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Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from Pinterest Part
After testing for more than a year , Meta made it official: Opportunity Score is available globally to all advertisers. On the surface, this is Meta’s way to gamify and encourage implementation of best practices. If you’re a cynic, you’ll ignore this as a silly way to get you to spend more money. Don’t be a cynic. There is value here.
Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks? What if engagement tanks? What if your client launches a surprise campaign and expects you to jump in?
Attribution, or how Meta gives credit to an ad for conversions , is central to advertising. But it’s more complex than just knowing the default is 7-day click and 1-day view. There are many layers to this that can lead to confusion and misinterpretations of results. My goal with this post is to provide a thorough explanation of every aspect of attribution to give you a fuller understanding of how it works and how to approach it.
Mid-year performance reviews aren’t just boxes for HR to check. Paycor’s toolkit empowers leaders to: Identify high-potential team members. Boost engagement with meaningful feedback. Support struggling employees. Nurture top talent to drive results. Learn how to ignite employee potential through meaningful feedback. When you nurture top talent, everybody wins.
Skip to main content Dont miss tomorrows social media industry news Let Social Media Todays free newsletter keep you informed, straight from your inbox. By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime. Library Events Press Releases Topics Subscribe Subscribe Search Facebook TikTok Instagram Snapchat Pinterest X (Twitter) LinkedIn Infographics Live Twitter Chat SMT Experts Become a Contributor An article from LinkedIn Share
People don’t move through the buying process in a straight line. One day they’re curious, another day they’re comparing. Eventually, they decide to buy (if you’ve given them a reason to). That’s where content comes in. Not the kind that just fills a page, but the kind that actually supports decisions. Blog posts are essential here. Since 53% of all website traffic comes from search engines , they’re often the first thing people find.
The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.
The importance of influencers can’t be overstated. More than just a single approach, influencer marketing now represents several campaign types and a core way for brands to use socials to expand reach, further influence and gain new followers. Much of this is proven by today’s influencer marketing statistics ; according to Q2 2025 Sprout Pulse Survey, 32% of Gen Z now choose to use certain social media platforms because they follow creators or influencers who are active on them.
The bulk of complaints from Meta advertisers in 2025 center on the topic of control, or a lack of it. My biggest frustration is advertisers’ obsession with the fleeting illusion of control. Stop advertising like it’s 2017. I miss those days, too, but we’re not going back. The tools have changed, as has your role in the process. Your refusal to evolve won’t stop where advertising is headed.
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Hey VSCO users! Ever spotted a stunning profile picture on VSCO and wanted to see it in full quality? VSCO’s minimalist design can make it tricky to view high-res profile images, but I’ve got you covered. As a VSCO expert who’s been navigating the platform for years, I’ll show you how to see full quality VSCO profile pictures in 2025—plus some privacy tips to keep in mind.
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
YouTube offers marketers a unique mix of reach, intent and influence. Yet, proving a clear return on investment (ROI) is where most teams hit a wall. While paid campaigns offer detailed metrics, linking views to value is a common struggle. Organic videos build audience equity over time but rarely deliver immediate proof of performance. And when you run paid and organic strategies at once, it’s hard to determine which strategy is driving real impact.
The more youre able to identify the wants and needs of your customer groups, the easier it is to create optimized marketing campaigns for each group. This doesnt have to be a guessing game, granted you've mastered the art of audience targeting.
In a world where attention spans are shrinking and algorithms are always evolving, your caption might just be the difference between a scroll and a share. Captions are more than supporting text, they’re a driving force behind engagement, discovery, and brand growth. While content captures attention, captions provide context, prompt interaction, and encourage dialogue.
If you download the Calm app, youre greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is designed in soft colors and you can select a variety of meditations, sounds, ASMR or even Sleep Stories to help your mind slow down and relax. Yet, if you head over to Calms TikTok account, youll find something a bit different: chaotic memes, low brow humor and a dash of education around mindfulness and mental health.
On many social media platforms, verification means a paid subscription — or being a celebrity. But on Bluesky (as is par for the course), things look a little different. The decentralized platform is blazing a new blue check trail: one that mixes top-down trust with community credibility. Whether you’re a journalist, creator, brand, or just someone who wants to prove they’re actually who they say they are online, here’s what you need to know about how verification wor
Meta’s testing Profit optimization… In a recent announcement about new conversions tools , Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating the highest Return On Ad Spend.
Summer social media marketing isn’t just about posting beach photos and adding sun emojis, it’s about understanding the seasonal shift in consumer behavior that happens when the temperature rises. After reviewing successful summer campaigns and working with brands across industries, we’ve discovered that the most impactful summer social media strategies share one thing in common: they understand that summer often changes how people engage online.
Great leadership development is the key to sustainable business growth. Are you ready to design an effective program? HR can use Paycor’s framework to: Set achievable goals. Align employee and company needs. Support different learning styles. Empower the next generation of leaders. Invest in your company’s future with a strong leadership development program.
Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. Their social media habits reflect this evolution, with them having profiles on both long-standing and emerging social networks. According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube.
Pride Month has long been part of the corporate content calendar. For years, many B2B brands marked the occasion by updating logos with rainbow gradients or publishing polished social media posts expressing support. However, audiences are becoming increasingly discerning, particularly among younger professionals. They expect more than branded messages.
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What Is It? Your score, from 0 to 100, reflects how optimized your campaigns are. This is based on your ability to implement best practices, and is not a reflection of performance. Opportunity Score is dynamic and updated in near-real time as recommendations are adopted.
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Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.
There’s no shortage of good reasons to post on LinkedIn. Whether you are trying to grow an audience, aiming to cultivate a personal brand, trying to draw more attention to your work projects, or looking to grow your network for more job opportunities, posting to LinkedIn can support all of those goals. And if you’re aiming to grow an audience, consistency is one of the biggest factors you can control.
LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. It’s how you measure whether LinkedIn is helping your business drive revenue across paid and organic efforts. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. While your upfront investment in LinkedIn may be significant, it’s counterbalanced by the distinct strategic advantages LinkedIn offers B2B companies.
Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter
Value optimization for any non-purchase event? It’s coming, assuming you don’t have it already. Here’s what we know… The Announcement In a recent announcement about updates to conversion tools, Meta shared this: If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally] Optimizing for Value allows advertisers to get the delivery algorithm to prioritize Return On Ad Spend, rather than simply the volume of purchases (Maximize V
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
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SOCi, a leader in localized marketing solutions, has just released findings that challenge how brands think about customer trust and discovery. According to its 2025 Consumer Behavior Index (CBI), consumers may be open to using AI tools like ChatGPT and Google Gemini for initial researchbut theyre not buying based on what AI tells them. In fact, 95% of surveyed consumers say AI is the least trusted source for deciding what to buy.
Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. But sifting through dozens of Facebook metrics to connect the dots to ROI will make it harder to pinpoint actionable insights.
I recently hopped a six-hour flight from Lagos to attend my very first international conference: SXSW London. Full disclosure — I had no idea what I was walking into. You might know South by Southwest from its annual Austin takeover: wall-to-wall tech demos, indie film premieres, breakout music acts, and enough brand activations to fill a small city.
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
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