Social Media Today

OCTOBER 17, 2024

Sextortion reports have increased by 300% in the last three years.

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Report 155

Jon Loomer

OCTOBER 17, 2024

The most hated Advantage+ Creative enhancement is getting a rebrand… Let me show you… Overlays When you use the advanced preview when creating your ad, filter by Advantage+ Creative. You will not find Image Templates. No, it’s not because Meta got rid of it. It’s been renamed Overlays. If you hover the tooltip for Add Overlays, it reads “formerly image template.

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Social Media Today

OCTOBER 15, 2024

Instagram’s new profile cards include updated QR codes for connection.

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Instagram 200

Jon Loomer

OCTOBER 14, 2024

If you create a new ad account, expect to jump through some new hoops. Let’s discuss… Phone Verification There’s a new update in Ads Manager for October titled “Phone verification requirement for new advertisers.” It reads the following: If you’re a new advertiser or have created a new ad account, you now need to verify a phone number before you can run ads and boost posts.

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Advertising Overview Publishing Tools 134

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions

The Social Media Hat

OCTOBER 14, 2024

An AI consultant acts as a seasoned explorer, guiding your SMB team through the uncharted territory of artificial intelligence, transforming potential risks into competitive advantages. The post Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams appeared first on The Social Media Hat.

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Consultant Team Social Media Marketing 111

Oktopost

OCTOBER 10, 2024

Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. And we can already see the impact of this steep competition. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.

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Report Engagement CPC Metrics 109

Social Media Today

OCTOBER 13, 2024

X says that the Commission has conceded that it was wrong to request the removal of stabbing footage.

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Jon Loomer

OCTOBER 10, 2024

“They would’ve bought it anyway.” I’m hearing this phrase a lot lately, and I’m confused by it. Let’s discuss… Why Advertisers Say It Advertisers say this when they realize a decent chunk of algorithmic targeting is dedicated to remarketing. The idea is that Meta is padding numbers by including results that would’ve happened without your ads.

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Advertising Conversation List Strategy 119

The Social Media Hat

OCTOBER 12, 2024

Episode 33 of the AI in Marketing: Unpacked podcast, with Kelly Mirabella The post How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI appeared first on The Social Media Hat.

ROI 108

ROI Social Media Marketing Tools 108

Oktopost

OCTOBER 14, 2024

If you’re looking to build your personal brand or inspire your advocates to do the same, tune into this episode for practical tips and actionable strategies. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “We’re living right now in an era where people are understanding that being active and being themselves on social media for the sake of their career growth is incredibly important.

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Authentication LinkedIn Brands How To 87

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Ignite Social Media

OCTOBER 14, 2024

In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look like for the social media team? Our recent Ignite Social Media Trends Survey, conducted in the summer of 2024 with over 100 social media marketers, sheds light on the current state of paid social budgets a

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Survey Social Media Trends ROI 78

Social Media Today

OCTOBER 15, 2024

LinkedIn’s looking to help marketers tap into the rise of video consumption in the app.

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LinkedIn Eventful Campaign Video 173

Jon Loomer

OCTOBER 12, 2024

There’s another update to site links … Site links allow you to highlight three or more extra links below your ad creative. You can define these manually, but Meta will also scan the URL you provide and source site links for you. The Problem and the Change The problem with this in the past was that sourced site links automatically generated the display label and it couldn’t be changed.

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The Social Media Hat

OCTOBER 16, 2024

Implementing AI without proper guidance is like navigating uncharted waters without a map – fraught with potential pitfalls that an experienced AI consultant can help you avoid. The post Avoiding Pitfalls: Common AI Implementation Mistakes and How Consultants Prevent Them appeared first on The Social Media Hat.

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Consultant Social Media Marketing 78

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Social Media

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

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Social Media Brands Reddit B2B 100

Amy Porterfield

OCTOBER 17, 2024

Listen on… Boosting your conversion rates, growing after each launch, and understanding the true impact of your digital course. My sweet friend, I am beyond excited to dive into today’s topic! So, buckle up as I take you behind the scenes of my latest Digital Course Academy launch. And believe me, it’s been […] The post #724: DCA 2024 Recap: 3 Strategies That Skyrocketed My Digital Course Academy Success appeared first on Amy Porterfield | Online Marketing Expert.

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Course Strategy Conversation Marketing 57

Social Media Today

OCTOBER 10, 2024

EU officials have ruled that X doesn’t have significant market power in the region.

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Marketing 197

The Social Media Hat

OCTOBER 10, 2024

Episode 32 of the AI in Marketing: Unpacked podcast, with Sharon Gai The post AI as a Catalyst: Turning Digital Transformation Challenges into Opportunities appeared first on The Social Media Hat.

Social Media 85

Social Media Marketing 85

Advertiser: Paycor

HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.

Meeting

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.

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Sports Social Media Marketing Fashion 73

WebInKnow

OCTOBER 17, 2024

When I was on my thru hike of the Long Trail in September, I hiked an average of 8 hours a day for 26 days. There was no possible way to carry enough calories, so when I had an opportunity to eat in a restaurant, I went. And I ate a lot!

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Case Study Study 52

Social Media Today

OCTOBER 14, 2024

‘Dream Track’ generates instrumental audio based on text prompts.

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YouTube 189

Writtent Blog

OCTOBER 17, 2024

Digital marketing quotes are a powerful source of insight and inspiration, guiding you through the challenges and opportunities of the digital world. One of my favorites is Content is fire, social media is gasoline. – a quote by Jay Baer. This quote serves as a reminder that while creating valuable content is essential, leveraging social media can amplify its reach and impact.

Marketing 52

Marketing Real Estate SEO Influencer 52

Advertiser: Paycor

A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.

Process

Amy Porterfield

OCTOBER 15, 2024

Listen on… Embracing the power of single-tasking, boosting your productivity, and reclaiming your valuable time. My friend, as a business owner, your time is one of your most valuable assets. But when you're constantly switching between emails, bills, Zoom calls, and ad campaigns, mistakes happen, deadlines get missed, and your productivity takes a […] The post #723: How to Find Your Single-Task Focus as a Multi-Tasking Business Owner appeared first on Amy Porterfield | Online Ma

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How To Products Campaign Marketing 57

Keyhole.co

OCTOBER 15, 2024

Engaging with your community on social media in today’s digital world is essential for your brand. Did you know that 76% of consumers anticipate interaction with companies on social platforms? Community management on social media isn’t just an option anymore but a non-negotiable aspect of doing business. We’re not talking about replying to follower comments.

ROI 52

ROI Communities Social Media Strategy 52

Tweaklibrary

OCTOBER 13, 2024

The Recycle Bin isn’t just a place to dump all the files that you want to delete but you can also restore files if you ever feel that you may have accidentally deleted the right files. But, what if you try to open it and get an error message that “Recycle Bin is corrupted”? That’s what this post is for. Here we have enlisted some of the best solutions that can help you bring your Recycle Bin back on track.

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Software System Issues Library 12

Social Media Today

OCTOBER 15, 2024

AI-suggestions for when you don’t know what to say.

Comments 202

Comments 202

Advertiser: Paycor

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

How To

Jon Loomer

OCTOBER 14, 2024

There are several AI-powered enhancements that are not currently part of the core Advantage+ Creative toolbox. You can opt-in to join a test of the new AI generation features. My assumption is that the enhancements available within these tests will be a moving target. When new enhancements become available, they’ll likely be sent to testing first.

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Features Samples Sample Examples 136

Social Media Strategies Summit

OCTOBER 16, 2024

The days of relying on a single social network to reach and engage your audience are long gone. Today, many government agencies are active across half a dozen or more platforms, each with its own unique algorithm and audience. Coming up with compelling content across all those different channels can be a real headache for busy government social media managers.

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Platform Content Tips Templates 130

Keyhole.co

OCTOBER 14, 2024

You’ve just launched your product – congrats! After months of prototyping, financing, and endless planning, it’s finally here. Now comes the fun part, getting the word out. You’re ready to shout about it from the rooftops, but what’s the best way to do that? Should you focus on influencers with massive followings or tap into your customers’ creativity?

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UGC Influencer Authentication Loyalty 52

Tweaklibrary

OCTOBER 17, 2024

Under normal circumstances, your Apple Watch should connect to a Wi-Fi network smoothly and mostly automatically. But, what if your Apple Watch shows no Wi-Fi or says that it is not connected to the internet (maybe while you are trying to update it)? In this blog, we’ll discuss the various ways in which you can fix this issue quickly without hassles.

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Apple Issues Library iPhone 10

Advertiser: Paycor

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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