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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape.

Trends 78
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15 Hot Digital Marketing Trends for 2020 [video + podcast]

Pam Moore

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape.

Trends 78
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Calling social marketers “gurus” is not the compliment you think it is.

Sprout Social

But a social marketer might be referred to as a guru or their work attributed to magic, particularly when the person giving the compliment isn’t sure why a social campaign performed so well. Not only is this discouraging for social marketers to hear, it can also reveal a marketing leader’s knowledge (or lack thereof) about social marketing.

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12 CEOs You Should Be Following on Social Media

Social Media Strategies Summit

And for another, the business community seems to like it too. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. — Danielle Morrill (@DanielleMorrill) October 12, 2021. Brian Scudamore. Profiles: Facebook. Doug Conant. Mary Barra.

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How to remain agile when your priorities shift

Sprout Social

But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes. Fortunately, marketers have always been adaptable—whether it was in the 20th century when TV emerged or today on social media where trends surface every second.

How To 128
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4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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4 Brands Embracing Diversity in Their Content

Pixlee

Inclusive marketing is more than just a buzzword. More than ever before, consumers are holding brands accountable to make key marketing changes to showcase different faces and voices. Check out how these four brands are embracing diversity in their content and marketing campaigns. ThirdLove .

Brands 77