Sprout Social

AUGUST 11, 2020

Heck, it’s hard to find an athlete that isn’t engaging with fans via social in some form. Meanwhile, real-time sporting events and competitions are prime for social media engagement. But sports teams on social media don’t trend or score engagement by accident. million tweets during its finale episode.

Sports 129

Sports Engagement Social Media How To 129

Buffer Social

JANUARY 22, 2024

Lia says, “If your organization already has a LinkedIn page, it can seem like a natural destination for your brand's short text updates and memes.” This increasing demand for authenticity in content creation is a key driver, with users gravitating towards creators who share genuine experiences and perspectives.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Social Media Strategies Summit

APRIL 21, 2023

Whereas you may have brainstormed your “regular” content weeks (or months) in advance, a well-timed response to a viral post or topic can be a shortcut to tons of impressions and engagement. But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically.

Conversation 130

Conversation Brands Authentication Trends 130

Sprout Social

MAY 9, 2024

When singer Shay Lia showed off her vivacious dance moves during Kaytrandas’ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Consumers are more discerning One of the top influencer marketing trends surrounds a popular buzzword marketers hear all the time: authenticity. In 2023, there were 25.8

Industry 93

Industry Influencer Trends Marketing 93

Social Media Strategies Summit

APRIL 11, 2024

But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. Ensure you’re focused on using social media to engage with your followers. Social media is an excellent platform for raising brand awareness and engaging your audience.

Social Media 234

Social Media Tips Marketing UGC 234

Bill Hartzer

MARCH 5, 2024

Moreover, social media emerges as an accessible avenue for cheap entertainment (20%), offering a plethora of content ranging from memes to videos, all readily available at the swipe of a screen. However, beneath the surface lies a palpable undercurrent of discontentment.

Social Media 97

Social Media Survey Meme Sentiment 97

Ignite Social Media

APRIL 17, 2018

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. Because of how it’s grown, brands should be extremely careful about what they choose to engage with. Be Genuine. Don’t Be a Hypocrite. Need help strategizing your brand’s social media involvement?

Engagement 87

Engagement Tips Brands MySpace 87

Keyhole.co

DECEMBER 26, 2023

All Red Bull social media accounts are active and filled with engaging content. Using intriguing user-generated content If used correctly, user-generated content (UGC) can be an excellent boon to brand authenticity, enhanced engagement, and a higher conversion rate. Red Bull’s target audience is an active and passionate crowd.

Social Media 52

Social Media Strategy Sports Meme 52

Buffer Social

DECEMBER 21, 2023

At Buffer, we use engagement rate and impressions as our base metrics, so I’ll be sharing the best posts on Buffer’s LinkedIn, Instagram, X (formerly Twitter), and TikTok for each of these metrics. TikTok For TikTok, our analytics are a little different since engagement rate is not provided in their tools.

Social Media 97

Social Media Content Meme Metrics 97

Keyhole.co

JULY 5, 2023

Replying to direct messages and commenting on posts is a great way to start engaging and creating awareness to your followers and potential customers. Given the informal nature of Instagram, feel free to add an element of humor and fun with memes and reels that people would be inclined to share (more on these in the next sections).

Instagram 52

Instagram Meme Tips Marketing 52

Buffer Social

DECEMBER 3, 2020

I manage our digital communities through social media strategy, Slack engagement, and e-mail marketing. Everyone is talking about it, so I made a meme from a picture of the cast to promote one of our grant programs. Be authentic and make it work for you. What’s your number one tip for engaging with IFundWomen’s community?

Communities 81

Communities Engagement Community building Instagram 81

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. BTS content can support all three consumer desires while building brand authenticity. This type of content is visually engaging and shows audiences what they can expect when they buy in person.

Campaign 85

Campaign Content Upcoming Authentication 85

Buffer Social

OCTOBER 23, 2023

Meta Broadcast Channels Feature Meta is testing Telegram-like broadcast channels on Facebook and Messenger, providing a new avenue for Pages to engage with their audiences. Verified for Business Onboarding Meta revealed the onboarding steps for its Verified for Business program, aimed at authenticating business identities.

News 71

News Social Media Airlines Collaboration 71

agora pulse

FEBRUARY 11, 2020

Reels allows users to create engaging, fun, and short videos using a catalog of music and user-generated Reels media on Instagram. . It’s entertaining and engaging, and when utilized well, it can help your business grow exponentially. . The end result is the platform-wide creation of video memes and creative marketing content. .

Instagram 146

Instagram Meme Upcoming Authentication 146

Ignite Social Media

AUGUST 2, 2022

We get it, not everyone is a content superstar, but this brings authenticity to the brand. Research and find TikTok influencers in your niche that have an engaged following. Leave thoughtful comments, share their videos, follow and simply engage with them. Doing so can encourage more user-generated content your way.

Strategy 175

Strategy Marketing Banking Influencer 175

Hootsuite

MAY 18, 2023

This rise in popularity is due, in part, to the fact that short-form video is more accessible and engaging than ever before. From sending Snapchat stories on the subway to watching YouTube shorts in the dentist waiting room – viewers can access and engage with content at any time. daily views globally Whoa.

Video 114

Video HootSuite How To UGC 114

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Step 4: Engage! At minimum, check in monthly on: The basics: follower counts, gains/losses, engagement rates, reposts/shares, comments, likes. Nothing drives engagement like humor. Build brand loyalty. Social media should be social.

Social Media 142

Social Media HootSuite Meme Influencer 142

Sprout Social

FEBRUARY 2, 2023

She says Figo often matches or surpasses its competitors’ views, engagements and share of voice. By posting every work day, she could identify which content types generated the highest impressions and engagements. Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements.

Social Media 106

Social Media Insurance ROI Meme 106

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. She’s sincere, engaging, and well worth following for anyone from a startup background, not just those in the tech world. Danielle Morrill. Profiles: LinkedIn. Brian Scudamore. Conclusion.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Sprout Social

AUGUST 7, 2023

Sure, there was some stress—expressed mainly in the form of overworked social media manager memes—but most seemed excited about the novelty and potential of a new platform. Reply controls allow users to tighten the reins on who can engage with a specific post. How can your business sound more authentic online?

API 91

API Social Media Management Platform Instagram 91

Sprout Social

NOVEMBER 29, 2022

From edgy social personas to posting fresh memes, storytelling takes many different forms. Nickelodeon has at least a few Instagram stories up almost every day and they’re on-brand, creative, prioritize engagement and are constantly providing exclusive and behind-the-scenes content to encourage others to come back again and again.”.

Social Media 89

Social Media Brands Meme Real Estate 89

Later

JULY 3, 2020

Instagram Live broadcasts are one of the best ways to connect with your followers in a direct, transparent, and authentic way — especially when real-life get-togethers are impossible. But even if you aren’t a creator, IGTV is a great channel to reach new audiences, grow your engagement, and even capture leads! .

Trends 110

Trends Instagram Meme Badge 110

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. Tweets and memes are taking over Instagram. In fact, there are several accounts dedicated specifically to memes and other brand accounts that bring them into their marketing strategy.

Trends 92

Trends Instagram Meme Authentication 92

Buffer Social

SEPTEMBER 13, 2023

Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

YouTube 94

YouTube Video UGC Authentication 94

Sprout Social

JANUARY 16, 2020

Well, much of modern viral marketing on social media can be illustrated by the popularity of memes. Although not necessarily tied to a specific product, how memes spread goes hand in hand with the principles going viral. You can’t really explain memes or crazes such as the “does pineapple belong on pizza” debate. For example.

Meme 101

Meme Marketing Hashtag Campaign 101

Sprout Social

JUNE 7, 2023

Brand experience is the sum of all the feelings—joy, nostalgia, excitement—consumers experience during their engagement with a brand. The elements of a good brand experience A well-developed brand experience differentiates you from competitors and engages your audiences and customers on a deep emotional level. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Risk mitigation goes beyond monitoring comments and engagements on the corporate page.

Social Media 73

Social Media Banking Brands Sentiment 73

Sprout Social

DECEMBER 9, 2020

This will help you understand what audiences are discussing authentically, and not just what they have to say when they @mention you or use a campaign hashtag. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. Maybe we ARE the imposter, because we’re killing the meme.

Trends 120

Trends Hashtag Meme Sports 120

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. Why do advertisers love engagement? The more you click, the more you comment, the more you engage, the more content that gets seen. How and why you measure social media engagement is critical for success.

Metrics 60

Metrics Engagement Social Media Training 60

Buffer Social

MAY 30, 2023

Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Sixty-three percent of marketers say trendy videos related to news stories and powerful cultural moments generate the most engagement. Focus on catering to your niche and staying authentic first.

Video 76

Video Film Meme Trends 76

Likeable

JUNE 15, 2022

From memes and challenges to teasers from artists and musicians to back-and-forth dialogues, viral content thrives on this platform. But it’s important not to rely solely on TikTok’s promotional tools: Because we know that the app’s user base values authenticity and transparency , you want your content to feel as in-world as possible.

Organization 74

Organization Strategy Meme Trends 74

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Instagram Carousel Posts and Memes Will (Continue to) Go Viral. More Authenticity in Instagram Captions and Posts. 3: Instagram Carousel Posts and Memes Will (Continue to) Go Viral . Instagram carousel posts and memes are definitely not going anywhere in 2021. . And the same can be said for memes.

Trends 52

Trends Instagram Microblogging Meme 52

Later

FEBRUARY 16, 2021

2: Play Digital’s Engaging Bathtub Challenge. From the “how it started, how it’s going” meme to the Dolly Parton challenge, there were so many trends to get creative with. Gamification on social media is a great way to increase brand awareness, engagement, and reach. Last year had many major social media moments.

Campaign 91

Campaign Social Media Brands Apparel 91

Hootsuite

SEPTEMBER 23, 2022

You speak the language of memes and microtrends that your boss and coworkers might not understand. Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Writing for social media is not an easy job. . Looking at you, Twitter meanies.).

Social Media 145

Social Media Tips Tools HootSuite 145

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

Examples 138

Examples Campaign Tips UGC 138