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Did you know that, in 2024, adults in the US spent an average of 52 minutes per day watching social media video content? Or that this number is set to reach 57 minutes by 2028? All of which means video should be a key element in any higher ed institutions social media strategy. To help you get it right, we ran a session on video creation dos and donts for higher ed marketers, hosted by Chris Forde Director of Marketing & Public Information at Illinois Eastern Community Colleges & Lincol
I find myself wanting to buy a new product I’ve seen on Instagram at least once a week. (Right now, I’ve got my eye on a gorgeous set of coffee mugs from Studio 13.) Instagram makes those “I need this” moments easy to act on — people see something they like, and they can buy it in just a few taps. What started out as a simple photo-sharing app has evolved into a powerful social commerce platform where you can show off your products, find new customers, and even
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15 years ago, when our founders Justyn, Aaron, Gil and Pete started Sprout Social, social media was unpredictable, experimental and deeply personal. Fast forward to todaysocial isnt just another part of the marketing mix anymore. Its the channel where your brands success is determined, and the new center of gravity for your entire business. Sprout has grown from a scrappy start-up into a data-driven global company, evolving alongside social itself.
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The Simon Wiesenthal Center (SWC) has released its 2025 Digital Terror and Hate Report Card, revealing widespread corporate failure to combat online hate, antisemitism, and extremist propaganda. Presented at events with the New York City Council and the California State Legislature, the findings offer a bleak assessment of how major platforms are handling harmful content.
Theres been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a look… Where to Find It When creating an ad, you may see an option for “Branding” within the Identity section (under your selected Facebook page and Instagram profile). This allows you to add brand details that can be applied to AI-generated images.
Theres been an update to Branding in Ads Manager that could make some of the AI-generated enhancements more useful to advertisers. Let’s take a look… Where to Find It When creating an ad, you may see an option for “Branding” within the Identity section (under your selected Facebook page and Instagram profile). This allows you to add brand details that can be applied to AI-generated images.
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According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Why cant you create a carousel with Spotify links? This might be a super niche problem, but I know I’m not the only one. Let me explain… What I Wanted to Do I was looking for a way to promote my podcast recently, so I decided on a carousel. I would create a different carousel card for 10 different episodes. Each card would then be linked to the corresponding episode in Spotify.
Thinking of starting an employee advocacy program ? Smart move. You could instantly gain hundreds of influencers who are motivated to extend your brands social reach through their ready-made social networks. The question is, how will you manage it? Ive done the whole share a link in Slack and hope people post it thing. Theres no oversight in the process or transparency in the outcomes.
Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.
Content is the unseen force that holds the B2B universe together. It keeps your marketing, sales, and brand strategies in perfect orbit fueling growth, building connections, and driving revenue across every channel. Without content, everything would spin out of control, crashing into missed opportunities and wasted effort. But there’s no shortage of content out there.
There’s another update to Incremental Attribution. This could be super useful… Compare Attribution Settings When you compare attribution settings , you may have a new “Advanced” option for Incremental Attribution. Only the advertisers who have access to Incremental Attribution will see this when comparing attribution settings.
If you’re writing an Artificial Intelligence (AI) strategy or preparing a digital transformation plan, it’s vital to go beyond just forecasting the benefits you must also clearly articulate the Cost of Inaction (CoI). Ignoring the risks of delaying AI adoption can have serious impacts on workforce morale, productivity, innovation, customer satisfaction, market relevance, and governance.
Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.
Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
Here we go again. Another major social technology company focused more on profit than on serving its users is changing how we communicate. As of now, Facebook Live videos will be deleted after 30 days. Previously, Facebook Live videos never disappeared.
Hybrid AI Marketer: How to Build Future-Ready Brand Strategy Synergy between human creativity and AI technology in modern marketing Inspire. Connect. Lead. Lead with purpose. Create with soul. Set the standard. What Is a Hybrid AI Marketerand Why Does It Matter Now More Than Ever? The rules of marketing have changed. AI is accelerating innovation, automation is scaling efficiency, and creativity is still the heartbeat of connection.
Ive been there: youre a blogger pouring your heart into beingoptimist.com, dreaming of turning pageviews into revenue, but stuck choosing between Ezoic and Google AdSense. Both are giants in website monetization, but which ones right for you? With 68% of publishers using ad networks in 2023 (Statista), picking the best can skyrocket your earnings. In this Ezoic vs AdSense 2025 guide, Ill break down their features, pros, cons, and payouts to help you decidewithout needing to Google anything else.
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According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.
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