsfeed ads is 1.14% (out of 278 million impressions in June) – better than most display ads, according to Forbes.

Social Networking 183

Social Networking Mobile CPM Tumblr 183

The Realtime Report

JULY 9, 2012

The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. million, based on eMarketer estimates. million smartphone users.

Mobile 156

Mobile Social Media Research Study 156

Navolutions

MARCH 18, 2013

Now, mobile technology is doing it again. There are three main reasons people do mobile searches on these devices: to find entertainment, to engage others on a social network, and to find an immediate solution to a problem. Mobile Market Watch, an industry leader in mobile tracking, estimates that 94% of the U.S.

Mobile 127

Mobile Statistics Smart Phone iPad 127

agora pulse

JUNE 22, 2016

How many social media management strategies REALLY incorporate mobile users? Marketing Land reported that nearly 80 percent of social media time is now spent on mobile devices. Mobile users are busy people, juggling multiple tasks at once. And mobile devices make it easier for that to happen. Most likely not enough.

Social Media Management 83

Social Media Management Mobile Social Media Strategy 83

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

Mobile 107

Mobile Strategy Wireless Marketing 107

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60