Social Media Strategies Summit
NOVEMBER 4, 2024
Ever feel like social media used to be somehow better ? In that case, you’re already familiar with the power of nostalgia to influence how we feel about products and services. In this article, we’ll explain what nostalgia in marketing is all about and why it’s so effective. Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies.
Social Media Today
NOVEMBER 5, 2024
Meta's "Flexible Media" option will give it more ways to show your ads.
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Waxing UnLyrical
NOVEMBER 3, 2024
BB, AB (Before Blogging, After Blogging) I remember when, back in the days we were feverish bloggers, sticking to a blogging schedule and calendar was more important than God, your first-born, voting… ok, maybe not voting. But consistency and regularity meant the world to us, leading to many a sleepless night. That has clearly not been the case with me for a while 😉 Since I am back on the blog, I figured I’d give you a year’s worth of updates at one go. 1.
The Social Media Hat
OCTOBER 31, 2024
Episode 39 of the AI in Marketing: Unpacked podcast, with Andrew Davis The post Clone Wars: How Your AI Twin Can Crush Your Competition appeared first on The Social Media Hat.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
Jon Loomer
NOVEMBER 1, 2024
This grid will help… Almost every advertiser gets this wrong, so I wanted to create a reference that would make it easier. Respected vs. Expanded Confusion The most common point of confusion is about when your targeting inputs are respected and when they’re not. In other words, there are times when your inputs are used as tight constraints. Meta will respect those inputs.
Social Media Strategies Summit
OCTOBER 30, 2024
Want to cut through the noise with your next campaign? Experiential marketing could be the solution. As the name suggests, experiential marketing is all about creating unique, branded experiences for the customer. Get it right and you’ll enjoy increased brand awareness, word of mouth, and sales. But what does effective experiential marketing actually look like?
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 30, 2024
What a surprise, LinkedIn saw 'record engagement' once again in the most recent reporting period.
The Realtime Report
NOVEMBER 5, 2024
Everything You Need to Know to Make Your Shopify Store a Success Launching an online store with Shopify is exciting, but to make it truly successful, you need a strategic approach. Shopify provides an accessible platform for businesses of all sizes, yet achieving sustained growth and profitability requires careful planning and execution. Here’s a comprehensive guide on how to make your Shopify store a success.
Jon Loomer
NOVEMBER 3, 2024
Do you use Daily Unique Reach? Daily Unique Reach is one of the oldest optimization options and it’s available under most campaign objectives. It was actually one of my favorite ways to optimize like eight to ten years ago. I’d use this when targeting super small and relevant remarketing audiences. I revisited it recently, and some weird things happened… What Is It?
The Social Media Hat
NOVEMBER 2, 2024
Episode 40 of the AI in Marketing: Unpacked podcast, with Niki Dunagin The post Scaling Without Hiring: The AI Secret to Marketing Success for Entrepreneurs appeared first on The Social Media Hat.
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Bill Hartzer
NOVEMBER 1, 2024
Yubo has unveiled its latest tool, SafeBlur, a feature aimed at protecting users from inappropriate content in direct messages. SafeBlur, powered by AI, automatically identifies and blocks harmful images and messages, offering a much-needed shield for Yubo’s 80 million Gen Z users worldwide. Yubo, known for its social discovery features popular with young people, has long prioritized safety.
Social Media Today
NOVEMBER 2, 2024
This could make it easier for creators to stay across their DM queries.
Hootsuite
OCTOBER 30, 2024
New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re preaching to the choir here, but social media isn’t just for interns anymore. Honestly, was it ever? ) If you want your social channels to drive business performance, you need to do a lot more than just post.
Jon Loomer
NOVEMBER 4, 2024
Meta had their 2024 Q3 earnings call last week and discussed several topics that impact advertisers. Here are my primary takeaways… 4 Takeaways 1. Ad revenue is up 18.5 percent compared to the third quarter last year. This is driven primarily by $17 Billion in ad revenue in the US and Canada. Meta continues to profit from advertising, which means that advertisers continue to spend money.
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A beginner's guide to social media automation tools and getting automation right.
BeingOptimist
NOVEMBER 3, 2024
Artificial Intelligence or AI is reshaping and is transforming the world faster than any other technology. From enhancing business operations to pioneering new approaches in healthcare, retail, and entertainment, AI’s potential seems limitless. And as we edge closer to advanced forms of intelligence, such as Artificial General Intelligence (AGI) , AI is evolving from a buzzword into a concrete reality that’s impacting every facet of our lives.
Bill Hartzer
OCTOBER 30, 2024
Traackr’s 2025 Influencer Marketing Impact Report sheds light on which platforms Americans love most for product reviews, creator content, and engaging video. The report, based on a survey of 1,000 U.S. Millennials and Gen Z consumers, found YouTube reigning supreme for the second year running—despite TikTok’s previous popularity. This year, TikTok fell two spots, with X (formerly Twitter) sliding from the top five entirely.
Social Media Today
NOVEMBER 5, 2024
Some tips for your LinkedIn video content approach.
Oktopost
OCTOBER 30, 2024
Michelle Urwin, EVP of Marketing at Skai, joins the Radically Transparent podcast to share how marketing and sales leaders can align teams under a unified revenue strategy. She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. Listen to the podcast Watch the live recording Catch on LinkedIn Live , Spotify , Apple Podcasts , YouTube Episode Summary Have you ever wondered if breaking down the walls between sales
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Jon Loomer
OCTOBER 30, 2024
Black Friday is about a month away (I KNOW!), and you need to be ready. Prepare your offer now. Here’s what to do… The Offer The most successful ads during this time will highlight an irresistible offer. That doesn’t mean 10% off or free shipping. These kinds of “offers” won’t cut it. People will be on the hunt for deals.
Sprout Social
NOVEMBER 4, 2024
As the poem goes: “Consumers scour social media with care, knowing that the holidays will soon be here.” Or something like that. The most wonderful time of the year is fast approaching, and the influence social has on consumer purchasing behavior is undeniable. According to the Q4 2024 Sprout Pulse Survey*, a staggering 89% of consumers say social media impacts their holiday shopping decisions.
Hootsuite
NOVEMBER 4, 2024
Who is your social media audience, really? Beyond their demographic details, do you understand their attitudes, values, and goals? What about their pain points and problems? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine y
Social Media Today
NOVEMBER 2, 2024
Snapchat's making another seasonal push on Snapchat+ subscriptions.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Oktopost
NOVEMBER 5, 2024
In the world of B2B, where timing and data accuracy can make or break a marketing strategy, staying ahead with meaningful insights is key to driving growth. That’s why at Oktopost, we’ve leveled up how you share social performance data with Dashboard Sharing via URL. Social media moves fast, and by the time you send out downloaded PDF reports, they’re often already out of date.
Jon Loomer
OCTOBER 31, 2024
Oh hey, what’s this? Luckily I took some screenshots when I saw this in Events Manager because it disappeared for me soon after. You may now have the option to view value and currency metrics. Let’s take a look… What is it? If you have this update, you may see the following alert. “You can switch the view to track the quality of data you’re sending with value and currency parameters.” On the left, there’s a dropdown menu for columns and filtering by different table types.
WebInKnow
NOVEMBER 4, 2024
OpenAI introduced the new ChatGPT Search , showing the future of how we will find information. This development is good news for content creators because now the sources of information that makes up a ChatGPT natural language prompt response are displayed.
Amy Porterfield
NOVEMBER 5, 2024
Listen on… 3 quick and easy holiday offers to boost your revenue, reduce your stress, and end your year strong. Need to boost your year-end revenue but starting to feel the added pressure of the holiday season? You're not alone! With over a dozen guests coming to my house for Thanksgiving this year, […] The post #729: 3 Easy Holiday Offer Ideas to End the Year Strong appeared first on Amy Porterfield | Online Marketing Expert.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Social Media Today
NOVEMBER 5, 2024
YouTube's running a public consultation to learn more about creator challenges.
Keyhole.co
NOVEMBER 1, 2024
Businesses are always looking for ways to improve their sales and conversion rates. As well as holiday seasons and other seasonal fluctuations, they will often hold impromptu sales, sometimes to reduce overstock (or slow-moving stock), sometimes because they have seen a drop in those all-important sales and conversions. For many organizations, Christmas is their biggest season.
Jon Loomer
NOVEMBER 5, 2024
This is something I’ve speculated for a while now. Do audience suggestions actually do anything? I’ve now had two very clear examples of this… Example #1 One example was a test I ran several months back of using Advantage+ Audience with and without suggestions. When I used them, I provided custom audiences that matched my audience segments.
WebInKnow
OCTOBER 31, 2024
I’m a fan of repurposing content - write once and publish in multiple places. You might be reading this on my blog or on my LinkedIn Newsletter or perhaps you clicked a link to get here from X. Creating once and publishing in several ways is quite easy.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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