Trending Articles

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6 Essential Ingredients for Winning Ads [Infographic]

Social Media Today

Some key tips for your ad creation efforts.

Tips 191
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5 cool ways to use ChatGPT with Audiense

Audiense

The popularity of ChatGPT has taken off. To visualize just how popular it is, in December 2024 alone, they had 4.7 billion visits, thats comparable to the number of people who visited Instagram.

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BuzzFeed Looks to Launch its Own, More Positive Social Media Platform

Social Media Today

BuzzFeed's looking to take a different approach to social platform engagement.

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The Psychology of Color in Your Social Posts

Social Media Strategies Summit

As a social media marketer, color is one of the most powerful tools at your disposal. Use it wisely and you can inspire audiences to view your brand more positively and take action. But how, exactly, does color psychology work? What do the different colors mean in a marketing context? And which colors are the right fit for your social media strategy ?

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Is it the End of Original Audiences?

Jon Loomer

Meta announced a new streamlined campaign setup for Advantage+ Sales, App, and Leads objectives. It eliminates the first step of having to choose between Advantage+ and Manual. But, that doesnt mean that manual options have been eliminated. When the campaign is created, Advantage+ is automatically turned on. That includes Advantage+ Audience , Advantage+ Placements , and Advantage Campaign Budget.

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Why HR Is the Missing Link in Your Company’s Social Media Strategy

Bill Hartzer

Companies use social media for marketing and customer engagement, but many overlook its potential for HR. A newly updated guide from McLean & Company , a global HR research and advisory firm, emphasizes why HR should play a leading role in shaping a companys social media presence. HRs role extends beyond posting job listings. A well-executed social media plan can attract top talent, reinforce company culture, and improve internal communication.

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Pi(e) Day Hacks: Baking Engagement Into Your Social Strategy

Ignite Social Media

National Pi Day, celebrated on March 14th (3/14), is more than just a day for math enthusiasts. This quirky holiday offers businesses a golden opportunity to showcase creativity, engage audiences, and drive brand awarenessall while having fun with the themes of math and pie. Here’s how your food brand can bake Pi Day success into your social media strategy, along with why Pi Day matters for businesses.

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How to Use Social Media as a B2B Company

Buffer Social

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective ch

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Audience Types Going Away for Advantage+ Catalog Ads

Jon Loomer

Uh oh. There’s been an update to Advantage+ Catalog Ads. Here’s what you need to know… The Change When creating an Advantage+ Catalog Ad (formerly Dynamic Ads , which were formerly Dynamic Product Ads), you may see this message in the ad set targeting: Using custom audiences to find prospective customers or retarget ads. Audience types are going away, but you can continue to retarget ads or find prospective customers by creating custom audiences using catalog as your source.

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How to keep your B2B social on point with analytics

Oktopost

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary If youre a social media manager, one skill youll always need is knowing how to measure success.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Brand Strategy: Dove doesn’t sell soap. It sells self-worth.

Keyhole.co

For decades, the brand has done what most beauty companies wouldnt dareput real people at the center of the conversation, flaws and all. When the industry leaned into unattainable perfection, Dove pushed back with #RealBeauty, #DetoxYourFeed, and a Super Bowl ad that called out body shaming in sports. The result? Dove isnt just a brand strategyits a social force.

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Social

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

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Brand love: How to make audiences’ hearts grow fonder

Sprout Social

Is receiving brand love like celebrating Valentines Day in primary school? Stay with me here. On Valentines Day, my classmates and I would craft various pink and red heart-shaped notes for our peers. One-by-one, wed drop off the Valentines, gently placing them into shoe boxes decorated with glitter, stickers and feathers. At the end of the afternoon, it was a thrill to take stock.

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How to optimize your content for SEO, AI, and Social media search

Oktopost

Search optimization has evolved into a complex ecosystem where success depends on visibility across multiple platforms. Today’s content creators face a unique challenge: creating content that simultaneously performs well on traditional search engines, AI platforms, and social media networks. Understanding modern search Searching has fundamentally changed in 2024.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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YouTube CEO Outlines Key Areas of Focus for 2025

Social Media Today

Some guidance for your YouTube strategy.

YouTube 191
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#751: The Secrets to Realistic Recurring Revenue with Stu McLaren

Amy Porterfield

Listen on… Creating financial stability through recurring revenue, fostering genuine community, and building the confidence to grow your business. My friend, if youre ready to create predictable profit in your business, youre in for a treat! Today, Im bringing back one of my dearest friends and the ultimate membership expert, Stu McLaren! Stu […] The post #751: The Secrets to Realistic Recurring Revenue with Stu McLaren appeared first on Amy Porterfield | Online Marketing Expert.

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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Social

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

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Leading strategies for social media inbox management

Sprout Social

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. People dont just want to follow a social account, they want to engage with it. Often this can come in the form of direct messages or comments.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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EGC vs. UGC: Which drives more impact in B2B marketing?

Oktopost

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. We’re in an era where authentic voices drive engagement, making User-Generated Content (UGC) and Employee-Generated Content (EGC) essential to B2B brand marketing and communication strategies.

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TikTok Reinstated in US App Stores After Assurance From the Attorney General

Social Media Today

TikTok's available for download in the US once again.

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#752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters

Amy Porterfield

Listen on… Simple strategies for writing irresistible copy and selling more of your product instantly. My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills or […] The post #752: The Art & Science of Sales Page Copy: Tips From Pro Copywriters appeared first on Amy Porterfield | Online Marketing Expert.

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10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

Buffer Social

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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When to Break from Meta Advertising Defaults: A Guide

Jon Loomer

I recommend taking a simplified approach to Meta advertising. In today’s environment, advertisers can often make results worse by injecting themselves too often. But there are exceptions. Particularly when the goal is a purchase or some other conversion, it’s often best to stick with Meta’s defaults. While I encourage you to keep things simple, there are specific circumstances when breaking from the default should be considered.

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Post Performance Report: Brands building a presence on unexpected platforms

Sprout Social

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

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WhatsApp Rolls Out Chat Themes and Alternative Color Options

Social Media Today

Some new options to spice up your WhatsApp chats.

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A Valentine to The Arts and My Theater Dad

Waxing UnLyrical

You can take the girl out of… It may have taken me 25 years to come home to the arts, but that’s where I’m going to stay. Because you can take the girl out of art, but you can’t take art out of the girl. Watching this reel Bucklesweet did with me in 2023 was a fun walk down memory lane! In the beginning For Indian students in an ICSE school like I went to (this is one of the major national secondary school certificates), you get a broad and rigorous education in both the

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

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Revealed: The cost of love in America is $6,138 a year

The Realtime Report

Revealed: The cost of love in America is $6,138 a year CouponPi polled 1,000 Americans to uncover the true cost of love across the country. A successful relationship requires time and energy, but also, money. The average U.S. wedding costs around $30,000 , but even if you dont get married, how many dollars does it take to maintain a healthy, happy relationship?

Cost 91
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Is Advantage+ Leads an Improvement?

Jon Loomer

Will Advantage+ Leads be an improvement on our current options? Meta announced the test of their new streamlined Advantage+ campaign creation for Sales, App, and Leads objectives. I’ve been looking forward to Advantage+ Leads since Meta first teased in in late 2023. The value of this new option will depend on how it functions. Let’s discuss… Qualified Leads During early testing, Meta says that Advantage+ Leads resulted in delivering on average 10% lower cost per qualified lead.

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How the YouTube algorithm works in 2025

Hootsuite

The YouTube algorithm is a system that recommends videos to users based on their interests, viewing history, and engagement patterns. YouTube pulls videos that each viewer is most likely to watch and enjoy, using factors like watch time , click-through rate (CTR) , satisfaction surveys , and viewing habits across different devices and times of day. The algorithm’s goal is to show users the most relevant and valuable content in order to keep them engaged and on the platform.

YouTube 70
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TikTok Adds ‘Most-Loved’ Tag for Popular TikTok Shop Items

Social Media Today

A new way to highlight top-rated products in the app.

Products 175
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HR’s Complete 2025 Calendar of Important Dates

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!