The Social Media Hat
APRIL 13, 2024
Are we in the midst of the 4th industrial revolution? How is AI impacting marketing today, and tomorrow? The post Adapt or Be Left Behind: AI’s Marketing Revolution Awaits appeared first on The Social Media Hat.
Jon Loomer
FEBRUARY 28, 2024
I contend that the most underrated action you take when creating a Meta ads campaign is selecting your performance goal. Too many advertisers take it for granted or simply don’t realize the impact it has on ad delivery. In this day of audience expansion and broad targeting , the performance goal is more important than ever before. Before, your optimization event helped find people within your selected audience who are most likely to perform your desired action.
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Social Media Today
JANUARY 30, 2024
From testing different backgrounds for visuals or a variety of communication styles for posts, generative AI offers multiple ways to optimize your efforts.
Amy Porterfield
APRIL 11, 2024
Listen on… Mastering the art of public speaking, crafting irresistible lead magnets, and building a six-figure business with Mike Pacchione. My friend, my guest today has built an […] The post #670: Excel At 1-on-1 Coaching, Public Speaking, & High Converting Lead Magnets with Mike Pacchione appeared first on Amy Porterfield | Online Marketing Expert.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
JANUARY 9, 2024
When you walk into a brick-and-mortar store, you expect a sales associate to greet you and ask how they can help. They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers.
Hootsuite
JANUARY 18, 2024
Your mind is ready. Your body is ready. It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. More than 4.95 billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. ( Find more eye-popping stats abou
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Convince & Convert
FEBRUARY 22, 2024
I’ve been blogging for more than ten years now, and I thoroughly enjoy the process. However, one thing that I dislike about blogging (especially if you blog a lot) is how easy it is to neglect your old content. Imagine this: you spend hours and days researching the topic and writing an article to never come back to it after a year or two of active blogging.
The Social Media Hat
APRIL 28, 2024
Everything you need to know about Marketing AI to get started today. The post AI Marketing Primer: A Comprehensive Guide for Marketers appeared first on The Social Media Hat.
The Social Media Hat
JANUARY 16, 2024
Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.
Jon Loomer
JANUARY 17, 2024
Are ad agencies no longer needed? Has Meta advertising become so turnkey that they could easily complete it internally? Or have the roles and responsibilities of an ad agency evolved — and are both companies and advertisers slow to adjust? These are questions we’re beginning to hear in our community , and it’s not surprising. Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
FEBRUARY 26, 2024
Meta launched Advantage+ Audience in August of 2023 , but the vast majority of advertisers still struggle to leverage it properly. Most either resist it whenever possible or use it without knowing how it works. Both are wrong. Advantage+ Audience is a powerful improvement over original targeting methods. That said, it also shouldn’t be used in all situations.
Jon Loomer
FEBRUARY 12, 2024
Meta advertising has changed rapidly the past few years, and that leads to several common targeting mistakes. These errors are largely due to a combination of ignorance and stubbornness. I admit that I miss the old days of Facebook advertising — before it was Meta advertising. More than anyone, I preached the gospel of targeting and the art of finding your ideal audience.
Jon Loomer
JANUARY 10, 2024
Meta announced that more detailed targeting options will be removed on January 15th. It’s the continuation of a trend that began more than three years ago. Don’t say that I didn’t warn you. This is a reminder that you cannot rely heavily on granular targeting. Not only might it go away, but your targeting inputs matter less and less with each new update.
The Social Media Hat
MARCH 31, 2024
Magai brings all of the available generative AI models into one tool. The post A Killer AI Tool for Marketers appeared first on The Social Media Hat.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
MARCH 14, 2024
For brands, the move could facilitate providing additional context on product announcements and listings.
Social Media Today
FEBRUARY 1, 2024
A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.
Social Media Today
JANUARY 6, 2024
The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.
Social Media Today
JANUARY 30, 2024
Tracks from some of the biggest stars in the world will no longer be available in the appstarting Feb. 1.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Social Media Today
APRIL 10, 2024
With the multi-lingual population growing, creating ads that address these audiences may be a valuable consideration.
Social Media Today
JANUARY 10, 2024
X's new 'video first platform' push will likely include new monetization elements aligned with exclusive content.
Social Media Today
APRIL 23, 2024
Could Threads be on track to become the real-time social platform of choice?
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
JANUARY 19, 2024
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
Social Media Today
JANUARY 12, 2024
Are hashtags still important on LinkedIn? We asked the LinkedIn team for the latest advice on this.
Social Media Today
APRIL 25, 2024
Users will be able to specify words, phrases and emojis they want excluded from their feed, search results and profile view.
Social Media Today
MARCH 21, 2024
The update will make it easier to find related content from all elements of the app.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
APRIL 30, 2024
If it can accurately detect and recommend original posts, that could be a major win for both creators and users.
Social Media Today
APRIL 11, 2024
The process would enable brands to create AI characters that sell their products in the app.
Social Media Today
FEBRUARY 2, 2024
Threads is working on trending topics, and other features, but Adam Mosseri doesn't view them as big factors.
Social Media Today
APRIL 23, 2024
Could Threads be on track to become the real-time social platform of choice?
Social Media Today
FEBRUARY 12, 2024
Despite lingering security concerns, government agencies are looking to utilize the app to boost their messaging.
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