Social Media Today

JANUARY 15, 2025

Will the latest changes in the social media landscape re-shape our usage?

Social Media 173

Social Media 173

Social Media Strategies Summit

JANUARY 15, 2025

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. But who, exactly, should you be following? To help you, weve rounded up 10 of the best government marketers to follow on social media. 1. Amanda Dolasinski Who is she? Amanda Dolasinski is the Social Media Manager at the US Patent and Trademark Office (USPTO).

Social Media 130

Social Media Marketing LinkedIn Consultant 130

Social Media Today

JANUARY 12, 2025

Why is Meta changing its approach to political content? A look at the full scope of the announced changes.

Content 205

Content 205

Sprout Social

JANUARY 15, 2025

Note: As more details of the US TikTok ban emerge, we will be making updates to this article in real-time to reflect the latest news. Last updated January 15, 2025. A federal law banning TikTok in the US is set to go into effect on January 19, 2025. Current reports say that TikTok plans to completely shut down its application in the US after the ban goes into effect, impacting both individuals and businesses.

Brands 104

Brands Influencer YouTube Hosting 104

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

Social Media 93

Social Media Authentication LinkedIn Social Media Management 93

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

Data 91

Data Strategy Statistics Sports 91

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace.

Platform 78

Platform Social Media Reddit B2B 78

Jon Loomer

JANUARY 12, 2025

Should you apply Topic Exclusions? Ever since Metas announcements about content moderation changes , brands are looking into options. If you run ads, you might consider Topic Exclusions. Where to Find It This is found in the Brand Safety and Suitability section. Click on “Controls” on the left and then “Ad Account Settings” at the top.

How To 116

How To Cost Video News 116

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. There are so many nuances to consider with influencer affiliate marketing, from tracking and attribution to finding the right partners to handling compliance.

Influencer 78

Influencer Brands Affiliate marketing Marketing 78

Hootsuite

JANUARY 15, 2025

LinkedIn statistics are the finger on the pulse of the professional world. They give us a glimpse into the trends and behaviors of millions of working professionals. Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy.

Statistics 90

Statistics LinkedIn Strategy B2B 90

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Social Media Today

JANUARY 12, 2025

Some handy tips to assist in your social media listening efforts.

Social Media 175

Social Media Content How To Tips 175

Bill Hartzer

JANUARY 14, 2025

A new wave of change is sweeping through Gen Z, the so-called “TikTok Generation.” According to Raptive’s latest research, “ DECODING GEN Z: The New Rules of Digital Trust and Influence ,” this demographic is shifting gears, favoring credible, expert-driven content over the quick entertainment found on platforms like TikTok.

Survey 78

Survey Authentication Comparison Research 78

Jon Loomer

JANUARY 16, 2025

Im a big fan of audience segments because they add helpful details to ad reporting. Even when using algorithmic targeting, you can breakdown results by… Engaged Audience Existing Customers New Audience But something went horribly wrong beginning around January 6th. What Happened? I was seeing a very high percentage spent on “Unknown” with very little on Engaged Audience and Existing Customers.

Issues 94

Issues Report Engagement Data 94

WebInKnow

JANUARY 14, 2025

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

Case Study 89

Case Study Study Brands 89

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

Engagement 86

Engagement Facebook HootSuite UGC 86

Oktopost

JANUARY 14, 2025

In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When we see Gen Z on social, its often with a sense of casualness and informalityin a good way.

Hubspot 83

Hubspot Authentication B2B Meme 83

Sprout Social

JANUARY 13, 2025

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Report 62

Report Brands Content Fashion 62

Buffer Social

JANUARY 15, 2025

There’s no two ways about it: video is the way people prefer to consume content in 2025.  Buffer’s data  shows that when it comes to  social media  platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and  marketing strategy.

Software 66

Software Tools Video Templates 66

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand.

Tips 71

Tips Facebook HootSuite How To 71

Social Media Today

JANUARY 13, 2025

Elon Musk is looking to get more involved in regional politics, which is a high risk strategy.

Strategy 167

Strategy 167

Keyhole.co

JANUARY 13, 2025

“Just put it in Canva.” These days, it’s as natural as saying “Google it” or “Slack me.” In meeting rooms and coffee shops worldwide, it’s become shorthand for “make it look good, make it fast.” In an era where every social post, presentation, and pitch deck needs to shine, Canva arrived at exactly the right moment.

Analysis 52

Analysis Social Media Brands Education 52

Sprout Social

JANUARY 16, 2025

In the last year and a half, Crayola has grown their YouTube subscriber base by 400,000, and recently surpassed the one million subscriber milestone. Crayolas legacy of colorful self-expression seeded itself 120 years before the first YouTube video was posted. Yet the creativity icons YouTube content strategy is rooted in translating the magic found in its yellow and green crayon boxes to the digital landscape.

YouTube 66

YouTube Strategy Content Collaboration 66

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Buffer Social

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. This is where social listening tools come in. They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your soci

Tools 73

Tools Sentiment Price Social Media Management 73

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. Using the right tools, organizations advocating for causes can empower employees/volunteers to share pre-approved content to their social media.

Engagement 54

Engagement Instagram 54

Social Media Today

JANUARY 14, 2025

X chief Linda Yaccarino has shared another revealing stat on X's usage.

Data 166

Data 166

Keyhole.co

JANUARY 17, 2025

The United States Supreme Court ruling has come in. As of January 19, TikTok will no longer be available in U.S. app stores, marking a significant shift in the U.S. social media landscape. While the exact timeline and details of these changes remain uncertain, its expected to lead to a gradual decline in TikTok usage over time. For Keyhole users, this does not impact how we track and measure your performance.

Instagram 52

Instagram Engagement 52

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Tweaklibrary

JANUARY 10, 2025

One of the exciting new features of Apple Intelligence in iOS 18 and iPadOS 18 is the Image Wand. This tool allows you to transform rough sketches in the Notes app into realistic, polished images. With the iPadOS 18.2 beta now available, you can see the tool in action. In this guide, we will highlight all the features of the Image Wand and how to use it.

iPad 11

iPad Apple How To iPhone 11

Bill Hartzer

JANUARY 17, 2025

In the bustling digital landscape, social media platforms have become a staple of daily life, connecting people worldwide. However, these platforms often thrive on controlling algorithms and exploitative economic models. Enter WeAre8, the new social media platform that’s changing the game by putting people at the center of its mission. Founded by Zoe Kalar, WeAre8 aims to create a space defined by creative freedom and economic empowerment. “At WeAre8, we’ve built a future where

Engagement 78

Engagement 78

Jon Loomer

JANUARY 13, 2025

I started this website in 2011, and I cannot remember a more unstable time to be a marketer or run an online business. Consider the following… 1. Platform Instability. We haven’t seen anything like what we’re seeing right now. Simply consider everything that has happened during the past couple of years, with most of it happening right now: Elon Musk dares users and advertisers to leave Twitter/X Meta launches Threads Mark Zuckerberg does his best Musk impersonation with Meta Ti

Strategy 158

Strategy Marketing Platform Advertising 158

Social Media Today

JANUARY 15, 2025

It looks like TikTok's trying to make a clean break from the US.

162

162

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template