2020

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YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition

Social Media Today

YouTube has announced an update to its Terms of Service to cover the use of facial recognition data and new rules around monetization of content not in the YouTube Partner Program.

YouTube 218
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Content Curation: How to Do It the Right Way (Plus Tips and Tools)

Hootsuite

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is curated content?

Curation 145
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Trending Sources

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Five stats to improve your 2021 marketing strategy

Sprout Social

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests. While there are still some months to go before the end of the year, it’s never too early to start thinking about how to improve your marketing strategy for 2021.

Strategy 145
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Herman Cain Tweets Coronavirus Not That Deadly—Despite Having Died From It

Forbes Social Media

A Sunday tweet from an undead Cain sparked derision and raised questions about who controls verified accounts after the owner is deceased.

Questions 145
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true? Let’s be very clear: WE DON’T KNOW.

Facebook 217
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The Evolution of Social Listening and Why it’s Still Essential

Ignite Social Media

The practices of social listening are not new, but they have drastically evolved over the years. What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. That said, not every brand is taking advantage of social listening and applying valuable insights into their social media strategies. .

Sentiment 218

More Trending

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Instagram Warns of Major Impacts to Ad Targeting as a Result of Apple's iOS 14 Update

Social Media Today

Instagram chief Adam Mosseri says that Apple's proposed IDFA changes will have a significant impact on ad targeting, while he's also provided some thoughts on the TikTok takeover talks.

Apple 218
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Facebook Provides an Overview of Content That it Looks to Exclude From its Recommendation Surfaces

Social Media Today

Facebook has provided some new insight into which Pages and posts it looks to exclude from its recommendation surfaces, like its 'Pages You May Like' and 'Suggested For You' listings.

Overview 218
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Social Media Marketing on Reddit, Twitch and Quora

Social Media Today

Are marketers successfully using small/niche platforms (such as Reddit, Twitch and Quora) to build communities, engage audiences and advertise their brand? We asked our readers for answers. Here's what we learned.

Reddit 218
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Facebook Shares New Insights into Evolving Consumer Behaviors Amid COVID-19

Social Media Today

Facebook has published a new report which looks at emerging consumer behaviors during the COVID-19 pandemic, what they mean for future trends, and how marketers can respond.

Facebook 218
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Instagram Extends Length Limit for Instagram Live Broadcasts, Adds Live-Stream Archive

Social Media Today

Instagram will now allow all users to live-stream for up to 4 hours, uninterrupted, while it's also adding a new archive function for IG Live broadcasts.

Instagram 218
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Google Announces New Search Updates, Including Improved Contextual Matches and Subtopics

Social Media Today

Google has announced a raft of new search updates, including song identification, the ability to highlight specific passages of text, and subtopic matches.

Google 218
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Facebook Publishes New Guide for Video Creators

Social Media Today

Facebook has published a new guide for video creators, which includes a range of notes on how to engage your online community and maximize video response.

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Facebook Shares New Insight on Ad Performance Based on Frequency

Social Media Today

Facebook has published a new report which looks at the impact of ad frequency, and when your audience has seen your messaging too much to be effective.

Facebook 218
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

Social Media Today

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

Products 218
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Internal Facebook Poll Shows Decline in Staff Sentiment Around Whether the Platform is 'Good for the World'

Social Media Today

A recent survey of Facebook staff found that 51% of them agreed that the platform is 'good for the world', down from 70% just over a year ago.

Sentiment 218
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Instagram Reintroduces the 'Recent' Tab in Hashtag Searches in the US

Social Media Today

After removing the 'Recent' tab from hashtag searches in the lead-up to the US Election, Instagram has now re-added the option for US users.

Hashtag 218
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Twitter Is Looking to Re-Open its Account Verification Process, Seeks Feedback on New Guidelines

Social Media Today

Twitter says that it's looking to re-open account verification, but it's looking for community input into what its new guidelines should be.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Facebook Adds New 'Vanish Mode' Disappearing Messages in Messenger

Social Media Today

Facebook has announced a new 'Vanish Mode' for Messenger, which enables users to set their messages to auto-delete after you leave the chat.

Facebook 218
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YouTube Provides Answers on Common Reach and Algorithm Distribution Queries

Social Media Today

YouTube has provided some new insights into how its feed algorithm works, and how creators can align with its systems to maximize video performance.

YouTube 217
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Instagram Announces New Crackdown on Influencers Who Fail to Disclose Commercial Partnerships

Social Media Today

Instagram will launch new tools, and a new detection effort, to crackdown on influencers that fail to disclose commercial agreements in their posts.

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Facebook Announces New Rules for Groups to Address Concerns with Misinformation and Hate Speech

Social Media Today

Facebook is implementing new rules on groups, after various reports on how Facebook Groups facilitate the spread of misinformation and hate speech.

Groups 218
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Zoom Launches Paid Events Platform, Begins Testing End-to-End Encryption

Social Media Today

Video meeting platform Zoom has today announced a new marketplace for paid events, along with the next stage of its end-to-end encryption roll out.

Eventful 217
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Instagram's Testing a New Way for Users to React to Stories Without Sending a DM

Social Media Today

Instagram's testing a new option which would display user reactions to Stories on the story frame itself, as opposed to sending the user a DM

Instagram 218
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Facebook Expands Test of New Hashtag Use Metrics Within Post Composer

Social Media Today

Facebook is testing a new listing of hashtag usage metrics within the post composer, providing more context of the broader on-platform discussion.

Hashtag 218
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Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features

Social Media Today

Facebook has taken the next step in its messaging integration process by announcing new cross-messaging capacity between Instagram and Messenger.

Instagram 218
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

Social Media Today

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

Study 218
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Twitter Tests Making 'Quote Tweet' the Default Retweeting Option

Social Media Today

Twitter is looking to make more users add their own thoughts to their retweets by removing the current menu of retweeting options in the process.

Twitter 217
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TikTok Stars Win Injunction Against White House Executive Order, Keeping the App Running the US

Social Media Today

A group of TikTok stars have successfully argued that the White House executive order banning the app would rob them of economic opportunities.

Groups 218
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Facebook Issues Official Response to Claims Made in Netflix Documentary 'The Social Dilemma'

Social Media Today

Facebook has posted a two-page, seven-point response to claims made about social media in new Netflix documentary 'The Social Dilemma'

Issues 218
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Facebook's Removing its 28-Day Attribution Model for Conversions from Ads

Social Media Today

Facebook is removing its 28-day attribution window option for Facebook ads, which will limit advertiser capacity to track campaign performance.