When to Use Offline Conversions API
Jon Loomer
MAY 6, 2024
When should you use the offline Conversions API ? First, let’s back up. The Conversions API allows businesses to send first-party conversion events to Meta. This helps improve attribution used for reporting and optimization. Two Methods There are two primary ways to leverage the Conversions API. 1. The most common is the web API. This allows you to send a second set of conversion events to fill in the blanks when the pixel fails. 2.
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