Sprout Social

OCTOBER 18, 2023

By using Sprout’s Social Listening solution, Goally’s social team connected with relevant influencers who had a major impact on their growth. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Then, dig in further. Lean on pre-built noise exclusion options.

Examples 118

Examples Social Media Sentiment Influencer 118

Sprout Social

OCTOBER 19, 2023

To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Strategy 124

Strategy Sentiment Marketing Analysis 124

Sprout Social

FEBRUARY 19, 2024

AI automation powers AI marketing , which marketers, like you, can use to pivot your campaigns seamlessly based on real-time market indicators, empower your customer service teams and grow holistically. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 101

Strategy Sentiment Patterns Marketing 101

Webbiquity SMM

JANUARY 23, 2024

Track customer sentiment. That’s where sentiment analysis can help you. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. It’s a natural language processing system that identifies and analyzes the sentiment and intent of texts. Measure customer satisfaction.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JUNE 24, 2021

As COVID-19 cases dwindle, more people get vaccinated and mask mandates relax , employers worldwide are taking steps to define the future of work for their teams. By looking at the trend lines below, we can see how much sentiment changes on a daily basis. Take care of your social media team and their mental health. Anyone else?

Team 113

Team Marketing How To Policies 113

Proactive Report

NOVEMBER 1, 2022

Management needs to ensure that the teams are well-versed in their corporate culture, digital transformation, and how to communicate effectively with all stakeholders both internal and external. Here are some challenges your PR team should be ready to deal with in 2023: Social Media. Fake content. Workplace violence. PR Readiness.

Team 52

Team Skills Sentiment Reputation 52

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. This helps your team focus on more strategic aspects like providing stellar customer service and brand experience. Let’s dig deeper.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

MAY 15, 2024

With so much to do, it’s easy for social teams to feel overwhelmed. Collaborate with other teams and departments Social media managers establish clear lines of communication, foster a culture of knowledge sharing and work with others to develop and execute integrated campaigns that drive results. The solution?

Social Media 89

Social Media Social Media Management Sentiment Collaboration 89

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 106

Process Sentiment Analysis Applications 106

Convince & Convert

MARCH 7, 2024

New research by Aptitude 8 and Ascend2 helps quantify how GTM teams are currently using AI, the impact that AI has had on GTM strategy, what makes a successful AI-enabled technology stack, and where we can expect GTM teams to benefit from AI in the coming years. Teams that use AI are more likely to meet their goals.

Research 144

Research Strategy Influencer Survey 144

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. If your leadership team is bought in on social listening, the only thing standing between you and smarter social insights is improving your social listening query building skills. What are your business’ top priorities this quarter and year?

How To 96

How To Sentiment Template Templates 96

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 116

Patterns Sentiment Analysis Proposal 116

Sprout Social

MAY 31, 2023

Corporate communications teams have become responsible for safeguarding their brand from potential misfires caused by AI technology. In this guide, we’ll cover her tips, along with more advice on how communications leaders can empower their teams to use this technology with confidence. What can communications teams do with AI?

Sentiment 118

Sentiment Press Release Analysis Team 118

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

MARCH 28, 2024

Create a repository Your team’s capacity to act on the insights that appear from voice of customer collection efforts can be limited; having a repository is also like having a storage closet for customer-validated ideas – but only if you keep track of them. Repeat and measure over time This is not a one-and-done exercise.

Data 146

Data Repository Team Process 146

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. Do this in two ways: First, teams should mark their calendars to set up a regular cadence for consistent social listening sessions.

Social Media 105

Social Media Sentiment Loyalty Microsoft 105

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. If executives want to make the most of social media investments , they need to reevaluate how social data is internally shared and acted on across their teams. Take Airbnb.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. When in doubt, consider talking to your sales and customer success teams as well. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 93

Reputation Sentiment Analysis Notification 93

Hootsuite

MAY 6, 2024

A good unified social inbox tool also has additional features that make it easier for teams to manage social media messaging. Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty.

Tools 78

Tools HootSuite Team Social Media 78

Oktopost

MARCH 10, 2022

Budgets and teams have been squeezed, but the targets keep growing. Where can I get more quality opportunities for the sales team today? But I also know that every dollar, every minute of effort a marketing team invests, needs to have an expected, measurable outcome attached. Your social media team salaries.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Research engine for agile product teams.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

MARCH 12, 2024

As Greg Rokisky, Social Media Strategist at Sprout Social puts it, “When partnering with influencers and creators, the Sprout team examines potential partners’ overall content and presence to ensure they align with our core values. Even if your influencer campaigns are apolitical, your brand will be associated with the influencers’ values.

Social Media 110

Social Media Marketing Sentiment Influencer 110

Sprout Social

JANUARY 9, 2024

Many teams are already experimenting with customer data platforms that maximize the use of first-party data to prepare for Google finally phasing out third-party cookies. But customer data platforms are only effective if your team has the training to use them, and if they “talk” to the other tools in your tech stack.

Social Media 120

Social Media Sentiment Data Team 120

Sprout Social

AUGUST 15, 2023

—not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 84

Brands Sentiment Analysis Marketing 84

Sprout Social

JANUARY 3, 2023

Think about it: Every team in your company is full of experts. Let’s walk through how you can practice social media collaboration with teams across your organization to increase your social strategy’s impact. The benefits of cross-team collaboration. Your customer service team is already primed to support.

Collaboration 118

Collaboration Social Media Team Sentiment 118

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. And that includes on their service channel of choice: social media.

Report 63

Report Atlassian Brands Sentiment 63

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. Customer service software refers to tools that streamline and automate tasks for support teams. When you’re juggling hundreds of queries, even the most dedicated teams can leave people hanging. What is customer service software?

Software 82

Software Tools Knowledge Base Hubspot 82

Sprout Social

MARCH 5, 2024

I was surprised to learn the team behind Nelnet’s vast social presence is only a team of two (who work with customer care and marketing groups across the company). Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Each of our business lines needs different things.”

Resources 99

Resources Telecommunications Collaboration Project 99

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. More specifically, buyer personas help teams to: Make quicker, more strategic decisions. — Michaela Mendes (@mmendeswrites) November 9, 2021.

Data 140

Data Social Media Sentiment Team 140

Convince & Convert

JANUARY 9, 2012

Sentiment Graph for a Talking Bag. Sentiment may even out in short order. The belief that sentiment and social mentions lead directly to commerce is a dangerous assumption, and requires your own verification and testing. Sentiment scoring remains an inexact science. Hell, 12.7% Powerful mechanism. We like Visible a lot.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. They offer 24/7 review monitoring, automated email notifications, sentiment analysis and customizable surveys.

Reputation 90

Reputation Brands Sentiment Survey 90

Sprout Social

JANUARY 23, 2024

When she didn’t, the brand followed up with the same image, only this time their social team drew on the pretzel to make it look like a clown to show solidarity with the fellow “clowns” in their community. million impressions, 4,200 reposts and 28,000 likes, proving how well the Auntie Anne’s team knows their audience.

Report 106

Report Brands Library Sentiment 106

Sprout Social

NOVEMBER 21, 2023

This could help you set benchmarks for your customer service team so they can try to snag as many or more positive reviews by the end of the quarter. Sprout’s sentiment analysis tool can also provide insights into how customers perceive your competitors. Use Premium Analytics to access more insights with interactive charts and graphs.

Sentiment 93

Sentiment Metrics Analysis Trends 93

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 101

Sentiment Analysis Patterns Price 101

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. But for those operating outside of the social team, the impact social listening insights can have on a business might be lost on them. pic.twitter.com/7aWiilabBB.

Organization 121

Organization Sentiment Social Media Management Analysis 121

Pam Moore

APRIL 2, 2024

Top 10 AI Marketing Strategies You Need to Know AI Can Increase Marketing Efficiency and Productivity AI can automate repetitive tasks, freeing up time for your team to focus on higher-value initiatives. Need help getting your team on board with digital transformation, AI or marketing automation? Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78