Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 108

Analytics Sentiment Analysis Patterns 108

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. Social media has made brands more susceptible to scrutiny than ever before.

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Sentiment Marketing Analysis Loyalty 127

Sprout Social

JUNE 14, 2023

Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months.

Survey 91

Survey Marketing Social Media Management Badge 91

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 114

Patterns Sentiment Analysis Proposal 114

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 95

Metrics Influencer Marketing Survey 95

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. Managing social media and other marketing channels in this economy can be challenging. Here’s an article where you can learn more about social media budgeting.

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Marketing How To Sample Samples 126

Social Media Strategies Summit

FEBRUARY 24, 2021

Fortunately, there are a bunch of social listening tools designed to handle all the heavy lifting – more on them later. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions. 3 Examples of Social Media Listening in Action. What are they saying?

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Social Media Strategy Sentiment Marketing 147

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This may involve multiple levels of management and outside stakeholders. HIPAA in healthcare ).

Template 136

Template Templates Social Media Tips 136

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 91

Sentiment Analysis Tools API 91

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Hootsuite

MAY 15, 2023

A social media inbox is an important tool for all social media managers. Without one, social interactions are disjointed across platforms. Conversely, a unified social inbox allows seamless collaboration among social teams. Customer history and attributes are always at your fingertips.

HootSuite 91

HootSuite Survey Team Report 91

Sprout Social

FEBRUARY 15, 2024

Leverage AI and social listening Social listening gives you access to the unfiltered opinions of your target audience. View this post on Instagram A post shared by Apples Fresh (@applesfresh) Surveys Surveys and polls provide a range of engagement opportunities. The hashtag is used in hundreds of thousands of posts.

Engagement 100

Engagement Tips Loyalty Metrics 100

Hootsuite

MAY 17, 2021

The number of times followers interact with a social post by clicking the Like button within a given social media platform. Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! The number of times your followers comment on your posts. Applause rate.

Social Media 145

Social Media HootSuite Metrics CPC 145

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. These clues can narrow your results, help discern sentiment, and track changes over time. Social Media .

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. Understanding the competitive landscape, audience sentiment, and social climate is crucial.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

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HootSuite Social Media Management Tumblr Hashtag 85

Sprout Social

JUNE 24, 2021

By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Harvard Business School Online recently commissioned a survey of professionals who worked remotely during the COVID-19 shutdown and found that working remotely didn’t hinder productivity, contrary to some executives’ opinions. — Mark C.

Team 113

Team Marketing How To Policies 113

Sprout Social

APRIL 12, 2022

As for social media, PR professionals use these platforms in various ways to : Create and maintain relationships with journalists and publications. Gauge positive and negative sentiment from audiences. Proactively plan for crisis management. It’s clear that social media reigns supreme in the public relations world.

Statistics 104

Statistics Skills Analytics Press Release 104

Keyhole.co

MARCH 16, 2023

This doesn’t mean your programmers, finance people, and other staff need to abandon their roles all the time to respond to customer complaints on social. But they can play a huge role in assisting your social media managers with the relevant information they need. Social conversation monitors have different capabilities.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Your coffee shop is launching a new seasonal blend and you want to identify your biggest competitors and the sentiment around them. Some social media management software even allows you to save go-to answers. It’s all you.

Products 130

Products Social Media FAQ Sentiment 130

agora pulse

JANUARY 3, 2020

Takeaway for social media managers: Brand involvement in culture is particularly important for the Twitter population who are passionate and informed, and feel strongly about brands aligning with culture. positive sentiment around the conversation. They also got 140 earned media placements. Consumers met the goal.

Twitter 129

Twitter Tips Influencer Hashtag 129

agora pulse

JANUARY 7, 2020

You’re alerted of every new review and can reply to all of them from your Bright Local dashboard, regardless of the platform it came from: It also helps you generate more reviews by creating engaging customer surveys that facilitate cross-platform reviews from happy customers: ReviewTrackers for SaaS Platforms.

Reputation 137

Reputation Strategy Tweetdeck Review 137

Hootsuite

JULY 15, 2019

Facebook page apps for surveys and promotion. Consider using these Facebook apps for your next surveys, polls, or promotions. Check out these creative social media contest ideas and examples. SurveyMonkey offers free and pro tools to create surveys or polls specifically for your Facebook page. Hootsuite Insights.

HootSuite 111

HootSuite Facebook Template Templates 111

Hootsuite

JULY 17, 2023

Since you already juggle so many roles and tasks in one day, your social media tools need to be multifunctional and help make content creation easy and fast. Or, let’s say you’re a freelance social media manager who works with multiple clients. Google My Business According to a PowerReviews survey, 99.9%

Social Media 72

Social Media Tools HootSuite Price 72

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. For some women, like Alexa Heinrich, Social Media Manager at St. Alexa Heinrich Social Media Manager, St. Tome of UPS or Michele Buck of The Hershey Company.

Social Media 112

Social Media Team Groups Groups 112

Hootsuite

MARCH 26, 2020

According to a survey conducted by Open the Government , more than half of voters want to see more authenticity and transparency in their government. The first thing you should focus on as a social media manager is listening to your audience. Better inform and engage on social media with Hootsuite.

Social Media 143

Social Media HootSuite Education Social Media Management 143

Hootsuite

FEBRUARY 12, 2020

In a global survey run by Facebook, more than 70% of people said they expect to be able to message businesses for customer service. If your business is closed or social media manager will be away, you can create Away Messages. In fact, in Facebook and Debrett’s survey 37% say it’s bad etiquette to over-reply to a message.

Facebook 145

Facebook HootSuite Badge Survey 145

Hootsuite

JULY 7, 2020

For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . Brands should express empathy and solidarity with negative sentiments, then rally their audience around positive sentiments with strong calls to action.

Hashtag 145

Hashtag Activities Social Media Retail 145

Hootsuite

NOVEMBER 13, 2019

Bonus: Get all the insight and tools you need to inform your social strategy in 2019 with our free social trends toolkit. Find out how successful brands are adapting to each trend, access data from over 3,000 customer surveys, and read the full report. Everything you need to know about Generation Z. Get the free toolkit now!

Marketing 111

Marketing Survey Mobile Trends 111

Sprout Social

NOVEMBER 6, 2020

Sprout Social helps power that effort with our Glassdoor integration. It’s baked into our Reviews tool so social media managers, human resources and business leaders can unify their employer branding efforts with ease. Let’s say you’ve recently changed your work from home policy. Share feedback across departments.

Review 92

Review FAQ Construction Metadata 92

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. million messages throughout the month.

Strategy 142

Strategy Metrics Hubspot Retail 142

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Why you need a social media management tool.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. One of the resources in your social media management tool-belt is your social listening strategy. This is true for social media management and marketing as well. .

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Social Media How To Social Media Management Organization 76