Buffer Social

NOVEMBER 20, 2018

In 2014, Tommy’s Superfoods was born. The resulting campaign helped the business to reach more than one million people on social media and grow its email list by 22 percent. Here’s how the campaign generated these impressive results… Creating a movement to help achieve business goals. Creating a content plan.

Hashtag 112

Hashtag Campaign Brands Retail 112

The Realtime Report

JULY 24, 2014

Following their impressive World Cup ad campaign, Adidas has teamed up with Champs Sports to create four different online shows that will air only on Champs Sport’s Instagram page. Perhaps one of the more creative video campaigns featured on Instagram was Mini’s #AsktheNEWMINI series.

Sports 172

Sports Team Instagram Tumblr 172

Webbiquity SMM

JUNE 10, 2014

Track your campaign like a case study. Report positive and negative outcomes of the campaign. Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. ” Zenith 2014 breaking bad with twitter session by lisa grimm and lisa buyer from Lisa Buyer. End with a hashtag, but don’t start with one.

Conference 202

Conference Social Media SEO Marketing 202

Devumi

DECEMBER 24, 2014

The best holiday ads so far in 2014 have done their usual job of playing some holiday music, selling some great items, and even warming us up a little during this chilly time of year in the Northern Hemisphere. Let’s take a look at the best holiday ads of 2014 and remember that today is about more than commercials. 1 DAY ONLY!

Hashtag 84

Hashtag YouTube Twitter Campaign 84

Sprout Social

APRIL 11, 2017

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram. Why You Need to Use Hashtags. Types of Hashtags.

Hashtag 111

Hashtag Instagram Journal How To 111

The Realtime Report

FEBRUARY 5, 2014

Esurance (@esurance) February 4, 2014. This year brands were big on using hashtags to encourage viewers to engage on social media; 58% of advertisements during the Super Bowl included a hashtag. Social Media Campaigns Esurance insurance Super Bowl Super Bowl advertising Twitter contest Twitter sweepstakes' Ends 1am PT.

GPS 141

GPS Twitter Insurance Hashtag 141

Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

Examples 161

Examples Social Media Content Film 161

The Realtime Report

MARCH 10, 2017

This style of marketing encourages fan pages and real time hashtag conversations with influencers. Data also shows that 91 percent of viewers and customers feel compelled to participate when campaigns happen in real time. Another element of the Decoded campaign was the use of social triggers. Social Triggers.

Influencer 168

Influencer Remix Marketing Meme 168

Hootsuite

APRIL 6, 2023

The hashtag arrives (2007) The strict 140-character limit for tweets set Twitter apart from rivals, including Facebook and Tumblr. But Twitter’s significance was really defined by the hashtag , a symbol that’s helped political organizers and average citizens mobilize, promote, and create awareness. If only Bradley's arm was longer.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Mindjumpers

NOVEMBER 17, 2015

million users it had in 2014. I’m one of these users living in Nigeria and I’ll tell you how we use the internet socially to push a campaign here in Nigeria. Second to relevance, influencers play a key role in taking a campaign or cause viral. The same can be said of the Etisalat ad campaign featuring funny actor, Francis Odega.

Activities 0

Activities Social Media Hashtag Campaign 0

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014.

Strategy 157

Strategy Tips Case Study Instagram 157

Devumi

SEPTEMBER 24, 2014

This is the exact kind of engagement that you want to drive with any Twitter campaign, and a contest can be the perfect way to do it. Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. Follow @TheFactsBook 2.

Twitter 92

Twitter How To Hashtag Types 92

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. This type of contest can also be paired with a submission-based campaign.

Examples 112

Examples Social Media Instagram Hashtag 112

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Problogger Training Event 2014: The Wrap via Style and Shenannigans. The top 9 things I learnt at PBevent 2014 via Working Women Australia. Image by WonderWebby.

Eventful 48

Eventful Blogosphere Conference Blogger 48

Devumi

DECEMBER 3, 2014

The #McDStories campaign was meant to get some free positive PR on their Twitter account. — Nidge (@nlinghm) July 13, 2014. They then promoted this hashtag to non-fans. — Matt Frost (@mattfrost) November 11, 2014. — Moiz Syed (@MoizSyed) November 6, 2014. Not a whole lot of good PR there!

Social Media 92

Social Media Hashtag YouTube Video 92

agora pulse

APRIL 23, 2019

Did You Know … If you hashtag an emoji on Insta, it will become a live link to see all other Instagram posts that have hashtagged that emoji. Emojis make innovative marketing campaigns. More recently, marketing agencies have been incorporating emoji tactics into leading brand campaigns. Emojis engage fans.

Social Media 119

Social Media Campaign Wikipedia Study 119

Keyhole.co

DECEMBER 22, 2020

This past year, brands like Hello Fresh and ASOS worked with micro influencers to run successful Instagram influencer marketing campaigns. For example, in 2014, the world was confused when soccer-star Cristiano Ronaldo appeared in a Japanese facial fitness commercial. Have Specific Goals for Your Campaign.

Influencer 94

Influencer Instagram Tips Hashtag 94

Sprout Social

MAY 24, 2016

Here are a few key points to be aware of: You can collect entries by asking people to Tweet an update, follow a particular account or use a specific hashtag. If you’re asking people to use a specific hashtag, it needs to be relevant to their Tweets. Every marketing campaign needs clear objectives, especially with contests.

Engagement 90

Engagement Twitter Guidelines How To 90

Sprout Social

OCTOBER 13, 2022

That doesn’t mean you can’t learn something from viral posts and campaigns. million views on Twitter alone and kickstarted a viral “Penguin Tour” campaign. The genius of this campaign boiled down to sharing joy and adorable penguins. The campaign reinforces that everyone is welcome at Starbucks. social media managers.

How To 145

How To UGC Authentication Campaign 145

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. 99,000 people per day.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

NOVEMBER 7, 2019

Back in 2014, Twitter gave users the ability to search through every tweet that has ever been sent, making it just as important to keep up with your past content as your present content. Then you can start searching your Twitter history for various keywords, hashtags and more. How to search Twitter history.

Twitter 105

Twitter How To Hashtag Loyalty 105

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics , originally launched in 2014 , is Twitter’s native analytics dashboard where you can track your Twitter performance and unlock insights about your audience. Was it a hashtag? The campaign dashboard is accessible at ads.twitter.com. How to Use Twitter Analytics. A question? Website & Mobile App Events.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Sprout Social

MAY 5, 2019

Standing out in 2014 on Instagram was easier than today. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. While you don’t want to stifle an influencer’s creativity and uniqueness, you also don’t want them to post about something unrelated to your campaign. How to track your campaign.

Influencer 112

Influencer Marketing Survey Campaign 112

Webbiquity SMM

FEBRUARY 2, 2015

Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Failing to use (or optimize) hashtags. Harness the power of hashtags by creating your own. If your own hashtag gets picked up, then you’ll have a viral thing going. Brands should also be using trending hashtags.

Social Media 100

Social Media Marketing Hashtag URL 100

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Your next step is to determine how social media will support your giving campaign. Blog: Write one article per week highlighting your giving campaign and the events of the week. Thank you Nicole and team! Find your audience.

Social Media 133

Social Media Marketing Study Eventful 133

Buffer Social

JUNE 30, 2017

In light of #SMDay (6/30/2017) , we’re teaming up with Bitly to share stories and celebrate the positive impact that social media has had on individuals, businesses, and the globe over the last 20 glorious years – all using the hashtag #impactofsocial. Ellen DeGeneres (@TheEllenShow) March 3, 2014. The Birth of Facebook.

Social Media 112

Social Media MySpace Hashtag News 112

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. That’ll motivate your team to blow past previous campaigns.

Social Media 112

Social Media Tips HootSuite How To 112

Hootsuite

AUGUST 26, 2019

You can be specific, and ask followers to reply with a specific emoji, hashtag, or phrase. Or maybe you’ve teamed up for a product launch and want to promote a hashtag campaign. Use a hashtag to enter. But keep in mind that most often, if all you’ve asked participants to do is use a hashtag, that may be all they do.

Examples 111

Examples Twitter HootSuite Hashtag 111

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Using both hashtags and location tag drives the most engagement. Unlike other social media platforms like Facebook, hashtags are a norm on Instagram. Using hashtags and location tag helps people discover your Instagram posts.

Study 112

Study Instagram Hashtag Research 112

Devumi

AUGUST 12, 2014

What they found was direct correlation between a successful Twitter account, with a large Twitter following thanks to our followers service, and sales increasing with each successful social media campaign. First, they looked at Promoted tweet campaigns. Twitter, Facebook, and Instagram all use hashtags to organize conversations.

Social Media 74

Social Media Wikimedia Hashtag Retail 74

Webbiquity SMM

MARCH 3, 2015

She walks through choosing your subject matter, using hashtags, finding industry experts, and growing a following (for example, by attending relevant tweet chats). Alex Bossenger shows how to use Twitter analytics to “find the data you need to track your campaign success” in this richly illustrated post. Dr. William J.

Tips 100

Tips Twitter How To Hashtag 100

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. A great place to start is by hosting photo contests where your customers can submit (or share with your branded hashtag) photos of your brand to win prizes. The campaign generated more than 900,000 Musically videos and 134 million views.

Organization 111

Organization Flipboard Social Media Company 111

Devumi

JULY 4, 2014

The Twitter selfie craze can be harnessed for a powerful social media marketing campaign that truly engages your followers. — Shanna Nelson (@ShannaNelson) June 28, 2014. A keen Twitter selfie campaign will be the content that people turn to when they’re looking for advice from real people on what to purchase.

Curation 60

Curation Twitter Content Wikimedia 60

Ignite Social Media

MARCH 20, 2018

Hashtag Search. Say you are a brand that offers a product that is designed to help new moms, try searching for the hashtag #NewMom or just a key word search on Twitter. Though not everyone enjoyed the takeover in 2014, Whatever, USA was a great buzz generator. Event Based.

Hosting 81

Hosting Hashtag Eventful Activities 81

Talkwalker SM

MARCH 17, 2016

FMCG brands increasingly view social media as a way to differentiate themselves from competitors, as Always did memorably with their #LikeAGirl campaign. However, the applications of data from social networks go far beyond campaign measurement. LikeAGirl and the importance of finding the right influencers for your campaign.

Data 60

Data Social Media Brands Forums 60

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. In 2014, IKEA teamed up with Brandwatch to open a Listening Hub. The company’s Color Under the Lights campaign led to an 8% lift in purchase intent and brand favourability. Share your opinion: [link].

Examples 145

Examples Company Social Media Apparel 145

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. The IPL Campaigns. Vivo used Facebook and Twitter as the major platforms for running their IPL campaigns. The estimated reach of Vivo during the IPL campaign was 98 million.

Campaign 60

Campaign Hashtag Twitter Publishing 60