Jon Loomer
OCTOBER 14, 2024
If you create a new ad account, expect to jump through some new hoops. Let’s discuss… Phone Verification There’s a new update in Ads Manager for October titled “Phone verification requirement for new advertisers.” It reads the following: If you’re a new advertiser or have created a new ad account, you now need to verify a phone number before you can run ads and boost posts.
Social Media Today
OCTOBER 13, 2024
Meta keeps coming up with bad ways to use its AI tools.
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Social Media Today
OCTOBER 10, 2024
EU officials have ruled that X doesn’t have significant market power in the region.
Jon Loomer
OCTOBER 10, 2024
“They would’ve bought it anyway.” I’m hearing this phrase a lot lately, and I’m confused by it. Let’s discuss… Why Advertisers Say It Advertisers say this when they realize a decent chunk of algorithmic targeting is dedicated to remarketing. The idea is that Meta is padding numbers by including results that would’ve happened without your ads.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
The Social Media Hat
OCTOBER 12, 2024
Episode 33 of the AI in Marketing: Unpacked podcast, with Kelly Mirabella The post How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI appeared first on The Social Media Hat.
Convince & Convert
OCTOBER 9, 2024
If you or your leadership team think you’re behind on adopting AI tools, take heart: You’re not. Despite what you may be hearing from different industry reports, it’s still very early in the game. However, things are moving fast. AI tools are evolving rapidly, and it’s important to engage in the conversation, stay informed, and be intentional about how you approach and implement these tools.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 10, 2024
EU officials have ruled that X doesn’t have significant market power in the region.
Jon Loomer
OCTOBER 12, 2024
There’s another update to site links … Site links allow you to highlight three or more extra links below your ad creative. You can define these manually, but Meta will also scan the URL you provide and source site links for you. The Problem and the Change The problem with this in the past was that sourced site links automatically generated the display label and it couldn’t be changed.
Amy Porterfield
OCTOBER 10, 2024
Listen on… Creating digital products that sell, generating major passive income, and building the online business of your dreams. From idea to creation to launch – learn everything you need to know to start selling digital products with Cody’s expert online training! What if you could turn a $7 template sale into a […] The post #722: The Beginner’s Blueprint to Passive Income with Digital Downloads with Cody Berman appeared first on Amy Porterfield | Online Marketing Expert
Ignite Social Media
OCTOBER 14, 2024
In an era where social media platforms are constantly evolving and organic reach continues to decline, paid social media has become an indispensable tool for marketers. But how are organizations actually allocating their resources to this crucial channel? And what do overall budget trends look like for the social media team? Our recent Ignite Social Media Trends Survey, conducted in the summer of 2024 with over 100 social media marketers, sheds light on the current state of paid social budgets a
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Oktopost
OCTOBER 10, 2024
Endless streams of online content are eroding our attention spans. What buyers, either B2C or B2B, scrolling through TikTok and buyers perusing LinkedIn have in common is that hordes of marketers are always clamoring for their attention. And we can already see the impact of this steep competition. Comparing year over year, many professionals report that overall post reach on LinkedIn has plummeted by 66%, while average engagement dropped by 16%.
Social Media Today
OCTOBER 10, 2024
YouTube will move the ‘Save’ button to the main screen instead.
The Realtime Report
OCTOBER 9, 2024
A Guide to Choosing the Best Virtual Card for Pinterest Ads Virtual cards have emerged as an optimal payment solution for advertising expenses, offering user-friendly interfaces and automation tools that save time on routine processes. As marketing professionals and media buyers, leveraging these tools can greatly enhance your campaign management efficiency.
Audiense
OCTOBER 8, 2024
Scandal sells. Reality TV producers know this well, as do many influencers. When the right scandal hits, views soar, and attention multiplies. But it’s not just TV and social media that benefit; brands can also find opportunities amidst the chaos—if they play their cards right.
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A beginner's guide to social media automation tools and getting automation right.
Sprout Social
OCTOBER 10, 2024
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.
Social Media Today
OCTOBER 10, 2024
YouTube will move the ‘Save’ button to the main screen instead.
Jon Loomer
OCTOBER 9, 2024
Expand ad images with AI. Here’s how to join the test… Where to Find It Go to your Advertising Settings. Then click the box for Advantage+ Creative. If you’re one of the lucky ones, you have a section for Test New AI Generation Features. If you opt in, fewer than five% of ad impressions will be dedicated to these tests. I’ve covered Text Extraction and Expand Video in the past.
The Social Media Hat
OCTOBER 10, 2024
Episode 32 of the AI in Marketing: Unpacked podcast, with Sharon Gai The post AI as a Catalyst: Turning Digital Transformation Challenges into Opportunities appeared first on The Social Media Hat.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Amy Porterfield
OCTOBER 8, 2024
Listen on… Taking control of your mental health, finding the resources that are just right for you, and being the best entrepreneur you can be! My friend, this episode might be the most vulnerable and emotional I've ever shared – but it's also one of the most important. Today, I'm opening up about […] The post #721: How I’m Managing My Anxiety and Depression (& Why I’m Talking About It) appeared first on Amy Porterfield | Online Marketing Expert.
Oktopost
OCTOBER 14, 2024
If you’re looking to build your personal brand or inspire your advocates to do the same, tune into this episode for practical tips and actionable strategies. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “We’re living right now in an era where people are understanding that being active and being themselves on social media for the sake of their career growth is incredibly important.
Social Media Today
OCTOBER 10, 2024
New insights into teen social media usage habits.
Jon Loomer
OCTOBER 8, 2024
The problem of reaching current customers when you explicitly exclude them is a common one. Let’s explore what may be happening… Excluded Customers Maybe you used an Existing Customer Budget Cap with Advantage+ Shopping. You set it at 10%, and your back-end data says it’s closer to 25%. You also could have set it at 0%, and you’re seeing in third-party analytics that customers are slipping through.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
The Social Media Hat
OCTOBER 8, 2024
AI is transforming industries across the board, and small to medium-sized businesses are perfectly positioned to reap the benefits. The post AI for Non-Tech SMBs: How Traditional Industries are Being Transformed appeared first on The Social Media Hat.
Bill Hartzer
OCTOBER 15, 2024
McCune Law Group (MLG) has filed a whistleblower lawsuit against TikTok, accusing the social media giant of turning a blind eye to fraud and even possible links to terrorism. The case, filed on October 8, 2024, in Santa Clara County’s Superior Court, alleges that TikTok retaliated against an employee who raised alarms about serious criminal activity on its platform.
Hootsuite
OCTOBER 9, 2024
The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.
Social Media Today
OCTOBER 9, 2024
X is switching to a more self-sustaining model for creator payouts.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Sprout Social
OCTOBER 11, 2024
Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Events and recaps previously reserved for stadiums and live TV are now available to watch 24/7, and fans—not commentators—get to have the last word in the comment section.
The Social Media Hat
OCTOBER 14, 2024
An AI consultant acts as a seasoned explorer, guiding your SMB team through the uncharted territory of artificial intelligence, transforming potential risks into competitive advantages. The post Bridging the Knowledge Gap: How AI Consultants Empower SMB Teams appeared first on The Social Media Hat.
Amy Porterfield
OCTOBER 15, 2024
Listen on… Embracing the power of single-tasking, boosting your productivity, and reclaiming your valuable time. My friend, as a business owner, your time is one of your most valuable assets. But when you're constantly switching between emails, bills, Zoom calls, and ad campaigns, mistakes happen, deadlines get missed, and your productivity takes a […] The post #723: How to Find Your Single-Task Focus as a Multi-Tasking Business Owner appeared first on Amy Porterfield | Online Ma
Keyhole.co
OCTOBER 9, 2024
Any good marketer or brand manager knows that a strong strategy is essential for success. And a crucial component of every good strategy is monitoring. Monitoring and ongoing analysis are vital for almost every aspect of your business – from keeping track of overheads to adjusting your sales funnel. But they are particularly important if your brand is active on social media platforms like Facebook.
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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