This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Want to know why employee-generated content is such a powerful marketing tool? Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies total engagement by an impressive 30%. If youre ready to start leveraging these benefits, youre in the right place, because weve collated eight inspiring examples of real-world brands using employee-generated content.
A common complaint among Meta advertisers is that their ads reached people outside of their targeted location. Is this possible? Is it a legitimate problem? In almost all cases, there is a reasonable explanation. The confusion is largely based on a misunderstanding of how location targeting works. Let’s investigate and discuss what, if anything, you can do about it… 1.
Im seeing a new option for instant forms that could be kind of a big deal. It’s not clear whether this is a new feature rollout or simply a test. Let’s take a look… A New Checkbox When creating an instant form, take a look at the fields for requesting an email address or phone number. If you have this update, you can turn off autofill.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?
The creator economy isnt slowing down. In fact, its on track to nearly doublefrom $250 billion to $480 billionby 2027. And as that pie grows, so does the need for clear insight into how creators think, spend, and plan. This week, creator marketing platform #paid published its 2025 Creator Insights Report. The report gathers survey responses from thousands of creators.
April Fools Day is a golden opportunity for brands to showcase their creativity, humor, andwhen done rightengage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused or even frustrated. Lets take a look at some of the best and worst April 1st brand pranksand what they reveal about what to do (and avoid) if your teams ever planning one down the road.
April Fools Day is a golden opportunity for brands to showcase their creativity, humor, andwhen done rightengage audiences in a memorable way. Over the years, some companies have nailed their pranks, boosting brand awareness and social media engagement. Others, however, have misfired, leaving customers confused or even frustrated. Lets take a look at some of the best and worst April 1st brand pranksand what they reveal about what to do (and avoid) if your teams ever planning one down the road.
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).
HilltopAds has rolled out a new wave of updates, and anyone earning ad revenue online should take notice. The London-based ad network has made several feature changes in 2025 that target a persistent issue for publishers and advertisers alike: how to make better money from social media traffic with less friction. The most talked-about addition? A new shortened DirectLink option that promises to make social monetization easier, especially for bloggers and content creators who live on Facebook, In
This is information Meta should happily share. But, they haven’t, for whatever reason. Why? “It Works!” Were reminded repeatedly about the effectiveness of various optimizations. Meta encourages to turn on all Advantage+ Creative enhancements because it has improved results for other advertisers. We should use Advantage+ Audience to lower Cost Per Result by 33% (based on Meta’s experiments).
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.
If your thumb moves faster than your brain can handle, youre not alone. The constant barrage of heated takes, breaking news, and doom-laced updates on your social feeds may be affecting your mental bandwidth more than you think. And now theres a name for that creeping tension: Feedxiety. The term was coined by Doug Fleener, a performance expert and author whos spent years helping people operate better under stress.
Is this an update to conversion leads or is it just a test? Let’s take a look… What I See When using the Leads objective with the Instant Forms conversion location, select “Maximize number of Conversion Leads” as your performance goal. Do you see what I see? Normally, Conversion Leads optimization requires that you define your funnel by connecting your CRM.
Smarter, not harder marketing In B2B marketing, working harder isnt enough. Marketers need smarter ways to decode the competitive landscape and make faster, more strategic decisions. Social listening has become necessary for tracking real-time sentiment, brand mentions, and share-of-voice. But while it captures what the market is saying , it doesnt explain why competitors are saying what theyre saying or what strategies lie beneath their content and campaigns.
Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.
The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!
What are Social Media Management Tools? Social Media Management tools are essential aids to make your social media marketing more efficient and effective. These tools allow you to manage all your social media accounts in one place. You can create, schedule, and share posts for all connected accounts centrally. This not only saves time but […] Der Beitrag How Social Media Management Tools Benefit WordPress Users erschien zuerst auf Blog2Social Blog Tips for social media marketing, sharing,
B2B marketing regularly leverages digital content, websites, and social media. Businesses must engage their audience through multiple channels, leveraging social media content and content marketing to maximize impact. However, these two approaches serve different purposes and require distinct strategies. While social media content fosters engagement and brand awareness, nurtures relationships, and creates leads, content marketing builds authority, gives educational value, and nurtures leads over
Used correctly, YouTube is an outstanding platform for marketers. With over 2 billion monthly active users, it is one of the most popular sites on the internet. As the second-largest search engine globally, YouTube is a go-to site for answering questions and learning new things. From educational content to entertainment, the platform caters to every niche, making it a powerful tool for building brand awareness and driving engagement.
The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.
If you want to share scroll-stopping content on your social media profiles, you need eye-catching images that display well in the feed. Awkwardly cropped photos and pixelated images are a sure way to put potential followers off. But figuring out image sizes for each social network is tricky, especially considering how many different image options each platform offers.
TL;DR AI tools WILL improve your efficiency. 80% of social marketers are already using AI in their jobs, so don’t fall behind. AI speeds up data analysis, content creation, and scheduling, freeing you to focus on strategy. AI-enhanced targeting yields better results. Use AI tools to dig into audience data, spot industry gaps, and craft hyper-personalized content or ads (e.g., dynamic Meta campaigns).
Imagine this: Youre a fly on the wall in your competitors marketing meeting. You hear their team planning what content theyll publish next, which trends theyre betting on, and how theyre positioning their next big product launch. Would you want that level of insight into your competitors B2B content marketing strategy? With Oktoposts Marketing Intelligence, we wont turn you into a fly, but we do offer the next best thing.
According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.
Guest post by Lisa Sicard. Social media platforms thrive on human connections, and LinkedIn and X are certainly no exceptions. While they cater to distinct audiences, the ways people interact on these platforms share more similarities than you might think. Its not so much LinkedIn vs. X as how they are alike. Both rely on engagement-driven algorithms, where visibility grows as interactions deepen.
There’s another way to improve lead quality. If you contact new leads by phone, you need to try this. Let’s take a closer look… The Basics Below your list of instant forms , you may see a section for “Quality Filters.” There you may see a checkbox for Require SMS verification to submit form. When enabled, new leads will be required to provide a one-time password to submit the form.
HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
130 
Let's personalize your content