Trending Articles

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How Government Agencies Can Succeed in a Pay-to-Play Space with No Budget

Social Media Strategies Summit

Once upon a time, you could feel confident that when you posted something on social media, a decent chunk of your audience would see it. Sadly, thats no longer the case. Organic reach on major platforms has been shrinking for years for instance, it dropped 18% on Instagram from January 2023 to August 2024. Image source Declining reach is a big problem for government agencies and public sector teams, which rarely have the budget to spend on social media ads.

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How to Schedule Facebook Posts in 3 Easy Ways (+ Save Hours Every Week)

Buffer Social

I run a Facebook group called Freelancers Who Work Smart, Not Hard , but, for ages, I managed it the hard way, not the smart way.  The hard way looks like this: trying to remember to post regularly (when I sometimes can’t even remember what day of the week it is), coming up with some of my best ideas at 3 a.m. (before promptly falling asleep and forgetting them), and posting sporadically with neither consistency nor strategy.

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Flexible Ad Format: Why I Use It and How You Can Too

Jon Loomer

Meta introduced Flexible Ad Format in 2023. It seems that very few advertisers use it, but I’ve found it to be an excellent option. I’m certain that the main reason advertisers don’t use it is confusion. While the basic function of Flexible Ad Format is nearly indistinguishable from Dynamic Creative , both options exist. Advertisers also tend to have the wrong reasons for using it , and they’re disappointed when discovering it’s a bad creative split testing option.

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Should Your Brand Use AI Influencers? The Pros and Cons

Ignite Social Media

AI-generated influencers are making waves in social media marketing. These virtual personas promise brands full creative control, cost efficiency, and the ability to engage audiences 24/7. But do they actually work? And more importantly, should brands use them? Our take: probably not. Heres why. What are AI Influencers? AI influencers fall into two categories: Fully Artificial Influencers These are completely AI-generated personalities with no real-world counterpart.

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How to Set Better OKRs and Drive Results

Before you can achieve success, you have to define it. Objectives and Key Results (OKRs) give you the framework to do just that. Paycor’s free guide includes a step-by-step process leaders can use to work toward – and achieve – their loftiest business goals.

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Bluesky Gets an AI Upgrade That Could Finally Make Social Media Less Hostile

Bill Hartzer

A new tool called CLR:SKY is now available for users on Bluesky, a decentralized social media platform. Its purpose is simple but significantoffer real-time feedback on the tone of a post before it’s published. Instead of removing harmful posts after damage is done, this tool aims to stop them before they ever go live. Developed by online safety expert Fay M.

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Conditional Formatting in Ads Manager

Jon Loomer

Conditional Formatting is one of the most helpful features of custom ad reports. You may now see a version of it in Ads Manager. Let’s take a closer look… How it Works Conditional Formatting allows you to have Meta automatically format cells based on performance. For example, red is bad and green is good. In the version that I have, it’s found by clicking the arrows at the top of the Cost Per Result column.

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Monzo Bank’s investments in social media creativity pay dividends

Sprout Social

For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.

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How to Share Instagram Feed Posts to Stories: 3 Simple Steps

Buffer Social

Here’s a question: How can you boost the performance of your Instagram posts and reels in one minute or less? The answer lies in your Instagram Stories. I do this for every post I share on Instagram, and it never fails to help my content gain traction. That’s because reposting my feed posts to my Instagram stories helps my most engaged followers (read: my mom) see my Instagram content, which might not have popped up on their feeds yet.

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New Survey Exposes the Mental Health Risks Lurking in Your Social Feed

Bill Hartzer

A new survey from LifeStance Health has revealed how deeply social media is influencing mental health behavior across the U.S. The data shows that many Americansespecially younger generationsare turning to platforms like TikTok and Instagram not just for entertainment or connection, but for self-diagnosis, therapy language, and emotional validation.

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Combine Likes and Reactions for Similar Ads

Jon Loomer

Some advertisers are seeing a new option to combine likes and reactions for similar ads. Do you have it? Let’s take a closer look at where this is and how it might work… Social Information Within your Advertising Settings, you may see a new section for Social Information. It reads: Control how Meta shows social information, such as likes, follows and other engagement, on your ads.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Zuckerberg Admits That Time Spent on Facebook and Instagram Has Declined

Social Media Today

Zuckerberg says that time spent using Meta’s apps has declined since the arrival of TikTok.

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How we ran The Okties employee advocacy competition at Oktopost

Oktopost

Can you believe our Financial Controller won our employee advocacy competition?Thats the beauty of advocacy: it brings out champions youd never expect. He claimed the No. 1 spot on his leaderboard AND took home an Oktie award. Shout out Kfir Rotbart So heres how it all started. As the new year began and Q1 got underway, we found ourselves facing a familiar challenge: how can we re-energize our advocates after the holiday slowdown?

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Instagram 101: A Step-By-Step Guide on How to Use Instagram

Buffer Social

Imagine a place where you can stay updated on your college roommate’s life, get book recommendations, discover new brands, and learn more about anything you like. That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.

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Aha Community’s Astonishing 4,933% Growth: How Korea’s Reddit Is Changing Online Dialogue

Bill Hartzer

Aha Community Sees Explosive 4,933% Revenue Growth In a market where digital platforms often rely on algorithms to steer engagement, Aha Community is taking a different route and it is paying off in spades. Founded with the aim of turning everyday knowledge into tangible value, Aha Community has achieved an astonishing 4,933% growth in revenue over just three years.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Brand Strategy: Polestar Skips the Hype—and the Trip to Mars

Keyhole.co

While many EV brands chase attention with stunts or celebrity tie-ins, Polestar has taken a different route. Its strategy is built on design, transparency, and trust. No empty promises. No shortcuts. No compromises. It sets expectations, methodically and deliberatelyand meets them. In a market full of big promises, Polestar leads with accountability.

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Report Looks at Best-Performing LinkedIn Post Types for 2025

Social Media Today

Some new insights to help guide your LinkedIn posting strategy.

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The three most valuable audiences in Media and Entertainment right now

Audiense

Discover the top 3 high-value audiences in Media & Entertainment and how to target them effectively with pre-built audience lists from Audiense.

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How I Prepared for a Month of Social Media Content in One Day

Buffer Social

Let’s start with the facts: I don’t usually create content this way. Most weeks, I post 3–5 times across LinkedIn, Threads, and TikTok — usually planned a few days in advance, sometimes the same day. I like having the flexibility to post when I’m inspired, not just when something’s scheduled. But ahead of a month-long trip — part retreat, part travel — I knew I couldn’t rely on my usual workflow.

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Future-Proof Your Talent Pipeline

Get ready for the future of business. As HR navigates an ongoing labor shortage, leaders need stronger, more adaptable recruiting strategies. Do you have the tools you need to build a talent pipeline that drives sustainable business growth?

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Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

WebInKnow

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.

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GA4 Integration Benefits

Jon Loomer

Meta is inviting more advertisers to implement a GA4 integration with their Meta Events Manager. This allows you to map GA4 events to your Meta events. But the question is why should we do it in the first place? Let’s investigate… Meta’s Own Words Metas only current page of documentation is a step-by-step guide. But theres no explicit mention of benefits.

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YouTube Shares Tips on How to Convert Long-Form Content into Shorts

Social Media Today

Some pointers for your YouTube strategy.

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Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

Social Media Today

New insights on how to maximize your connection with Gen Z consumers.

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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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Meta Shares Tips on How to Maximize Click-to-Message Ads

Social Media Today

Some pointers for your click-to-message promotions.

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Instagram Launches ‘Blend’ Reels Sharing Feature

Social Media Today

A new way to encourage engagement around Reels content.

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Messenger Increases File Size Sharing to 100MB

Social Media Today

Now you can send much larger files within Messenger chats.

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YouTube Expands ‘Hype’ Program, Provides Advice Ahead of Mid-Roll Ad Changes

Social Media Today

YouTube’s crowd-sourced Hype program is being extended to more regions.

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HR’s Blueprint for a Successful 2025

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

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ChatGPT and Threads Maintain Download Momentum in March

Social Media Today

The latest app download charts via AppFigures.

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OpenAI’s Reportedly Exploring its Own AI-Based Social Network

Social Media Today

A social network would give OpenAI access to a steady data stream to fuel its projects.

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LinkedIn Expands its Top-of-Feed News Banner to More Regions

Social Media Today

LinkedIn’s expanding its news banner to users in Australia and the U.K.

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Instagram Tests New Sorting Filters for Your Reels Feed

Social Media Today

Some new ways to find the most recent and relevant Reels clips.

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The HR Leader’s Workforce Management Guide

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.