Trending Articles

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GA4 Partner Integration with Meta Events Manager: Setup Guide

Jon Loomer

Meta has officially started rolling out the long-anticipated integration between GA4 and Meta Events Manager. While its not entirely clear what benefit the integration provides, this post walks through how to set it up and what we know (and dont know) about what this might actually do. If you have access, you’re likely to get a notification that looks like this… The good news is that the integration isn’t particularly difficult, though the process can take a while depending on

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The State of Social Media: Where Are the Biggest Opportunities for Marketers in 2025?

Social Media Strategies Summit

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? Personalization? Something else? To help answer that question (and lots more), we gathered a panel of social media marketing experts, hosted by Nick Verlaney Director of Social Media at Merkle US and featuring insights from Andrea Howard , Director of Social Media and Influencer Marketing at Kendra Scott Jon

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8 Great Examples of Brands Leveraging Employee-Generated Content

Social Media Strategies Summit

Want to know why employee-generated content is such a powerful marketing tool? Because, on average, employee networks have approximately 10X as many connections as companies. And even though just 3% of employees share content about their employer, those posts boost their companies total engagement by an impressive 30%. If youre ready to start leveraging these benefits, youre in the right place, because weve collated eight inspiring examples of real-world brands using employee-generated content.

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LinkedIn Leads in Engagement at 6.50% — Here’s How Other Platforms Stack Up

Buffer Social

Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns.

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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The complete list of UK Instagram trends for brands and businesses

Sprout Social

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account. This makes Instagram a significant marketing and sales opportunity for UK brands.

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How to Make a Great Social Media Report

Ignite Social Media

Creating a social media report that is just an export from a tool or screenshots from the native platform is a disservice to your client, your team, and yourself. If you dont know where to start when building a social media report, we have a few tips to help take your reporting efforts from a waste of server space to invaluable. Have A Measurement Plan A report without a measurement plan is just numbers and charts without meaning.

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Inside the Facebook Algorithm in 2025: All the Updates You Need to Know

Buffer Social

Remember good old chronological news feeds? Back in the early days of Facebook, circa 2006 or so, posts were shown pretty much in order of recency when you opened up the social media platform. Well, things look a bit different nearly twenty years later. What started as a place for sharing updates and photos with friends and family — putting the ‘social’ in social media — has grown into a full-fledged content platform.

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EU Seeking to Fine X $1 Billion for DSA Violations

Social Media Today

This could get very messy for international relations.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (Its fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhere Across platforms, short-form video is the way to go for memorable and engaging content.

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Lead Delivery by Email

Jon Loomer

There’s a new feature that allows you to send leads from instant forms directly to your or a team member’s email inbox. Here’s how it works… Where to Find It When creating lead ads , you may see a section under your list of instant forms for “Lead Delivery” to “automatically deliver leads from your ads. There are two options: Email CRM The option to deliver leads using a CRM integration isnt new.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Unlocking the power of employee advocacy for professional services

Oktopost

These days, companies offeringknowledge and expertise as their primaryproduct, such as law, management, financial services,and research and development companies, must establish their authority in acrowded marketplace. Clients andprospects no longer rely solely oncorporate communications oradvertisements to make decisions.Instead, they trust and value the insightsshared by experts who are part of thesecompanies.

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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.

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Google Outlines Evolving AI process in Business Listings, Search, and More

Social Media Today

Google’s incorporating AI into more elements.

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15 AI-Powered Tools for 2025 Every Marketer Needs to Use

Keyhole.co

Artificial intelligence continues to revolutionize how businesses operate, and for social media managers and marketing professionals, its an absolute game-changer. From automating boring tasks to providing deep insights into trends and audience behavior, AI tools refine strategies, boost efficiency, and drive results like never before. With so many platforms entering the scene, where should you focus your attention?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Studio Ghibli and Gen Z: A digital (and cultural) renaissance?

Audiense

Recently, a friend sent me the below image - based on a photo of the two of us, with our two babies born a few months apart. In addition to being a very sweet memory, what struck me most was the artistic side of it. Having studied a bit of art during my cultural communication studies, I immediately recognized the graphic style of Studio Ghibli.

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Straight from our panel: 7 ways to use analytics to prove the impact of B2B social

Oktopost

B2B marketers know that social media plays a pivotal role in the buyer journey, but proving its impact is another story. While engagement, reach, and impressions matter, leadership wants to see how those B2B social metrics translate into real business results: leads, pipeline, and revenue. Thats why we brought in the experts to break it down. We hosted a powerful webinar with Matt Churchill , Social Media & Content Manager at AVEVA , and Madeleine Dudas , Associate Marketing Coordinator at P

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How to get social audience insights: listening prompts for every industry

Sprout Social

Millions of social posts flood the internet every day. So how do you cut through the noise and find the social audience insights that matter to your brand? With the right social listening tool , thats how. A simple Google Alert wont cut it anymore. To stay ahead, you need a strategic, industry-specific approach. Social listening uncovers the sentiments, preferences and pain points shaping your audiences point of viewhelping you make smarter decisions, not just in marketing, but across your entir

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Instagram Launches Monthly Performance Recap and Recommendations

Social Media Today

The new overview will provide insights and recommendations to help in your IG growth efforts.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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How Social Listening Helps Financial Service Providers Create Personalized Products

Keyhole.co

Pew Research Center reports that Facebook is one of the most popular social media platforms in the United States, with half of American adults also active on Instagram. But, how many of them are using their social media to talk about money and ask for financial advice? Are you listening to them? More importantly, are you listening to them in a way that can drive business growth and boost engagement?

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My Best Advice for New University Graduates: Do These Two Things

WebInKnow

New graduates should learn about AI and how it relates to the work you are interested in build a personal website to showcase who you are.

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Avoid the FOMO by using Social Listening and Marketing Intelligence together

Oktopost

Merging two powerful tools One sunny day, your brands social media team notices a new trend emerging around a topic that directly relates to your product. They can see how the various people are reacting to this shift. Imagine this team collaborating with content, brand, and marketing leaders, who analyze long-term trends and long-form content through marketing intelligence.

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Pinterest videos: A complete guide for 2025

Sprout Social

A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Thanks to their vibrant storytelling powers and rich visuals, Pinterest videos dont just catch the eyethey get people to buy.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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WhatsApp Adds New Ways for Businesses to Send Promotional DMs

Social Media Today

New ways for businesses to reconnect with potential customers via DM.

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How to Get Verified on Instagram: 2 Ways To Get Your Blue Check in 2025

Buffer Social

As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.

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What is Flexible Form Delivery?

Jon Loomer

Do you have Flexible Form Delivery? It’s not clear if this is a new feature that is rolling out or if it’s part of a test. I’m not finding any official documentation on it. Here’s what I can tell you… What It Is When you create a new instant form , you may see a new option within the Form Type section for “Flexible Form Delivery.” Here’s how Meta defines it: Allow Meta to adjust or remove form elements based on what people are most likely to respon

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Taking Legal Action Against Lyft May Protect Future Passengers

The Realtime Report

Taking Legal Action Against Lyft May Protect Future Passengers The rideshare industry has changed the way people move through cities, offering quick rides at the tap of a screen and flexible income for drivers. Companies like Lyft now handle millions of trips each day. With that scale comes a serious obligation to protect the people using the servicebut ongoing reports of harassment, assaults, and ignored complaints suggest the company hasnt always met that responsibility.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

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Social Media Posting Resources

Sprout Social

Sprout Social leverages AI to assist brands in finding their optimal posting times on social media. Discover several resources to help you.

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Instagram Tests Lockable Posts to Enhance Engagement

Social Media Today

A new way to drive engagement on IG?

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Introducing: Goals & Recommended Posting Times

Buffer Social

If you're a regular reader of our content, you know we spend a lot of time thinking about and researching the optimal posting times for every social platform. We've analyzed millions of posts to pinpoint the days and times that lead to the highest engagement rates on each platform. I'm excited to share that we've now incorporated our data and research directly into Buffer, so you can always post at the best time to post.

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X Shares Notes on Emerging Fashion Trends in the App

Social Media Today

Some interesting, and somewhat confusing data from the X team.

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Why (and How) to Switch to a New HR & Payroll Platform

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?