Social Media Today

FEBRUARY 13, 2025

Some key tips for your ad creation efforts.

Tips 194

Tips 194

Audiense

FEBRUARY 18, 2025

The popularity of ChatGPT has taken off. To visualize just how popular it is, in December 2024 alone, they had 4.7 billion visits, thats comparable to the number of people who visited Instagram.

Instagram 86

Instagram 86

Social Media Today

FEBRUARY 11, 2025

BuzzFeed's looking to take a different approach to social platform engagement.

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Platform Social Media Engagement 205

Social Media Strategies Summit

FEBRUARY 12, 2025

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors mean in a marketing context? And which colors are the right fit for your social media strategy ?

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Journal Social Media Instagram Campaign 130

Advertiser: Paycor

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

Metrics

Jon Loomer

FEBRUARY 13, 2025

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesnt mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience , Advantage+ Placements , and Advantage Campaign Budget.

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Campaign Groups Groups Process 102

Bill Hartzer

FEBRUARY 13, 2025

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. HRs role extends beyond posting job listings. A well-executed social media plan can attract top talent, reinforce company culture, and improve internal communication.

Social Media 78

Social Media Strategy Microsoft Guidelines 78

Ignite Social Media

FEBRUARY 14, 2025

National Pi Day, celebrated on March 14th (3/14), is more than just a day for math enthusiasts. This quirky holiday offers businesses a golden opportunity to showcase creativity, engage audiences, and drive brand awarenessall while having fun with the themes of math and pie. Here’s how your food brand can bake Pi Day success into your social media strategy, along with why Pi Day matters for businesses.

Engagement 78

Engagement Strategy Discount Education 78

Buffer Social

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective ch

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B2B Company Social Media How To 72

Jon Loomer

FEBRUARY 18, 2025

Uh oh. There’s been an update to Advantage+ Catalog Ads. Here’s what you need to know… The Change When creating an Advantage+ Catalog Ad (formerly Dynamic Ads , which were formerly Dynamic Product Ads), you may see this message in the ad set targeting: Using custom audiences to find prospective customers or retarget ads. Audience types are going away, but you can continue to retarget ads or find prospective customers by creating custom audiences using catalog as your source.

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Types Advertising Eventful Engagement 78

Oktopost

FEBRUARY 17, 2025

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary If youre a social media manager, one skill youll always need is knowing how to measure success.

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Analytics B2B How To Social Media Management 71

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Social Media

Social Media Today

FEBRUARY 11, 2025

Some guidance for your YouTube strategy.

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YouTube Strategy 197

Keyhole.co

FEBRUARY 11, 2025

For decades, the brand has done what most beauty companies wouldnt dareput real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isnt just a brand strategyits a social force.

Strategy 52

Strategy Brands Sports Campaign 52

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

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Social Media How To Analytics Metrics 63

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.

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Brands Sentiment UGC How To 58

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Oktopost

FEBRUARY 18, 2025

Search optimization has evolved into a complex ecosystem where success depends on visibility across multiple platforms. Today’s content creators face a unique challenge: creating content that simultaneously performs well on traditional search engines, AI platforms, and social media networks. Understanding modern search Searching has fundamentally changed in 2024.

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Amy Porterfield

FEBRUARY 11, 2025

Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business. My friend, if youre ready to create predictable profit in your business, youre in for a treat! Today, Im bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren! Stu […] The post #751: The Secrets to Realistic Recurring Revenue with Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

Communities 52

Communities Marketing Community building Content 52

Buffer Social

FEBRUARY 13, 2025

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

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Consultant LinkedIn Process Case Study 57

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. People dont just want to follow a social account, they want to engage with it. Often this can come in the form of direct messages or comments.

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Social Media Strategy Sentiment Widget 52

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. We’re in an era where authentic voices drive engagement, making User-Generated Content (UGC) and Employee-Generated Content (EGC) essential to B2B brand marketing and communication strategies.

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UGC B2B Marketing Authentication 62

Social Media Today

FEBRUARY 14, 2025

TikTok's available for download in the US once again.

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Amy Porterfield

FEBRUARY 18, 2025

Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills or […] The post #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters appeared first on Amy Porterfield | Online Marketing Expert.

Tips 52

Tips Skills Products Strategy 52

Buffer Social

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

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Conference Social Media Marketing Price 57

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Jon Loomer

FEBRUARY 17, 2025

I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But there are exceptions. Particularly when the goal is a purchase or some other conversion, it’s often best to stick with Meta’s defaults. While I encourage you to keep things simple, there are specific circumstances when breaking from the default should be considered.

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Advertising Cost Campaign Groups 128

Sprout Social

FEBRUARY 13, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

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Platform Report Brands Fashion 57

Social Media Today

FEBRUARY 13, 2025

Some new options to spice up your WhatsApp chats.

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Waxing UnLyrical

FEBRUARY 14, 2025

You can take the girl out of… It may have taken me 25 years to come home to the arts, but that’s where I’m going to stay. Because you can take the girl out of art, but you can’t take art out of the girl. Watching this reel Bucklesweet did with me in 2023 was a fun walk down memory lane! In the beginning For Indian students in an ICSE school like I went to (this is one of the major national secondary school certificates), you get a broad and rigorous education in both the

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Class Training Study Apple 245

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

The Realtime Report

FEBRUARY 11, 2025

Revealed: The cost of love in America is $6,138 a year CouponPi polled 1,000 Americans to uncover the true cost of love across the country. A successful relationship requires time and energy, but also, money. The average U.S. wedding costs around $30,000 , but even if you dont get married, how many dollars does it take to maintain a healthy, happy relationship?

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Cost Sports Energy Eventful 91

Jon Loomer

FEBRUARY 16, 2025

Will Advantage+ Leads be an improvement on our current options? Meta announced the test of their new streamlined Advantage+ campaign creation for Sales, App, and Leads objectives. I’ve been looking forward to Advantage+ Leads since Meta first teased in in late 2023. The value of this new option will depend on how it functions. Let’s discuss… Qualified Leads During early testing, Meta says that Advantage+ Leads resulted in delivering on average 10% lower cost per qualified lead.

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Cost Campaign Questions 117

Hootsuite

FEBRUARY 14, 2025

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time , click-through rate (CTR) , satisfaction surveys , and viewing habits across different devices and times of day. The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform.

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YouTube HootSuite Trends Video 70

Social Media Today

FEBRUARY 13, 2025

A new way to highlight top-rated products in the app.

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Products 182

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking